Listed - Hugh Baird College

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BA (hons) & FdA in Visual Merchandising & Promotional Design Contents 4 The Course 4 Visual Merchandising & Promotional Design 5 Why does the course exist 6 Industry Relations 6 Why is industry support important 6 Live projects 7 Industry link 8 The course team 10 The judging panel 2012 13 Contact 15 Foundation Degree Graduates 2012 37 BA (hons) Graduates 2012 - 3 - Approved by:
The Course Visual Merchandising & Promotional Design Visual Merchandising and Promotional Design exist for the same primary purpose. This purpose is to draw attention to and to ultimately sell, whether to sell a product or a service, in turn functioning as a profi t acquisition design tool. Visual Merchandising allows the designer to develop a custom space within a customer facing environment which will give the company or product a memorable visual impact. This can involve Display Design, Store Interior Design, Merchandise Handling and Spatial Design. Promotional Design allows the designer to create a range of promotional packages that can facilitate the promotion of a product or service. These promotional items can be designed for use within a store or can be designed for wider marketing purposes. Examples of promotional materials can be product packaging, service advertisements, point of sale stands, logo design, and corporate identity development. Fundamentally, a combination of these design disciplines will allow a designer to develop a wider appreciation of product presentation within a customer facing environment. Why does this course exist? As the market can at times be volatile throughout many sectors, nationally and internationally it has become vital that companies are able to market and present their products and services to their best advantage. The course exists to ensure graduates are supplied with the fundamental skills needed to support design industry needs in the various areas of product/ service presentation. Foundation degree students gain a vast array of hands on practical skills throughout the programme allowing them the experience to tackle the challenges of everyday working life after graduation. - 4 - - 5 -
Page 4 and 5: Industry Relations Why is Industry
Page 6 and 7: 2012 Judging Panel Pat Farrell Pat
Page 8 and 9: Jade Storey Alexa Humphries Georgia
Page 10 and 11: Name: Unika The Face of Good Design
Page 12 and 13: Flash is a new and exicting concept
Page 14 and 15: FdA in Visual Merchandising & Promo
Page 16 and 17: FdA in Visual Merchandising & Promo
Page 18 and 19: My design proposal is for a promoti
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Page 22 and 23: Listed For my honours project I wan
Page 24 and 25: BA in Visual Merchandising & Promot
Page 26 and 27: BA in Visual Merchandising & Promot

Listed - Hugh Baird College

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