Beginner’s Guide To App Localization For The Chinese Market (Part 1)

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Beginner’s Guide To App Localization For The Chinese Markettion (Part I) trying to sell. Many of them have little or no knowledge about the latest trends outside their country. When Working On Your App Layout And Design, You’ll Need To Consider That: ● Texts in Chinese usually require 30% less space than English. ● Bright colors sell better in China, so increase the saturation. Get rid of dark colors, browns and grays, especially if you’re entering the game market. ● Colors have clear meanings in China, different from the associations we have in the West. ● Animated interface elements are common. ● Empty spaces and minimalist design, so appreciated in the West, don’t have too many fans in Asia. Chinese apps are often cluttered, full of text, colors and links that show users all functions. ● QR codes are extremely popular, and almost all apps have integrated them. Use them to link to promotions or any other interesting features that can improve user experience. ● All CTA buttons should be redesigned, as most Chinese people don’t respond to messages that invite them to buy. In fact, “share” seems to be the trigger word in this market. ● Numbered and indeterminate badges have a constant presence in apps. They indicate that new features are available, or that some new content has been added. Don’t Forget Any Locale Specifics When Going Through The Localization Process: ● Chinese data format is year-month-day. ● For the time format, you can use either the 24-hour clock or the 12-hour, adding 上午 / 下午 (AM/PM). ● The currency in China is RMB (¥). Chinese use commas as the thousand separators. ● China uses the metric system for measuring. ● Full name format is family name, followed by given name. Most Chinese family names have only one character. In fact, there are only 81 compound surnames in the whole country. ● Chinese address format starts with the country, followed by the province and city, then the street name. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Beginner’s Guide To App Localization For The Chinese Markettion (Part I) ● Chinese has some characters to represent numbers from 0 to 9 and different ones for larger numbers, such as tens, hundreds, or thousands. In commercial and financial contexts, they use different characters from the ones used in everyday life. When it comes to app localization for China, forget about the social features you have in your original version. Most western social media channels aren’t active inside China, so you’ll need to replace them with local networks if you wish to build a brand in this country. Make sure your programmers are familiar with the methods the Chinese use to type characters and input texts in mobile apps. Pinyin is popular, as it allows them to trace characters by hand, while some users prefer voice message functions instead of introducing text manually. Try to handle both types of Chinese input to make your app simple for as many users as possible. This was part one of our guide. Stay tuned for the second part and make sure to subscribe to our blog notification newsletter to get informed when it is live. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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Beginner’s Guide To App Localization For The Chinese Market (Part 1)

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