Fluent2_MarketingtoMillennials_2016
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AS SMARTPHONES HAVE BECOME UBIQUITOUS, MILLENNIALS ARE<br />
ADOPTING SMARTWATCHES QUICKLY<br />
Smartphones are dominant devices across the entire population. 87% of both millennials and non-millennials own a<br />
smartphone. Millennials are slightly less likely to own computers and tablets, but nearly twice as likely (44% to 23%) to own<br />
smartwatches as older generations.<br />
100%<br />
% WHO OWN THIS TYPE OF DEVICE<br />
Millennials (18-34) Non-Millennials (35+)<br />
80%<br />
87%<br />
87%<br />
60%<br />
40%<br />
68%<br />
70%<br />
59%<br />
64%<br />
44%<br />
20%<br />
23%<br />
0<br />
Smartphone<br />
Computer<br />
Tablet<br />
Smartwatch<br />
MILLENNIALS CHOOSE APPLE MORE FREQUENTLY<br />
Apple products, particularly the iPhone, are disproportionately popular with millennials.<br />
40%<br />
% WHO USE APPLE PRODUCT AS THEIR PRIMARY DEVICE IN A CATEGORY<br />
Millennials (18-34) Non-Millennials (35+)<br />
30%<br />
38%<br />
29%<br />
20%<br />
10%<br />
18%<br />
13%<br />
19%<br />
16%<br />
13%<br />
0<br />
Apple iPhone<br />
Apple Mac<br />
Apple iPad<br />
6%<br />
Apple Watch<br />
Marketing to Millennials <strong>2016</strong> | Page 4
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