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How We Turned a $13.76 Investment In<strong>to</strong> One Of The<br />
Fastest Growing Shopify S<strong>to</strong>res Of 2016!<br />
3. Very low commitment<br />
Having a low complexity and low overhead business model means that you<br />
can go in<strong>to</strong> it with very little commitment.<br />
NOTE: this does NOT mean having low commitment <strong>to</strong> doing<br />
whatever it takes <strong>to</strong> reach your goal, it means not being overly-<br />
committed <strong>to</strong> a single product and/or market before you’ve tested.<br />
One of the biggest fac<strong>to</strong>rs behind our success is our ability <strong>to</strong> quickly and<br />
easily test products and oers, making changes and trying new things<br />
quickly.<br />
If we had put in all of the time and eort <strong>to</strong> build a s<strong>to</strong>re, we’d feel much<br />
more ‘stuck’ with that s<strong>to</strong>re even if it wasn’t working out.<br />
But when we use a funnel, our ‘sunk cost’ in building the funnel is very<br />
low, so we don’t feel married <strong>to</strong> it. If we need <strong>to</strong> change things up, we do<br />
it!<br />
You WANT that kind of exibility! This will allow you <strong>to</strong> test quickly, so that<br />
you can find a winning offer quickly.<br />
If we had stayed committed <strong>to</strong> our rst tests, there’s a very high chance we<br />
wouldn’t writing this case study right now – this is an INCREDIBLY<br />
important point!<br />
4. Generates cash, a large list and a cus<strong>to</strong>mer base…FAST!<br />
How We Turned a $13.76 Investment In<strong>to</strong> One Of The Fastest<br />
Growing Shopify S<strong>to</strong>res Of 2016!