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How We Turned a $13.76 Investment In<strong>to</strong> One Of The<br />
Fastest Growing Shopify S<strong>to</strong>res Of 2016!<br />
Leveraging the Amazon platform has many benets, and it’s a very<br />
eective and simple model. However, one of the things that we didn’t like<br />
about it is that we didn’t own the cus<strong>to</strong>mer, which we felt limited our<br />
growth potential as well as the value of the channel <strong>to</strong> our business.<br />
Being able <strong>to</strong> tap in<strong>to</strong> Amazon’s in-built trac was great, but for the<br />
reasons mentioned above, we wanted more control <strong>to</strong> market our own<br />
products very aggressively in order <strong>to</strong> scale.<br />
So we decided <strong>to</strong> start selling o of Amazon as well, which led us <strong>to</strong> this<br />
new business.<br />
Deciding what <strong>to</strong> sell<br />
Starting a new ecommerce business is full of interesting decisions, not the<br />
least of which is what <strong>to</strong> sell. Since the options were unlimited, we<br />
developed a list of criteria <strong>to</strong> evaluate ideas.<br />
Most importantly, we wanted <strong>to</strong> sell something that:<br />
We came up with a few dierent ideas, and got started talking <strong>to</strong><br />
manufacturers and researching advertising targets.<br />
Then…we were off <strong>to</strong> the races!<br />
Six-gures in sales in just over 60 days – before we even set up<br />
our Shopify s<strong>to</strong>re!<br />
How We Turned a $13.76 Investment In<strong>to</strong> One Of The Fastest<br />
Growing Shopify S<strong>to</strong>res Of 2016!
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