Beginner’s Guide To App Localization For The Chinese Market (Part 1)
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Beginner’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Localization</strong> <strong>For</strong> <strong>The</strong> <strong>Chinese</strong> <strong>Market</strong>tion (<strong>Part</strong> I)<br />
<strong>App</strong> localization is on everyone’s to-do list for 2017. Why? Because it’s increasingly proven itself<br />
as an effective way of gaining market share and sales globally. No matter where your app<br />
localization starts, get it right for the <strong>Chinese</strong> market and you’ll hit the jackpot.<br />
China’s been top of the list for the number of smartphone users worldwide since 2013. But it’s<br />
now the world’s biggest app market. We’re talking about revenues of over $25 billion in 2016,<br />
estimated to reach $42 billion by 2020!<br />
Yep, China pretty much has it all. Not least, a large (and still growing) number of smartphone<br />
users (1.3 billion) willing to buy your app. <strong>Chinese</strong> users spend five times more than they used<br />
to two years ago, and have an insatiable appetite for technology and gadgets.<br />
Sounds too good to be true? Well, maybe because it is. Sorry to tell you this, but there’s a long<br />
road between your app and the <strong>Chinese</strong> app stores. <strong>App</strong> localization for China is anything but<br />
easy. You need to adapt your app to a completely different customer, who has little or nothing<br />
in common with your current users.<br />
<strong>The</strong>n you’ll have to redesign for a different culture, respect local legislation, translate<br />
everything into <strong>Chinese</strong> and cleverly market your app. How do you do that? Check out our<br />
beginner’s guide to app localization for the <strong>Chinese</strong> market.<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Change language