Beginner’s Guide To App Localization For The Chinese Market (Part 1)
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<strong>Beginner’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Localization</strong> <strong>For</strong> <strong>The</strong> <strong>Chinese</strong> <strong>Market</strong>tion (<strong>Part</strong> I)<br />
2. Localize Efficiently: Is Your <strong>App</strong> Suitable <strong>For</strong> <strong>The</strong><br />
<strong>Chinese</strong> <strong>App</strong> <strong>Market</strong>?<br />
In 2015, one in four <strong>Chinese</strong> smartphone users installed foreign apps, according to TalkingData.<br />
This means more than three million smartphones in China had at least one foreign application<br />
in 2015. While the numbers have been growing since then, local apps still dominate the <strong>Chinese</strong><br />
app market.<br />
No matter how successful your app is in the West, it can fly under the radar of <strong>Chinese</strong> users.<br />
Get prepared to enter a new market, where everything is different. From pricing strategies, to<br />
business models and buying habits. Knowing if you have a chance to sell in a place where<br />
people have different interests from your current customers is essential. Especially if you’re<br />
looking for profits and global success.<br />
<strong>The</strong> most popular <strong>Chinese</strong> apps are used for instant messaging and communication,<br />
entertainment (games, videos and music), and browsing the internet. No foreign app that<br />
provides social network services has been successful in this country so far. When it comes to<br />
foreign apps, <strong>Chinese</strong> users prefer games, online shopping, videos, photography, education<br />
and finance.<br />
In recent years, almost all users have shown a special interest for games. iOS users are more<br />
willing to install apps for fashion, online shopping, radio and music. While Android users are<br />
generally more interested in watching videos, taking photos and using navigation apps.<br />
Education and finance apps are also slightly more popular among Android users.<br />
But, the <strong>Chinese</strong> app market is dynamic. What’s hot today can easily become history in just a<br />
few months. <strong>App</strong>s in China have an average life cycle of just 10 months and around 85% of users<br />
delete an app less than thirty days after downloading it.<br />
It’s tough out there, so make sure that you’re ready to go the distance with your app<br />
localization project. Localize only if there’s a real interest in your app in the <strong>Chinese</strong> market.<br />
Ask yourself if you can keep up with the trends and – most importantly – if you can find enough<br />
room among local developers.<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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