Fluent2_MarketingtoMillennials_2016

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MILLENNIALS MAKE THE MAJORITY OF THEIR PURCHASES ON COMPUTERS AND SMARTPHONES Computers are about on par with smartphones as the devices used to make online purchases. Smartphones are somewhat more likely to be used at least monthly, while computers are somewhat more likely to be used at least weekly. IF OWN DEVICE: WHICH BEST DESCRIBES HOW OFTEN YOU MAKE PURCHASES USING YOUR [DEVICE]? (Those who do not own device assumed to answer once a year or less.) 100% 80% 60% 40% 20% 0 34% 17% 19% 15% 15% Smartphone 45% 55% 64% 13% 10% 9% 10% 8% 19% 10% 14% 9% 13% 12% 9% Computer Tablet Smartwatch Multiple times per week Weekly Monthly A few times per year Once a year or less Younger millennials make purchases less frequently with computers than older millennials. IF OWN COMPUTER: WHICH BEST DESCRIBES HOW OFTEN YOU MAKE PURCHASES USING YOUR COMPUTER? (Those who do not own device assumed to answer once a year or less.) 100% 80% 60% 40% 20% 0 45% 47% 44% 40% 13% 13% 11% 17% 6% 10% 14% 10% 24% 19% 16% 18% 13% 10% 13% 17% All 18-24 25-29 30-34 Multiple times per week Weekly Monthly A few times per year Once a year or less Marketing to Millennials <strong>2016</strong> | Page 6
FACEBOOK NOT QUITE AS IMPORTANT FOR MILLENNIALS, BUT IS STILL THE TOP SOCIAL MEDIA PLATFORM OVERALL Facebook is losing share to other platforms at a greater pace among millennials than non-millennials. 60% WHICH OF THE FOLLOWING SOCIAL MEDIA NETWORKS DO YOU USE MOST? 61% Millennials (18-34) Non-Millennials (35+) 50% 40% 43% 30% 20% 10% 0 18% 10% 12% 11% 9% 9% 6% 6% 7% 2% 4% Facebook Instagram YouTube LinkedIn Pinterest Snapchat Twitter 2% WHICH OF THE FOLLOWING SOCIAL MEDIA NETWORKS DO YOU USE MOST? Millennials (18-34) By Age By Gender 18-24 25-29 30-34 Women Men Facebook 36% 41% 50% Facebook 51% 36% Instagram 24% 17% 13% Instagram 17% 18% YouTube 12% 14% 11% YouTube 9% 16% LinkedIn 7% 10% 10% LinkedIn 6% 11% Pinterest 9% 8% 8% Pinterest 7% 10% Snapchat 9% 9% 5% Snapchat 8% 7% Twitter 3% 1% 2% Twitter 2% 2% Marketing to Millennials <strong>2016</strong> | Page 7
Page 1 and 2: Marketing to Millennials 2016 | Pag
Page 3 and 4: SOME OF THE KEY FINDINGS INCLUDE: S
Page 5: MILLENNIALS, PARTICULARLY WOMEN, SP
Page 9 and 10: DIGITAL ADVERTISING CHANNELS HAVE S
Page 11 and 12: SECURITY IS A GREATER CONCERN THAN

Fluent2_MarketingtoMillennials_2016

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