issue 1 2017

20
show preview: vitafoods europe
Kaneka: Leading competence through
permanent research and development
Kaneka Pharma Europe presents Kaneka Ubiquinol and
Glavonoid – two ingredients with scientifically proven functions
for use in health-improving and sports supplements
At this year’s Vitafoods, Kaneka Pharma Europe will showcase
Kaneka Ubiquinol, the most active form of coenzyme Q10.
Used as a nutritional supplement, the ingredient helps to prevent
several diseases associated with aging. Thanks to its confirmed
benefits on muscle performance and recovery, a number
of professional athletes have already adopted Kaneka
Ubiquinol as part of their training schedule. The company will also highlight the visceral
fat-reducing and Novel Food-approved licorice root extract Glavonoid, which has great promise
for sports and fitness applications.
Besides Ubiquinol’s essential role in energy production, it is the only endogenously synthesised lipid-soluble antioxidant
and therefore protects cell membranes from free radical damage. Its high bioavailability and bio accessibility
enables Ubiquinol to be taken up by the body more quickly and efficiently than oxidized coenzyme Q10.
Ubiquinol is scientifically proven to counteract several age-related ailments. Recently, in one of the largest ever
studies, involving 1,911 subjects, Dr Frank Döring1 was able to demonstrate the function of Ubiquinol in gene
expression: “People with low levels of Ubiquinol have higher levels of BNP and CRP, which are essential molecules
of inflammatory processes and play an important role as risk factors for heart disease.” Ubiquinol is also
vital for improving recovery in healthy individuals. The latest products target active “Best Agers” who want to
stay healthy, as well as athletes who are keen to optimise their immune defences and muscular capabilities.
Several European sports professionals have already started to use Kaneka Ubiquinol, and its activity for athletes
is backed by various scientific studies. Having thus far been mainly available in capsule form, Kaneka has
now developed a stabilised Ubiquinol powder for use in powdered and liquid applications. n
Booth 12
http://www.kaneka.be
Anlit: Delicious 150 mg DHA+EPA Omega-3
supplement for kids
Anlit, Israel, will feature a unique, high-DHA+EPA omega-3 supplement
in a single fish-shaped chew for children and adults. Anlit’s ‚Kidi Bites’
supplement line is a fun, chocolate-flavoured fish-shaped single-serving
bite containing a high concentration of DHA and EPA (90mg EPA, 60mg
DHA), for a total of 150mg omega-3 fatty acids.
Omega-3 essential fatty acids are vital for neural and cognitive
function, needed throughout fetal development, childhood, and
throughout life. The consumption of fish – the main source of omega
3s—is declining among children and adults, while the texture, taste
and smell of omega-3 oil is often challenging.
Anlit’s Kidi Bites technology overcomes such challenges of
unpleasant flavour and aroma, providing a tasty and healthy solution
for kids and adults. Anlit specializes in creating supplements focused on children’s taste and
texture preferences, while providing essential health benefits. The delicious chewy matrix, with a
chocolate-like flavour and texture, helps overcome children’s reluctance to taking nutritional
supplements.
Each delicious, fun, fish-shaped serving of Anlit’s high-omega-3 supplement for children is trans-fat free, and
contains no preservatives or artificial colouring. Individual units are packed in sealed blister packs for complete
safety and convenience. n
Stand
M118
www.anlit4kids.com
www.foodmagazine.eu.com issue one | 2017