issue 1 2017

company news
65
Second order for Makro at Kingsland
Wines & Spirits
Makro Labelling UK have received their second order
from Kingsland Wines & Sprits in Irlam, Manchester, this
time for a Mak 5, 32 platform six labelling station
machine, which will be installed on a new line in July.
Richard Portman, Managing Director, commented on the
latest order, “This second order from Kingsland Wines &
Spirits for self-adhesive label application on a 75cl
Bordeaux style bottle, will be applying three labels at
30,000b.p.h. making this machine the fastest that Makro
has supplied the UK market to-date. The client was very
pleased with the performance of the first machine we
installed last year, so we are naturally thrilled to be
involved with this latest project.
This new line is also a coup for our client as they have
won a significant order to bottle a big wine brand here in
the UK, which was previously bottled in Italy. The Mak 5
order will have our Patented Follower 4 Optical
Orientation 4 sensor-system, which will ensure perfect
label placement for the high-profile wine brand that
enjoys huge sales in the major retailers here in the UK.”
Richard continued; “The first six weeks of 2017 were been
brilliant for us, we have already doubled our sales from
last year with orders in the Cider, Water, Whisky, Wine
and Spirits sectors with more to follow in the coming
months. The activity here in the UK very much mirrors
what is going on at the factory in Italy, where Makro is
about to start on further building projects to bring more of
the engineering back in house. When the facility at Goito
was chosen, we had the options to acquire land either
side of the new factory, which we have now done so very
exciting times ahead. You can of course only make these
investments if the products you are making deliver on the
standards the industry require.”
Makro Labelling will be exhibiting at the two-major
industry shows in Germany this year, interpack in
Dusseldorf in May and Drinktec in Munich in
September. n
New report shows you are how you eat
It’s not just what you eat, but how you eat that’s
important, according to a new report, ‘Eating Styles – A
Complete Guide to our Unexpressed Love of Food’. The
report from Ingredion looks at research into texture and
eating styles and explores how the physical way
consumers eat influences their food preferences and
satisfaction levels.
Ingredion has reviewed various pieces of research going
back many years. Four clear universal groups had already
been identified from earlier independent research –
crunchers, chewers, smooshers and suckers. Individuals in
each of these categories were found to experience food
differently, and therefore to prefer foods with certain
textures as these delivered the most enjoyment.
Severine Bensa, European Marketing Manager Texture at
Ingredion explains:
“Everyone enjoys their food a little bit differently, in
particular how they manipulate food in their mouth, and
this affects our satisfaction and enjoyment levels. We
have examined these eating styles in more depth, to build
greater insights, that show what we eat – our texture
preferences and food choices – is influenced by how we
eat. And crucially how Ingredion products can help support
texture choices.
“We’ve known for years that taste, and food trends, drive
consumer purchasing behaviour, but it’s only in the last
decade researchers have delved into the influence of the
other senses. Many independent studies have found that
texture has a huge impact on consumers liking or disliking
a product, but we also know consumers find it difficult to
articulate texture preferences and specifically can struggle
explaining why they like something. This report draws on
research over the last 50 years into unexpressed food
preferences and subconscious responses, to create
insights that Ingredion would like to share with
manufacturers to better understand their customers’
texture preferences and ultimately help make product
developments more appealing.” n
www.foodmagazine.eu.com issue one | 2017