KillMyJob Zero to 743K Ecom Case Study

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How We Turned a $13.76 Investment Into One Of The Fastest Growing Shopify Stores Of 2016! This means running ads to multiple targets at the same time, so we can find out if we have a winner or not as quickly as possible. We start all our campaigns with a $5-10/day per ad set budget. I suggest you do the same and let your campaigns run for at 3-5 days before making changes on them – be patient and let Facebook do its magic! We were looking for obvious signs of success: High click-through rates A good percentage of people taking us up on our offer Ad cost per purchase being less than 50% of revenue Remember, our goal is to nd an oer that has clear momentum, and then chase that oer hard. So if things were not looking too promising after 3-5 days, we were going to move on! Ramping up our ad budget We tested a few dierent products for the initial oer in our funnel…it turns out our third one was a home run. After we found a winner, it was time to scale. There are two ways to scale: ‘out‘ and ‘up‘. ‘Out’ means that you look for other targets similar to the ones that are already working for you, and advertise to them as well. How We Turned a $13.76 Investment Into One Of The Fastest Growing Shopify Stores Of 2016!
How We Turned a $13.76 Investment Into One Of The Fastest Growing Shopify Stores Of 2016! ‘Up’ means you spend more to reach more of the current audiences you are already seeing success with. We did both. To scale out, I continued to do research on new targets that were similar in nature to the successful targets we’d already identied, and I put about 20% of my daily budget into testing them. To scale up, I looked for ads that are reaching our ROI target, and I increased my ad spend by 50% each day that they hit the ROI target. If they didn’t reach the ROI target on any given day, I didn’t raise my budget…I just let it sit at it’s current budget to see if it would start performing better. If it started performing better again, great. If it didn’t after a few days, I’d kill it. You can see how we kept increasing our ad budget in small increments… some from increasing the ad spend on existing ads (up), some from investing in new ads to new targets (out). How We Turned a $13.76 Investment Into One Of The Fastest Growing Shopify Stores Of 2016!
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KillMyJob Zero to 743K Ecom Case Study

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