Fluent2_MarketingtoMillennials_2016
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SECURITY IS A GREATER CONCERN THAN PRIVACY<br />
Both millennials and non-millennials find that data security is somewhat more worrisome than privacy concerns. Again,<br />
millennials have fewer security concerns than non-millennials and millennial men and younger millennials have fewer data<br />
security concerns than their older and female millennial counterparts.<br />
HOW CONCERNED ARE YOU THAT COMPANIES WILL FAIL<br />
TO KEEP YOUR PERSONAL INFORMATION SECURE?<br />
Very concerned Somewhat concerned Not concerned<br />
25%<br />
36%<br />
Millennials<br />
42%<br />
Non-Millennials<br />
55%<br />
20%<br />
22%<br />
By Age<br />
By Gender<br />
18-24<br />
Women<br />
42%<br />
24%<br />
34%<br />
43%<br />
27%<br />
30%<br />
25-29<br />
Men<br />
42%<br />
22%<br />
36%<br />
32%<br />
24%<br />
44%<br />
30-34<br />
0 20% 40% 60% 80% 100%<br />
47%<br />
18%<br />
35%<br />
0 20% 40% 60% 80% 100%<br />
Marketing to Millennials <strong>2016</strong> | Page 11
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