issue 1 2017

46
processing & packaging
The principle is simple – in order to
capitalise on the market potential
presented by the Millennials,
manufacturers should reconsider
their products’ packaging format.
By simply changing format, the
package becomes suited to
different usage scenarios and as a
result different consumers. Last,
with the wide range of options and
sophisticated technologies
available, to produce the perfect
sachet for virtually any free
flowing product, there is no excuse
to miss out on a market
opportunity as lucrative as that
posed by the once-overlooked
Millennials.
About the author
they take into account the
following points when installing or
updating a sachet or stick pack
system:
n Speed is crucial – gain the
competitive edge by investing
in an integrated, high-speed
system that will boost your
overall equipment
effectiveness (OEE) and
maximise your output,
whatever your layout is. The
latest technologies can
produce up to 1,000 sachets
per minute, allowing you to
quickly adapt to changing
demands.
n Don’t compromise on product
quality – Millennials have high
expectations, which is why it is
vital that the packs not only
look and feel the part, but also
protect the integrity of the
product. Advanced sealing
technologies and hygiene
configurations will help you win
over and maintain this highly
selective customer segment.
n A matter of accuracy – high
filling accuracy – regardless of
ingredient complexity – is vital.
It will not only protect you and
your customers from potential
health issues that could arise
from inaccurate doses (for
instance in pharmaceutical
products), but it will also
minimise product and
packaging waste.
n Work with the best – you don’t
need to be an engineering
expert to ensure that you get
the best system for your needs.
Work with a supplier who can
help you design packaging
platforms geared towards your
needs. Leading experts will also
be able to help you grow your
market share by offering local
support and service, wherever
you are.
1 http://www.livescience.com/38061-millennials-generation-y.html
2 http://www.pewresearch.org/fact-tank/2015/02/09/who-are-europes-millennials/
3 http://www.forbes.com/sites/patrickspenner/2014/04/16/inside-the-millennial-mind-the-dos-donts-ofmarketing-to-this-powerful-generation-3
4 CEB iconoculture report: https://www.cebglobal.com/exbd/marketingcommunications/iconoculture/millenials/index.page
5 http://www.forbes.com/sites/patrickspenner/2014/04/16/inside-the-millennial-mind-the-dos-donts-ofmarketing-to-this-powerful-generation-3/
6 http://www.generalmillscf.com/industries/convenience/support-tool-categories/consumer-insights/a-viewof-millennial-convenience-store-shoppers
7 http://www.brandpackaging.com/articles/85177-is-your-snack-packaging-keeping-up-with-todays-trends
Since August 2011, Frank Bühler
is product manager responsible for
the new machine business and the
after-sales applications for various
packaging machines such as the
stick pack and flat pouch systems
at Bosch Packaging Technology.
Initially trained as a mechanical
engineer, he gained experience in
engineering as well as
international sales management.
About Bosch Packaging
Technology
Based in Waiblingen near
Stuttgart, Germany, and
employing 6,100 associates, the
Bosch Packaging Technology
division is one of the leading
suppliers of process and
packaging technology. At over 30
locations in more than 15 countries
worldwide, a highly-qualified
workforce develops and produces
complete solutions for the
pharmaceuticals, food, and
confectionery industries. These
solutions are complemented by a
comprehensive after-sales service
portfolio. A global service and
sales network provides customers
with local points of contact. n
Frank Bühler
Product Manager
Product Division Confectionery and Food
Bosch Packaging Technology
www.boschpackaging.com
www.foodmagazine.eu.com issue one | 2017