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How We Turned a $13.76 Investment In<strong>to</strong> One Of The<br />
Fastest Growing Shopify S<strong>to</strong>res Of 2016!<br />
What exactly is an ‘eCommerce Sales Funnel’?<br />
An eCommerce Sales Funnel is a direct response marketing funnel used <strong>to</strong><br />
quickly acquire new cus<strong>to</strong>mers, ideally at a profit.<br />
There is a lot of jargon in that sentence…let’s break it down a bit.<br />
Direct Response means we’re spending money on advertising (in our case,<br />
on Facebook ads), and we’re looking <strong>to</strong> get people <strong>to</strong> take action and buy<br />
our products immediately.<br />
We measure or ROI based on how much we spent <strong>to</strong> get interested people<br />
<strong>to</strong> look at our oer, and how much revenue we made directly from those<br />
folks.<br />
This is NOT a branding exercise!<br />
How We Turned a $13.76 Investment In<strong>to</strong> One Of The Fastest<br />
Growing Shopify S<strong>to</strong>res Of 2016!