Get Your Money Back Optimizing Localization RoI

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Get Your Money Back! Optimizing Localization RoI How A Simple SWOT Analysis Can Help SWOT is a marketing and business term that stands for strengths, weaknesses, opportunities, and threats. Checking out these four aspects can help you decide if a particular localization is likely to be good business or not. For example, let’s say you are considering a localization into Spanish of your app that helps users learn how to play drums. Then your SWOT analysis might look like this: ● Strengths. Your app localization will cover all the content that Spanish people want to know about, including Latin rhythms and techniques of specific interest to them. ● Weaknesses. You don’t have a native Spanish speaker in your team to ensure that your localization will be up to the standards expected by native speakers – although good translation management with a competent, professional translation agency may let you overcome such a weakness. ● Opportunities. The Spanish-speaking market has been vocal about needing better tools for learning how to drum (and your marketing department has statistics, press clippings, etc. to prove it, right?). ● Threats. You have a couple of competitors with decent apps of their own, who have also announced plans to move into the Spanish speaking market. You’ll need to check your pricing remains attractive to your target customers compared to that of your rivals. On a relative basis (compared with other projects you know about) or in absolute terms (when you can quantify impacts and dollars), your SWOT analysis can help you decide if you’ll make money, and how much. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Get Your Money Back! Optimizing Localization RoI Timing Trade-Offs For Localization Investments Accepted wisdom says that any necessary investment should be made as close as possible to the launch of a product, and that all possible revenues should be collected as soon as possible after launch. That way, you avoid tying up investment too early and having to wait for returns, whose value will be eroded by inflation over the time you have to wait for them. However, there are other factors that you should consider too: ● Internationalization, which is the preparatory work to make your app or website ready for any specific localization afterwards, is often best designed in from the start. Just like security and quality, it is often more difficult to add in or layer on internationalization at a later stage, and the results may not be as good, either. ● The basics of internationalization, such as the separation of content and the use of functions to automatically format units and quantities for foreign languages, may also need relatively little effort, when they are done at the same time as the development of the code. ● Localization itself, meaning the translation or “transcreation” of text and other content, can be then be done shortly before the planned launch date of a version of your app or website in a given language. So, if you are planning a launch of a Spanish-localized version of your app in April, you might wait until February before spending time and money on getting translations done and running quality checks, thus keeping this part of the investment closer to the launch date. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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Get Your Money Back Optimizing Localization RoI

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