Fluent2_MarketingtoMillennials_2016

MILLENNIALS MAKE THE MAJORITY OF THEIR PURCHASES
ON COMPUTERS AND SMARTPHONES
Computers are about on par with smartphones as the devices used to make online purchases. Smartphones are somewhat
more likely to be used at least monthly, while computers are somewhat more likely to be used at least weekly.
IF OWN DEVICE: WHICH BEST DESCRIBES HOW OFTEN YOU MAKE
PURCHASES USING YOUR [DEVICE]?
(Those who do not own device assumed to answer once a year or less.)
100%
80%
60%
40%
20%
0
34%
17%
19%
15%
15%
Smartphone
45%
55%
64%
13%
10%
9%
10%
8%
19%
10%
14%
9%
13% 12% 9%
Computer
Tablet
Smartwatch
Multiple times per week
Weekly
Monthly
A few times per year
Once a year or less
Younger millennials make purchases less frequently
with computers than older millennials.
IF OWN COMPUTER: WHICH BEST DESCRIBES HOW OFTEN YOU
MAKE PURCHASES USING YOUR COMPUTER?
(Those who do not own device assumed to answer once a year or less.)
100%
80%
60%
40%
20%
0
45% 47% 44% 40%
13%
13%
11%
17%
6%
10%
14%
10%
24%
19%
16%
18%
13% 10% 13% 17%
All
18-24
25-29
30-34
Multiple times per week
Weekly
Monthly
A few times per year
Once a year or less
Marketing to Millennials 2016 | Page 6