issue 1 2017

industry news
11
Pectin market to reach US$1.9 billion by 2025
The global pectin market is expected to reach US$1.9 billion by 2025, according to a
new report by Grand View Research, Inc. The rising demand for the consumption of
the natural and organic product, owing to various health benefits related to it, is
expected to surge the demand for pectin globally.
Major raw materials used for the production of pectin are apple and dried citrus
peel. Pectin is regarded as a safe food substance through various government food
agencies. Its usage and composition are regulated under food additive law by
various countries. It has also been considered as an Acceptable daily intake (ADI)
by the various scientific committee for Food such as FAO, WHO, & JECFA, and is
listed on that basis in the Codex General Standard for Food Additives.
The major business players in the industry invest extensively in R&D in order to develop their product portfolio with
superior product properties to meet the growing industry demand. Herbstreith & Fox is one such pectin manufacturer,
engaged in research activities and product development. Numerous participants also incorporate third-party R&D
companies to gain a competitive advantage.
Key findings from the report suggest:
n The global pectin market is expected to reach 1.9 billion by 2025, growing at an anticipated CAGR of 7.1% from 2016
to 2025.
n The food & beverage application dominated the industry with over 40%of the market share in 2015, owing to its wide
usage in confectionery, and carbonated drinks.
n Bakery and dairy application is also a potential market for pectin, owing to the usage of product in fruit preparations
for yoghurts and fruit filling for bakery products.
n Europe dominated the pectin market in 2015 and is projected to show the same growth trend over the next nine
years.
n Asia Pacific is expected to witness the fastest growth rate with an anticipated CAGR of 7.8% from 2016 to 2025.
n India and China are expected to show a significant growth trend in Asia Pacific region, owing to changing lifestyle
trend and consumer preference for conventional food.
n In Asia, China is the biggest producer and Japan is the biggest importer of pectin. n
Over-55s in France more likely than average to prefer sparkling water to still
With a potential link between thirst-quenching appeal and cold carbonated drinks,
Mintel research reveals that over-55s in France are more likely than average to prefer
sparkling water to still. Such preference, combined with the country’s ageing
population, could present opportunities for bottled water companies to better engage
with this group, particularly considering older people are at high-risk for dehydration.
The relationship between drinking to quench a thirst and drinking to hydrate was the
focus of a recent study published in November 2016 by Rutgers University in New
Jersey. The study’s participants were asked to drink a certain amount of water from
an opaque glass, and then indicate how much water they believed they had drunk. In
what the researchers described as a ‘volume illusion’, the drinkers thought they had
drunk a larger volume of water when it was cold and carbonated than when it was
still and at room temperature. Although drinks consumed at room temperature and
without carbonation hydrate just as effectively as cold and carbonated beverages, these latter features make
beverages more appealing to consume, helping to stave off dehydration, or so the study claims. This is a particularly
pertinent area for seniors, who are at high risk of dehydration owing to physiological changes like a reduced sensation of
thirst, and also reduced functionality of the kidneys.
In light of these findings, it is interesting to note that bottled water users aged over-55 in France are less likely than
younger adults to prefer still bottled water, and more likely than average to prefer carbonated water. As suggested by the
study, the reason could be that the rewarding sensation of feeling their thirstiness quenched heightens the appeal of
carbonated water for older adults. n
Source: Mintel
www.foodmagazine.eu.com issue one | 2017