Beginner’s Guide To App Localization For The Chinese Market (Part 1)
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<strong>Beginner’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Localization</strong> <strong>For</strong> <strong>The</strong> <strong>Chinese</strong> <strong>Market</strong>tion (<strong>Part</strong> I)<br />
trying to sell. Many of them have little or no knowledge about the latest trends outside their<br />
country.<br />
When Working On Your <strong>App</strong> Layout And Design, You’ll Need <strong>To</strong> Consider That:<br />
● Texts in <strong>Chinese</strong> usually require 30% less space than English.<br />
● Bright colors sell better in China, so increase the saturation. Get rid of dark colors, browns<br />
and grays, especially if you’re entering the game market.<br />
● Colors have clear meanings in China, different from the associations we have in the West.<br />
● Animated interface elements are common.<br />
● Empty spaces and minimalist design, so appreciated in the West, don’t have too many<br />
fans in Asia. <strong>Chinese</strong> apps are often cluttered, full of text, colors and links that show users<br />
all functions.<br />
● QR codes are extremely popular, and almost all apps have integrated them. Use them to<br />
link to promotions or any other interesting features that can improve user experience.<br />
● All CTA buttons should be redesigned, as most <strong>Chinese</strong> people don’t respond to messages<br />
that invite them to buy. In fact, “share” seems to be the trigger word in this market.<br />
● Numbered and indeterminate badges have a constant presence in apps. <strong>The</strong>y indicate<br />
that new features are available, or that some new content has been added.<br />
Don’t <strong>For</strong>get Any Locale Specifics When Going Through <strong>The</strong> <strong>Localization</strong> Process:<br />
● <strong>Chinese</strong> data format is year-month-day.<br />
● <strong>For</strong> the time format, you can use either the 24-hour clock or the 12-hour, adding 上 午 / 下<br />
午 (AM/PM).<br />
● <strong>The</strong> currency in China is RMB (¥). <strong>Chinese</strong> use commas as the thousand separators.<br />
● China uses the metric system for measuring.<br />
● Full name format is family name, followed by given name. Most <strong>Chinese</strong> family names<br />
have only one character. In fact, there are only 81 compound surnames in the whole<br />
country.<br />
● <strong>Chinese</strong> address format starts with the country, followed by the province and city, then<br />
the street name.<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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