Get Your Money Back Optimizing Localization RoI
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<strong>Get</strong> <strong>Your</strong> <strong>Money</strong> <strong>Back</strong>! <strong>Optimizing</strong> <strong>Localization</strong> <strong>RoI</strong><br />
What Choice Do You Have?<br />
Most of your potential market or audience across the world does not speak your language<br />
(even if that language is English.) Consider the following statistics too:<br />
● Over 72% of consumers said there was a bigger chance they would buy from a website if it<br />
was in their native language, according to a recent eight country survey.<br />
● 42% of European Union consumers do not buy products or services presented in a foreign<br />
language, even if they are fluent in that language.<br />
● 95% of Chinese consumers do not buy products or services presented in a foreign<br />
language, even if they are fluent in that language. And remember, there are also different<br />
versions of Chinese within China too. Meanwhile, there are now considerably more<br />
Chinese web users than US web users.<br />
● The dominance of English as an Internet language has dropped to 3% or less in recent<br />
years, compared to a 26% margin in 2000.<br />
So, localization in general may not be a choice, but a necessity. However, <strong>RoI</strong> considerations<br />
may push you towards a certain priority for your localizations. Naturally, it makes sense to<br />
serve bigger, more profitable markets for your app or website first.<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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