Fluent2_MarketingtoMillennials_2016

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MILLENNIALS ARE LESS CONCERNED ABOUT DATA PRIVACY THAN NON-MILLENNIALS Millennials are less concerned that companies will not respect privacy when using personal information than older generations. Millennial women and older millennials show greater concern than millennial men and younger millennials. HOW CONCERNED ARE YOU THAT COMPANIES WILL NOT RESPECT YOUR PRIVACY IN USING YOUR PERSONAL INFORMATION? Very concerned Somewhat concerned Not concerned 26% 38% 37% Millennials Non-Millennials 51% 23% 25% By Age By Gender 18-24 Women 35% 31% 34% 43% 27% 30% 25-29 Men 38% 20% 42% 32% 24% 44% 30-34 0 20% 40% 60% 80% 100% 44% 20% 36% 0 20% 40% 60% 80% 100% Marketing to Millennials <strong>2016</strong> | Page 10
SECURITY IS A GREATER CONCERN THAN PRIVACY Both millennials and non-millennials find that data security is somewhat more worrisome than privacy concerns. Again, millennials have fewer security concerns than non-millennials and millennial men and younger millennials have fewer data security concerns than their older and female millennial counterparts. HOW CONCERNED ARE YOU THAT COMPANIES WILL FAIL TO KEEP YOUR PERSONAL INFORMATION SECURE? Very concerned Somewhat concerned Not concerned 25% 36% Millennials 42% Non-Millennials 55% 20% 22% By Age By Gender 18-24 Women 42% 24% 34% 43% 27% 30% 25-29 Men 42% 22% 36% 32% 24% 44% 30-34 0 20% 40% 60% 80% 100% 47% 18% 35% 0 20% 40% 60% 80% 100% Marketing to Millennials <strong>2016</strong> | Page 11
Page 1 and 2: Marketing to Millennials 2016 | Pag
Page 3 and 4: SOME OF THE KEY FINDINGS INCLUDE: S
Page 5 and 6: MILLENNIALS, PARTICULARLY WOMEN, SP
Page 7 and 8: FACEBOOK NOT QUITE AS IMPORTANT FOR
Page 9: DIGITAL ADVERTISING CHANNELS HAVE S

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