H3_REFECTOCIL Brow and Lash Color
The ultimate add-on, in-salon service from the leaders in brow and lash care
The ultimate add-on, in-salon service from the leaders in brow and lash care
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THE<br />
ACADEMY<br />
BOOK<br />
Create a total look <strong>and</strong> give your client the<br />
feeling of being beautiful <strong>and</strong> perfectly styled<br />
24 hours a day.<br />
As a lash <strong>and</strong> brow consultant you can frame<br />
your clients face perfectly <strong>and</strong>, with adding the<br />
right colour to her lashes <strong>and</strong> brows, accentuate<br />
her type breathtakingly. With RefectoCil each<br />
style from classy to flashy can be<br />
matched individually.<br />
The following pages contain everything you<br />
need to know about styling the eye-area,<br />
becoming a lash <strong>and</strong> brow consultant <strong>and</strong>,<br />
last but not least, the organization of trainings.<br />
Alongside with interesting facts <strong>and</strong> creative ideas,<br />
we have some tips <strong>and</strong> tricks for you that<br />
will come in h<strong>and</strong>y.
INTRODUCTION<br />
RefectoCil benefits<br />
The user:<br />
For hairstylists <strong>and</strong> cosmeticians who want to offer their<br />
clients outst<strong>and</strong>ing service, RefectoCil is the expert for<br />
eyelash <strong>and</strong> eyebrow tinting <strong>and</strong> care who they can rely on.<br />
The customer:<br />
Through individual accentuation of the eyes, RefectoCil<br />
creates the perfect overall look giving more self assurance<br />
24 hours a day.<br />
Reason to believe:<br />
RefectoCil has the expertise to push market trends, to pick<br />
up customer needs early <strong>and</strong> launch innovations that are<br />
able to surprise, leading to highest customer satisfaction.
CONTENT
THEACADEMY BOOK<br />
CHAPTER 1<br />
T H E H I S TO RY O F E Y E B R OW S<br />
CHAPTER 2<br />
C R E AT E T H E TOTA L LO O K<br />
CHAPTER 3<br />
BLEACH THE BROW<br />
CHAPTER 4<br />
CA R I N G FO R T I N T E D H A I R<br />
CHAPTER 5<br />
L I T T L E E F FO R T - G R E AT PR O F I T<br />
CHAPTER 6<br />
ORGANISATION OF TRAININGS
1CHAPTER
THE<br />
HISTORY OF<br />
EYELASH<br />
AND<br />
EYEBROW<br />
STYLES<br />
FROM ANCIENT TIMES<br />
TO THE PRESENT
THE HISTORY OF EYELASH<br />
AND EYEBROW STYLES<br />
First impressions count. Whether you will be perceived as pleasant <strong>and</strong><br />
trustworthy is decided in a fracture of a second. Since enhanced <strong>and</strong> open<br />
eyes make you look warmer <strong>and</strong> more approachable, it is no surprise that<br />
eye make-up has been a popular tool throughout history.<br />
ANCIENT TIMES<br />
As early as in Ancient Egypt, both men <strong>and</strong> women started emphasising<br />
their eyes through dyeing eyebrows, blackening lashes, tinting eyelids<br />
green <strong>and</strong> giving the eyes an almond form. It was believed that this way<br />
one could recreate the image of Re, the sun god <strong>and</strong> that make-up would<br />
keep evil spirits away <strong>and</strong> protect from several illnesses. Men generally<br />
styled their eyelashes more than women, even children got their eyelashes<br />
smeared at the time of birth to strengthen their eyesight <strong>and</strong> protect from<br />
evil spirits. Eye make-up was an everyday companion, worn by people of<br />
the upper as well as the lower classes.<br />
In ancient Greece, body care was also very important. Creams <strong>and</strong><br />
oils kept the skin supple. A pale complexion, elaborate hair styles <strong>and</strong><br />
enhanced lips were in fashion. Women emphasised their eyes with kohl<br />
<strong>and</strong> blackened their eyelids with incense. Natural <strong>and</strong> unibrows were<br />
considered beautiful. To achieve that look, some used black paint, others<br />
even applied fake eyebrows made out of oxen hair.<br />
„A woman without paint is like food without salt.“ Roman<br />
philosopher Plautus (254-184 BC) wrote.<br />
In Ancient Rome long, thick <strong>and</strong> curly eyelashes were considered<br />
beautiful. To achieve that look, women used burnt cork to thicken eyelashes<br />
<strong>and</strong> kohl for darkening eyelashes <strong>and</strong> eyelids. When the Romans conquered<br />
Egypt, the Egyptian way of tinting eyes green became fashionable in the<br />
Roman Empire as well. Monobrows were still in fashion which led to women<br />
often extending their brows inwards using soot.
MIDDLE-AGES<br />
During the middle-ages<br />
hygiene st<strong>and</strong>ards in Europe were<br />
poor, make-up declared a sin by the<br />
church <strong>and</strong> therefore only worn by<br />
prostitutes. It was believed that a<br />
natural look was more pleasant for<br />
God.<br />
Still, people, especially from the<br />
upper class, found a way to live up to<br />
the beauty st<strong>and</strong>ards of their time. Since a high forehead was considered<br />
the most important feature in women’s faces, women would depilate hair<br />
in that area <strong>and</strong> pluck their eyebrows heavily. Eyelashes were not styled,<br />
sometimes even removed. A pale complexion was considered noble.<br />
RENAISSANCE & MODERN TIMES<br />
During the Renaissance people began<br />
discovering antique cultures. Body care <strong>and</strong><br />
make-up slowly but steadily returned. A style<br />
icon during early modern times was Queen<br />
Elizabeth I. Her complexion was very pale,<br />
her hair reddish. Many women tried to achieve<br />
her look. Some dyed their hair in her colour<br />
or used reddish wigs or hairpieces <strong>and</strong> tinted<br />
eyelashes <strong>and</strong> eyebrows in the same colour.<br />
Dangerous dyes were used; for example a<br />
mixture of rhubarb juice <strong>and</strong> oil of vitriol.<br />
Vitriol is pure sulfuric acid. These tinctures<br />
frequently caused hair loss or damages in<br />
the scalp. Also, ways to darken eyelashes<br />
secretly were found. Crushed berries or soot<br />
obtained from fireplaces did the trick.
THE HISTORY OF EYELASH<br />
AND EYEBROW STYLES<br />
In the 18th century a pale complexion<br />
<strong>and</strong> dark brows were fashionable. Eyelashes<br />
<strong>and</strong> eyebrows were darkened; sometimes false<br />
brows made out of mouse fur were used.<br />
With the industrial revolution, mass<br />
production of cosmetic products became<br />
possible but still most people used home<br />
methods, like ashes or lamp black mixed with<br />
elderberry juice.<br />
During the 19th century make-up was<br />
considered vulgar <strong>and</strong> only worn openly by<br />
actresses <strong>and</strong> prostitutes. Common women<br />
sneaked into beauty salons via backdoors <strong>and</strong><br />
make-up was often sold under the counter.<br />
When it came to styling the eyes, women found ways to emphasise<br />
them secretly: castor oil was massaged into the lashes <strong>and</strong> to achieve<br />
bright eyes, a drop of lemon juice was put into<br />
each eye. <strong>Brow</strong>s were left rather bushy <strong>and</strong><br />
untamed.<br />
During that period, the production of<br />
cosmetics changed profoundly. New methods<br />
of manufacture, safer chemicals <strong>and</strong> natural<br />
ingredients were incorporated. Still, the first<br />
mascara as we know it today wasn’t invented<br />
until 1914. The name “mascara” was created in<br />
1933, until then it was called “eyelash darkener”.<br />
Empress Elisabeth of Austria was famous for her<br />
cult of beauty. She used hardly any cosmetics, but<br />
invested hours in styling her long, voluminous hair<br />
<strong>and</strong> in caring for her complexion <strong>and</strong> her figure.
ANCIENT TIMES<br />
ANCIENT EGYPT:<br />
Eye make-up was an every-day<br />
companion for men <strong>and</strong> women.<br />
It was supposed to improve looks<br />
<strong>and</strong> at the same time ward off evil<br />
spirits <strong>and</strong> illnesses. Eyebrows<br />
were dyed, lashes blackened, eyelids<br />
tinted green <strong>and</strong> the eyes given<br />
an almond form.<br />
3100 B.C.<br />
- 30 B.C.<br />
ANCIENT GREECE:<br />
Elaborate hair styles, a<br />
pale complexion, enhanced<br />
lips <strong>and</strong> eyes were in<br />
fashion. Unibrows were<br />
considered beautiful<br />
which led to women<br />
using black paint or fake<br />
eyebrows made out of<br />
oxen hair.<br />
800-146 B.C.<br />
800 B.C.<br />
- 476 A.D.<br />
ANCIENT ROME:<br />
In Ancient Rome long, thick<br />
<strong>and</strong> curly eyelashes were<br />
considered beautiful. Burnt<br />
cork <strong>and</strong> kohl were used to<br />
thicken <strong>and</strong> darken eyelashes<br />
<strong>and</strong> eyelids. Monobrows<br />
were still in fashion which<br />
led to women often extending<br />
their brows inwards<br />
using soot.
THE HISTORY OF EYELASH<br />
AND EYEBROW STYLES<br />
MIDDLE-AGES:<br />
A high forehead was considered beautiful.<br />
Women would depilate hair in that area,<br />
pluck eyebrows heavily <strong>and</strong> sometimes<br />
even remove<br />
eyelashes.<br />
Make-up was<br />
declared a sin<br />
by the church<br />
because it was<br />
believed that a<br />
natural look was<br />
more pleasant<br />
for God.<br />
5 th -15 th<br />
CENTURY<br />
MODERN TIMES<br />
16 th CENT. -1789<br />
RENAISSANCE:<br />
In early modern times Queen Elizabeth<br />
I. was the style icon of her time. Women<br />
tried to achieve her look: pale complexion<br />
<strong>and</strong> reddish hair. Wigs, hairpieces <strong>and</strong><br />
dangerous dyes were used which often<br />
caused damages in the scalp or hair loss.<br />
MODERN HISTORY:<br />
Pale complexion <strong>and</strong> darkened<br />
eyelashes <strong>and</strong> brows were in<br />
fashion. The industrial revolution<br />
made mass production of cosmetics<br />
possible but still most<br />
people used home methods.<br />
During the 19th century make-up<br />
was considered vulgar <strong>and</strong> only<br />
worn openly by actresses <strong>and</strong><br />
prostitutes. Women emphasised<br />
their eyes secretly: castor oil was<br />
massaged into the lashes <strong>and</strong> to<br />
achieve bright eyes, a drop of lemon<br />
juice was put into each eye.<br />
<strong>Brow</strong>s were left rather bushy <strong>and</strong><br />
untamed.<br />
18 th -19 th<br />
CENTURY<br />
Queen Victoria<br />
considered<br />
make-up vulgar.
20 TH CENTURY -<br />
THE ERA OF STYLE ICONS<br />
For the first time, modern cosmetic<br />
products were available for a majority of the<br />
population <strong>and</strong> quickly became very popular.<br />
Styling eyelashes <strong>and</strong> eyebrows became a key<br />
factor for achieving the perfect look.<br />
It was during the 1920ies that people for the first time got inspiration<br />
for their styles from entertainers. The stars of Hollywood‘s silent movies<br />
had the biggest impact.<br />
Case in point: Fake eyelashes. They became very popular because of<br />
the movie „Intolerance“ in 1916. The director wished an effect of fluttering<br />
eyes for his actress <strong>and</strong> used fake lashes. Soon they were to be seen in<br />
other Hollywood productions <strong>and</strong> became popular with women in general.<br />
Another look that caught on inspired by the stars of silent movies was<br />
wearing eyebrows thin <strong>and</strong> straight. To add shine, emphasise <strong>and</strong> groom<br />
them, Vaseline was used.<br />
In 1930 Josef Gschwentner opened his hair salon in Austria.<br />
During the 30ies <strong>and</strong> 40ies more <strong>and</strong> more women included mascara<br />
<strong>and</strong> earthy eye shades to their daily routine <strong>and</strong> the eyelash curler was<br />
invented. They were made of stainless steel, not very expensive <strong>and</strong><br />
very popular. Besides, women of the 1930ies<br />
<strong>and</strong> 40ies would still wear dark, shiny <strong>and</strong><br />
severely tweezed brows. The only difference<br />
to the 1920ies brows was, that now they were<br />
plucked into dramatic high, rounded arches,<br />
which sometimes extended all the way to the<br />
temple.<br />
The beauty icon of this time was Lucille Ball.<br />
The Lucille <strong>Brow</strong>: She kept her<br />
eyebrows thin <strong>and</strong> round. That way
THE HISTORY OF EYELASH<br />
AND EYEBROW STYLES<br />
her face appeared rounder, her features<br />
were softened <strong>and</strong> her eyes emphasised.<br />
In the 1950ies the cosmetics industry grew<br />
rapidly <strong>and</strong> RefectoCil was born.<br />
In the USA a glamorous style was dem<strong>and</strong>ed. It<br />
was all about elegance <strong>and</strong> femininity. Eyes that<br />
appeared big <strong>and</strong> innocent were fashionable.<br />
There were many beauty icons like Grace Kelly,<br />
Marilyn Monroe <strong>and</strong> of course Audrey Hepburn.<br />
The Audrey <strong>Brow</strong>: What made her look<br />
iconic was the contrast between her straight <strong>and</strong><br />
thick brows which gave her a confident, serious<br />
almost manly impression <strong>and</strong> her innocent <strong>and</strong><br />
large appearing eyes. Also, while stars like Marilyn Monroe emphasised<br />
their femininity <strong>and</strong> curvy bodies, she wore straight cut clothes, trouser<br />
suits <strong>and</strong> had a very slender figure. Her most famous look was the elegant<br />
black dress she wore in „Breakfast at Tiffany’s“.<br />
During the 60ies a doll-like look,<br />
big eyes <strong>and</strong> long lashes, was trendy.<br />
Artificial lashes made with human<br />
hair or synthetic materials were<br />
high in dem<strong>and</strong>. The Italian actress<br />
Sophia Loren symbolized that style.<br />
Her eyes were greatly emphasised<br />
<strong>and</strong> appeared round <strong>and</strong> big.<br />
The Sophia <strong>Brow</strong>: Because<br />
her natural eyebrow curve was too<br />
close to the eyes <strong>and</strong> made her look<br />
permanently sad, she shaved her<br />
eyebrows off entirely, <strong>and</strong> pencilled<br />
them back in using super-short,<br />
precise strokes. The result was cur ved<br />
<strong>and</strong> thick eyebrows that secured<br />
a bold, yet seemingly natural look.
THE HISTORY OF EYELASH<br />
AND EYEBROW STYLES<br />
In the 1970ies women’s liberation changed make-up<br />
needs. Advertising now concentrated on wordings like<br />
“natural” <strong>and</strong> “barely visible”. Parallel to that, colourful<br />
trends <strong>and</strong> 1920 retro style emerged.<br />
There were three main eye looks: natural <strong>and</strong> barely<br />
there, soft <strong>and</strong> smoky, bold <strong>and</strong> garish. Popular colours<br />
were blues, greens <strong>and</strong> purples as well as earthy tones.<br />
Two main brow styles were favoured during this time:<br />
Thicker, more natural brows <strong>and</strong> thinner, more pronounced<br />
arches. A 70ies style icon clearly is Cher.<br />
The Cher <strong>Brow</strong>: It was plucked into an arch <strong>and</strong> gave her a gentle <strong>and</strong><br />
feminine look.<br />
During the<br />
1990ies it was all<br />
about glamour. Eyes<br />
were contoured<br />
smoky most often<br />
in neutral brown,<br />
beige, black <strong>and</strong><br />
eggplant finished off with a clean liner.<br />
Eyebrows were tweezed heavily <strong>and</strong> superthin.<br />
Drew Barrymore’s brows were styled<br />
typically for this decade.<br />
The Drew <strong>Brow</strong>: Her eyebrows were thin<br />
<strong>and</strong> plucked into a tiny arch letting her face<br />
appear round.<br />
In the 1980ies eyeliner around the eye <strong>and</strong> thick,<br />
heavy brows were in fashion. Usually they were<br />
grown-out, groomed <strong>and</strong> pencilled in.<br />
The Brooke <strong>Brow</strong>: It is typically 80ies. Her brows<br />
were kept natural <strong>and</strong> thick <strong>and</strong> let her appear<br />
decisive <strong>and</strong> self-confident.
From the year 2000 until<br />
2016 the trend went from<br />
thin <strong>and</strong> curved brows to<br />
thick, lush looks <strong>and</strong> natural<br />
arches.<br />
2015/16 – THE YEARS OF<br />
BUSHY BROWS<br />
Thin brows are declared a<br />
phenomenon of the past,<br />
thick <strong>and</strong> natural brows are<br />
the way to go. To not only<br />
get them into the desired<br />
form but also achieve a look<br />
that matches personality<br />
<strong>and</strong> hair colour, eyebrows<br />
are styled with pencils <strong>and</strong><br />
powders or simply tinted.<br />
Also in style are bleached brows which are to be seen on the runways<br />
of almost every fashion show. 2015/2016’s brow style icon clearly is<br />
Cara Delevingne. The Cara <strong>Brow</strong>: Her dark, natural <strong>and</strong> thick brows give<br />
her an iconic look <strong>and</strong> let her appear decisive <strong>and</strong> serious.<br />
Beauty ideals <strong>and</strong> icons may have changed over the years but the<br />
importance ascribed to styling the eye-area has not. Eyelashes <strong>and</strong><br />
eyebrows have always been a key factor when it comes to creating the<br />
perfect look.<br />
RefectoCil has been a market leader in the segment of eyelash <strong>and</strong><br />
eyebrow tints since 1930. We have optimized <strong>and</strong> extended our product<br />
line constantly to meet the needs of our customers.<br />
Today we offer a variety of products, which ensure beautiful <strong>and</strong> accentuated<br />
eyes nonstop around the clock for as long as six weeks.<br />
Our success story began with an Austrian hairdresser, Josef Gschwentner.
20ies:<br />
For the first time people got inspiration<br />
for their styles from entertainers,<br />
mostly from the stars of<br />
silent movies.<br />
Popular were fake eyelashes as<br />
well as thin <strong>and</strong> straight plucked<br />
eyebrows that were emphasised<br />
<strong>and</strong> groomed with petroleum jelly<br />
or Vaseline.<br />
1930 & 40ies<br />
50ies:<br />
In the USA it was all<br />
about elegance <strong>and</strong><br />
femininity. Eyes that<br />
appeared big <strong>and</strong><br />
innocent were fashionable.<br />
The Audrey <strong>Brow</strong>: Audrey<br />
Hepburn was one<br />
of the most famous<br />
actresses of this decade.<br />
Her brows were<br />
straight with a slight<br />
bend <strong>and</strong> thicker than<br />
it was fashionable in<br />
the 1940ies.<br />
1960ies<br />
20TH CENTURY<br />
1920ies<br />
30ies + 40ies:<br />
Mascara, earthy shades<br />
<strong>and</strong> the eyelash curler<br />
were included in the daily<br />
routine of many women.<br />
The Lucille <strong>Brow</strong>: Lucille<br />
Ball inspired many<br />
women to wear their<br />
brows her style: plucked<br />
into thin, high <strong>and</strong> rounded<br />
arches.<br />
1950ies<br />
60ies:<br />
During the 60ies a dolllike<br />
look, big eyes <strong>and</strong><br />
long eyelashes, was<br />
trendy.<br />
The Sophia <strong>Brow</strong>:<br />
Sophia Loren shaved<br />
her eyebrows off<br />
entirely, <strong>and</strong> pencilled<br />
them back in using<br />
super-short, precise<br />
strokes. The result<br />
was curved <strong>and</strong> thick<br />
eyebrows that secured<br />
a bold, yet seemingly<br />
natural look.
70ies:<br />
In the 1970ies there were<br />
three main eye looks: natural<br />
<strong>and</strong> barely there, soft <strong>and</strong><br />
smoky, bold <strong>and</strong> garish.<br />
The Cher <strong>Brow</strong>: It was plucked<br />
thin into a curve <strong>and</strong><br />
gave her a gentle <strong>and</strong> feminine<br />
look.<br />
1980ies<br />
90ies:<br />
During the 1990ies it<br />
was all about glamour.<br />
Eyes were contoured<br />
smoky most often in<br />
neutral brown, beige,<br />
black <strong>and</strong> eggplant finished<br />
off with a clean<br />
liner.<br />
The Drew <strong>Brow</strong>: Her<br />
eyebrows were styled<br />
typically for this decade:<br />
Thin <strong>and</strong> plucked<br />
into tiny arches, which<br />
let her face appear<br />
round.<br />
2000-2016<br />
20TH CENTURY<br />
1970ies<br />
80ies:<br />
In the 1980ies eyeliner<br />
around the eye <strong>and</strong> thick,<br />
heavy brows were in fashion.<br />
Usually they were<br />
grown-out, groomed <strong>and</strong><br />
pencilled in.<br />
The Brooke <strong>Brow</strong>: It is typically<br />
80ies. Brooke Shields<br />
kept her brows natural <strong>and</strong><br />
thick. They let her appear<br />
decisive <strong>and</strong> self-confident.<br />
1990ies<br />
00-16:<br />
From the year 2000 to<br />
2015, the preferred eyebrow<br />
form went back to<br />
a thick <strong>and</strong> more natural<br />
shape, like Keira Knightley’s<br />
brows.<br />
2015/2016’s brow style<br />
icon clearly is Cara Delevingne.<br />
The Cara <strong>Brow</strong>: Her<br />
dark, natural <strong>and</strong> thick<br />
brows give her an iconic<br />
look <strong>and</strong> let her appear<br />
decisive <strong>and</strong> serious.
Die Erfolgsgeschichte von<br />
RefectoCil<br />
1930<br />
Gschwentner in<br />
Wien entwickelt<br />
Färbeprodukte<br />
1950<br />
Launch<br />
RefectoCil<br />
2016<br />
RefectoCil weltweiter<br />
Marktführer in 65 Ländern.<br />
Jährlich 285 Millionen<br />
Anwendungen.
THE HISTORY OF <strong>REFECTOCIL</strong><br />
In 1930 hairdresser Josef Gschwentner opened his salon in Vienna.<br />
From the beginning he was concerned to offer his customers only<br />
the best products. He developed his own hair colour <strong>and</strong> hair care<br />
products, which definitely distinguished themselves in effectiveness<br />
<strong>and</strong> intensity from other products available on the market. Encouraged<br />
by the huge success he started to develop products for other hair<br />
salons thus laying the foundation for Gschwentner Hair Cosmetics.<br />
The company continued to grow <strong>and</strong> made a name for itself beyond<br />
the borders of Austria as producer <strong>and</strong> supplier of top professional<br />
products for the hairdresser.<br />
The founder‘s inventiveness <strong>and</strong> decisiveness resulted in the creation of<br />
a new business in 1950. RefectoCil, a professional hair-tinting product<br />
for eyelashes <strong>and</strong> eyebrows was developed by the Gschwentner<br />
laboratory. This product has achieved international recognition. For over<br />
70 years RefectoCil has been the worldwide leading br<strong>and</strong> in the field of<br />
professional eyelash <strong>and</strong> eyebrow tints.<br />
With a choice of 9 shades RefectoCil offers the largest selection: pure<br />
black, graphite, blue black, deep blue, natural brown, light brown,<br />
chestnut, red, <strong>and</strong> the bleaching paste Blonde <strong>Brow</strong>. In 2015 RefectoCil<br />
Sensitive was developed, offering 4 colour shades especially suited for<br />
clients with sensitive eyes <strong>and</strong> skin. Another styling tool is RefectoCil<br />
Eyelash Curl which provides the lashes with an upwards swing. Many<br />
useful accessories make the RefectoCil product line the perfect styling<br />
system for eyelash <strong>and</strong> eyebrow tinting by professional personnel.<br />
RefectoCil has always been the leader providing the best colouring<br />
results, highest product quality <strong>and</strong> continual product innovation.<br />
These products have proven themselves through millions of successful<br />
applications <strong>and</strong> for many decades have been worldwide leading<br />
products recognized as “Made in Austria”.<br />
Today the RefectoCil br<strong>and</strong> is the undisputed world leader in this market<br />
segment <strong>and</strong> represented in over 65 countries on 5 continents.
2CHAPTER
CREATE<br />
THE<br />
TOTAL<br />
LOOK<br />
EYELASH CURL<br />
BASIC & EXPERT TINTING
THE<br />
EYE<br />
OPENER<br />
EYELASH CURL
EYELASH CURL<br />
The effect<br />
Amazingly expressive eyes, glamorous look –<br />
RefectoCil Eyelash Curl opens the eyes <strong>and</strong><br />
lets them appear bigger due to the upward swing.<br />
Therefore the look becomes warmer, more<br />
pleasant <strong>and</strong> approachable in every situation.<br />
The product<br />
Eyelash Curl gives the lashes an upward swing.<br />
The application is incredibly easy <strong>and</strong> the effect<br />
long lasting, up to six weeks. Thanks to the ingredients<br />
collagen <strong>and</strong> cysteine the eyelashes are nurtured<br />
while being curled. The gentle formula makes the<br />
application even for fine lashes possible.<br />
Last up to 6 weeks.<br />
36 applications
APPLICATION<br />
Clean the eye-area<br />
First clean the lashes with RefectoCil eye make-up remover. Then use<br />
RefectoCil Saline solution to make sure, residues are eliminated. Only if<br />
the eye area is cleaned of residues, optimal adhesion of the eyelash roller<br />
can be guaranteed.<br />
Select the eyelash roller<br />
the shorter the lashes <strong>and</strong> the more curl the customer desires,<br />
the smaller the roller you select!<br />
• You have selected the correct roller size when the<br />
eyelashes cover half of the roller circumference.<br />
• If the chosen roller is too small <strong>and</strong> the eyelashes too long<br />
the result will be a U-shaped curvature.<br />
• If the chosen roller is too large <strong>and</strong> the eyelashes too short<br />
the result is no curl or a weak curvature.
EYELASH CURL
EYELASH CURL<br />
Apply roller<br />
• Roller is self-adhesive<br />
• Only touch the sides of the roller<br />
• By bending the roller several times the eyelash roller will<br />
adopt a form corresponding to the lid curvature<br />
• The eyelash roller is too long? Trim it with scissors!<br />
• Gently stretch the eye lid with your fingers, first apply the<br />
eyelash roller at the inner lid edge – just above the base of eyelash<br />
Fixing lashes<br />
• With an upwards move press the eyelashes evenly <strong>and</strong> straight<br />
onto the roller using the application stick.<br />
• For stubborn eyelashes or those that have come off, apply a<br />
small amount of RefectoCil Glue to the eyelash roller <strong>and</strong> affix the<br />
eyelashes again.<br />
Apply <strong>Lash</strong>perm<br />
• Squeeze a pea-size amount of <strong>Lash</strong>perm into the bowl<br />
• Tubes must be closed directly after use<br />
• Generously apply a strip to the center section of the eyelashes<br />
(do not apply at the base or tips of eyelashes)<br />
• Apply horizontally (not from the bottom up)<br />
Application time: 15 min<br />
• Remove with a dry cotton swab after application time.
efore<br />
after<br />
Apply Neutralizer<br />
The same way as <strong>Lash</strong>perm! Remove with a dry cotton swab.<br />
Application time: 10 min<br />
Removing roller<br />
• Touch the eyelash roller several times with a moist cotton pad.<br />
The moisture slowly loosens the glue<br />
• Gently stretch the eyelid <strong>and</strong> roll the eyelash roller downward.
EYELASH CURL<br />
Tint lashes<br />
After perming, tint the eyelashes with RefectoCil eyelash<br />
<strong>and</strong> eyebrow tints. The hair shaft is still open, therefore the<br />
application time is just 2 minutes! Tinted lashes will make the<br />
effect of the perm even more visible.<br />
Attention:<br />
Products are number coded on the tubes, cosmetic brushes<br />
<strong>and</strong> cosmetic dishes with No 1 <strong>and</strong> 2! This prevents contact of<br />
<strong>Lash</strong> Perm 1 with Neutralizer 2, rendering them prematurely<br />
unusable through chemical reaction.<br />
Shelflife:<br />
• <strong>Lash</strong>perm & Neutralizer: 2 months after opening<br />
• Glue: 3 months after opening<br />
Close the tubes directly after usage!<br />
Application time:<br />
The application times indicated in this folder refer to normal/<br />
thin eyelashes. ATTENTION! Longer application times are<br />
necessary for thick/strong eyelashes:<br />
normal/thin thick/strong<br />
<strong>Lash</strong>wperm 15 min. 20 - 25 min.<br />
Neutralizer 10 min. 15 - 20 min.<br />
Tint after perm 2 min. 7 - 10 min.
BASIC<br />
TINTING<br />
DEEP BLUE?<br />
BLUE BLACK?<br />
PURE BLACK?<br />
WE HELP YOU CHOOSE.
BASIC TINTING<br />
The effect<br />
RefectoCil tints frame the face perfectly, give expressive<br />
eyes <strong>and</strong> a naturally beautiful look around the clock.<br />
Sports, vacation or in the morning, with tinted eyelashes <strong>and</strong><br />
eyebrows you are styled perfectly from head to toe in every<br />
situation. Suited not only as an alternative to make-up, that<br />
prefers a natural look, but also as a basis for further styling.<br />
Create a total look <strong>and</strong> explore the difference you can make,<br />
when eyelashes <strong>and</strong> eyebrows match the hair colour.<br />
The product<br />
You can complete <strong>and</strong> complement every look <strong>and</strong> style<br />
with our smudge- <strong>and</strong> waterproofed tints. They accentuate<br />
the length of the lashes, make them appear longer <strong>and</strong> the<br />
eyebrows emphasised. The result lasts up to 6 weeks.<br />
Experiment with the many colour possibilities RefectoCil has<br />
to offer <strong>and</strong> find the perfect match for your customer:<br />
• Long, dark <strong>and</strong> full eyelashes<br />
• Perfectly defined eyebrows<br />
• Lasts up to 6 weeks<br />
• Individually customizable colour,<br />
9 base shades, 8 mixable!
BASIC TINTING<br />
Tips & tricks:<br />
• Your client can not imagine the result of an<br />
eyebrow tinting treatment?<br />
With the help of a cream eyebrow pencil or powder-eye shadow,<br />
you can easily simulate the effect of a tinting treatment. Just dab<br />
on a bit of desired colour, the effect will be convincing.<br />
• What is the best <strong>and</strong> easiest way to integrate<br />
the tinting-process in your daily routine?<br />
Choose a time slot when you are not busy doing something for<br />
the client – when you are waiting for the hair colour to work<br />
or during a manicure or pedicure or a face mask.<br />
• Here are some good ways to raise your client’s interest for<br />
tinting eyebrows <strong>and</strong> eyelashes without asking directly:<br />
Stress the fact that the colour profile can be complemented<br />
best by the right eyebrow tint, to suit skin <strong>and</strong> hair tone.<br />
Ask when the client’s last eyebrow <strong>and</strong> eyelash tint was.<br />
Point out your own eyebrow <strong>and</strong> eyelash tint!<br />
Complement on the new hair colour <strong>and</strong> make aware,<br />
that the effect of eyelash <strong>and</strong> eyebrow tinting treatment<br />
would enhance the result.<br />
Try to sell an eyelash <strong>and</strong> eyebrow tinting treatment as<br />
part of a facial treatment.
Brilliant<br />
Black!<br />
Create the most beautiful black styles ever.<br />
Deep Black No. 1 by RefectoCil is an intense,<br />
pure <strong>and</strong> rich black hue. Enhance sensuous<br />
raven-haired looks in a mind-blowing way.
Radiant<br />
Red!<br />
Make red even more ravishing. Red No. 4.1<br />
by RefectoCil is an intense hue specifically<br />
designed to perfectly match eyebrows<br />
<strong>and</strong>eyelashes to a wide variety of<br />
red hair colours.Enhance any daring<br />
red look in a captivating way .
Blazing<br />
Brunette!<br />
Create the most natural brunette look ever.<br />
Natural <strong>Brow</strong>n No. 3 by RefectoCil is a strong <strong>and</strong><br />
versatile opaque brown. Enhance any dark <strong>and</strong><br />
medium brunette style in a natural way.
Luscious<br />
Light<br />
<strong>Brow</strong>n!<br />
Make glossy bright styles even more lovely.<br />
Light <strong>Brow</strong>n No. 3.1 by RefectoCil is a natural,<br />
versatile light hue. Enhance dark blonde to<br />
light brown hair in a dazzling way .
Charming<br />
Chestnut!<br />
Give chestnut that charismatic extra touch.<br />
Chestnut No. 4 by RefectoCil is a ravishing<br />
red-brown shade specifically designed to<br />
naturally match dyed hair.<br />
Enhance chestnut,mahogany <strong>and</strong><br />
copper looks in a captivating way.
Graceful<br />
Graphite!<br />
Make graceful timeless styles even more gorgeous.<br />
Graphite No. 1.1 by RefectoCil isspecifically<br />
designed to naturally cover <strong>and</strong> subtly<br />
darken greying or white hair. Rejuvenate any<br />
mature look in a glamorous way.
Beautiful<br />
Blue Black!<br />
Create a blue black style to blow your mind.<br />
Blue Black No. 2 by RefectoCil is specifically<br />
designed for style concepts dem<strong>and</strong>ing<br />
more than just a regular black.<br />
Lend extracolour depth <strong>and</strong> brilliance<br />
to any blue black look.
Dazzling<br />
Deep Blue!<br />
Discover the most dashing deep blue.<br />
Deep Blue No. 2.1 by RefectoCil is specifically<br />
designed to match blue eyes or enhance blue<br />
or violet eye make-up styles. Intensify any<br />
blonde or light blonde look in a dazzling way .
APPLICATION:<br />
Allergy test: before using the product we recommend a patch test. Instructions: Mix 1 cm of RefectoCil<br />
eyelash & eyebrow tint with 5 drops of RefectoCil Oxidant liquid (or 8-10 drops of RefectoCil Oxidant<br />
cream). Apply a small amount to a small area on the inner bend of the elbow or behind the ear. Allow to dry<br />
<strong>and</strong> leave uncovered for 48-72 hours, then clean thoroughly. If any irritation occurs during this time do not<br />
carry out the treatment.<br />
Remove contact lenses<br />
Clean the eye area with our oil-free RefectoCil<br />
Eye make – up remover. For optimum results use RefectoCil<br />
Saline solution after removing eye make-up.<br />
To protect skin from staining use either RefectoCil eye<br />
protection papers or SiliconePads. Put RefectoCil<br />
Skin Protection Cream on RefectoCil Eye protection papers,<br />
for RefectoCil Silicone Pads no protection cream is needed.<br />
a. normal papers: side is irrelevant<br />
b. extra papers: only on the rough side<br />
Apply protection papers/SiliconePads on the lower lid.<br />
Eyes must remain closed until the end of the tinting process.<br />
Mix 1:1<br />
2 cm with 10 drops or 15 drops<br />
10 min<br />
5-10 min<br />
Watch the<br />
instruction<br />
video!
EYELASH AND EYEBROW TINT<br />
<strong>Lash</strong> Tinting & <strong>Brow</strong> Tinting<br />
Immediately before tinting mix tint with RefectoCil Oxidant.<br />
a. 15 drops Oxidant Cream with 2cm tint or<br />
b. 10 drops Oxidant liquid with 2cm tint<br />
Apply tint with either the cosmetic brush or application stick<br />
to the lashes (from roots to tips) <strong>and</strong> brows (in direction<br />
of hair growth)<br />
a. 10 minutes application time for lashes<br />
b. 5 – 10 minutes application time for brows:<br />
the longer the application time, the darker the result.<br />
Attention: shorter application time when hair is bleached!<br />
NEVER pluck brows before tinting: risk of inflammation<br />
or tinted spots due to open hair follicles!<br />
Remove Tint<br />
Remove excess tint first with a dry cotton swab, then use a<br />
wet (water) cotton pad to clean the rest of the tint. Rinse the<br />
eye by using a very wet cotton pad <strong>and</strong> squeezing it from<br />
the outer to the inner edge of the eye while the eye remains<br />
closed.
Skin Protection Cream<br />
SiliconePads<br />
To protect the skin<br />
from being tinted. Selfadhesive,<br />
anti-slip, skinfriendly,<br />
fully impermeable,<br />
adjusts to any eye shape,<br />
can be reused 100 times.<br />
Vitamin E, aloe vera <strong>and</strong> sweet<br />
almond oil – 3 natural, high-quality<br />
ingredients that nurture the skin<br />
whilst tinting eyelashes <strong>and</strong> eyebrows.<br />
Developed especially for<br />
adhesion of RefectoCil Eye protection<br />
papers. Can be used as an<br />
eye mask.<br />
Eye Protection Papers<br />
Prevent the skin from unwanted staining.<br />
Eye Protection Papers Extra<br />
Extra soft <strong>and</strong> with special, impenetrable<br />
coating RefectoCil Eye protection papers<br />
extra prevent the client’s eyelid from<br />
unwanted staining.
EYELASH AND EYEBROW TINT<br />
Eye Make-up Remover<br />
Non-oily, clears the<br />
eye-area even from<br />
multi-layered eye makeup<br />
gently <strong>and</strong> carefully.<br />
Removes residues to<br />
achieve long-lasting<br />
tinting results.<br />
Saline Solution<br />
Removes excess of<br />
surfactants, which<br />
could compromise<br />
especially the<br />
effect of RefectoCil<br />
Eyelash Curl.<br />
Tint Remover<br />
Gently removes<br />
tint spots on the<br />
skin produced<br />
during tinting treatment.<br />
Cosmetic Dish<br />
Enables mixing<br />
eyelash <strong>and</strong><br />
eyebrow tint at<br />
the same time –<br />
Picasso style. Two<br />
grooves for resting<br />
application sticks<br />
<strong>and</strong>/or brushes<br />
guarantee clean<br />
working.<br />
Oxidant 3%<br />
liquid<br />
Stabilised liquid<br />
developer.<br />
Oxidant 3%<br />
cream<br />
Stabilised<br />
cream-based<br />
developer, ensures<br />
brilliant tinting<br />
results. Different<br />
to Oxidant 3%<br />
liquid, its creamy<br />
consistency<br />
makes mixing with<br />
RefectoCil tints<br />
even more convenient.<br />
Cosmetic brush<br />
soft/silver<br />
The flat, straight bristle<br />
allows simple <strong>and</strong><br />
precise application of<br />
RefectoCil tints to eyelashes<br />
<strong>and</strong> eyebrows<br />
<strong>and</strong> is soft to the skin.<br />
Cosmetic brush<br />
hard/gold<br />
Easy, quick <strong>and</strong> precise<br />
applying of the tint, is<br />
particularly suited for<br />
Blonde <strong>Brow</strong> because<br />
the broad, hard bristle<br />
enables easy mixing into<br />
a creamy paste.<br />
Application stick soft/white<br />
With RefectoCil Application<br />
sticks soft, it is particularly<br />
easy to mix the colours<br />
with RefectoCil Oxidant 3%<br />
Developer liquid or cream. The<br />
narrow, flexible tip allows easy<br />
<strong>and</strong> accurate application of the<br />
paste. They cleaned quickly <strong>and</strong><br />
easily with water.<br />
Application stick hard/blue<br />
RefectoCil Application sticks<br />
hard are ideal for mixing<br />
RefectoCil tint with RefectoCil<br />
Oxidant 3 % Developer liquid<br />
or cream into a creamy paste.<br />
Thanks to the narrow <strong>and</strong> flexible<br />
tip, precise application of tint<br />
is possible.
COLOUR<br />
TYPING<br />
C O O L O R WA R M M AT T E R S .
Summer<br />
light, pastel<br />
Winter<br />
clear, strong, bright<br />
Spring<br />
light, bright<br />
Autumn<br />
dark, rich
THE THEORY OF COLOURS<br />
HISTORY, FACTS AND<br />
TODAYS’ TRENDS<br />
Colours play an important role in every aspect of life.<br />
As early as at the start of the 19th century, many<br />
extraordinary personalities like Philipp Runge, Goethe,<br />
Newton or Schopenhauer started dealing with the<br />
theory of colour in various fields like physics, chemistry,<br />
psychology or art.<br />
“Keep it simple”, following this principle, Johannes Itten,<br />
an art educator, established the twelve-part circle<br />
of colours in 1961. Thanks to his clear <strong>and</strong> simple<br />
presentation, it is still well-known <strong>and</strong> the st<strong>and</strong>ard<br />
for printing inks today.<br />
His theory also served as basis for categorising colour<br />
types. One of his students, Carole Jackson, wrote the<br />
bestseller “<strong>Color</strong> me beautiful” during the 1980ies <strong>and</strong><br />
became the founder of the 4-seasons-colour-theory.<br />
This theory plays a major role when it comes to finding<br />
the optimum colour style for each skin type.<br />
The appearance of our skin colour is affected<br />
by the colours surrounding us.<br />
This is why, the colour of our clothes, hair, make-up<br />
<strong>and</strong> eyebrows determine our look <strong>and</strong> how we are<br />
perceived by other people.
THE THEORY OF COLOURS
Choose a colour – set a statement<br />
Over the course of time, beauty ideals changed. For many years,<br />
a harmonious overall look was the absolute goal. Today, any style<br />
is possible. There are women trying to emphasise their features<br />
<strong>and</strong> look as natural as possible whilst others try to provoke<br />
deliberately with extraordinary looks. Finding the perfect style<br />
became a question of knowing who we are <strong>and</strong> what we want.<br />
The choice of colour – hair, clothes, eyebrows – already<br />
determines our look. Therefore it is important to know which<br />
colour can have which optical effect in order to avoid setting the<br />
wrong statement involuntarily.<br />
On the next page you find some tips, which will help you to use<br />
the theory of colour to your advantage.
THE THEORY OF COLOURS
The effect of colours on our look<br />
People tend to automatically choose the colours that suit them<br />
best. Nevertheless fashion trends sometimes let people decide for<br />
colours that are not ideal for their type.<br />
Clothes, hair <strong>and</strong> eyebrow colour can be chosen whereas our<br />
skin type is a given. Therefore we always have to take it into<br />
accordance.<br />
Colours lying next to each other always have a reciprocal effect.<br />
The explanation for that effect can be traced back to Johannes<br />
Itten <strong>and</strong> Carole Jackson.<br />
According to their theories, there are colour contrasts that<br />
explain the effect colour choices can have on our appearance.<br />
Two of them are especially relevant in this particular context: the<br />
successive contrast <strong>and</strong> the simultaneous contrast.
THE THEORY OF COLOURS<br />
Successive contrast: If you are looking at a colour<br />
field for a longer time, the eye automatically builds the<br />
complementary colour. Meaning, if your skin type is rather<br />
cool <strong>and</strong> you wear for example an orange pullover, the eye<br />
automatically builds the contrast colour, in this case blue.<br />
Therefore the skin will appear even paler <strong>and</strong> more bluish.<br />
Of course, the phenomenon of the successive contrast also<br />
applies to warm skin types.<br />
Simultaneous contrast: It deals with the perception of<br />
a field of colour depending on its background as well as on<br />
colours that may lie next to it.
Why does our skin appear rosy or<br />
shimmer golden?<br />
The composition of our skin-colour consists mainly of 3 pigments:<br />
melanin, haemoglobin <strong>and</strong> carotene.<br />
The melanin share is embedded in our genes. Since it is also<br />
serving as protection against UV radiation, its share depends on<br />
where we <strong>and</strong> our parents were born.<br />
Melanin is responsible for the colour depth of the skin (light or<br />
dark) as well as for the colour of eyes <strong>and</strong> hair.<br />
Haemoglobin, the red blood<br />
pigment, is responsible for<br />
the cool or blue cast part of<br />
our skin type. If the blood<br />
circulation is good <strong>and</strong> the<br />
skin thick, it appears rosy. If<br />
the skin is thin, it will lead to<br />
blood shining through which<br />
lets the skin appear bluish.<br />
Carotene is responsible for<br />
the warm colour shades of<br />
the skin. It is absorbed by the<br />
body via food intake.
THE THEORY OF COLOURS<br />
Tips:<br />
There are a few things to consider when selecting your colours:<br />
• Consider the successive <strong>and</strong> the simultaneous contrast.<br />
• Eyebrows <strong>and</strong> hair have a similar effect - they define your face.<br />
• The skin type (warm or cool) has always to be taken into<br />
accordance when it comes to styling the eye-area, choosing a<br />
new hair colour or clothes.<br />
• If the right colours are worn, the skin appears young, healthy<br />
<strong>and</strong> fresh.<br />
• A harmonious look is not automatically the look best suited.<br />
• You can emphasise your type perfectly if you consider skin type,<br />
character <strong>and</strong> individual style.<br />
• There may be new colour trends each season, but if you want to<br />
look your best, you have to find out what suits YOU best. If you<br />
want to know your colour type, it is best to have it analysed by<br />
a professional. This way you make sure, the analysis is objective<br />
<strong>and</strong> leads to the best results.
The Effect of Colours<br />
One simple fact that will help you to optimise your style easily:<br />
While light colours come to the foreground, dark colours recede<br />
to the background. For example, if you have deep-set eyes, your<br />
brows have to be darker, to place emphasis on the eyes. On the<br />
contrary, if you want the brow to catch the eye, it should be dyed<br />
in a light colour.<br />
ANGELINA JOLIE<br />
At the Oscars, in the role of the loving mother or UNHCR special<br />
envoy - her eyebrows reflect her current task.<br />
The effect:<br />
Light colours: they make the face look soft, young, fresh, open,<br />
round, delicate <strong>and</strong> less wrinkled.<br />
Dark colours: they let the face appear square, masculine, strict,<br />
straight-forward <strong>and</strong> wrinkles are easier to be seen.
THE THEORY OF COLOURS<br />
Choose the look you prefer <strong>and</strong> select the colour accordingly. If<br />
you strive for a rather dominant look, go with a dark shade for<br />
your eyebrows. If you desire a gentle <strong>and</strong> feminine appearance,<br />
choose bright colours. You desire an optical distinction between<br />
spare time <strong>and</strong> work-life? Just change colours to switch between a<br />
lovely <strong>and</strong> sweet look for weekends <strong>and</strong> a decisive, self-conscious<br />
look for being at work.<br />
CHARLIZE THERON<br />
Her motto is “stay true to yourself”! For one movie she had<br />
to dye her hair black. TO keep her look lovely <strong>and</strong> sweet, she<br />
accentuated her brows in a lighter shade.<br />
RESUMEE:<br />
In todays’ society we have many different beauty ideals. Any style is possible,<br />
whether you like it harmonious <strong>and</strong> classy or rebellious <strong>and</strong> unconventional. Individuality<br />
<strong>and</strong> creativity are the two key factors. Find out which style suits you best<br />
<strong>and</strong> which one you like best. Just be yourself <strong>and</strong> create a style as unique as your<br />
personality.
Play<br />
It Cool!<br />
Perfectly personalized colour. RefectoCil<br />
base shades can be mixed to precisely<br />
match fair skin <strong>and</strong> suitable hair colours.<br />
Some Graphite No. 1.1 will enhance<br />
any cool skin type in a mind-blowing way.
Warm<br />
Compliments!<br />
Perfectly personalized colour. RefectoCil<br />
base shade can be mixed to precisely<br />
match warm skin <strong>and</strong> hair colours. An added<br />
touch of Red No. 4.1 or Chestnut No. 4 will<br />
enhance any warm skin type in a mind-blowing.
Cool or Warm<br />
Different styles for different types.<br />
Whether your client is a warm or cool skin type, should be considered<br />
when choosing the right colour for eyelashes <strong>and</strong> eyebrows. Guide<br />
your client <strong>and</strong> give her the feeling of being personally appreciated to<br />
make the treatment special <strong>and</strong> improve customer loyalty.<br />
For an individual style, you can mix colours to achieve the<br />
desired effect.<br />
Your client is a cool type?<br />
Mix a small amount of RefectoCil Graphite with the colour that<br />
matches your client best.<br />
Is your client a warm type?<br />
Then mix either a small amount of RefectoCil Red or RefectoCil<br />
Chestnut with the colour you chose.
Farbkarte_klein2AS 20.01.2006 4N 5-10 5-10 5N 9:46 Uhr 6N<br />
Colour Nature Se<br />
Natur<br />
shade Natural<br />
Farbkarte_klein2AS 20.01.2006<br />
4N<br />
9:46<br />
Colour<br />
shade<br />
Farbkarte_klein2AS 20.01.2006 9:46 Uhr<br />
Colour<br />
shade<br />
Natur<br />
Nature<br />
Natural<br />
5-10<br />
5-10<br />
5-10<br />
Natur<br />
Colour Nature<br />
shade Natural<br />
BASIC TINTING<br />
Natur<br />
Colour Nature<br />
shade Natural<br />
Nature<br />
Natural<br />
5-10<br />
5-10<br />
4N 5N 6N<br />
5-10<br />
5-10<br />
Mix pure<br />
blue<br />
deep<br />
natural<br />
light with<br />
black<br />
black<br />
blue<br />
brown<br />
brown<br />
graphite 1:1<br />
Colour<br />
shade<br />
Natur<br />
Nature 5-10<br />
Natural<br />
Colour<br />
shade<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
Colour<br />
shade<br />
Natur<br />
Nature<br />
5-10<br />
Natural<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
10-20<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
10-20<br />
10-20<br />
Farbkarte_klein2AS<br />
4N 5-10Farbkarte_klein2<br />
5N<br />
Farbkarte_klein2AS 20.01.2006<br />
Natur<br />
5-10<br />
Colour Nature<br />
shade 4NNatural<br />
Natur 5-10<br />
Colour Nature<br />
Cool shade Type Natural<br />
5-10<br />
5-10<br />
5-10<br />
10-20<br />
5-10<br />
5-10<br />
Farbkarte_klein2AS 20.01.2006 9:46 Uhr Sei<br />
Colour<br />
shade<br />
Natur<br />
Nature 5-10<br />
Natural<br />
5-10<br />
5-10<br />
5-10<br />
10-20<br />
5-10<br />
Warm Type<br />
5-10 5-10<br />
4N 5N 6N<br />
5-10<br />
5-10<br />
Natur<br />
Nature<br />
5-10<br />
Natural<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
Mix 5-10 10-20 10-20<br />
5-10<br />
pure<br />
natural<br />
light<br />
black<br />
graphite with chestnut<br />
brown<br />
brown<br />
red 1:0,1<br />
5-10 5-10 5-10 5-10<br />
10-20 10-20<br />
4N<br />
5-10<br />
5N<br />
5N<br />
Farbkarte_klein2AS 20.01.2006 9:46 Uhr<br />
5-10<br />
4N 5N 6N<br />
5-10<br />
5-10<br />
Natur<br />
5-10<br />
5-10<br />
5-10<br />
5-10<br />
10-20<br />
5-10<br />
10-20<br />
10-20
BROW<br />
SHAPES<br />
CREATE YOUR WOW BROW
BROW SHAPES<br />
The WOW brow<br />
Become a lash <strong>and</strong> brow consultant <strong>and</strong> help your client<br />
achieve a stunning look from head to toe. Eyebrows are<br />
a number one styling factor. They frame faces, give them<br />
structure <strong>and</strong> illuminate the eyes, thus opening them<br />
<strong>and</strong> making them appear brighter. Eyebrows convey our<br />
emotions. Depending on their form, they change how we<br />
are perceived. No wonder, accentuated brows <strong>and</strong> lashes<br />
are topic number one not only on catwalks but also in social<br />
media channels like Instagram, YouTube <strong>and</strong> Facebook.<br />
Numerous tutorials show people trying to find the perfect<br />
eyebrow shape. Meet that need <strong>and</strong> help people accentuate<br />
their beauty. We have some tips for you that will support you<br />
in creating the style that will make your clients look their best.<br />
Eyebrows are sisters not twins<br />
Contrary to common belief, it is<br />
not necessary that eyebrows look<br />
exactly the same. Most faces aren’t<br />
completely symmetrical. Therefore<br />
eyebrows don’t have to be identical.<br />
They are just supposed to resemble<br />
each other strongly.
1. Determine where your inner<br />
brow should end. Place a pen<br />
or a ruler by the outermost<br />
corner of your nose <strong>and</strong> have it<br />
point upwards to the innermost<br />
corner of your eye.<br />
2. Determine where your arch<br />
should peak. With the pen<br />
still resting against your nose,<br />
move it until it extends past the<br />
outermost edge of your pupil<br />
while you are looking straight<br />
ahead. Where the pen crosses<br />
the eyebrow should be the<br />
peak.<br />
3. Determine where your outer<br />
brow should end. Move the pen<br />
(still resting against the nose)<br />
to the outermost corner of your<br />
eye. That is where the eyebrow<br />
ends.
EYEBROWS SHAPE FACES<br />
Basic Level <strong>Brow</strong> Styling<br />
Find the ideal form<br />
A total look needs brows that match the face. Three simple steps will<br />
help you to find out where the inner <strong>and</strong> outer brow should end <strong>and</strong><br />
where the highest peak should be:<br />
Tip: The ideal gap between eyebrows is the size of one of the eyes.<br />
Individual brow forms<br />
Each face is shaped differently - each brow should be shaped<br />
accordingly. When it comes to styling the eyebrows, individual needs<br />
have to be seen <strong>and</strong> met. Similar to a haircut, eyebrows need to<br />
match a person’s face <strong>and</strong> personality.<br />
Therefore you shouldn’t<br />
just follow brow trends.<br />
Work with what you have<br />
<strong>and</strong> what suits the face<br />
shape best.<br />
IDEAL<br />
If your customers‘ eye<br />
distance is ideal, the brows<br />
will need to start beyond the<br />
inner eye corner.<br />
WIDE<br />
If the eyes are set<br />
wide apart, the brows will<br />
need to start more in the<br />
middle to optically reduce<br />
the distance.<br />
NARROW<br />
If the eye distance is too<br />
close, the brows will need<br />
to start more outside to<br />
optically add some<br />
distance.
Oval:<br />
The oval face form is<br />
ideal, therefore the<br />
form of the brow can be<br />
chosen individually.<br />
Trapeze:<br />
First priority is to soften<br />
the broad chin.<br />
A thick, flat <strong>and</strong> elongated<br />
brow is the way to go. It<br />
takes focus away from the<br />
chin to the eye-area.
EYEBROWS SHAPE FACES<br />
Circle:<br />
You can optically prolong<br />
the face <strong>and</strong> let the<br />
round form appear more<br />
angular, if the eyebrow is<br />
plucked into a high arch.<br />
Square:<br />
You can soften the<br />
contours <strong>and</strong> prolong the<br />
face by plucking the brow<br />
into a high curve.
Rectangular:<br />
In this case, it is important<br />
to shorten the face form. If<br />
you pluck the eyebrow flat<br />
but elongated, the face<br />
appears broader <strong>and</strong><br />
shortened.<br />
Triangle:<br />
A short <strong>and</strong> soft eyebrow<br />
form shifts the focus away<br />
from the pointy chin. If<br />
you pluck the eyebrow<br />
into a high arch, you can<br />
conceal the distinctive<br />
part.
EYEBROWS SHAPE FACES<br />
<strong>Brow</strong> Shaping – Frame your beauty<br />
To summarize, eyebrows are a tool that determine your look <strong>and</strong> can<br />
be used to optimise the face form. With choosing the right<br />
eyebrow form, you can make each of the 5 main face shapes look<br />
their best.<br />
Though there are many different styling options, there is one rule that<br />
applies to each of them: You should always aim to form the brow 2/3<br />
rising <strong>and</strong> 1/3 falling. Regardless face shape or style, this form opens<br />
the eye <strong>and</strong> lets you appear warmer <strong>and</strong> more approachable.<br />
In todays’ society we have many different beauty ideals. Any style is<br />
possible, whether you like it harmonious <strong>and</strong> classy or rebellious <strong>and</strong><br />
unconventional. Individuality <strong>and</strong> creativity are the two key factors.<br />
Find out which style suits you best <strong>and</strong> which one you like best. Just<br />
be yourself <strong>and</strong> create a style as unique as your personality.
3CHAPTER
BLEACH<br />
THE<br />
BROW<br />
BLONDE BROW
BREATH-<br />
TAKING<br />
BLONDE!<br />
BLONDE BROW
B L O N D E B R O W<br />
The effect<br />
Blonde <strong>Brow</strong> is a unique product, specifically designed to<br />
create a variety of bright hues <strong>and</strong> to enhance any blonde<br />
style in a breathtaking way.<br />
The product<br />
RefectoCil Blonde <strong>Brow</strong> is especially suited for the<br />
sensitive facial skin <strong>and</strong> can therefore be used on the<br />
brows without concern. It causes less reddishness than<br />
normal bleaching products <strong>and</strong> ensures natural results.<br />
Additional information that probably goes without saying<br />
but is worth mentioning anyway: do not use common hair<br />
bleaching products on eyebrows. The eye-area is more<br />
sensitive <strong>and</strong> needs especially suited products.
. 0 blond<br />
Blondierpaste für Augenbrauen Nr. 0 blond<br />
. 0 blond<br />
Bleaching paste for eyebrows No. 0 blond<br />
0 rubio<br />
Pasta decolorante para cejas N 0 0 rubio<br />
5N 8N 6N 9N<br />
4N 7N 5N 8N 6N<br />
9N<br />
5-10<br />
5-10<br />
Colour<br />
shade<br />
4N 5N 4N 6N 5N 4N 7N 6N 5N 8N 7N<br />
H O W T O W E A R B L O N D E B R O W<br />
Natur<br />
Nature<br />
Natural<br />
From fashion to daily style<br />
Not only during the fashion weeks but basically on<br />
every runway during the past months, bleached brows are<br />
absolutely in style. The very bright, almost white eyebrows<br />
let the face lose its contours <strong>and</strong> therefore create an<br />
unconventional look. To make it an every-day style <strong>and</strong> still make<br />
a fashion statement, just let the bleaching work-in for a shorter<br />
Colour<br />
shade<br />
period of time. This way, the brow doesn’t lose all of its contour.<br />
Natur<br />
Nature<br />
Natural<br />
Natur<br />
Nature<br />
Natural<br />
5<br />
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12<br />
20
Watch our Blonde<strong>Brow</strong><br />
videos on Youtube!<br />
For too dark brows<br />
Often the initial eyebrow colour is too dark for the desired colour.<br />
With BLONDE BROW eyebrows can be lightened before the final<br />
tinting-treatment with any RefectoCil colour. This way, also lighter<br />
hues are made possible. Please note that the application time for<br />
the following tinting process is reduced to a third.
H O W T O W E A R B L O N D E B R O W<br />
For bristly brows<br />
Use BLONDE BROW to make grey, white or bristly eyebrows<br />
ready for the following tint. We have some examples, that show<br />
you the effect you can achieve using Blonde <strong>Brow</strong> first to create<br />
the desired tint.
APPLICATION:<br />
1. Preparation: effectively cleanse the eyebrows with RefectoCil<br />
Eye make-up remover. Eyebrows must be clean, oil-free <strong>and</strong> dry.<br />
2. Mix 2 cm paste + 20/25 drops Oxidant 3% Cream<br />
In the beginning the paste looks grainy. Mix at least 2 minutes<br />
until the paste becomes creamy. If it is not creamy enough,<br />
add some drops of Oxidant Cream.<br />
3. The hair needs to be completely covered with Blonde <strong>Brow</strong><br />
from root to tip!<br />
4. Work against the direction of hair growth.<br />
5. Use RefectoCil Cosmetic brush hard.<br />
6. 5 – 20 minutes application time ➔ not longer.<br />
7. Remove bleaching paste with a wet cotton pad <strong>and</strong> clean the<br />
brows additionally with RefectoCIl eye Eye Make-up Remover.<br />
Application time depending on the desired lightning effect:<br />
a. 5 minutes: to go one shade lighter<br />
b. 12 minutes: to go two shades lighter<br />
c. 20 minutes: to go three shades lighter
B L O N D E B R O W<br />
Mix<br />
2 cm with 25 drops<br />
2 min. 5-20 min.
SENSE &<br />
SENSIBILITY<br />
<strong>REFECTOCIL</strong> SENSITIVE
<strong>REFECTOCIL</strong> SENSITIVE<br />
The effect<br />
RefectoCil Sensitive offers the perfect eyelash <strong>and</strong> eyebrow<br />
tinting solution for all who appreciate optimum skin<br />
compatibility. It accentuates eyes of sensitive clients naturally<br />
<strong>and</strong> permanently. Based on plant extracts, the formula tints<br />
eyelashes <strong>and</strong> eyebrows without irritation or burning. Thanks<br />
to the smudge- <strong>and</strong> waterproofed formula your client will be<br />
styled perfectly in every situation. Since the tinting process<br />
only takes 3 minutes, it benefits not only sensitive customers<br />
but also those who are in a hurry.<br />
RefectoCil Sensitive is a gentle product, mild to the skin<br />
<strong>and</strong> leads to great results:<br />
The product<br />
RefectoCil Sensitive is the first series of eyelash & eyebrow<br />
tints based on plant extracts <strong>and</strong> therefore especially<br />
suited for clients with sensitive eyes or skin. It’s the only<br />
silver nitrate product available in 4 colour shades <strong>and</strong> has<br />
significantly better tinting results than leading silver nitrate<br />
formulations. It lasts up to 6 weeks <strong>and</strong> is dermatologically<br />
<strong>and</strong> ophthalmologically tested.<br />
The application is easy <strong>and</strong> quick - in only 2 steps <strong>and</strong> 3<br />
minutes application time, your client is ready to go!
The tints & the developer gel<br />
From Black to light brown - 4 natural shades for many different styles.<br />
Together with the easy to use RefectoCil Sensitive Developer Gel the<br />
desired colour result is produced.<br />
Oxidative tint vs.<br />
Sensitive tint:<br />
• Mixing<br />
• „2 step system“ no mixing<br />
• Almost every colour pigment • Colour pigments adhere more on<br />
enters the hair shaft<br />
the outside of the hair<br />
Sensitive Tint Remover<br />
Stains that occurred during tinting with RefectoCil Sensitive Colours<br />
on the skin can be removed gently <strong>and</strong> quickly with RefectoCil<br />
Sensitive Tint Remover. Thanks to the mild formula, it can be used in<br />
the sensitive eye area without concern. Therefore removing stains on<br />
the upper or lower eyelids becomes possible.<br />
Attention: Stains caused by silver nitrate tints cannot be removed with<br />
the tint remover developed for oxidative tints.
<strong>REFECTOCIL</strong> SENSITIVE<br />
2 min. 5-20 min.
APPLICATION:<br />
Two step tinting system – only 3 minutes!<br />
1. Attach RefectoCil SiliconePads <strong>and</strong> apply cream above<br />
lashes <strong>and</strong> around brows.<br />
2. Apply colour gel to lashes <strong>and</strong> brows with the application stick –<br />
leave on for 2 minutes.<br />
3. Take off colour gel with cotton swab.<br />
4. Apply Developer gel to brows <strong>and</strong> lashes with application stick –<br />
leave on for 1 minute.<br />
5. Take off with moist cotton pad – done!<br />
Silver nitrate gel – no mess, no dripping, easy <strong>and</strong> simple to use,<br />
no comparison to liquids!<br />
STEP 1: COLOUR GEL<br />
STEP 2: DEVELOPER GEL<br />
1 2<br />
3 4<br />
5
<strong>REFECTOCIL</strong> SENSITIVE<br />
Tips & tricks:<br />
To achieve perfect tinting results with RefectoCil Sensitive colours<br />
<strong>and</strong> to make the process even easier, we have 5 additional tips &<br />
tricks for you that will come in h<strong>and</strong>y:<br />
• <strong>Lash</strong>es <strong>and</strong> brows must be oil free before tinting.<br />
Use RefectoCil non oily Eye Make-up Remover, even if the client<br />
wears no make-up.<br />
• Make sure, that lashes <strong>and</strong> brows are dry before tinting.<br />
In case of doubt, dry them with a tissue after removing eye<br />
make-up.<br />
• Always remove the Colour- <strong>and</strong> Developer Gel with a dry cotton<br />
swab. No water!<br />
• Before applying Developer Gel, make sure that Colour Gel is<br />
totally removed. Any leftovers could affect the tinting process<br />
negatively.<br />
• When applying Developer Gel, always make sure that the colour<br />
of the gel is clear when applied to lashes or brows.<br />
2 min. 5-20 min.
4CHAPTER
CARING<br />
FOR<br />
TINTED<br />
HAIR<br />
FO R A N E AT LO O K
LONGLASH BALSAM AND GEL<br />
The effect<br />
Tinted hair needs care.<br />
Our two nurturing conditioners, Longlash balsam as<br />
an intensive treatment for the night <strong>and</strong> Longlash gel<br />
to use throughout the day, ensure a fresh <strong>and</strong> neat look.<br />
They help the hair to be healthy <strong>and</strong> shiny <strong>and</strong><br />
therefore long <strong>and</strong> strong.<br />
The product<br />
Both products have high quality ingredients such as<br />
Vitamin E & D-Panthenol. They moisturize the hair <strong>and</strong><br />
therefore prevent it from becoming dry & brittle.<br />
As an additional benefit, the tint lasts longer <strong>and</strong> is<br />
more visible on healthy eyelashes <strong>and</strong> eyebrows.
Longlash gel or langlash balsam?<br />
Longlash gel with its light consistence gives the hair gloss, shape<br />
<strong>and</strong> care for the day. It provides long-lasting moisture <strong>and</strong> prevents<br />
dry or brittle eyelashes <strong>and</strong> eyebrows. Therefore it helps to preserve<br />
their full natural hair length. Used throughout the day, it tames unruly<br />
hair <strong>and</strong> lets it shine.<br />
Beach & pool tip:<br />
Enjoy summer, sun, beach <strong>and</strong> sea without worrying about your<br />
make-up <strong>and</strong> still look stunning. For a natural style, use RefectoCil<br />
Longlash gel only, to freshen up your look any time throughout the<br />
day. If used on already permed <strong>and</strong> tinted eyelashes <strong>and</strong> eyebrows,<br />
it guarantees for a fresh look <strong>and</strong> perfect style, even after diving into<br />
the water.
LONGLASH BALSAM AND GEL<br />
APPLICATION:<br />
Longlash gel<br />
• Apply RefectoCil Longlash gel every morning with the brush<br />
applicator from roots to tips of eyelashes <strong>and</strong> eyebrows.<br />
• To achieve a natural look, RefectoCil Longlash gel is used alone.<br />
If mascara is used too, apply Longlash gel first, <strong>and</strong> then add the<br />
mascara.<br />
Longlash balsam<br />
• After removing make-up in the evening, apply a small amount<br />
of RefectoCil Longlash balsam between thumb <strong>and</strong> index finger,<br />
<strong>and</strong> gently coat eyelashes <strong>and</strong> brows, away from the base.<br />
• The high-quality active substances will nourish lashes <strong>and</strong><br />
brows intensely overnight.<br />
• Tip: For glossy lashes <strong>and</strong> brows throughout the day, apply<br />
RefectoCil Longlash balsam in the morning.<br />
• Attention: Do not apply RefectoCil Longlash Balm within 24<br />
hours after tinting because the high fat content can affect<br />
the tinting result!
5CHAPTER
HAPPY<br />
CUSTOMERS<br />
GREAT<br />
PROFIT
Happy customers – great profit<br />
With RefectoCil you can meet customer needs <strong>and</strong> satisfy them.<br />
Besides you can achieve a high turnover in 5-15 minutes time with<br />
only little effort.<br />
Tints<br />
5 minutes = € 8.50 turnover<br />
Did you know…<br />
… that with each tube of RefectoCil 60 eyelash tinting treatments<br />
can be done?<br />
… that your material costs add up to only € 0.24 per tinting<br />
treatment?<br />
… that you can make about € 500 profit with one tube of<br />
RefectoCil?<br />
• Additional profit with little effort!<br />
• Increases customer satisfaction.<br />
Recommended retail price/tube: € 4.40<br />
Costs per treatment for the customer: approximately € 8.50<br />
€ 4.90 profit per tube<br />
5 minutes = € 8.50 turnover
BEAUTIFUL RESULTS - GREAT PROFIT<br />
5 MINUTES<br />
= € 8.50<br />
TURNOVER
6CHAPTER
ORGANI-<br />
ZATION<br />
OF<br />
TRAININGS
The purpose of trainings<br />
Trainings offer numerous opportunities. For one, you can spread<br />
your message, support new product launches <strong>and</strong> reach new<br />
customers. Besides it is a great possibility to bond with already<br />
existing customers <strong>and</strong> create trust in the product by answering<br />
questions <strong>and</strong> by solving problems participants might experience.<br />
Thanks to the personal conversation – either face to face or headset<br />
to headset - you can create an environment of support, connect<br />
to the users <strong>and</strong> give them a feeling of appreciation. This way, you<br />
can establish a relationship <strong>and</strong> become their number one partner,<br />
clearly set apart from competitors.<br />
Key factors for a good training<br />
To make your training a success, we have an exemplary run of the<br />
event for you, plus some additional tips below:<br />
Procedure<br />
• Lead the participants in with a 20 minute introduction of the<br />
RefectoCil world <strong>and</strong> the beauty <strong>and</strong> importance of eyes.<br />
• Inform them about the 4 module concept of RefectoCil which<br />
you find explained on the following page.<br />
• Start a live demonstration while simultaneously explaining all the<br />
steps.<br />
• Next, let them work in pairs <strong>and</strong> practice what they have learned.<br />
• At the end, finish with a short summary <strong>and</strong> ask for feedback.
ORGANIZATION OF TRAININGS
Additional tips for a successful training<br />
1. KEEP IT SHORT.<br />
A maximum of 2.5 hours is advisable. Most likely, participants will<br />
maintain their concentration powers during that time.<br />
2. KEEP IT PERSONAL.<br />
Limit the number of participants to a maximum of 20 per group.<br />
That way you’ll be able to respond to questions individually.<br />
3. KEEP IT PRACTICAL.<br />
“H<strong>and</strong>s-on!” should be the motto of your training.<br />
The practical part should take up most of the time for two<br />
reasons:<br />
a. That way the attention span won’t fade out<br />
b. Participants have to practice to gain confidence<br />
4. KEEP IT VIVID.<br />
Functions <strong>and</strong> theory explained during a live demonstration will<br />
help underst<strong>and</strong>ing the process.<br />
5. KEEP IT CONCISE.<br />
Try to split up the topics. Too much information packed into one<br />
session will prevent the desired effect. Our advice on this topic is<br />
to create 4 modules. For example:<br />
a. Module 1 – The eye-opener (Eyelash Curl)<br />
b. Module 2 – Classic & Unconventional Styles<br />
(eyelash & eyebrow tinting)
pure<br />
black<br />
natural<br />
brown<br />
graphite<br />
light<br />
brown<br />
blue<br />
black<br />
chestnut<br />
deep<br />
blue<br />
red<br />
ORGANIZATION OF TRAININGS<br />
c. Module 3 – Bleach the brow (breathtaking blonde)<br />
d. Module 4 – Sense & Sensibility (plant based eyelash & eyebrow<br />
tinting)<br />
6. KEEP IT OPEN FOR DISCUSSION.<br />
The training shouldn’t be a frontal lecture but perceived as an<br />
opportunity to initiate a dialogue. Ask <strong>and</strong> answer questions, hear<br />
opinions <strong>and</strong> connect with your audience.<br />
Material for a successful training<br />
• Use a presentation for the<br />
training session.<br />
• Use folders <strong>and</strong> goodies.<br />
• Use a training certificate:<br />
After the training, h<strong>and</strong> out<br />
a certificate to everyone<br />
present. It will leave the<br />
participants feeling<br />
appreciated<br />
<strong>and</strong> motivated to<br />
attend future<br />
trainings.<br />
Perfektionieren Sie Ihr<br />
Colour Match<br />
RZ-A5-AD-FOLDER-FARBKARTE-FOTOTAUSCH.indd 1 01.06.15 16:14<br />
For your<br />
eyes only!<br />
Complete <strong>and</strong> complement any look Natur<br />
Colour Nature<br />
<strong>and</strong> style. With RefectoCil‘s personally<br />
shade 5-10 Natural 5-10<br />
customizable eyelash <strong>and</strong><br />
Natur<br />
Colour Nature<br />
shade Natural 5-10<br />
eyebrow tint system.<br />
5-10<br />
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Natur<br />
Colour Nature<br />
shade Natural<br />
Farbkarte_klein2AS<br />
4N 5N 6N 7N 8N 9N White<br />
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Colour Nature<br />
shade Natural 4N5-10<br />
5N 6N 7N 8N 9N White<br />
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Natur<br />
Colour Nature<br />
shade Natural 4N5-10<br />
5-10 5N 6N 7N 8N 9N White<br />
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Natur<br />
Colour Nature<br />
Colour Nature<br />
shade Natural 5-10 shade 5-10 Natural 5-10<br />
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Natur<br />
Colour Nature<br />
5-10 shade 5-10 Natural 5-10 4N5-10<br />
5N 6N 7N 8N 9N White<br />
4N5-10<br />
5-10<br />
5N 6N 7N 8N 9N White<br />
5-10 5-10<br />
5-10<br />
5-10<br />
5-10<br />
5-10 5-10<br />
10-20 5-10<br />
5-10<br />
5-10<br />
10-20 5-10<br />
10-20 5-10<br />
5-10 10-20 5-10 10-20 5-10 5-10<br />
10-20 5-10 10-20 5-10 5-10 10-20<br />
10-20 5-10 5-10 10-20 10-20<br />
5-10<br />
10-20<br />
10-20
Choose your kind of training<br />
There are three effective ways to tutor hairstylists <strong>and</strong> cosmeticians.<br />
Either you teach in the salon, create an event or you perform a webinar.<br />
Below you find further information to the three different methods, that<br />
will help you choose the one that meets your needs best.<br />
SALON TRAINING:<br />
Training in the salon is personal <strong>and</strong> proofed to be very effective<br />
since you can reach every person working there at once. Include<br />
a live demonstration, printed materials <strong>and</strong> practical tasks for the<br />
participants.
ORGANIZATION OF TRAININGS<br />
EVENT<br />
If you want to reach out to hair stylists <strong>and</strong> cosmeticians working in<br />
different places, but still tutor in person, create an event. It will not<br />
only serve as training but also as a great marketing tool since you<br />
draw attention to you <strong>and</strong> the product. All you need to do is, check<br />
a room, snacks <strong>and</strong> drinks <strong>and</strong> you are good to go. Other than that<br />
the training can be followed through according to the same scheme<br />
as in the salon.
WEBINAR<br />
Having trouble getting everyone to the same place at the same<br />
time? Then a webinar is a great way of working together even<br />
over great distances. It is a very good method for introducing new<br />
information to people who already know the basics.<br />
For first timers a webinar is not the best training method for one<br />
simple reason: There can be no practical part <strong>and</strong> no direct<br />
feedback from your side. Therefore teaching people tinting<br />
eyelashes <strong>and</strong> eyebrows or applying the eyelash curl for the first<br />
time can become a difficult task. We would advise you to do the<br />
first training in person <strong>and</strong> then follow-up with webinars to refresh or<br />
teach about new trends <strong>and</strong> possibilities.<br />
There are a few things you need to check before performing online:<br />
• You need to be registered at a platform, for example edudip.<br />
• It will cost you a low monthly fee<br />
• Webcam<br />
• best used with a tripod<br />
• Good internet connection<br />
• Notebook<br />
• Headset for the presenter to prevent reverb<br />
• Duration: maximum of 1.5 hours since a practical part is<br />
not possible<br />
• Send out marketing materials beforeh<strong>and</strong> <strong>and</strong> afterwards a<br />
training certificate for everyone who participated.
ORGANIZATION OF TRAININGS<br />
TIPS FOR THE PRESENTER:<br />
If you are doing an online training for the first time, it can feel weird not to get feedback<br />
directly from the group. To prevent the training from becoming a full frontal<br />
lecture, patch in participants with a microphone or activate the online chat. This way<br />
interaction with the group is possible. Ask questions to involve them. To avoid awkward<br />
silences while you are waiting for an answer from the group, tell people you will<br />
continue with your program until you get feedback. It is also crucial to read answers<br />
or questions from the chat out loud so that everyone feels included.<br />
Whether you choose webinars, events or salon trainings, it will help<br />
bonding with your customers <strong>and</strong> establish partnerships.
INFORMATION<br />
FIND ALL INFORMATION ON OUR DROPBOX<br />
• Br<strong>and</strong> CI<br />
• Product information <strong>and</strong> pictures<br />
• Advertising & Public Relations<br />
• Trainings incl. videos<br />
• Promotion, Folder, Poster<br />
• Quarterly news