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THE<br />

ACADEMY<br />

BOOK<br />

Create a total look <strong>and</strong> give your client the<br />

feeling of being beautiful <strong>and</strong> perfectly styled<br />

24 hours a day.<br />

As a lash <strong>and</strong> brow consultant you can frame<br />

your clients face perfectly <strong>and</strong>, with adding the<br />

right colour to her lashes <strong>and</strong> brows, accentuate<br />

her type breathtakingly. With RefectoCil each<br />

style from classy to flashy can be<br />

matched individually.<br />

The following pages contain everything you<br />

need to know about styling the eye-area,<br />

becoming a lash <strong>and</strong> brow consultant <strong>and</strong>,<br />

last but not least, the organization of trainings.<br />

Alongside with interesting facts <strong>and</strong> creative ideas,<br />

we have some tips <strong>and</strong> tricks for you that<br />

will come in h<strong>and</strong>y.


INTRODUCTION<br />

RefectoCil benefits<br />

The user:<br />

For hairstylists <strong>and</strong> cosmeticians who want to offer their<br />

clients outst<strong>and</strong>ing service, RefectoCil is the expert for<br />

eyelash <strong>and</strong> eyebrow tinting <strong>and</strong> care who they can rely on.<br />

The customer:<br />

Through individual accentuation of the eyes, RefectoCil<br />

creates the perfect overall look giving more self assurance<br />

24 hours a day.<br />

Reason to believe:<br />

RefectoCil has the expertise to push market trends, to pick<br />

up customer needs early <strong>and</strong> launch innovations that are<br />

able to surprise, leading to highest customer satisfaction.


CONTENT


THEACADEMY BOOK<br />

CHAPTER 1<br />

T H E H I S TO RY O F E Y E B R OW S<br />

CHAPTER 2<br />

C R E AT E T H E TOTA L LO O K<br />

CHAPTER 3<br />

BLEACH THE BROW<br />

CHAPTER 4<br />

CA R I N G FO R T I N T E D H A I R<br />

CHAPTER 5<br />

L I T T L E E F FO R T - G R E AT PR O F I T<br />

CHAPTER 6<br />

ORGANISATION OF TRAININGS


1CHAPTER


THE<br />

HISTORY OF<br />

EYELASH<br />

AND<br />

EYEBROW<br />

STYLES<br />

FROM ANCIENT TIMES<br />

TO THE PRESENT


THE HISTORY OF EYELASH<br />

AND EYEBROW STYLES<br />

First impressions count. Whether you will be perceived as pleasant <strong>and</strong><br />

trustworthy is decided in a fracture of a second. Since enhanced <strong>and</strong> open<br />

eyes make you look warmer <strong>and</strong> more approachable, it is no surprise that<br />

eye make-up has been a popular tool throughout history.<br />

ANCIENT TIMES<br />

As early as in Ancient Egypt, both men <strong>and</strong> women started emphasising<br />

their eyes through dyeing eyebrows, blackening lashes, tinting eyelids<br />

green <strong>and</strong> giving the eyes an almond form. It was believed that this way<br />

one could recreate the image of Re, the sun god <strong>and</strong> that make-up would<br />

keep evil spirits away <strong>and</strong> protect from several illnesses. Men generally<br />

styled their eyelashes more than women, even children got their eyelashes<br />

smeared at the time of birth to strengthen their eyesight <strong>and</strong> protect from<br />

evil spirits. Eye make-up was an everyday companion, worn by people of<br />

the upper as well as the lower classes.<br />

In ancient Greece, body care was also very important. Creams <strong>and</strong><br />

oils kept the skin supple. A pale complexion, elaborate hair styles <strong>and</strong><br />

enhanced lips were in fashion. Women emphasised their eyes with kohl<br />

<strong>and</strong> blackened their eyelids with incense. Natural <strong>and</strong> unibrows were<br />

considered beautiful. To achieve that look, some used black paint, others<br />

even applied fake eyebrows made out of oxen hair.<br />

„A woman without paint is like food without salt.“ Roman<br />

philosopher Plautus (254-184 BC) wrote.<br />

In Ancient Rome long, thick <strong>and</strong> curly eyelashes were considered<br />

beautiful. To achieve that look, women used burnt cork to thicken eyelashes<br />

<strong>and</strong> kohl for darkening eyelashes <strong>and</strong> eyelids. When the Romans conquered<br />

Egypt, the Egyptian way of tinting eyes green became fashionable in the<br />

Roman Empire as well. Monobrows were still in fashion which led to women<br />

often extending their brows inwards using soot.


MIDDLE-AGES<br />

During the middle-ages<br />

hygiene st<strong>and</strong>ards in Europe were<br />

poor, make-up declared a sin by the<br />

church <strong>and</strong> therefore only worn by<br />

prostitutes. It was believed that a<br />

natural look was more pleasant for<br />

God.<br />

Still, people, especially from the<br />

upper class, found a way to live up to<br />

the beauty st<strong>and</strong>ards of their time. Since a high forehead was considered<br />

the most important feature in women’s faces, women would depilate hair<br />

in that area <strong>and</strong> pluck their eyebrows heavily. Eyelashes were not styled,<br />

sometimes even removed. A pale complexion was considered noble.<br />

RENAISSANCE & MODERN TIMES<br />

During the Renaissance people began<br />

discovering antique cultures. Body care <strong>and</strong><br />

make-up slowly but steadily returned. A style<br />

icon during early modern times was Queen<br />

Elizabeth I. Her complexion was very pale,<br />

her hair reddish. Many women tried to achieve<br />

her look. Some dyed their hair in her colour<br />

or used reddish wigs or hairpieces <strong>and</strong> tinted<br />

eyelashes <strong>and</strong> eyebrows in the same colour.<br />

Dangerous dyes were used; for example a<br />

mixture of rhubarb juice <strong>and</strong> oil of vitriol.<br />

Vitriol is pure sulfuric acid. These tinctures<br />

frequently caused hair loss or damages in<br />

the scalp. Also, ways to darken eyelashes<br />

secretly were found. Crushed berries or soot<br />

obtained from fireplaces did the trick.


THE HISTORY OF EYELASH<br />

AND EYEBROW STYLES<br />

In the 18th century a pale complexion<br />

<strong>and</strong> dark brows were fashionable. Eyelashes<br />

<strong>and</strong> eyebrows were darkened; sometimes false<br />

brows made out of mouse fur were used.<br />

With the industrial revolution, mass<br />

production of cosmetic products became<br />

possible but still most people used home<br />

methods, like ashes or lamp black mixed with<br />

elderberry juice.<br />

During the 19th century make-up was<br />

considered vulgar <strong>and</strong> only worn openly by<br />

actresses <strong>and</strong> prostitutes. Common women<br />

sneaked into beauty salons via backdoors <strong>and</strong><br />

make-up was often sold under the counter.<br />

When it came to styling the eyes, women found ways to emphasise<br />

them secretly: castor oil was massaged into the lashes <strong>and</strong> to achieve<br />

bright eyes, a drop of lemon juice was put into<br />

each eye. <strong>Brow</strong>s were left rather bushy <strong>and</strong><br />

untamed.<br />

During that period, the production of<br />

cosmetics changed profoundly. New methods<br />

of manufacture, safer chemicals <strong>and</strong> natural<br />

ingredients were incorporated. Still, the first<br />

mascara as we know it today wasn’t invented<br />

until 1914. The name “mascara” was created in<br />

1933, until then it was called “eyelash darkener”.<br />

Empress Elisabeth of Austria was famous for her<br />

cult of beauty. She used hardly any cosmetics, but<br />

invested hours in styling her long, voluminous hair<br />

<strong>and</strong> in caring for her complexion <strong>and</strong> her figure.


ANCIENT TIMES<br />

ANCIENT EGYPT:<br />

Eye make-up was an every-day<br />

companion for men <strong>and</strong> women.<br />

It was supposed to improve looks<br />

<strong>and</strong> at the same time ward off evil<br />

spirits <strong>and</strong> illnesses. Eyebrows<br />

were dyed, lashes blackened, eyelids<br />

tinted green <strong>and</strong> the eyes given<br />

an almond form.<br />

3100 B.C.<br />

- 30 B.C.<br />

ANCIENT GREECE:<br />

Elaborate hair styles, a<br />

pale complexion, enhanced<br />

lips <strong>and</strong> eyes were in<br />

fashion. Unibrows were<br />

considered beautiful<br />

which led to women<br />

using black paint or fake<br />

eyebrows made out of<br />

oxen hair.<br />

800-146 B.C.<br />

800 B.C.<br />

- 476 A.D.<br />

ANCIENT ROME:<br />

In Ancient Rome long, thick<br />

<strong>and</strong> curly eyelashes were<br />

considered beautiful. Burnt<br />

cork <strong>and</strong> kohl were used to<br />

thicken <strong>and</strong> darken eyelashes<br />

<strong>and</strong> eyelids. Monobrows<br />

were still in fashion which<br />

led to women often extending<br />

their brows inwards<br />

using soot.


THE HISTORY OF EYELASH<br />

AND EYEBROW STYLES<br />

MIDDLE-AGES:<br />

A high forehead was considered beautiful.<br />

Women would depilate hair in that area,<br />

pluck eyebrows heavily <strong>and</strong> sometimes<br />

even remove<br />

eyelashes.<br />

Make-up was<br />

declared a sin<br />

by the church<br />

because it was<br />

believed that a<br />

natural look was<br />

more pleasant<br />

for God.<br />

5 th -15 th<br />

CENTURY<br />

MODERN TIMES<br />

16 th CENT. -1789<br />

RENAISSANCE:<br />

In early modern times Queen Elizabeth<br />

I. was the style icon of her time. Women<br />

tried to achieve her look: pale complexion<br />

<strong>and</strong> reddish hair. Wigs, hairpieces <strong>and</strong><br />

dangerous dyes were used which often<br />

caused damages in the scalp or hair loss.<br />

MODERN HISTORY:<br />

Pale complexion <strong>and</strong> darkened<br />

eyelashes <strong>and</strong> brows were in<br />

fashion. The industrial revolution<br />

made mass production of cosmetics<br />

possible but still most<br />

people used home methods.<br />

During the 19th century make-up<br />

was considered vulgar <strong>and</strong> only<br />

worn openly by actresses <strong>and</strong><br />

prostitutes. Women emphasised<br />

their eyes secretly: castor oil was<br />

massaged into the lashes <strong>and</strong> to<br />

achieve bright eyes, a drop of lemon<br />

juice was put into each eye.<br />

<strong>Brow</strong>s were left rather bushy <strong>and</strong><br />

untamed.<br />

18 th -19 th<br />

CENTURY<br />

Queen Victoria<br />

considered<br />

make-up vulgar.


20 TH CENTURY -<br />

THE ERA OF STYLE ICONS<br />

For the first time, modern cosmetic<br />

products were available for a majority of the<br />

population <strong>and</strong> quickly became very popular.<br />

Styling eyelashes <strong>and</strong> eyebrows became a key<br />

factor for achieving the perfect look.<br />

It was during the 1920ies that people for the first time got inspiration<br />

for their styles from entertainers. The stars of Hollywood‘s silent movies<br />

had the biggest impact.<br />

Case in point: Fake eyelashes. They became very popular because of<br />

the movie „Intolerance“ in 1916. The director wished an effect of fluttering<br />

eyes for his actress <strong>and</strong> used fake lashes. Soon they were to be seen in<br />

other Hollywood productions <strong>and</strong> became popular with women in general.<br />

Another look that caught on inspired by the stars of silent movies was<br />

wearing eyebrows thin <strong>and</strong> straight. To add shine, emphasise <strong>and</strong> groom<br />

them, Vaseline was used.<br />

In 1930 Josef Gschwentner opened his hair salon in Austria.<br />

During the 30ies <strong>and</strong> 40ies more <strong>and</strong> more women included mascara<br />

<strong>and</strong> earthy eye shades to their daily routine <strong>and</strong> the eyelash curler was<br />

invented. They were made of stainless steel, not very expensive <strong>and</strong><br />

very popular. Besides, women of the 1930ies<br />

<strong>and</strong> 40ies would still wear dark, shiny <strong>and</strong><br />

severely tweezed brows. The only difference<br />

to the 1920ies brows was, that now they were<br />

plucked into dramatic high, rounded arches,<br />

which sometimes extended all the way to the<br />

temple.<br />

The beauty icon of this time was Lucille Ball.<br />

The Lucille <strong>Brow</strong>: She kept her<br />

eyebrows thin <strong>and</strong> round. That way


THE HISTORY OF EYELASH<br />

AND EYEBROW STYLES<br />

her face appeared rounder, her features<br />

were softened <strong>and</strong> her eyes emphasised.<br />

In the 1950ies the cosmetics industry grew<br />

rapidly <strong>and</strong> RefectoCil was born.<br />

In the USA a glamorous style was dem<strong>and</strong>ed. It<br />

was all about elegance <strong>and</strong> femininity. Eyes that<br />

appeared big <strong>and</strong> innocent were fashionable.<br />

There were many beauty icons like Grace Kelly,<br />

Marilyn Monroe <strong>and</strong> of course Audrey Hepburn.<br />

The Audrey <strong>Brow</strong>: What made her look<br />

iconic was the contrast between her straight <strong>and</strong><br />

thick brows which gave her a confident, serious<br />

almost manly impression <strong>and</strong> her innocent <strong>and</strong><br />

large appearing eyes. Also, while stars like Marilyn Monroe emphasised<br />

their femininity <strong>and</strong> curvy bodies, she wore straight cut clothes, trouser<br />

suits <strong>and</strong> had a very slender figure. Her most famous look was the elegant<br />

black dress she wore in „Breakfast at Tiffany’s“.<br />

During the 60ies a doll-like look,<br />

big eyes <strong>and</strong> long lashes, was trendy.<br />

Artificial lashes made with human<br />

hair or synthetic materials were<br />

high in dem<strong>and</strong>. The Italian actress<br />

Sophia Loren symbolized that style.<br />

Her eyes were greatly emphasised<br />

<strong>and</strong> appeared round <strong>and</strong> big.<br />

The Sophia <strong>Brow</strong>: Because<br />

her natural eyebrow curve was too<br />

close to the eyes <strong>and</strong> made her look<br />

permanently sad, she shaved her<br />

eyebrows off entirely, <strong>and</strong> pencilled<br />

them back in using super-short,<br />

precise strokes. The result was cur ved<br />

<strong>and</strong> thick eyebrows that secured<br />

a bold, yet seemingly natural look.


THE HISTORY OF EYELASH<br />

AND EYEBROW STYLES<br />

In the 1970ies women’s liberation changed make-up<br />

needs. Advertising now concentrated on wordings like<br />

“natural” <strong>and</strong> “barely visible”. Parallel to that, colourful<br />

trends <strong>and</strong> 1920 retro style emerged.<br />

There were three main eye looks: natural <strong>and</strong> barely<br />

there, soft <strong>and</strong> smoky, bold <strong>and</strong> garish. Popular colours<br />

were blues, greens <strong>and</strong> purples as well as earthy tones.<br />

Two main brow styles were favoured during this time:<br />

Thicker, more natural brows <strong>and</strong> thinner, more pronounced<br />

arches. A 70ies style icon clearly is Cher.<br />

The Cher <strong>Brow</strong>: It was plucked into an arch <strong>and</strong> gave her a gentle <strong>and</strong><br />

feminine look.<br />

During the<br />

1990ies it was all<br />

about glamour. Eyes<br />

were contoured<br />

smoky most often<br />

in neutral brown,<br />

beige, black <strong>and</strong><br />

eggplant finished off with a clean liner.<br />

Eyebrows were tweezed heavily <strong>and</strong> superthin.<br />

Drew Barrymore’s brows were styled<br />

typically for this decade.<br />

The Drew <strong>Brow</strong>: Her eyebrows were thin<br />

<strong>and</strong> plucked into a tiny arch letting her face<br />

appear round.<br />

In the 1980ies eyeliner around the eye <strong>and</strong> thick,<br />

heavy brows were in fashion. Usually they were<br />

grown-out, groomed <strong>and</strong> pencilled in.<br />

The Brooke <strong>Brow</strong>: It is typically 80ies. Her brows<br />

were kept natural <strong>and</strong> thick <strong>and</strong> let her appear<br />

decisive <strong>and</strong> self-confident.


From the year 2000 until<br />

2016 the trend went from<br />

thin <strong>and</strong> curved brows to<br />

thick, lush looks <strong>and</strong> natural<br />

arches.<br />

2015/16 – THE YEARS OF<br />

BUSHY BROWS<br />

Thin brows are declared a<br />

phenomenon of the past,<br />

thick <strong>and</strong> natural brows are<br />

the way to go. To not only<br />

get them into the desired<br />

form but also achieve a look<br />

that matches personality<br />

<strong>and</strong> hair colour, eyebrows<br />

are styled with pencils <strong>and</strong><br />

powders or simply tinted.<br />

Also in style are bleached brows which are to be seen on the runways<br />

of almost every fashion show. 2015/2016’s brow style icon clearly is<br />

Cara Delevingne. The Cara <strong>Brow</strong>: Her dark, natural <strong>and</strong> thick brows give<br />

her an iconic look <strong>and</strong> let her appear decisive <strong>and</strong> serious.<br />

Beauty ideals <strong>and</strong> icons may have changed over the years but the<br />

importance ascribed to styling the eye-area has not. Eyelashes <strong>and</strong><br />

eyebrows have always been a key factor when it comes to creating the<br />

perfect look.<br />

RefectoCil has been a market leader in the segment of eyelash <strong>and</strong><br />

eyebrow tints since 1930. We have optimized <strong>and</strong> extended our product<br />

line constantly to meet the needs of our customers.<br />

Today we offer a variety of products, which ensure beautiful <strong>and</strong> accentuated<br />

eyes nonstop around the clock for as long as six weeks.<br />

Our success story began with an Austrian hairdresser, Josef Gschwentner.


20ies:<br />

For the first time people got inspiration<br />

for their styles from entertainers,<br />

mostly from the stars of<br />

silent movies.<br />

Popular were fake eyelashes as<br />

well as thin <strong>and</strong> straight plucked<br />

eyebrows that were emphasised<br />

<strong>and</strong> groomed with petroleum jelly<br />

or Vaseline.<br />

1930 & 40ies<br />

50ies:<br />

In the USA it was all<br />

about elegance <strong>and</strong><br />

femininity. Eyes that<br />

appeared big <strong>and</strong><br />

innocent were fashionable.<br />

The Audrey <strong>Brow</strong>: Audrey<br />

Hepburn was one<br />

of the most famous<br />

actresses of this decade.<br />

Her brows were<br />

straight with a slight<br />

bend <strong>and</strong> thicker than<br />

it was fashionable in<br />

the 1940ies.<br />

1960ies<br />

20TH CENTURY<br />

1920ies<br />

30ies + 40ies:<br />

Mascara, earthy shades<br />

<strong>and</strong> the eyelash curler<br />

were included in the daily<br />

routine of many women.<br />

The Lucille <strong>Brow</strong>: Lucille<br />

Ball inspired many<br />

women to wear their<br />

brows her style: plucked<br />

into thin, high <strong>and</strong> rounded<br />

arches.<br />

1950ies<br />

60ies:<br />

During the 60ies a dolllike<br />

look, big eyes <strong>and</strong><br />

long eyelashes, was<br />

trendy.<br />

The Sophia <strong>Brow</strong>:<br />

Sophia Loren shaved<br />

her eyebrows off<br />

entirely, <strong>and</strong> pencilled<br />

them back in using<br />

super-short, precise<br />

strokes. The result<br />

was curved <strong>and</strong> thick<br />

eyebrows that secured<br />

a bold, yet seemingly<br />

natural look.


70ies:<br />

In the 1970ies there were<br />

three main eye looks: natural<br />

<strong>and</strong> barely there, soft <strong>and</strong><br />

smoky, bold <strong>and</strong> garish.<br />

The Cher <strong>Brow</strong>: It was plucked<br />

thin into a curve <strong>and</strong><br />

gave her a gentle <strong>and</strong> feminine<br />

look.<br />

1980ies<br />

90ies:<br />

During the 1990ies it<br />

was all about glamour.<br />

Eyes were contoured<br />

smoky most often in<br />

neutral brown, beige,<br />

black <strong>and</strong> eggplant finished<br />

off with a clean<br />

liner.<br />

The Drew <strong>Brow</strong>: Her<br />

eyebrows were styled<br />

typically for this decade:<br />

Thin <strong>and</strong> plucked<br />

into tiny arches, which<br />

let her face appear<br />

round.<br />

2000-2016<br />

20TH CENTURY<br />

1970ies<br />

80ies:<br />

In the 1980ies eyeliner<br />

around the eye <strong>and</strong> thick,<br />

heavy brows were in fashion.<br />

Usually they were<br />

grown-out, groomed <strong>and</strong><br />

pencilled in.<br />

The Brooke <strong>Brow</strong>: It is typically<br />

80ies. Brooke Shields<br />

kept her brows natural <strong>and</strong><br />

thick. They let her appear<br />

decisive <strong>and</strong> self-confident.<br />

1990ies<br />

00-16:<br />

From the year 2000 to<br />

2015, the preferred eyebrow<br />

form went back to<br />

a thick <strong>and</strong> more natural<br />

shape, like Keira Knightley’s<br />

brows.<br />

2015/2016’s brow style<br />

icon clearly is Cara Delevingne.<br />

The Cara <strong>Brow</strong>: Her<br />

dark, natural <strong>and</strong> thick<br />

brows give her an iconic<br />

look <strong>and</strong> let her appear<br />

decisive <strong>and</strong> serious.


Die Erfolgsgeschichte von<br />

RefectoCil<br />

1930<br />

Gschwentner in<br />

Wien entwickelt<br />

Färbeprodukte<br />

1950<br />

Launch<br />

RefectoCil<br />

2016<br />

RefectoCil weltweiter<br />

Marktführer in 65 Ländern.<br />

Jährlich 285 Millionen<br />

Anwendungen.


THE HISTORY OF <strong>REFECTOCIL</strong><br />

In 1930 hairdresser Josef Gschwentner opened his salon in Vienna.<br />

From the beginning he was concerned to offer his customers only<br />

the best products. He developed his own hair colour <strong>and</strong> hair care<br />

products, which definitely distinguished themselves in effectiveness<br />

<strong>and</strong> intensity from other products available on the market. Encouraged<br />

by the huge success he started to develop products for other hair<br />

salons thus laying the foundation for Gschwentner Hair Cosmetics.<br />

The company continued to grow <strong>and</strong> made a name for itself beyond<br />

the borders of Austria as producer <strong>and</strong> supplier of top professional<br />

products for the hairdresser.<br />

The founder‘s inventiveness <strong>and</strong> decisiveness resulted in the creation of<br />

a new business in 1950. RefectoCil, a professional hair-tinting product<br />

for eyelashes <strong>and</strong> eyebrows was developed by the Gschwentner<br />

laboratory. This product has achieved international recognition. For over<br />

70 years RefectoCil has been the worldwide leading br<strong>and</strong> in the field of<br />

professional eyelash <strong>and</strong> eyebrow tints.<br />

With a choice of 9 shades RefectoCil offers the largest selection: pure<br />

black, graphite, blue black, deep blue, natural brown, light brown,<br />

chestnut, red, <strong>and</strong> the bleaching paste Blonde <strong>Brow</strong>. In 2015 RefectoCil<br />

Sensitive was developed, offering 4 colour shades especially suited for<br />

clients with sensitive eyes <strong>and</strong> skin. Another styling tool is RefectoCil<br />

Eyelash Curl which provides the lashes with an upwards swing. Many<br />

useful accessories make the RefectoCil product line the perfect styling<br />

system for eyelash <strong>and</strong> eyebrow tinting by professional personnel.<br />

RefectoCil has always been the leader providing the best colouring<br />

results, highest product quality <strong>and</strong> continual product innovation.<br />

These products have proven themselves through millions of successful<br />

applications <strong>and</strong> for many decades have been worldwide leading<br />

products recognized as “Made in Austria”.<br />

Today the RefectoCil br<strong>and</strong> is the undisputed world leader in this market<br />

segment <strong>and</strong> represented in over 65 countries on 5 continents.


2CHAPTER


CREATE<br />

THE<br />

TOTAL<br />

LOOK<br />

EYELASH CURL<br />

BASIC & EXPERT TINTING


THE<br />

EYE<br />

OPENER<br />

EYELASH CURL


EYELASH CURL<br />

The effect<br />

Amazingly expressive eyes, glamorous look –<br />

RefectoCil Eyelash Curl opens the eyes <strong>and</strong><br />

lets them appear bigger due to the upward swing.<br />

Therefore the look becomes warmer, more<br />

pleasant <strong>and</strong> approachable in every situation.<br />

The product<br />

Eyelash Curl gives the lashes an upward swing.<br />

The application is incredibly easy <strong>and</strong> the effect<br />

long lasting, up to six weeks. Thanks to the ingredients<br />

collagen <strong>and</strong> cysteine the eyelashes are nurtured<br />

while being curled. The gentle formula makes the<br />

application even for fine lashes possible.<br />

Last up to 6 weeks.<br />

36 applications


APPLICATION<br />

Clean the eye-area<br />

First clean the lashes with RefectoCil eye make-up remover. Then use<br />

RefectoCil Saline solution to make sure, residues are eliminated. Only if<br />

the eye area is cleaned of residues, optimal adhesion of the eyelash roller<br />

can be guaranteed.<br />

Select the eyelash roller<br />

the shorter the lashes <strong>and</strong> the more curl the customer desires,<br />

the smaller the roller you select!<br />

• You have selected the correct roller size when the<br />

eyelashes cover half of the roller circumference.<br />

• If the chosen roller is too small <strong>and</strong> the eyelashes too long<br />

the result will be a U-shaped curvature.<br />

• If the chosen roller is too large <strong>and</strong> the eyelashes too short<br />

the result is no curl or a weak curvature.


EYELASH CURL


EYELASH CURL<br />

Apply roller<br />

• Roller is self-adhesive<br />

• Only touch the sides of the roller<br />

• By bending the roller several times the eyelash roller will<br />

adopt a form corresponding to the lid curvature<br />

• The eyelash roller is too long? Trim it with scissors!<br />

• Gently stretch the eye lid with your fingers, first apply the<br />

eyelash roller at the inner lid edge – just above the base of eyelash<br />

Fixing lashes<br />

• With an upwards move press the eyelashes evenly <strong>and</strong> straight<br />

onto the roller using the application stick.<br />

• For stubborn eyelashes or those that have come off, apply a<br />

small amount of RefectoCil Glue to the eyelash roller <strong>and</strong> affix the<br />

eyelashes again.<br />

Apply <strong>Lash</strong>perm<br />

• Squeeze a pea-size amount of <strong>Lash</strong>perm into the bowl<br />

• Tubes must be closed directly after use<br />

• Generously apply a strip to the center section of the eyelashes<br />

(do not apply at the base or tips of eyelashes)<br />

• Apply horizontally (not from the bottom up)<br />

Application time: 15 min<br />

• Remove with a dry cotton swab after application time.


efore<br />

after<br />

Apply Neutralizer<br />

The same way as <strong>Lash</strong>perm! Remove with a dry cotton swab.<br />

Application time: 10 min<br />

Removing roller<br />

• Touch the eyelash roller several times with a moist cotton pad.<br />

The moisture slowly loosens the glue<br />

• Gently stretch the eyelid <strong>and</strong> roll the eyelash roller downward.


EYELASH CURL<br />

Tint lashes<br />

After perming, tint the eyelashes with RefectoCil eyelash<br />

<strong>and</strong> eyebrow tints. The hair shaft is still open, therefore the<br />

application time is just 2 minutes! Tinted lashes will make the<br />

effect of the perm even more visible.<br />

Attention:<br />

Products are number coded on the tubes, cosmetic brushes<br />

<strong>and</strong> cosmetic dishes with No 1 <strong>and</strong> 2! This prevents contact of<br />

<strong>Lash</strong> Perm 1 with Neutralizer 2, rendering them prematurely<br />

unusable through chemical reaction.<br />

Shelflife:<br />

• <strong>Lash</strong>perm & Neutralizer: 2 months after opening<br />

• Glue: 3 months after opening<br />

Close the tubes directly after usage!<br />

Application time:<br />

The application times indicated in this folder refer to normal/<br />

thin eyelashes. ATTENTION! Longer application times are<br />

necessary for thick/strong eyelashes:<br />

normal/thin thick/strong<br />

<strong>Lash</strong>wperm 15 min. 20 - 25 min.<br />

Neutralizer 10 min. 15 - 20 min.<br />

Tint after perm 2 min. 7 - 10 min.


BASIC<br />

TINTING<br />

DEEP BLUE?<br />

BLUE BLACK?<br />

PURE BLACK?<br />

WE HELP YOU CHOOSE.


BASIC TINTING<br />

The effect<br />

RefectoCil tints frame the face perfectly, give expressive<br />

eyes <strong>and</strong> a naturally beautiful look around the clock.<br />

Sports, vacation or in the morning, with tinted eyelashes <strong>and</strong><br />

eyebrows you are styled perfectly from head to toe in every<br />

situation. Suited not only as an alternative to make-up, that<br />

prefers a natural look, but also as a basis for further styling.<br />

Create a total look <strong>and</strong> explore the difference you can make,<br />

when eyelashes <strong>and</strong> eyebrows match the hair colour.<br />

The product<br />

You can complete <strong>and</strong> complement every look <strong>and</strong> style<br />

with our smudge- <strong>and</strong> waterproofed tints. They accentuate<br />

the length of the lashes, make them appear longer <strong>and</strong> the<br />

eyebrows emphasised. The result lasts up to 6 weeks.<br />

Experiment with the many colour possibilities RefectoCil has<br />

to offer <strong>and</strong> find the perfect match for your customer:<br />

• Long, dark <strong>and</strong> full eyelashes<br />

• Perfectly defined eyebrows<br />

• Lasts up to 6 weeks<br />

• Individually customizable colour,<br />

9 base shades, 8 mixable!


BASIC TINTING<br />

Tips & tricks:<br />

• Your client can not imagine the result of an<br />

eyebrow tinting treatment?<br />

With the help of a cream eyebrow pencil or powder-eye shadow,<br />

you can easily simulate the effect of a tinting treatment. Just dab<br />

on a bit of desired colour, the effect will be convincing.<br />

• What is the best <strong>and</strong> easiest way to integrate<br />

the tinting-process in your daily routine?<br />

Choose a time slot when you are not busy doing something for<br />

the client – when you are waiting for the hair colour to work<br />

or during a manicure or pedicure or a face mask.<br />

• Here are some good ways to raise your client’s interest for<br />

tinting eyebrows <strong>and</strong> eyelashes without asking directly:<br />

Stress the fact that the colour profile can be complemented<br />

best by the right eyebrow tint, to suit skin <strong>and</strong> hair tone.<br />

Ask when the client’s last eyebrow <strong>and</strong> eyelash tint was.<br />

Point out your own eyebrow <strong>and</strong> eyelash tint!<br />

Complement on the new hair colour <strong>and</strong> make aware,<br />

that the effect of eyelash <strong>and</strong> eyebrow tinting treatment<br />

would enhance the result.<br />

Try to sell an eyelash <strong>and</strong> eyebrow tinting treatment as<br />

part of a facial treatment.


Brilliant<br />

Black!<br />

Create the most beautiful black styles ever.<br />

Deep Black No. 1 by RefectoCil is an intense,<br />

pure <strong>and</strong> rich black hue. Enhance sensuous<br />

raven-haired looks in a mind-blowing way.


Radiant<br />

Red!<br />

Make red even more ravishing. Red No. 4.1<br />

by RefectoCil is an intense hue specifically<br />

designed to perfectly match eyebrows<br />

<strong>and</strong>eyelashes to a wide variety of<br />

red hair colours.Enhance any daring<br />

red look in a captivating way .


Blazing<br />

Brunette!<br />

Create the most natural brunette look ever.<br />

Natural <strong>Brow</strong>n No. 3 by RefectoCil is a strong <strong>and</strong><br />

versatile opaque brown. Enhance any dark <strong>and</strong><br />

medium brunette style in a natural way.


Luscious<br />

Light<br />

<strong>Brow</strong>n!<br />

Make glossy bright styles even more lovely.<br />

Light <strong>Brow</strong>n No. 3.1 by RefectoCil is a natural,<br />

versatile light hue. Enhance dark blonde to<br />

light brown hair in a dazzling way .


Charming<br />

Chestnut!<br />

Give chestnut that charismatic extra touch.<br />

Chestnut No. 4 by RefectoCil is a ravishing<br />

red-brown shade specifically designed to<br />

naturally match dyed hair.<br />

Enhance chestnut,mahogany <strong>and</strong><br />

copper looks in a captivating way.


Graceful<br />

Graphite!<br />

Make graceful timeless styles even more gorgeous.<br />

Graphite No. 1.1 by RefectoCil isspecifically<br />

designed to naturally cover <strong>and</strong> subtly<br />

darken greying or white hair. Rejuvenate any<br />

mature look in a glamorous way.


Beautiful<br />

Blue Black!<br />

Create a blue black style to blow your mind.<br />

Blue Black No. 2 by RefectoCil is specifically<br />

designed for style concepts dem<strong>and</strong>ing<br />

more than just a regular black.<br />

Lend extracolour depth <strong>and</strong> brilliance<br />

to any blue black look.


Dazzling<br />

Deep Blue!<br />

Discover the most dashing deep blue.<br />

Deep Blue No. 2.1 by RefectoCil is specifically<br />

designed to match blue eyes or enhance blue<br />

or violet eye make-up styles. Intensify any<br />

blonde or light blonde look in a dazzling way .


APPLICATION:<br />

Allergy test: before using the product we recommend a patch test. Instructions: Mix 1 cm of RefectoCil<br />

eyelash & eyebrow tint with 5 drops of RefectoCil Oxidant liquid (or 8-10 drops of RefectoCil Oxidant<br />

cream). Apply a small amount to a small area on the inner bend of the elbow or behind the ear. Allow to dry<br />

<strong>and</strong> leave uncovered for 48-72 hours, then clean thoroughly. If any irritation occurs during this time do not<br />

carry out the treatment.<br />

Remove contact lenses<br />

Clean the eye area with our oil-free RefectoCil<br />

Eye make – up remover. For optimum results use RefectoCil<br />

Saline solution after removing eye make-up.<br />

To protect skin from staining use either RefectoCil eye<br />

protection papers or SiliconePads. Put RefectoCil<br />

Skin Protection Cream on RefectoCil Eye protection papers,<br />

for RefectoCil Silicone Pads no protection cream is needed.<br />

a. normal papers: side is irrelevant<br />

b. extra papers: only on the rough side<br />

Apply protection papers/SiliconePads on the lower lid.<br />

Eyes must remain closed until the end of the tinting process.<br />

Mix 1:1<br />

2 cm with 10 drops or 15 drops<br />

10 min<br />

5-10 min<br />

Watch the<br />

instruction<br />

video!


EYELASH AND EYEBROW TINT<br />

<strong>Lash</strong> Tinting & <strong>Brow</strong> Tinting<br />

Immediately before tinting mix tint with RefectoCil Oxidant.<br />

a. 15 drops Oxidant Cream with 2cm tint or<br />

b. 10 drops Oxidant liquid with 2cm tint<br />

Apply tint with either the cosmetic brush or application stick<br />

to the lashes (from roots to tips) <strong>and</strong> brows (in direction<br />

of hair growth)<br />

a. 10 minutes application time for lashes<br />

b. 5 – 10 minutes application time for brows:<br />

the longer the application time, the darker the result.<br />

Attention: shorter application time when hair is bleached!<br />

NEVER pluck brows before tinting: risk of inflammation<br />

or tinted spots due to open hair follicles!<br />

Remove Tint<br />

Remove excess tint first with a dry cotton swab, then use a<br />

wet (water) cotton pad to clean the rest of the tint. Rinse the<br />

eye by using a very wet cotton pad <strong>and</strong> squeezing it from<br />

the outer to the inner edge of the eye while the eye remains<br />

closed.


Skin Protection Cream<br />

SiliconePads<br />

To protect the skin<br />

from being tinted. Selfadhesive,<br />

anti-slip, skinfriendly,<br />

fully impermeable,<br />

adjusts to any eye shape,<br />

can be reused 100 times.<br />

Vitamin E, aloe vera <strong>and</strong> sweet<br />

almond oil – 3 natural, high-quality<br />

ingredients that nurture the skin<br />

whilst tinting eyelashes <strong>and</strong> eyebrows.<br />

Developed especially for<br />

adhesion of RefectoCil Eye protection<br />

papers. Can be used as an<br />

eye mask.<br />

Eye Protection Papers<br />

Prevent the skin from unwanted staining.<br />

Eye Protection Papers Extra<br />

Extra soft <strong>and</strong> with special, impenetrable<br />

coating RefectoCil Eye protection papers<br />

extra prevent the client’s eyelid from<br />

unwanted staining.


EYELASH AND EYEBROW TINT<br />

Eye Make-up Remover<br />

Non-oily, clears the<br />

eye-area even from<br />

multi-layered eye makeup<br />

gently <strong>and</strong> carefully.<br />

Removes residues to<br />

achieve long-lasting<br />

tinting results.<br />

Saline Solution<br />

Removes excess of<br />

surfactants, which<br />

could compromise<br />

especially the<br />

effect of RefectoCil<br />

Eyelash Curl.<br />

Tint Remover<br />

Gently removes<br />

tint spots on the<br />

skin produced<br />

during tinting treatment.<br />

Cosmetic Dish<br />

Enables mixing<br />

eyelash <strong>and</strong><br />

eyebrow tint at<br />

the same time –<br />

Picasso style. Two<br />

grooves for resting<br />

application sticks<br />

<strong>and</strong>/or brushes<br />

guarantee clean<br />

working.<br />

Oxidant 3%<br />

liquid<br />

Stabilised liquid<br />

developer.<br />

Oxidant 3%<br />

cream<br />

Stabilised<br />

cream-based<br />

developer, ensures<br />

brilliant tinting<br />

results. Different<br />

to Oxidant 3%<br />

liquid, its creamy<br />

consistency<br />

makes mixing with<br />

RefectoCil tints<br />

even more convenient.<br />

Cosmetic brush<br />

soft/silver<br />

The flat, straight bristle<br />

allows simple <strong>and</strong><br />

precise application of<br />

RefectoCil tints to eyelashes<br />

<strong>and</strong> eyebrows<br />

<strong>and</strong> is soft to the skin.<br />

Cosmetic brush<br />

hard/gold<br />

Easy, quick <strong>and</strong> precise<br />

applying of the tint, is<br />

particularly suited for<br />

Blonde <strong>Brow</strong> because<br />

the broad, hard bristle<br />

enables easy mixing into<br />

a creamy paste.<br />

Application stick soft/white<br />

With RefectoCil Application<br />

sticks soft, it is particularly<br />

easy to mix the colours<br />

with RefectoCil Oxidant 3%<br />

Developer liquid or cream. The<br />

narrow, flexible tip allows easy<br />

<strong>and</strong> accurate application of the<br />

paste. They cleaned quickly <strong>and</strong><br />

easily with water.<br />

Application stick hard/blue<br />

RefectoCil Application sticks<br />

hard are ideal for mixing<br />

RefectoCil tint with RefectoCil<br />

Oxidant 3 % Developer liquid<br />

or cream into a creamy paste.<br />

Thanks to the narrow <strong>and</strong> flexible<br />

tip, precise application of tint<br />

is possible.


COLOUR<br />

TYPING<br />

C O O L O R WA R M M AT T E R S .


Summer<br />

light, pastel<br />

Winter<br />

clear, strong, bright<br />

Spring<br />

light, bright<br />

Autumn<br />

dark, rich


THE THEORY OF COLOURS<br />

HISTORY, FACTS AND<br />

TODAYS’ TRENDS<br />

Colours play an important role in every aspect of life.<br />

As early as at the start of the 19th century, many<br />

extraordinary personalities like Philipp Runge, Goethe,<br />

Newton or Schopenhauer started dealing with the<br />

theory of colour in various fields like physics, chemistry,<br />

psychology or art.<br />

“Keep it simple”, following this principle, Johannes Itten,<br />

an art educator, established the twelve-part circle<br />

of colours in 1961. Thanks to his clear <strong>and</strong> simple<br />

presentation, it is still well-known <strong>and</strong> the st<strong>and</strong>ard<br />

for printing inks today.<br />

His theory also served as basis for categorising colour<br />

types. One of his students, Carole Jackson, wrote the<br />

bestseller “<strong>Color</strong> me beautiful” during the 1980ies <strong>and</strong><br />

became the founder of the 4-seasons-colour-theory.<br />

This theory plays a major role when it comes to finding<br />

the optimum colour style for each skin type.<br />

The appearance of our skin colour is affected<br />

by the colours surrounding us.<br />

This is why, the colour of our clothes, hair, make-up<br />

<strong>and</strong> eyebrows determine our look <strong>and</strong> how we are<br />

perceived by other people.


THE THEORY OF COLOURS


Choose a colour – set a statement<br />

Over the course of time, beauty ideals changed. For many years,<br />

a harmonious overall look was the absolute goal. Today, any style<br />

is possible. There are women trying to emphasise their features<br />

<strong>and</strong> look as natural as possible whilst others try to provoke<br />

deliberately with extraordinary looks. Finding the perfect style<br />

became a question of knowing who we are <strong>and</strong> what we want.<br />

The choice of colour – hair, clothes, eyebrows – already<br />

determines our look. Therefore it is important to know which<br />

colour can have which optical effect in order to avoid setting the<br />

wrong statement involuntarily.<br />

On the next page you find some tips, which will help you to use<br />

the theory of colour to your advantage.


THE THEORY OF COLOURS


The effect of colours on our look<br />

People tend to automatically choose the colours that suit them<br />

best. Nevertheless fashion trends sometimes let people decide for<br />

colours that are not ideal for their type.<br />

Clothes, hair <strong>and</strong> eyebrow colour can be chosen whereas our<br />

skin type is a given. Therefore we always have to take it into<br />

accordance.<br />

Colours lying next to each other always have a reciprocal effect.<br />

The explanation for that effect can be traced back to Johannes<br />

Itten <strong>and</strong> Carole Jackson.<br />

According to their theories, there are colour contrasts that<br />

explain the effect colour choices can have on our appearance.<br />

Two of them are especially relevant in this particular context: the<br />

successive contrast <strong>and</strong> the simultaneous contrast.


THE THEORY OF COLOURS<br />

Successive contrast: If you are looking at a colour<br />

field for a longer time, the eye automatically builds the<br />

complementary colour. Meaning, if your skin type is rather<br />

cool <strong>and</strong> you wear for example an orange pullover, the eye<br />

automatically builds the contrast colour, in this case blue.<br />

Therefore the skin will appear even paler <strong>and</strong> more bluish.<br />

Of course, the phenomenon of the successive contrast also<br />

applies to warm skin types.<br />

Simultaneous contrast: It deals with the perception of<br />

a field of colour depending on its background as well as on<br />

colours that may lie next to it.


Why does our skin appear rosy or<br />

shimmer golden?<br />

The composition of our skin-colour consists mainly of 3 pigments:<br />

melanin, haemoglobin <strong>and</strong> carotene.<br />

The melanin share is embedded in our genes. Since it is also<br />

serving as protection against UV radiation, its share depends on<br />

where we <strong>and</strong> our parents were born.<br />

Melanin is responsible for the colour depth of the skin (light or<br />

dark) as well as for the colour of eyes <strong>and</strong> hair.<br />

Haemoglobin, the red blood<br />

pigment, is responsible for<br />

the cool or blue cast part of<br />

our skin type. If the blood<br />

circulation is good <strong>and</strong> the<br />

skin thick, it appears rosy. If<br />

the skin is thin, it will lead to<br />

blood shining through which<br />

lets the skin appear bluish.<br />

Carotene is responsible for<br />

the warm colour shades of<br />

the skin. It is absorbed by the<br />

body via food intake.


THE THEORY OF COLOURS<br />

Tips:<br />

There are a few things to consider when selecting your colours:<br />

• Consider the successive <strong>and</strong> the simultaneous contrast.<br />

• Eyebrows <strong>and</strong> hair have a similar effect - they define your face.<br />

• The skin type (warm or cool) has always to be taken into<br />

accordance when it comes to styling the eye-area, choosing a<br />

new hair colour or clothes.<br />

• If the right colours are worn, the skin appears young, healthy<br />

<strong>and</strong> fresh.<br />

• A harmonious look is not automatically the look best suited.<br />

• You can emphasise your type perfectly if you consider skin type,<br />

character <strong>and</strong> individual style.<br />

• There may be new colour trends each season, but if you want to<br />

look your best, you have to find out what suits YOU best. If you<br />

want to know your colour type, it is best to have it analysed by<br />

a professional. This way you make sure, the analysis is objective<br />

<strong>and</strong> leads to the best results.


The Effect of Colours<br />

One simple fact that will help you to optimise your style easily:<br />

While light colours come to the foreground, dark colours recede<br />

to the background. For example, if you have deep-set eyes, your<br />

brows have to be darker, to place emphasis on the eyes. On the<br />

contrary, if you want the brow to catch the eye, it should be dyed<br />

in a light colour.<br />

ANGELINA JOLIE<br />

At the Oscars, in the role of the loving mother or UNHCR special<br />

envoy - her eyebrows reflect her current task.<br />

The effect:<br />

Light colours: they make the face look soft, young, fresh, open,<br />

round, delicate <strong>and</strong> less wrinkled.<br />

Dark colours: they let the face appear square, masculine, strict,<br />

straight-forward <strong>and</strong> wrinkles are easier to be seen.


THE THEORY OF COLOURS<br />

Choose the look you prefer <strong>and</strong> select the colour accordingly. If<br />

you strive for a rather dominant look, go with a dark shade for<br />

your eyebrows. If you desire a gentle <strong>and</strong> feminine appearance,<br />

choose bright colours. You desire an optical distinction between<br />

spare time <strong>and</strong> work-life? Just change colours to switch between a<br />

lovely <strong>and</strong> sweet look for weekends <strong>and</strong> a decisive, self-conscious<br />

look for being at work.<br />

CHARLIZE THERON<br />

Her motto is “stay true to yourself”! For one movie she had<br />

to dye her hair black. TO keep her look lovely <strong>and</strong> sweet, she<br />

accentuated her brows in a lighter shade.<br />

RESUMEE:<br />

In todays’ society we have many different beauty ideals. Any style is possible,<br />

whether you like it harmonious <strong>and</strong> classy or rebellious <strong>and</strong> unconventional. Individuality<br />

<strong>and</strong> creativity are the two key factors. Find out which style suits you best<br />

<strong>and</strong> which one you like best. Just be yourself <strong>and</strong> create a style as unique as your<br />

personality.


Play<br />

It Cool!<br />

Perfectly personalized colour. RefectoCil<br />

base shades can be mixed to precisely<br />

match fair skin <strong>and</strong> suitable hair colours.<br />

Some Graphite No. 1.1 will enhance<br />

any cool skin type in a mind-blowing way.


Warm<br />

Compliments!<br />

Perfectly personalized colour. RefectoCil<br />

base shade can be mixed to precisely<br />

match warm skin <strong>and</strong> hair colours. An added<br />

touch of Red No. 4.1 or Chestnut No. 4 will<br />

enhance any warm skin type in a mind-blowing.


Cool or Warm<br />

Different styles for different types.<br />

Whether your client is a warm or cool skin type, should be considered<br />

when choosing the right colour for eyelashes <strong>and</strong> eyebrows. Guide<br />

your client <strong>and</strong> give her the feeling of being personally appreciated to<br />

make the treatment special <strong>and</strong> improve customer loyalty.<br />

For an individual style, you can mix colours to achieve the<br />

desired effect.<br />

Your client is a cool type?<br />

Mix a small amount of RefectoCil Graphite with the colour that<br />

matches your client best.<br />

Is your client a warm type?<br />

Then mix either a small amount of RefectoCil Red or RefectoCil<br />

Chestnut with the colour you chose.


Farbkarte_klein2AS 20.01.2006 4N 5-10 5-10 5N 9:46 Uhr 6N<br />

Colour Nature Se<br />

Natur<br />

shade Natural<br />

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4N<br />

9:46<br />

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Farbkarte_klein2AS 20.01.2006 9:46 Uhr<br />

Colour<br />

shade<br />

Natur<br />

Nature<br />

Natural<br />

5-10<br />

5-10<br />

5-10<br />

Natur<br />

Colour Nature<br />

shade Natural<br />

BASIC TINTING<br />

Natur<br />

Colour Nature<br />

shade Natural<br />

Nature<br />

Natural<br />

5-10<br />

5-10<br />

4N 5N 6N<br />

5-10<br />

5-10<br />

Mix pure<br />

blue<br />

deep<br />

natural<br />

light with<br />

black<br />

black<br />

blue<br />

brown<br />

brown<br />

graphite 1:1<br />

Colour<br />

shade<br />

Natur<br />

Nature 5-10<br />

Natural<br />

Colour<br />

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5-10<br />

5-10<br />

5-10<br />

5-10<br />

5-10<br />

Colour<br />

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Natur<br />

Nature<br />

5-10<br />

Natural<br />

5-10<br />

5-10<br />

5-10<br />

5-10<br />

10-20<br />

5-10<br />

5-10<br />

5-10<br />

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10-20<br />

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4N 5-10Farbkarte_klein2<br />

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Colour Nature<br />

shade 4NNatural<br />

Natur 5-10<br />

Colour Nature<br />

Cool shade Type Natural<br />

5-10<br />

5-10<br />

5-10<br />

10-20<br />

5-10<br />

5-10<br />

Farbkarte_klein2AS 20.01.2006 9:46 Uhr Sei<br />

Colour<br />

shade<br />

Natur<br />

Nature 5-10<br />

Natural<br />

5-10<br />

5-10<br />

5-10<br />

10-20<br />

5-10<br />

Warm Type<br />

5-10 5-10<br />

4N 5N 6N<br />

5-10<br />

5-10<br />

Natur<br />

Nature<br />

5-10<br />

Natural<br />

5-10<br />

5-10<br />

5-10<br />

5-10<br />

5-10<br />

Mix 5-10 10-20 10-20<br />

5-10<br />

pure<br />

natural<br />

light<br />

black<br />

graphite with chestnut<br />

brown<br />

brown<br />

red 1:0,1<br />

5-10 5-10 5-10 5-10<br />

10-20 10-20<br />

4N<br />

5-10<br />

5N<br />

5N<br />

Farbkarte_klein2AS 20.01.2006 9:46 Uhr<br />

5-10<br />

4N 5N 6N<br />

5-10<br />

5-10<br />

Natur<br />

5-10<br />

5-10<br />

5-10<br />

5-10<br />

10-20<br />

5-10<br />

10-20<br />

10-20


BROW<br />

SHAPES<br />

CREATE YOUR WOW BROW


BROW SHAPES<br />

The WOW brow<br />

Become a lash <strong>and</strong> brow consultant <strong>and</strong> help your client<br />

achieve a stunning look from head to toe. Eyebrows are<br />

a number one styling factor. They frame faces, give them<br />

structure <strong>and</strong> illuminate the eyes, thus opening them<br />

<strong>and</strong> making them appear brighter. Eyebrows convey our<br />

emotions. Depending on their form, they change how we<br />

are perceived. No wonder, accentuated brows <strong>and</strong> lashes<br />

are topic number one not only on catwalks but also in social<br />

media channels like Instagram, YouTube <strong>and</strong> Facebook.<br />

Numerous tutorials show people trying to find the perfect<br />

eyebrow shape. Meet that need <strong>and</strong> help people accentuate<br />

their beauty. We have some tips for you that will support you<br />

in creating the style that will make your clients look their best.<br />

Eyebrows are sisters not twins<br />

Contrary to common belief, it is<br />

not necessary that eyebrows look<br />

exactly the same. Most faces aren’t<br />

completely symmetrical. Therefore<br />

eyebrows don’t have to be identical.<br />

They are just supposed to resemble<br />

each other strongly.


1. Determine where your inner<br />

brow should end. Place a pen<br />

or a ruler by the outermost<br />

corner of your nose <strong>and</strong> have it<br />

point upwards to the innermost<br />

corner of your eye.<br />

2. Determine where your arch<br />

should peak. With the pen<br />

still resting against your nose,<br />

move it until it extends past the<br />

outermost edge of your pupil<br />

while you are looking straight<br />

ahead. Where the pen crosses<br />

the eyebrow should be the<br />

peak.<br />

3. Determine where your outer<br />

brow should end. Move the pen<br />

(still resting against the nose)<br />

to the outermost corner of your<br />

eye. That is where the eyebrow<br />

ends.


EYEBROWS SHAPE FACES<br />

Basic Level <strong>Brow</strong> Styling<br />

Find the ideal form<br />

A total look needs brows that match the face. Three simple steps will<br />

help you to find out where the inner <strong>and</strong> outer brow should end <strong>and</strong><br />

where the highest peak should be:<br />

Tip: The ideal gap between eyebrows is the size of one of the eyes.<br />

Individual brow forms<br />

Each face is shaped differently - each brow should be shaped<br />

accordingly. When it comes to styling the eyebrows, individual needs<br />

have to be seen <strong>and</strong> met. Similar to a haircut, eyebrows need to<br />

match a person’s face <strong>and</strong> personality.<br />

Therefore you shouldn’t<br />

just follow brow trends.<br />

Work with what you have<br />

<strong>and</strong> what suits the face<br />

shape best.<br />

IDEAL<br />

If your customers‘ eye<br />

distance is ideal, the brows<br />

will need to start beyond the<br />

inner eye corner.<br />

WIDE<br />

If the eyes are set<br />

wide apart, the brows will<br />

need to start more in the<br />

middle to optically reduce<br />

the distance.<br />

NARROW<br />

If the eye distance is too<br />

close, the brows will need<br />

to start more outside to<br />

optically add some<br />

distance.


Oval:<br />

The oval face form is<br />

ideal, therefore the<br />

form of the brow can be<br />

chosen individually.<br />

Trapeze:<br />

First priority is to soften<br />

the broad chin.<br />

A thick, flat <strong>and</strong> elongated<br />

brow is the way to go. It<br />

takes focus away from the<br />

chin to the eye-area.


EYEBROWS SHAPE FACES<br />

Circle:<br />

You can optically prolong<br />

the face <strong>and</strong> let the<br />

round form appear more<br />

angular, if the eyebrow is<br />

plucked into a high arch.<br />

Square:<br />

You can soften the<br />

contours <strong>and</strong> prolong the<br />

face by plucking the brow<br />

into a high curve.


Rectangular:<br />

In this case, it is important<br />

to shorten the face form. If<br />

you pluck the eyebrow flat<br />

but elongated, the face<br />

appears broader <strong>and</strong><br />

shortened.<br />

Triangle:<br />

A short <strong>and</strong> soft eyebrow<br />

form shifts the focus away<br />

from the pointy chin. If<br />

you pluck the eyebrow<br />

into a high arch, you can<br />

conceal the distinctive<br />

part.


EYEBROWS SHAPE FACES<br />

<strong>Brow</strong> Shaping – Frame your beauty<br />

To summarize, eyebrows are a tool that determine your look <strong>and</strong> can<br />

be used to optimise the face form. With choosing the right<br />

eyebrow form, you can make each of the 5 main face shapes look<br />

their best.<br />

Though there are many different styling options, there is one rule that<br />

applies to each of them: You should always aim to form the brow 2/3<br />

rising <strong>and</strong> 1/3 falling. Regardless face shape or style, this form opens<br />

the eye <strong>and</strong> lets you appear warmer <strong>and</strong> more approachable.<br />

In todays’ society we have many different beauty ideals. Any style is<br />

possible, whether you like it harmonious <strong>and</strong> classy or rebellious <strong>and</strong><br />

unconventional. Individuality <strong>and</strong> creativity are the two key factors.<br />

Find out which style suits you best <strong>and</strong> which one you like best. Just<br />

be yourself <strong>and</strong> create a style as unique as your personality.


3CHAPTER


BLEACH<br />

THE<br />

BROW<br />

BLONDE BROW


BREATH-<br />

TAKING<br />

BLONDE!<br />

BLONDE BROW


B L O N D E B R O W<br />

The effect<br />

Blonde <strong>Brow</strong> is a unique product, specifically designed to<br />

create a variety of bright hues <strong>and</strong> to enhance any blonde<br />

style in a breathtaking way.<br />

The product<br />

RefectoCil Blonde <strong>Brow</strong> is especially suited for the<br />

sensitive facial skin <strong>and</strong> can therefore be used on the<br />

brows without concern. It causes less reddishness than<br />

normal bleaching products <strong>and</strong> ensures natural results.<br />

Additional information that probably goes without saying<br />

but is worth mentioning anyway: do not use common hair<br />

bleaching products on eyebrows. The eye-area is more<br />

sensitive <strong>and</strong> needs especially suited products.


. 0 blond<br />

Blondierpaste für Augenbrauen Nr. 0 blond<br />

. 0 blond<br />

Bleaching paste for eyebrows No. 0 blond<br />

0 rubio<br />

Pasta decolorante para cejas N 0 0 rubio<br />

5N 8N 6N 9N<br />

4N 7N 5N 8N 6N<br />

9N<br />

5-10<br />

5-10<br />

Colour<br />

shade<br />

4N 5N 4N 6N 5N 4N 7N 6N 5N 8N 7N<br />

H O W T O W E A R B L O N D E B R O W<br />

Natur<br />

Nature<br />

Natural<br />

From fashion to daily style<br />

Not only during the fashion weeks but basically on<br />

every runway during the past months, bleached brows are<br />

absolutely in style. The very bright, almost white eyebrows<br />

let the face lose its contours <strong>and</strong> therefore create an<br />

unconventional look. To make it an every-day style <strong>and</strong> still make<br />

a fashion statement, just let the bleaching work-in for a shorter<br />

Colour<br />

shade<br />

period of time. This way, the brow doesn’t lose all of its contour.<br />

Natur<br />

Nature<br />

Natural<br />

Natur<br />

Nature<br />

Natural<br />

5<br />

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12<br />

20


Watch our Blonde<strong>Brow</strong><br />

videos on Youtube!<br />

For too dark brows<br />

Often the initial eyebrow colour is too dark for the desired colour.<br />

With BLONDE BROW eyebrows can be lightened before the final<br />

tinting-treatment with any RefectoCil colour. This way, also lighter<br />

hues are made possible. Please note that the application time for<br />

the following tinting process is reduced to a third.


H O W T O W E A R B L O N D E B R O W<br />

For bristly brows<br />

Use BLONDE BROW to make grey, white or bristly eyebrows<br />

ready for the following tint. We have some examples, that show<br />

you the effect you can achieve using Blonde <strong>Brow</strong> first to create<br />

the desired tint.


APPLICATION:<br />

1. Preparation: effectively cleanse the eyebrows with RefectoCil<br />

Eye make-up remover. Eyebrows must be clean, oil-free <strong>and</strong> dry.<br />

2. Mix 2 cm paste + 20/25 drops Oxidant 3% Cream<br />

In the beginning the paste looks grainy. Mix at least 2 minutes<br />

until the paste becomes creamy. If it is not creamy enough,<br />

add some drops of Oxidant Cream.<br />

3. The hair needs to be completely covered with Blonde <strong>Brow</strong><br />

from root to tip!<br />

4. Work against the direction of hair growth.<br />

5. Use RefectoCil Cosmetic brush hard.<br />

6. 5 – 20 minutes application time ➔ not longer.<br />

7. Remove bleaching paste with a wet cotton pad <strong>and</strong> clean the<br />

brows additionally with RefectoCIl eye Eye Make-up Remover.<br />

Application time depending on the desired lightning effect:<br />

a. 5 minutes: to go one shade lighter<br />

b. 12 minutes: to go two shades lighter<br />

c. 20 minutes: to go three shades lighter


B L O N D E B R O W<br />

Mix<br />

2 cm with 25 drops<br />

2 min. 5-20 min.


SENSE &<br />

SENSIBILITY<br />

<strong>REFECTOCIL</strong> SENSITIVE


<strong>REFECTOCIL</strong> SENSITIVE<br />

The effect<br />

RefectoCil Sensitive offers the perfect eyelash <strong>and</strong> eyebrow<br />

tinting solution for all who appreciate optimum skin<br />

compatibility. It accentuates eyes of sensitive clients naturally<br />

<strong>and</strong> permanently. Based on plant extracts, the formula tints<br />

eyelashes <strong>and</strong> eyebrows without irritation or burning. Thanks<br />

to the smudge- <strong>and</strong> waterproofed formula your client will be<br />

styled perfectly in every situation. Since the tinting process<br />

only takes 3 minutes, it benefits not only sensitive customers<br />

but also those who are in a hurry.<br />

RefectoCil Sensitive is a gentle product, mild to the skin<br />

<strong>and</strong> leads to great results:<br />

The product<br />

RefectoCil Sensitive is the first series of eyelash & eyebrow<br />

tints based on plant extracts <strong>and</strong> therefore especially<br />

suited for clients with sensitive eyes or skin. It’s the only<br />

silver nitrate product available in 4 colour shades <strong>and</strong> has<br />

significantly better tinting results than leading silver nitrate<br />

formulations. It lasts up to 6 weeks <strong>and</strong> is dermatologically<br />

<strong>and</strong> ophthalmologically tested.<br />

The application is easy <strong>and</strong> quick - in only 2 steps <strong>and</strong> 3<br />

minutes application time, your client is ready to go!


The tints & the developer gel<br />

From Black to light brown - 4 natural shades for many different styles.<br />

Together with the easy to use RefectoCil Sensitive Developer Gel the<br />

desired colour result is produced.<br />

Oxidative tint vs.<br />

Sensitive tint:<br />

• Mixing<br />

• „2 step system“ no mixing<br />

• Almost every colour pigment • Colour pigments adhere more on<br />

enters the hair shaft<br />

the outside of the hair<br />

Sensitive Tint Remover<br />

Stains that occurred during tinting with RefectoCil Sensitive Colours<br />

on the skin can be removed gently <strong>and</strong> quickly with RefectoCil<br />

Sensitive Tint Remover. Thanks to the mild formula, it can be used in<br />

the sensitive eye area without concern. Therefore removing stains on<br />

the upper or lower eyelids becomes possible.<br />

Attention: Stains caused by silver nitrate tints cannot be removed with<br />

the tint remover developed for oxidative tints.


<strong>REFECTOCIL</strong> SENSITIVE<br />

2 min. 5-20 min.


APPLICATION:<br />

Two step tinting system – only 3 minutes!<br />

1. Attach RefectoCil SiliconePads <strong>and</strong> apply cream above<br />

lashes <strong>and</strong> around brows.<br />

2. Apply colour gel to lashes <strong>and</strong> brows with the application stick –<br />

leave on for 2 minutes.<br />

3. Take off colour gel with cotton swab.<br />

4. Apply Developer gel to brows <strong>and</strong> lashes with application stick –<br />

leave on for 1 minute.<br />

5. Take off with moist cotton pad – done!<br />

Silver nitrate gel – no mess, no dripping, easy <strong>and</strong> simple to use,<br />

no comparison to liquids!<br />

STEP 1: COLOUR GEL<br />

STEP 2: DEVELOPER GEL<br />

1 2<br />

3 4<br />

5


<strong>REFECTOCIL</strong> SENSITIVE<br />

Tips & tricks:<br />

To achieve perfect tinting results with RefectoCil Sensitive colours<br />

<strong>and</strong> to make the process even easier, we have 5 additional tips &<br />

tricks for you that will come in h<strong>and</strong>y:<br />

• <strong>Lash</strong>es <strong>and</strong> brows must be oil free before tinting.<br />

Use RefectoCil non oily Eye Make-up Remover, even if the client<br />

wears no make-up.<br />

• Make sure, that lashes <strong>and</strong> brows are dry before tinting.<br />

In case of doubt, dry them with a tissue after removing eye<br />

make-up.<br />

• Always remove the Colour- <strong>and</strong> Developer Gel with a dry cotton<br />

swab. No water!<br />

• Before applying Developer Gel, make sure that Colour Gel is<br />

totally removed. Any leftovers could affect the tinting process<br />

negatively.<br />

• When applying Developer Gel, always make sure that the colour<br />

of the gel is clear when applied to lashes or brows.<br />

2 min. 5-20 min.


4CHAPTER


CARING<br />

FOR<br />

TINTED<br />

HAIR<br />

FO R A N E AT LO O K


LONGLASH BALSAM AND GEL<br />

The effect<br />

Tinted hair needs care.<br />

Our two nurturing conditioners, Longlash balsam as<br />

an intensive treatment for the night <strong>and</strong> Longlash gel<br />

to use throughout the day, ensure a fresh <strong>and</strong> neat look.<br />

They help the hair to be healthy <strong>and</strong> shiny <strong>and</strong><br />

therefore long <strong>and</strong> strong.<br />

The product<br />

Both products have high quality ingredients such as<br />

Vitamin E & D-Panthenol. They moisturize the hair <strong>and</strong><br />

therefore prevent it from becoming dry & brittle.<br />

As an additional benefit, the tint lasts longer <strong>and</strong> is<br />

more visible on healthy eyelashes <strong>and</strong> eyebrows.


Longlash gel or langlash balsam?<br />

Longlash gel with its light consistence gives the hair gloss, shape<br />

<strong>and</strong> care for the day. It provides long-lasting moisture <strong>and</strong> prevents<br />

dry or brittle eyelashes <strong>and</strong> eyebrows. Therefore it helps to preserve<br />

their full natural hair length. Used throughout the day, it tames unruly<br />

hair <strong>and</strong> lets it shine.<br />

Beach & pool tip:<br />

Enjoy summer, sun, beach <strong>and</strong> sea without worrying about your<br />

make-up <strong>and</strong> still look stunning. For a natural style, use RefectoCil<br />

Longlash gel only, to freshen up your look any time throughout the<br />

day. If used on already permed <strong>and</strong> tinted eyelashes <strong>and</strong> eyebrows,<br />

it guarantees for a fresh look <strong>and</strong> perfect style, even after diving into<br />

the water.


LONGLASH BALSAM AND GEL<br />

APPLICATION:<br />

Longlash gel<br />

• Apply RefectoCil Longlash gel every morning with the brush<br />

applicator from roots to tips of eyelashes <strong>and</strong> eyebrows.<br />

• To achieve a natural look, RefectoCil Longlash gel is used alone.<br />

If mascara is used too, apply Longlash gel first, <strong>and</strong> then add the<br />

mascara.<br />

Longlash balsam<br />

• After removing make-up in the evening, apply a small amount<br />

of RefectoCil Longlash balsam between thumb <strong>and</strong> index finger,<br />

<strong>and</strong> gently coat eyelashes <strong>and</strong> brows, away from the base.<br />

• The high-quality active substances will nourish lashes <strong>and</strong><br />

brows intensely overnight.<br />

• Tip: For glossy lashes <strong>and</strong> brows throughout the day, apply<br />

RefectoCil Longlash balsam in the morning.<br />

• Attention: Do not apply RefectoCil Longlash Balm within 24<br />

hours after tinting because the high fat content can affect<br />

the tinting result!


5CHAPTER


HAPPY<br />

CUSTOMERS<br />

GREAT<br />

PROFIT


Happy customers – great profit<br />

With RefectoCil you can meet customer needs <strong>and</strong> satisfy them.<br />

Besides you can achieve a high turnover in 5-15 minutes time with<br />

only little effort.<br />

Tints<br />

5 minutes = € 8.50 turnover<br />

Did you know…<br />

… that with each tube of RefectoCil 60 eyelash tinting treatments<br />

can be done?<br />

… that your material costs add up to only € 0.24 per tinting<br />

treatment?<br />

… that you can make about € 500 profit with one tube of<br />

RefectoCil?<br />

• Additional profit with little effort!<br />

• Increases customer satisfaction.<br />

Recommended retail price/tube: € 4.40<br />

Costs per treatment for the customer: approximately € 8.50<br />

€ 4.90 profit per tube<br />

5 minutes = € 8.50 turnover


BEAUTIFUL RESULTS - GREAT PROFIT<br />

5 MINUTES<br />

= € 8.50<br />

TURNOVER


6CHAPTER


ORGANI-<br />

ZATION<br />

OF<br />

TRAININGS


The purpose of trainings<br />

Trainings offer numerous opportunities. For one, you can spread<br />

your message, support new product launches <strong>and</strong> reach new<br />

customers. Besides it is a great possibility to bond with already<br />

existing customers <strong>and</strong> create trust in the product by answering<br />

questions <strong>and</strong> by solving problems participants might experience.<br />

Thanks to the personal conversation – either face to face or headset<br />

to headset - you can create an environment of support, connect<br />

to the users <strong>and</strong> give them a feeling of appreciation. This way, you<br />

can establish a relationship <strong>and</strong> become their number one partner,<br />

clearly set apart from competitors.<br />

Key factors for a good training<br />

To make your training a success, we have an exemplary run of the<br />

event for you, plus some additional tips below:<br />

Procedure<br />

• Lead the participants in with a 20 minute introduction of the<br />

RefectoCil world <strong>and</strong> the beauty <strong>and</strong> importance of eyes.<br />

• Inform them about the 4 module concept of RefectoCil which<br />

you find explained on the following page.<br />

• Start a live demonstration while simultaneously explaining all the<br />

steps.<br />

• Next, let them work in pairs <strong>and</strong> practice what they have learned.<br />

• At the end, finish with a short summary <strong>and</strong> ask for feedback.


ORGANIZATION OF TRAININGS


Additional tips for a successful training<br />

1. KEEP IT SHORT.<br />

A maximum of 2.5 hours is advisable. Most likely, participants will<br />

maintain their concentration powers during that time.<br />

2. KEEP IT PERSONAL.<br />

Limit the number of participants to a maximum of 20 per group.<br />

That way you’ll be able to respond to questions individually.<br />

3. KEEP IT PRACTICAL.<br />

“H<strong>and</strong>s-on!” should be the motto of your training.<br />

The practical part should take up most of the time for two<br />

reasons:<br />

a. That way the attention span won’t fade out<br />

b. Participants have to practice to gain confidence<br />

4. KEEP IT VIVID.<br />

Functions <strong>and</strong> theory explained during a live demonstration will<br />

help underst<strong>and</strong>ing the process.<br />

5. KEEP IT CONCISE.<br />

Try to split up the topics. Too much information packed into one<br />

session will prevent the desired effect. Our advice on this topic is<br />

to create 4 modules. For example:<br />

a. Module 1 – The eye-opener (Eyelash Curl)<br />

b. Module 2 – Classic & Unconventional Styles<br />

(eyelash & eyebrow tinting)


pure<br />

black<br />

natural<br />

brown<br />

graphite<br />

light<br />

brown<br />

blue<br />

black<br />

chestnut<br />

deep<br />

blue<br />

red<br />

ORGANIZATION OF TRAININGS<br />

c. Module 3 – Bleach the brow (breathtaking blonde)<br />

d. Module 4 – Sense & Sensibility (plant based eyelash & eyebrow<br />

tinting)<br />

6. KEEP IT OPEN FOR DISCUSSION.<br />

The training shouldn’t be a frontal lecture but perceived as an<br />

opportunity to initiate a dialogue. Ask <strong>and</strong> answer questions, hear<br />

opinions <strong>and</strong> connect with your audience.<br />

Material for a successful training<br />

• Use a presentation for the<br />

training session.<br />

• Use folders <strong>and</strong> goodies.<br />

• Use a training certificate:<br />

After the training, h<strong>and</strong> out<br />

a certificate to everyone<br />

present. It will leave the<br />

participants feeling<br />

appreciated<br />

<strong>and</strong> motivated to<br />

attend future<br />

trainings.<br />

Perfektionieren Sie Ihr<br />

Colour Match<br />

RZ-A5-AD-FOLDER-FARBKARTE-FOTOTAUSCH.indd 1 01.06.15 16:14<br />

For your<br />

eyes only!<br />

Complete <strong>and</strong> complement any look Natur<br />

Colour Nature<br />

<strong>and</strong> style. With RefectoCil‘s personally<br />

shade 5-10 Natural 5-10<br />

customizable eyelash <strong>and</strong><br />

Natur<br />

Colour Nature<br />

shade Natural 5-10<br />

eyebrow tint system.<br />

5-10<br />

Farbkarte_klein2AS 20.01.2006 9:46 Uhr Seite 1<br />

Farbkarte_klein2AS 20.01.2006 9:46 Uhr Seite 1<br />

Farbkarte_klein2AS 20.01.2006 4N 9:46 Uhr 5N Seite 16N 7N 8N 9N White<br />

Natur<br />

Colour Nature<br />

shade Natural<br />

Farbkarte_klein2AS<br />

4N 5N 6N 7N 8N 9N White<br />

Farbkarte_klein2AS 20.01.2006 9:4620.01.2006 Uhr Seite 9:46 1 Uhr Seite 1<br />

Natur<br />

Colour Nature<br />

shade Natural 4N5-10<br />

5N 6N 7N 8N 9N White<br />

Farbkarte_klein2AS 20.01.2006 9:46 Uhr Seite 1<br />

Natur<br />

Colour Nature<br />

shade Natural 4N5-10<br />

5-10 5N 6N 7N 8N 9N White<br />

Farbkarte_klein2AS 20.01.2006 4N 9:46 Uhr 5N Seite 16N 7N 8N 9N White<br />

Natur<br />

Natur<br />

Colour Nature<br />

Colour Nature<br />

shade Natural 5-10 shade 5-10 Natural 5-10<br />

Farbkarte_klein2AS 20.01.2006 4N 9:46 Uhr 5N Seite 16N 7N 8N 9N White<br />

Natur<br />

Colour Nature<br />

5-10 shade 5-10 Natural 5-10 4N5-10<br />

5N 6N 7N 8N 9N White<br />

4N5-10<br />

5-10<br />

5N 6N 7N 8N 9N White<br />

5-10 5-10<br />

5-10<br />

5-10<br />

5-10<br />

5-10 5-10<br />

10-20 5-10<br />

5-10<br />

5-10<br />

10-20 5-10<br />

10-20 5-10<br />

5-10 10-20 5-10 10-20 5-10 5-10<br />

10-20 5-10 10-20 5-10 5-10 10-20<br />

10-20 5-10 5-10 10-20 10-20<br />

5-10<br />

10-20<br />

10-20


Choose your kind of training<br />

There are three effective ways to tutor hairstylists <strong>and</strong> cosmeticians.<br />

Either you teach in the salon, create an event or you perform a webinar.<br />

Below you find further information to the three different methods, that<br />

will help you choose the one that meets your needs best.<br />

SALON TRAINING:<br />

Training in the salon is personal <strong>and</strong> proofed to be very effective<br />

since you can reach every person working there at once. Include<br />

a live demonstration, printed materials <strong>and</strong> practical tasks for the<br />

participants.


ORGANIZATION OF TRAININGS<br />

EVENT<br />

If you want to reach out to hair stylists <strong>and</strong> cosmeticians working in<br />

different places, but still tutor in person, create an event. It will not<br />

only serve as training but also as a great marketing tool since you<br />

draw attention to you <strong>and</strong> the product. All you need to do is, check<br />

a room, snacks <strong>and</strong> drinks <strong>and</strong> you are good to go. Other than that<br />

the training can be followed through according to the same scheme<br />

as in the salon.


WEBINAR<br />

Having trouble getting everyone to the same place at the same<br />

time? Then a webinar is a great way of working together even<br />

over great distances. It is a very good method for introducing new<br />

information to people who already know the basics.<br />

For first timers a webinar is not the best training method for one<br />

simple reason: There can be no practical part <strong>and</strong> no direct<br />

feedback from your side. Therefore teaching people tinting<br />

eyelashes <strong>and</strong> eyebrows or applying the eyelash curl for the first<br />

time can become a difficult task. We would advise you to do the<br />

first training in person <strong>and</strong> then follow-up with webinars to refresh or<br />

teach about new trends <strong>and</strong> possibilities.<br />

There are a few things you need to check before performing online:<br />

• You need to be registered at a platform, for example edudip.<br />

• It will cost you a low monthly fee<br />

• Webcam<br />

• best used with a tripod<br />

• Good internet connection<br />

• Notebook<br />

• Headset for the presenter to prevent reverb<br />

• Duration: maximum of 1.5 hours since a practical part is<br />

not possible<br />

• Send out marketing materials beforeh<strong>and</strong> <strong>and</strong> afterwards a<br />

training certificate for everyone who participated.


ORGANIZATION OF TRAININGS<br />

TIPS FOR THE PRESENTER:<br />

If you are doing an online training for the first time, it can feel weird not to get feedback<br />

directly from the group. To prevent the training from becoming a full frontal<br />

lecture, patch in participants with a microphone or activate the online chat. This way<br />

interaction with the group is possible. Ask questions to involve them. To avoid awkward<br />

silences while you are waiting for an answer from the group, tell people you will<br />

continue with your program until you get feedback. It is also crucial to read answers<br />

or questions from the chat out loud so that everyone feels included.<br />

Whether you choose webinars, events or salon trainings, it will help<br />

bonding with your customers <strong>and</strong> establish partnerships.


INFORMATION<br />

FIND ALL INFORMATION ON OUR DROPBOX<br />

• Br<strong>and</strong> CI<br />

• Product information <strong>and</strong> pictures<br />

• Advertising & Public Relations<br />

• Trainings incl. videos<br />

• Promotion, Folder, Poster<br />

• Quarterly news

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