H3_REFECTOCIL Brow and Lash Color

THE
ACADEMY
BOOK
Create a total look and give your client the
feeling of being beautiful and perfectly styled
24 hours a day.
As a lash and brow consultant you can frame
your clients face perfectly and, with adding the
right colour to her lashes and brows, accentuate
her type breathtakingly. With RefectoCil each
style from classy to flashy can be
matched individually.
The following pages contain everything you
need to know about styling the eye-area,
becoming a lash and brow consultant and,
last but not least, the organization of trainings.
Alongside with interesting facts and creative ideas,
we have some tips and tricks for you that
will come in handy.

INTRODUCTION
RefectoCil benefits
The user:
For hairstylists and cosmeticians who want to offer their
clients outstanding service, RefectoCil is the expert for
eyelash and eyebrow tinting and care who they can rely on.
The customer:
Through individual accentuation of the eyes, RefectoCil
creates the perfect overall look giving more self assurance
24 hours a day.
Reason to believe:
RefectoCil has the expertise to push market trends, to pick
up customer needs early and launch innovations that are
able to surprise, leading to highest customer satisfaction.

CONTENT

THEACADEMY BOOK
CHAPTER 1
T H E H I S TO RY O F E Y E B R OW S
CHAPTER 2
C R E AT E T H E TOTA L LO O K
CHAPTER 3
BLEACH THE BROW
CHAPTER 4
CA R I N G FO R T I N T E D H A I R
CHAPTER 5
L I T T L E E F FO R T - G R E AT PR O F I T
CHAPTER 6
ORGANISATION OF TRAININGS

1CHAPTER

THE
HISTORY OF
EYELASH
AND
EYEBROW
STYLES
FROM ANCIENT TIMES
TO THE PRESENT

THE HISTORY OF EYELASH
AND EYEBROW STYLES
First impressions count. Whether you will be perceived as pleasant and
trustworthy is decided in a fracture of a second. Since enhanced and open
eyes make you look warmer and more approachable, it is no surprise that
eye make-up has been a popular tool throughout history.
ANCIENT TIMES
As early as in Ancient Egypt, both men and women started emphasising
their eyes through dyeing eyebrows, blackening lashes, tinting eyelids
green and giving the eyes an almond form. It was believed that this way
one could recreate the image of Re, the sun god and that make-up would
keep evil spirits away and protect from several illnesses. Men generally
styled their eyelashes more than women, even children got their eyelashes
smeared at the time of birth to strengthen their eyesight and protect from
evil spirits. Eye make-up was an everyday companion, worn by people of
the upper as well as the lower classes.
In ancient Greece, body care was also very important. Creams and
oils kept the skin supple. A pale complexion, elaborate hair styles and
enhanced lips were in fashion. Women emphasised their eyes with kohl
and blackened their eyelids with incense. Natural and unibrows were
considered beautiful. To achieve that look, some used black paint, others
even applied fake eyebrows made out of oxen hair.
„A woman without paint is like food without salt.“ Roman
philosopher Plautus (254-184 BC) wrote.
In Ancient Rome long, thick and curly eyelashes were considered
beautiful. To achieve that look, women used burnt cork to thicken eyelashes
and kohl for darkening eyelashes and eyelids. When the Romans conquered
Egypt, the Egyptian way of tinting eyes green became fashionable in the
Roman Empire as well. Monobrows were still in fashion which led to women
often extending their brows inwards using soot.

MIDDLE-AGES
During the middle-ages
hygiene standards in Europe were
poor, make-up declared a sin by the
church and therefore only worn by
prostitutes. It was believed that a
natural look was more pleasant for
God.
Still, people, especially from the
upper class, found a way to live up to
the beauty standards of their time. Since a high forehead was considered
the most important feature in women’s faces, women would depilate hair
in that area and pluck their eyebrows heavily. Eyelashes were not styled,
sometimes even removed. A pale complexion was considered noble.
RENAISSANCE & MODERN TIMES
During the Renaissance people began
discovering antique cultures. Body care and
make-up slowly but steadily returned. A style
icon during early modern times was Queen
Elizabeth I. Her complexion was very pale,
her hair reddish. Many women tried to achieve
her look. Some dyed their hair in her colour
or used reddish wigs or hairpieces and tinted
eyelashes and eyebrows in the same colour.
Dangerous dyes were used; for example a
mixture of rhubarb juice and oil of vitriol.
Vitriol is pure sulfuric acid. These tinctures
frequently caused hair loss or damages in
the scalp. Also, ways to darken eyelashes
secretly were found. Crushed berries or soot
obtained from fireplaces did the trick.

THE HISTORY OF EYELASH
AND EYEBROW STYLES
In the 18th century a pale complexion
and dark brows were fashionable. Eyelashes
and eyebrows were darkened; sometimes false
brows made out of mouse fur were used.
With the industrial revolution, mass
production of cosmetic products became
possible but still most people used home
methods, like ashes or lamp black mixed with
elderberry juice.
During the 19th century make-up was
considered vulgar and only worn openly by
actresses and prostitutes. Common women
sneaked into beauty salons via backdoors and
make-up was often sold under the counter.
When it came to styling the eyes, women found ways to emphasise
them secretly: castor oil was massaged into the lashes and to achieve
bright eyes, a drop of lemon juice was put into
each eye. Brows were left rather bushy and
untamed.
During that period, the production of
cosmetics changed profoundly. New methods
of manufacture, safer chemicals and natural
ingredients were incorporated. Still, the first
mascara as we know it today wasn’t invented
until 1914. The name “mascara” was created in
1933, until then it was called “eyelash darkener”.
Empress Elisabeth of Austria was famous for her
cult of beauty. She used hardly any cosmetics, but
invested hours in styling her long, voluminous hair
and in caring for her complexion and her figure.

ANCIENT TIMES
ANCIENT EGYPT:
Eye make-up was an every-day
companion for men and women.
It was supposed to improve looks
and at the same time ward off evil
spirits and illnesses. Eyebrows
were dyed, lashes blackened, eyelids
tinted green and the eyes given
an almond form.
3100 B.C.
- 30 B.C.
ANCIENT GREECE:
Elaborate hair styles, a
pale complexion, enhanced
lips and eyes were in
fashion. Unibrows were
considered beautiful
which led to women
using black paint or fake
eyebrows made out of
oxen hair.
800-146 B.C.
800 B.C.
- 476 A.D.
ANCIENT ROME:
In Ancient Rome long, thick
and curly eyelashes were
considered beautiful. Burnt
cork and kohl were used to
thicken and darken eyelashes
and eyelids. Monobrows
were still in fashion which
led to women often extending
their brows inwards
using soot.

THE HISTORY OF EYELASH
AND EYEBROW STYLES
MIDDLE-AGES:
A high forehead was considered beautiful.
Women would depilate hair in that area,
pluck eyebrows heavily and sometimes
even remove
eyelashes.
Make-up was
declared a sin
by the church
because it was
believed that a
natural look was
more pleasant
for God.
5 th -15 th
CENTURY
MODERN TIMES
16 th CENT. -1789
RENAISSANCE:
In early modern times Queen Elizabeth
I. was the style icon of her time. Women
tried to achieve her look: pale complexion
and reddish hair. Wigs, hairpieces and
dangerous dyes were used which often
caused damages in the scalp or hair loss.
MODERN HISTORY:
Pale complexion and darkened
eyelashes and brows were in
fashion. The industrial revolution
made mass production of cosmetics
possible but still most
people used home methods.
During the 19th century make-up
was considered vulgar and only
worn openly by actresses and
prostitutes. Women emphasised
their eyes secretly: castor oil was
massaged into the lashes and to
achieve bright eyes, a drop of lemon
juice was put into each eye.
Brows were left rather bushy and
untamed.
18 th -19 th
CENTURY
Queen Victoria
considered
make-up vulgar.

20 TH CENTURY -
THE ERA OF STYLE ICONS
For the first time, modern cosmetic
products were available for a majority of the
population and quickly became very popular.
Styling eyelashes and eyebrows became a key
factor for achieving the perfect look.
It was during the 1920ies that people for the first time got inspiration
for their styles from entertainers. The stars of Hollywood‘s silent movies
had the biggest impact.
Case in point: Fake eyelashes. They became very popular because of
the movie „Intolerance“ in 1916. The director wished an effect of fluttering
eyes for his actress and used fake lashes. Soon they were to be seen in
other Hollywood productions and became popular with women in general.
Another look that caught on inspired by the stars of silent movies was
wearing eyebrows thin and straight. To add shine, emphasise and groom
them, Vaseline was used.
In 1930 Josef Gschwentner opened his hair salon in Austria.
During the 30ies and 40ies more and more women included mascara
and earthy eye shades to their daily routine and the eyelash curler was
invented. They were made of stainless steel, not very expensive and
very popular. Besides, women of the 1930ies
and 40ies would still wear dark, shiny and
severely tweezed brows. The only difference
to the 1920ies brows was, that now they were
plucked into dramatic high, rounded arches,
which sometimes extended all the way to the
temple.
The beauty icon of this time was Lucille Ball.
The Lucille Brow: She kept her
eyebrows thin and round. That way

THE HISTORY OF EYELASH
AND EYEBROW STYLES
her face appeared rounder, her features
were softened and her eyes emphasised.
In the 1950ies the cosmetics industry grew
rapidly and RefectoCil was born.
In the USA a glamorous style was demanded. It
was all about elegance and femininity. Eyes that
appeared big and innocent were fashionable.
There were many beauty icons like Grace Kelly,
Marilyn Monroe and of course Audrey Hepburn.
The Audrey Brow: What made her look
iconic was the contrast between her straight and
thick brows which gave her a confident, serious
almost manly impression and her innocent and
large appearing eyes. Also, while stars like Marilyn Monroe emphasised
their femininity and curvy bodies, she wore straight cut clothes, trouser
suits and had a very slender figure. Her most famous look was the elegant
black dress she wore in „Breakfast at Tiffany’s“.
During the 60ies a doll-like look,
big eyes and long lashes, was trendy.
Artificial lashes made with human
hair or synthetic materials were
high in demand. The Italian actress
Sophia Loren symbolized that style.
Her eyes were greatly emphasised
and appeared round and big.
The Sophia Brow: Because
her natural eyebrow curve was too
close to the eyes and made her look
permanently sad, she shaved her
eyebrows off entirely, and pencilled
them back in using super-short,
precise strokes. The result was cur ved
and thick eyebrows that secured
a bold, yet seemingly natural look.

THE HISTORY OF EYELASH
AND EYEBROW STYLES
In the 1970ies women’s liberation changed make-up
needs. Advertising now concentrated on wordings like
“natural” and “barely visible”. Parallel to that, colourful
trends and 1920 retro style emerged.
There were three main eye looks: natural and barely
there, soft and smoky, bold and garish. Popular colours
were blues, greens and purples as well as earthy tones.
Two main brow styles were favoured during this time:
Thicker, more natural brows and thinner, more pronounced
arches. A 70ies style icon clearly is Cher.
The Cher Brow: It was plucked into an arch and gave her a gentle and
feminine look.
During the
1990ies it was all
about glamour. Eyes
were contoured
smoky most often
in neutral brown,
beige, black and
eggplant finished off with a clean liner.
Eyebrows were tweezed heavily and superthin.
Drew Barrymore’s brows were styled
typically for this decade.
The Drew Brow: Her eyebrows were thin
and plucked into a tiny arch letting her face
appear round.
In the 1980ies eyeliner around the eye and thick,
heavy brows were in fashion. Usually they were
grown-out, groomed and pencilled in.
The Brooke Brow: It is typically 80ies. Her brows
were kept natural and thick and let her appear
decisive and self-confident.

From the year 2000 until
2016 the trend went from
thin and curved brows to
thick, lush looks and natural
arches.
2015/16 – THE YEARS OF
BUSHY BROWS
Thin brows are declared a
phenomenon of the past,
thick and natural brows are
the way to go. To not only
get them into the desired
form but also achieve a look
that matches personality
and hair colour, eyebrows
are styled with pencils and
powders or simply tinted.
Also in style are bleached brows which are to be seen on the runways
of almost every fashion show. 2015/2016’s brow style icon clearly is
Cara Delevingne. The Cara Brow: Her dark, natural and thick brows give
her an iconic look and let her appear decisive and serious.
Beauty ideals and icons may have changed over the years but the
importance ascribed to styling the eye-area has not. Eyelashes and
eyebrows have always been a key factor when it comes to creating the
perfect look.
RefectoCil has been a market leader in the segment of eyelash and
eyebrow tints since 1930. We have optimized and extended our product
line constantly to meet the needs of our customers.
Today we offer a variety of products, which ensure beautiful and accentuated
eyes nonstop around the clock for as long as six weeks.
Our success story began with an Austrian hairdresser, Josef Gschwentner.

20ies:
For the first time people got inspiration
for their styles from entertainers,
mostly from the stars of
silent movies.
Popular were fake eyelashes as
well as thin and straight plucked
eyebrows that were emphasised
and groomed with petroleum jelly
or Vaseline.
1930 & 40ies
50ies:
In the USA it was all
about elegance and
femininity. Eyes that
appeared big and
innocent were fashionable.
The Audrey Brow: Audrey
Hepburn was one
of the most famous
actresses of this decade.
Her brows were
straight with a slight
bend and thicker than
it was fashionable in
the 1940ies.
1960ies
20TH CENTURY
1920ies
30ies + 40ies:
Mascara, earthy shades
and the eyelash curler
were included in the daily
routine of many women.
The Lucille Brow: Lucille
Ball inspired many
women to wear their
brows her style: plucked
into thin, high and rounded
arches.
1950ies
60ies:
During the 60ies a dolllike
look, big eyes and
long eyelashes, was
trendy.
The Sophia Brow:
Sophia Loren shaved
her eyebrows off
entirely, and pencilled
them back in using
super-short, precise
strokes. The result
was curved and thick
eyebrows that secured
a bold, yet seemingly
natural look.

70ies:
In the 1970ies there were
three main eye looks: natural
and barely there, soft and
smoky, bold and garish.
The Cher Brow: It was plucked
thin into a curve and
gave her a gentle and feminine
look.
1980ies
90ies:
During the 1990ies it
was all about glamour.
Eyes were contoured
smoky most often in
neutral brown, beige,
black and eggplant finished
off with a clean
liner.
The Drew Brow: Her
eyebrows were styled
typically for this decade:
Thin and plucked
into tiny arches, which
let her face appear
round.
2000-2016
20TH CENTURY
1970ies
80ies:
In the 1980ies eyeliner
around the eye and thick,
heavy brows were in fashion.
Usually they were
grown-out, groomed and
pencilled in.
The Brooke Brow: It is typically
80ies. Brooke Shields
kept her brows natural and
thick. They let her appear
decisive and self-confident.
1990ies
00-16:
From the year 2000 to
2015, the preferred eyebrow
form went back to
a thick and more natural
shape, like Keira Knightley’s
brows.
2015/2016’s brow style
icon clearly is Cara Delevingne.
The Cara Brow: Her
dark, natural and thick
brows give her an iconic
look and let her appear
decisive and serious.

Die Erfolgsgeschichte von
RefectoCil
1930
Gschwentner in
Wien entwickelt
Färbeprodukte
1950
Launch
RefectoCil
2016
RefectoCil weltweiter
Marktführer in 65 Ländern.
Jährlich 285 Millionen
Anwendungen.

THE HISTORY OF REFECTOCIL
In 1930 hairdresser Josef Gschwentner opened his salon in Vienna.
From the beginning he was concerned to offer his customers only
the best products. He developed his own hair colour and hair care
products, which definitely distinguished themselves in effectiveness
and intensity from other products available on the market. Encouraged
by the huge success he started to develop products for other hair
salons thus laying the foundation for Gschwentner Hair Cosmetics.
The company continued to grow and made a name for itself beyond
the borders of Austria as producer and supplier of top professional
products for the hairdresser.
The founder‘s inventiveness and decisiveness resulted in the creation of
a new business in 1950. RefectoCil, a professional hair-tinting product
for eyelashes and eyebrows was developed by the Gschwentner
laboratory. This product has achieved international recognition. For over
70 years RefectoCil has been the worldwide leading brand in the field of
professional eyelash and eyebrow tints.
With a choice of 9 shades RefectoCil offers the largest selection: pure
black, graphite, blue black, deep blue, natural brown, light brown,
chestnut, red, and the bleaching paste Blonde Brow. In 2015 RefectoCil
Sensitive was developed, offering 4 colour shades especially suited for
clients with sensitive eyes and skin. Another styling tool is RefectoCil
Eyelash Curl which provides the lashes with an upwards swing. Many
useful accessories make the RefectoCil product line the perfect styling
system for eyelash and eyebrow tinting by professional personnel.
RefectoCil has always been the leader providing the best colouring
results, highest product quality and continual product innovation.
These products have proven themselves through millions of successful
applications and for many decades have been worldwide leading
products recognized as “Made in Austria”.
Today the RefectoCil brand is the undisputed world leader in this market
segment and represented in over 65 countries on 5 continents.

2CHAPTER

CREATE
THE
TOTAL
LOOK
EYELASH CURL
BASIC & EXPERT TINTING

THE
EYE
OPENER
EYELASH CURL

EYELASH CURL
The effect
Amazingly expressive eyes, glamorous look –
RefectoCil Eyelash Curl opens the eyes and
lets them appear bigger due to the upward swing.
Therefore the look becomes warmer, more
pleasant and approachable in every situation.
The product
Eyelash Curl gives the lashes an upward swing.
The application is incredibly easy and the effect
long lasting, up to six weeks. Thanks to the ingredients
collagen and cysteine the eyelashes are nurtured
while being curled. The gentle formula makes the
application even for fine lashes possible.
Last up to 6 weeks.
36 applications

APPLICATION
Clean the eye-area
First clean the lashes with RefectoCil eye make-up remover. Then use
RefectoCil Saline solution to make sure, residues are eliminated. Only if
the eye area is cleaned of residues, optimal adhesion of the eyelash roller
can be guaranteed.
Select the eyelash roller
the shorter the lashes and the more curl the customer desires,
the smaller the roller you select!
• You have selected the correct roller size when the
eyelashes cover half of the roller circumference.
• If the chosen roller is too small and the eyelashes too long
the result will be a U-shaped curvature.
• If the chosen roller is too large and the eyelashes too short
the result is no curl or a weak curvature.

EYELASH CURL

EYELASH CURL
Apply roller
• Roller is self-adhesive
• Only touch the sides of the roller
• By bending the roller several times the eyelash roller will
adopt a form corresponding to the lid curvature
• The eyelash roller is too long? Trim it with scissors!
• Gently stretch the eye lid with your fingers, first apply the
eyelash roller at the inner lid edge – just above the base of eyelash
Fixing lashes
• With an upwards move press the eyelashes evenly and straight
onto the roller using the application stick.
• For stubborn eyelashes or those that have come off, apply a
small amount of RefectoCil Glue to the eyelash roller and affix the
eyelashes again.
Apply Lashperm
• Squeeze a pea-size amount of Lashperm into the bowl
• Tubes must be closed directly after use
• Generously apply a strip to the center section of the eyelashes
(do not apply at the base or tips of eyelashes)
• Apply horizontally (not from the bottom up)
Application time: 15 min
• Remove with a dry cotton swab after application time.

efore
after
Apply Neutralizer
The same way as Lashperm! Remove with a dry cotton swab.
Application time: 10 min
Removing roller
• Touch the eyelash roller several times with a moist cotton pad.
The moisture slowly loosens the glue
• Gently stretch the eyelid and roll the eyelash roller downward.

EYELASH CURL
Tint lashes
After perming, tint the eyelashes with RefectoCil eyelash
and eyebrow tints. The hair shaft is still open, therefore the
application time is just 2 minutes! Tinted lashes will make the
effect of the perm even more visible.
Attention:
Products are number coded on the tubes, cosmetic brushes
and cosmetic dishes with No 1 and 2! This prevents contact of
Lash Perm 1 with Neutralizer 2, rendering them prematurely
unusable through chemical reaction.
Shelflife:
• Lashperm & Neutralizer: 2 months after opening
• Glue: 3 months after opening
Close the tubes directly after usage!
Application time:
The application times indicated in this folder refer to normal/
thin eyelashes. ATTENTION! Longer application times are
necessary for thick/strong eyelashes:
normal/thin thick/strong
Lashwperm 15 min. 20 - 25 min.
Neutralizer 10 min. 15 - 20 min.
Tint after perm 2 min. 7 - 10 min.

BASIC
TINTING
DEEP BLUE?
BLUE BLACK?
PURE BLACK?
WE HELP YOU CHOOSE.

BASIC TINTING
The effect
RefectoCil tints frame the face perfectly, give expressive
eyes and a naturally beautiful look around the clock.
Sports, vacation or in the morning, with tinted eyelashes and
eyebrows you are styled perfectly from head to toe in every
situation. Suited not only as an alternative to make-up, that
prefers a natural look, but also as a basis for further styling.
Create a total look and explore the difference you can make,
when eyelashes and eyebrows match the hair colour.
The product
You can complete and complement every look and style
with our smudge- and waterproofed tints. They accentuate
the length of the lashes, make them appear longer and the
eyebrows emphasised. The result lasts up to 6 weeks.
Experiment with the many colour possibilities RefectoCil has
to offer and find the perfect match for your customer:
• Long, dark and full eyelashes
• Perfectly defined eyebrows
• Lasts up to 6 weeks
• Individually customizable colour,
9 base shades, 8 mixable!

BASIC TINTING
Tips & tricks:
• Your client can not imagine the result of an
eyebrow tinting treatment?
With the help of a cream eyebrow pencil or powder-eye shadow,
you can easily simulate the effect of a tinting treatment. Just dab
on a bit of desired colour, the effect will be convincing.
• What is the best and easiest way to integrate
the tinting-process in your daily routine?
Choose a time slot when you are not busy doing something for
the client – when you are waiting for the hair colour to work
or during a manicure or pedicure or a face mask.
• Here are some good ways to raise your client’s interest for
tinting eyebrows and eyelashes without asking directly:
Stress the fact that the colour profile can be complemented
best by the right eyebrow tint, to suit skin and hair tone.
Ask when the client’s last eyebrow and eyelash tint was.
Point out your own eyebrow and eyelash tint!
Complement on the new hair colour and make aware,
that the effect of eyelash and eyebrow tinting treatment
would enhance the result.
Try to sell an eyelash and eyebrow tinting treatment as
part of a facial treatment.

Brilliant
Black!
Create the most beautiful black styles ever.
Deep Black No. 1 by RefectoCil is an intense,
pure and rich black hue. Enhance sensuous
raven-haired looks in a mind-blowing way.

Radiant
Red!
Make red even more ravishing. Red No. 4.1
by RefectoCil is an intense hue specifically
designed to perfectly match eyebrows
andeyelashes to a wide variety of
red hair colours.Enhance any daring
red look in a captivating way .

Blazing
Brunette!
Create the most natural brunette look ever.
Natural Brown No. 3 by RefectoCil is a strong and
versatile opaque brown. Enhance any dark and
medium brunette style in a natural way.

Luscious
Light
Brown!
Make glossy bright styles even more lovely.
Light Brown No. 3.1 by RefectoCil is a natural,
versatile light hue. Enhance dark blonde to
light brown hair in a dazzling way .

Charming
Chestnut!
Give chestnut that charismatic extra touch.
Chestnut No. 4 by RefectoCil is a ravishing
red-brown shade specifically designed to
naturally match dyed hair.
Enhance chestnut,mahogany and
copper looks in a captivating way.

Graceful
Graphite!
Make graceful timeless styles even more gorgeous.
Graphite No. 1.1 by RefectoCil isspecifically
designed to naturally cover and subtly
darken greying or white hair. Rejuvenate any
mature look in a glamorous way.

Beautiful
Blue Black!
Create a blue black style to blow your mind.
Blue Black No. 2 by RefectoCil is specifically
designed for style concepts demanding
more than just a regular black.
Lend extracolour depth and brilliance
to any blue black look.

Dazzling
Deep Blue!
Discover the most dashing deep blue.
Deep Blue No. 2.1 by RefectoCil is specifically
designed to match blue eyes or enhance blue
or violet eye make-up styles. Intensify any
blonde or light blonde look in a dazzling way .

APPLICATION:
Allergy test: before using the product we recommend a patch test. Instructions: Mix 1 cm of RefectoCil
eyelash & eyebrow tint with 5 drops of RefectoCil Oxidant liquid (or 8-10 drops of RefectoCil Oxidant
cream). Apply a small amount to a small area on the inner bend of the elbow or behind the ear. Allow to dry
and leave uncovered for 48-72 hours, then clean thoroughly. If any irritation occurs during this time do not
carry out the treatment.
Remove contact lenses
Clean the eye area with our oil-free RefectoCil
Eye make – up remover. For optimum results use RefectoCil
Saline solution after removing eye make-up.
To protect skin from staining use either RefectoCil eye
protection papers or SiliconePads. Put RefectoCil
Skin Protection Cream on RefectoCil Eye protection papers,
for RefectoCil Silicone Pads no protection cream is needed.
a. normal papers: side is irrelevant
b. extra papers: only on the rough side
Apply protection papers/SiliconePads on the lower lid.
Eyes must remain closed until the end of the tinting process.
Mix 1:1
2 cm with 10 drops or 15 drops
10 min
5-10 min
Watch the
instruction
video!

EYELASH AND EYEBROW TINT
Lash Tinting & Brow Tinting
Immediately before tinting mix tint with RefectoCil Oxidant.
a. 15 drops Oxidant Cream with 2cm tint or
b. 10 drops Oxidant liquid with 2cm tint
Apply tint with either the cosmetic brush or application stick
to the lashes (from roots to tips) and brows (in direction
of hair growth)
a. 10 minutes application time for lashes
b. 5 – 10 minutes application time for brows:
the longer the application time, the darker the result.
Attention: shorter application time when hair is bleached!
NEVER pluck brows before tinting: risk of inflammation
or tinted spots due to open hair follicles!
Remove Tint
Remove excess tint first with a dry cotton swab, then use a
wet (water) cotton pad to clean the rest of the tint. Rinse the
eye by using a very wet cotton pad and squeezing it from
the outer to the inner edge of the eye while the eye remains
closed.

Skin Protection Cream
SiliconePads
To protect the skin
from being tinted. Selfadhesive,
anti-slip, skinfriendly,
fully impermeable,
adjusts to any eye shape,
can be reused 100 times.
Vitamin E, aloe vera and sweet
almond oil – 3 natural, high-quality
ingredients that nurture the skin
whilst tinting eyelashes and eyebrows.
Developed especially for
adhesion of RefectoCil Eye protection
papers. Can be used as an
eye mask.
Eye Protection Papers
Prevent the skin from unwanted staining.
Eye Protection Papers Extra
Extra soft and with special, impenetrable
coating RefectoCil Eye protection papers
extra prevent the client’s eyelid from
unwanted staining.

EYELASH AND EYEBROW TINT
Eye Make-up Remover
Non-oily, clears the
eye-area even from
multi-layered eye makeup
gently and carefully.
Removes residues to
achieve long-lasting
tinting results.
Saline Solution
Removes excess of
surfactants, which
could compromise
especially the
effect of RefectoCil
Eyelash Curl.
Tint Remover
Gently removes
tint spots on the
skin produced
during tinting treatment.
Cosmetic Dish
Enables mixing
eyelash and
eyebrow tint at
the same time –
Picasso style. Two
grooves for resting
application sticks
and/or brushes
guarantee clean
working.
Oxidant 3%
liquid
Stabilised liquid
developer.
Oxidant 3%
cream
Stabilised
cream-based
developer, ensures
brilliant tinting
results. Different
to Oxidant 3%
liquid, its creamy
consistency
makes mixing with
RefectoCil tints
even more convenient.
Cosmetic brush
soft/silver
The flat, straight bristle
allows simple and
precise application of
RefectoCil tints to eyelashes
and eyebrows
and is soft to the skin.
Cosmetic brush
hard/gold
Easy, quick and precise
applying of the tint, is
particularly suited for
Blonde Brow because
the broad, hard bristle
enables easy mixing into
a creamy paste.
Application stick soft/white
With RefectoCil Application
sticks soft, it is particularly
easy to mix the colours
with RefectoCil Oxidant 3%
Developer liquid or cream. The
narrow, flexible tip allows easy
and accurate application of the
paste. They cleaned quickly and
easily with water.
Application stick hard/blue
RefectoCil Application sticks
hard are ideal for mixing
RefectoCil tint with RefectoCil
Oxidant 3 % Developer liquid
or cream into a creamy paste.
Thanks to the narrow and flexible
tip, precise application of tint
is possible.

COLOUR
TYPING
C O O L O R WA R M M AT T E R S .

Summer
light, pastel
Winter
clear, strong, bright
Spring
light, bright
Autumn
dark, rich

THE THEORY OF COLOURS
HISTORY, FACTS AND
TODAYS’ TRENDS
Colours play an important role in every aspect of life.
As early as at the start of the 19th century, many
extraordinary personalities like Philipp Runge, Goethe,
Newton or Schopenhauer started dealing with the
theory of colour in various fields like physics, chemistry,
psychology or art.
“Keep it simple”, following this principle, Johannes Itten,
an art educator, established the twelve-part circle
of colours in 1961. Thanks to his clear and simple
presentation, it is still well-known and the standard
for printing inks today.
His theory also served as basis for categorising colour
types. One of his students, Carole Jackson, wrote the
bestseller “Color me beautiful” during the 1980ies and
became the founder of the 4-seasons-colour-theory.
This theory plays a major role when it comes to finding
the optimum colour style for each skin type.
The appearance of our skin colour is affected
by the colours surrounding us.
This is why, the colour of our clothes, hair, make-up
and eyebrows determine our look and how we are
perceived by other people.

THE THEORY OF COLOURS

Choose a colour – set a statement
Over the course of time, beauty ideals changed. For many years,
a harmonious overall look was the absolute goal. Today, any style
is possible. There are women trying to emphasise their features
and look as natural as possible whilst others try to provoke
deliberately with extraordinary looks. Finding the perfect style
became a question of knowing who we are and what we want.
The choice of colour – hair, clothes, eyebrows – already
determines our look. Therefore it is important to know which
colour can have which optical effect in order to avoid setting the
wrong statement involuntarily.
On the next page you find some tips, which will help you to use
the theory of colour to your advantage.

THE THEORY OF COLOURS

The effect of colours on our look
People tend to automatically choose the colours that suit them
best. Nevertheless fashion trends sometimes let people decide for
colours that are not ideal for their type.
Clothes, hair and eyebrow colour can be chosen whereas our
skin type is a given. Therefore we always have to take it into
accordance.
Colours lying next to each other always have a reciprocal effect.
The explanation for that effect can be traced back to Johannes
Itten and Carole Jackson.
According to their theories, there are colour contrasts that
explain the effect colour choices can have on our appearance.
Two of them are especially relevant in this particular context: the
successive contrast and the simultaneous contrast.

THE THEORY OF COLOURS
Successive contrast: If you are looking at a colour
field for a longer time, the eye automatically builds the
complementary colour. Meaning, if your skin type is rather
cool and you wear for example an orange pullover, the eye
automatically builds the contrast colour, in this case blue.
Therefore the skin will appear even paler and more bluish.
Of course, the phenomenon of the successive contrast also
applies to warm skin types.
Simultaneous contrast: It deals with the perception of
a field of colour depending on its background as well as on
colours that may lie next to it.

Why does our skin appear rosy or
shimmer golden?
The composition of our skin-colour consists mainly of 3 pigments:
melanin, haemoglobin and carotene.
The melanin share is embedded in our genes. Since it is also
serving as protection against UV radiation, its share depends on
where we and our parents were born.
Melanin is responsible for the colour depth of the skin (light or
dark) as well as for the colour of eyes and hair.
Haemoglobin, the red blood
pigment, is responsible for
the cool or blue cast part of
our skin type. If the blood
circulation is good and the
skin thick, it appears rosy. If
the skin is thin, it will lead to
blood shining through which
lets the skin appear bluish.
Carotene is responsible for
the warm colour shades of
the skin. It is absorbed by the
body via food intake.

THE THEORY OF COLOURS
Tips:
There are a few things to consider when selecting your colours:
• Consider the successive and the simultaneous contrast.
• Eyebrows and hair have a similar effect - they define your face.
• The skin type (warm or cool) has always to be taken into
accordance when it comes to styling the eye-area, choosing a
new hair colour or clothes.
• If the right colours are worn, the skin appears young, healthy
and fresh.
• A harmonious look is not automatically the look best suited.
• You can emphasise your type perfectly if you consider skin type,
character and individual style.
• There may be new colour trends each season, but if you want to
look your best, you have to find out what suits YOU best. If you
want to know your colour type, it is best to have it analysed by
a professional. This way you make sure, the analysis is objective
and leads to the best results.

The Effect of Colours
One simple fact that will help you to optimise your style easily:
While light colours come to the foreground, dark colours recede
to the background. For example, if you have deep-set eyes, your
brows have to be darker, to place emphasis on the eyes. On the
contrary, if you want the brow to catch the eye, it should be dyed
in a light colour.
ANGELINA JOLIE
At the Oscars, in the role of the loving mother or UNHCR special
envoy - her eyebrows reflect her current task.
The effect:
Light colours: they make the face look soft, young, fresh, open,
round, delicate and less wrinkled.
Dark colours: they let the face appear square, masculine, strict,
straight-forward and wrinkles are easier to be seen.

THE THEORY OF COLOURS
Choose the look you prefer and select the colour accordingly. If
you strive for a rather dominant look, go with a dark shade for
your eyebrows. If you desire a gentle and feminine appearance,
choose bright colours. You desire an optical distinction between
spare time and work-life? Just change colours to switch between a
lovely and sweet look for weekends and a decisive, self-conscious
look for being at work.
CHARLIZE THERON
Her motto is “stay true to yourself”! For one movie she had
to dye her hair black. TO keep her look lovely and sweet, she
accentuated her brows in a lighter shade.
RESUMEE:
In todays’ society we have many different beauty ideals. Any style is possible,
whether you like it harmonious and classy or rebellious and unconventional. Individuality
and creativity are the two key factors. Find out which style suits you best
and which one you like best. Just be yourself and create a style as unique as your
personality.

Play
It Cool!
Perfectly personalized colour. RefectoCil
base shades can be mixed to precisely
match fair skin and suitable hair colours.
Some Graphite No. 1.1 will enhance
any cool skin type in a mind-blowing way.

Warm
Compliments!
Perfectly personalized colour. RefectoCil
base shade can be mixed to precisely
match warm skin and hair colours. An added
touch of Red No. 4.1 or Chestnut No. 4 will
enhance any warm skin type in a mind-blowing.

Cool or Warm
Different styles for different types.
Whether your client is a warm or cool skin type, should be considered
when choosing the right colour for eyelashes and eyebrows. Guide
your client and give her the feeling of being personally appreciated to
make the treatment special and improve customer loyalty.
For an individual style, you can mix colours to achieve the
desired effect.
Your client is a cool type?
Mix a small amount of RefectoCil Graphite with the colour that
matches your client best.
Is your client a warm type?
Then mix either a small amount of RefectoCil Red or RefectoCil
Chestnut with the colour you chose.

Farbkarte_klein2AS 20.01.2006 4N 5-10 5-10 5N 9:46 Uhr 6N
Colour Nature Se
Natur
shade Natural
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4N
9:46
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shade
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shade
Natur
Nature
Natural
5-10
5-10
5-10
Natur
Colour Nature
shade Natural
BASIC TINTING
Natur
Colour Nature
shade Natural
Nature
Natural
5-10
5-10
4N 5N 6N
5-10
5-10
Mix pure
blue
deep
natural
light with
black
black
blue
brown
brown
graphite 1:1
Colour
shade
Natur
Nature 5-10
Natural
Colour
shade
5-10
5-10
5-10
5-10
5-10
Colour
shade
Natur
Nature
5-10
Natural
5-10
5-10
5-10
5-10
10-20
5-10
5-10
5-10
5-10
10-20
10-20
Farbkarte_klein2AS
4N 5-10Farbkarte_klein2
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5-10
Colour Nature
shade 4NNatural
Natur 5-10
Colour Nature
Cool shade Type Natural
5-10
5-10
5-10
10-20
5-10
5-10
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shade
Natur
Nature 5-10
Natural
5-10
5-10
5-10
10-20
5-10
Warm Type
5-10 5-10
4N 5N 6N
5-10
5-10
Natur
Nature
5-10
Natural
5-10
5-10
5-10
5-10
5-10
Mix 5-10 10-20 10-20
5-10
pure
natural
light
black
graphite with chestnut
brown
brown
red 1:0,1
5-10 5-10 5-10 5-10
10-20 10-20
4N
5-10
5N
5N
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4N 5N 6N
5-10
5-10
Natur
5-10
5-10
5-10
5-10
10-20
5-10
10-20
10-20

BROW
SHAPES
CREATE YOUR WOW BROW

BROW SHAPES
The WOW brow
Become a lash and brow consultant and help your client
achieve a stunning look from head to toe. Eyebrows are
a number one styling factor. They frame faces, give them
structure and illuminate the eyes, thus opening them
and making them appear brighter. Eyebrows convey our
emotions. Depending on their form, they change how we
are perceived. No wonder, accentuated brows and lashes
are topic number one not only on catwalks but also in social
media channels like Instagram, YouTube and Facebook.
Numerous tutorials show people trying to find the perfect
eyebrow shape. Meet that need and help people accentuate
their beauty. We have some tips for you that will support you
in creating the style that will make your clients look their best.
Eyebrows are sisters not twins
Contrary to common belief, it is
not necessary that eyebrows look
exactly the same. Most faces aren’t
completely symmetrical. Therefore
eyebrows don’t have to be identical.
They are just supposed to resemble
each other strongly.

1. Determine where your inner
brow should end. Place a pen
or a ruler by the outermost
corner of your nose and have it
point upwards to the innermost
corner of your eye.
2. Determine where your arch
should peak. With the pen
still resting against your nose,
move it until it extends past the
outermost edge of your pupil
while you are looking straight
ahead. Where the pen crosses
the eyebrow should be the
peak.
3. Determine where your outer
brow should end. Move the pen
(still resting against the nose)
to the outermost corner of your
eye. That is where the eyebrow
ends.

EYEBROWS SHAPE FACES
Basic Level Brow Styling
Find the ideal form
A total look needs brows that match the face. Three simple steps will
help you to find out where the inner and outer brow should end and
where the highest peak should be:
Tip: The ideal gap between eyebrows is the size of one of the eyes.
Individual brow forms
Each face is shaped differently - each brow should be shaped
accordingly. When it comes to styling the eyebrows, individual needs
have to be seen and met. Similar to a haircut, eyebrows need to
match a person’s face and personality.
Therefore you shouldn’t
just follow brow trends.
Work with what you have
and what suits the face
shape best.
IDEAL
If your customers‘ eye
distance is ideal, the brows
will need to start beyond the
inner eye corner.
WIDE
If the eyes are set
wide apart, the brows will
need to start more in the
middle to optically reduce
the distance.
NARROW
If the eye distance is too
close, the brows will need
to start more outside to
optically add some
distance.

Oval:
The oval face form is
ideal, therefore the
form of the brow can be
chosen individually.
Trapeze:
First priority is to soften
the broad chin.
A thick, flat and elongated
brow is the way to go. It
takes focus away from the
chin to the eye-area.

EYEBROWS SHAPE FACES
Circle:
You can optically prolong
the face and let the
round form appear more
angular, if the eyebrow is
plucked into a high arch.
Square:
You can soften the
contours and prolong the
face by plucking the brow
into a high curve.

Rectangular:
In this case, it is important
to shorten the face form. If
you pluck the eyebrow flat
but elongated, the face
appears broader and
shortened.
Triangle:
A short and soft eyebrow
form shifts the focus away
from the pointy chin. If
you pluck the eyebrow
into a high arch, you can
conceal the distinctive
part.

EYEBROWS SHAPE FACES
Brow Shaping – Frame your beauty
To summarize, eyebrows are a tool that determine your look and can
be used to optimise the face form. With choosing the right
eyebrow form, you can make each of the 5 main face shapes look
their best.
Though there are many different styling options, there is one rule that
applies to each of them: You should always aim to form the brow 2/3
rising and 1/3 falling. Regardless face shape or style, this form opens
the eye and lets you appear warmer and more approachable.
In todays’ society we have many different beauty ideals. Any style is
possible, whether you like it harmonious and classy or rebellious and
unconventional. Individuality and creativity are the two key factors.
Find out which style suits you best and which one you like best. Just
be yourself and create a style as unique as your personality.

3CHAPTER

BLEACH
THE
BROW
BLONDE BROW

BREATH-
TAKING
BLONDE!
BLONDE BROW

B L O N D E B R O W
The effect
Blonde Brow is a unique product, specifically designed to
create a variety of bright hues and to enhance any blonde
style in a breathtaking way.
The product
RefectoCil Blonde Brow is especially suited for the
sensitive facial skin and can therefore be used on the
brows without concern. It causes less reddishness than
normal bleaching products and ensures natural results.
Additional information that probably goes without saying
but is worth mentioning anyway: do not use common hair
bleaching products on eyebrows. The eye-area is more
sensitive and needs especially suited products.

. 0 blond
Blondierpaste für Augenbrauen Nr. 0 blond
. 0 blond
Bleaching paste for eyebrows No. 0 blond
0 rubio
Pasta decolorante para cejas N 0 0 rubio
5N 8N 6N 9N
4N 7N 5N 8N 6N
9N
5-10
5-10
Colour
shade
4N 5N 4N 6N 5N 4N 7N 6N 5N 8N 7N
H O W T O W E A R B L O N D E B R O W
Natur
Nature
Natural
From fashion to daily style
Not only during the fashion weeks but basically on
every runway during the past months, bleached brows are
absolutely in style. The very bright, almost white eyebrows
let the face lose its contours and therefore create an
unconventional look. To make it an every-day style and still make
a fashion statement, just let the bleaching work-in for a shorter
Colour
shade
period of time. This way, the brow doesn’t lose all of its contour.
Natur
Nature
Natural
Natur
Nature
Natural
5
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20

Watch our BlondeBrow
videos on Youtube!
For too dark brows
Often the initial eyebrow colour is too dark for the desired colour.
With BLONDE BROW eyebrows can be lightened before the final
tinting-treatment with any RefectoCil colour. This way, also lighter
hues are made possible. Please note that the application time for
the following tinting process is reduced to a third.

H O W T O W E A R B L O N D E B R O W
For bristly brows
Use BLONDE BROW to make grey, white or bristly eyebrows
ready for the following tint. We have some examples, that show
you the effect you can achieve using Blonde Brow first to create
the desired tint.

APPLICATION:
1. Preparation: effectively cleanse the eyebrows with RefectoCil
Eye make-up remover. Eyebrows must be clean, oil-free and dry.
2. Mix 2 cm paste + 20/25 drops Oxidant 3% Cream
In the beginning the paste looks grainy. Mix at least 2 minutes
until the paste becomes creamy. If it is not creamy enough,
add some drops of Oxidant Cream.
3. The hair needs to be completely covered with Blonde Brow
from root to tip!
4. Work against the direction of hair growth.
5. Use RefectoCil Cosmetic brush hard.
6. 5 – 20 minutes application time ➔ not longer.
7. Remove bleaching paste with a wet cotton pad and clean the
brows additionally with RefectoCIl eye Eye Make-up Remover.
Application time depending on the desired lightning effect:
a. 5 minutes: to go one shade lighter
b. 12 minutes: to go two shades lighter
c. 20 minutes: to go three shades lighter

B L O N D E B R O W
Mix
2 cm with 25 drops
2 min. 5-20 min.

SENSE &
SENSIBILITY
REFECTOCIL SENSITIVE

REFECTOCIL SENSITIVE
The effect
RefectoCil Sensitive offers the perfect eyelash and eyebrow
tinting solution for all who appreciate optimum skin
compatibility. It accentuates eyes of sensitive clients naturally
and permanently. Based on plant extracts, the formula tints
eyelashes and eyebrows without irritation or burning. Thanks
to the smudge- and waterproofed formula your client will be
styled perfectly in every situation. Since the tinting process
only takes 3 minutes, it benefits not only sensitive customers
but also those who are in a hurry.
RefectoCil Sensitive is a gentle product, mild to the skin
and leads to great results:
The product
RefectoCil Sensitive is the first series of eyelash & eyebrow
tints based on plant extracts and therefore especially
suited for clients with sensitive eyes or skin. It’s the only
silver nitrate product available in 4 colour shades and has
significantly better tinting results than leading silver nitrate
formulations. It lasts up to 6 weeks and is dermatologically
and ophthalmologically tested.
The application is easy and quick - in only 2 steps and 3
minutes application time, your client is ready to go!

The tints & the developer gel
From Black to light brown - 4 natural shades for many different styles.
Together with the easy to use RefectoCil Sensitive Developer Gel the
desired colour result is produced.
Oxidative tint vs.
Sensitive tint:
• Mixing
• „2 step system“ no mixing
• Almost every colour pigment • Colour pigments adhere more on
enters the hair shaft
the outside of the hair
Sensitive Tint Remover
Stains that occurred during tinting with RefectoCil Sensitive Colours
on the skin can be removed gently and quickly with RefectoCil
Sensitive Tint Remover. Thanks to the mild formula, it can be used in
the sensitive eye area without concern. Therefore removing stains on
the upper or lower eyelids becomes possible.
Attention: Stains caused by silver nitrate tints cannot be removed with
the tint remover developed for oxidative tints.

REFECTOCIL SENSITIVE
2 min. 5-20 min.

APPLICATION:
Two step tinting system – only 3 minutes!
1. Attach RefectoCil SiliconePads and apply cream above
lashes and around brows.
2. Apply colour gel to lashes and brows with the application stick –
leave on for 2 minutes.
3. Take off colour gel with cotton swab.
4. Apply Developer gel to brows and lashes with application stick –
leave on for 1 minute.
5. Take off with moist cotton pad – done!
Silver nitrate gel – no mess, no dripping, easy and simple to use,
no comparison to liquids!
STEP 1: COLOUR GEL
STEP 2: DEVELOPER GEL
1 2
3 4
5

REFECTOCIL SENSITIVE
Tips & tricks:
To achieve perfect tinting results with RefectoCil Sensitive colours
and to make the process even easier, we have 5 additional tips &
tricks for you that will come in handy:
• Lashes and brows must be oil free before tinting.
Use RefectoCil non oily Eye Make-up Remover, even if the client
wears no make-up.
• Make sure, that lashes and brows are dry before tinting.
In case of doubt, dry them with a tissue after removing eye
make-up.
• Always remove the Colour- and Developer Gel with a dry cotton
swab. No water!
• Before applying Developer Gel, make sure that Colour Gel is
totally removed. Any leftovers could affect the tinting process
negatively.
• When applying Developer Gel, always make sure that the colour
of the gel is clear when applied to lashes or brows.
2 min. 5-20 min.

4CHAPTER

CARING
FOR
TINTED
HAIR
FO R A N E AT LO O K

LONGLASH BALSAM AND GEL
The effect
Tinted hair needs care.
Our two nurturing conditioners, Longlash balsam as
an intensive treatment for the night and Longlash gel
to use throughout the day, ensure a fresh and neat look.
They help the hair to be healthy and shiny and
therefore long and strong.
The product
Both products have high quality ingredients such as
Vitamin E & D-Panthenol. They moisturize the hair and
therefore prevent it from becoming dry & brittle.
As an additional benefit, the tint lasts longer and is
more visible on healthy eyelashes and eyebrows.

Longlash gel or langlash balsam?
Longlash gel with its light consistence gives the hair gloss, shape
and care for the day. It provides long-lasting moisture and prevents
dry or brittle eyelashes and eyebrows. Therefore it helps to preserve
their full natural hair length. Used throughout the day, it tames unruly
hair and lets it shine.
Beach & pool tip:
Enjoy summer, sun, beach and sea without worrying about your
make-up and still look stunning. For a natural style, use RefectoCil
Longlash gel only, to freshen up your look any time throughout the
day. If used on already permed and tinted eyelashes and eyebrows,
it guarantees for a fresh look and perfect style, even after diving into
the water.

LONGLASH BALSAM AND GEL
APPLICATION:
Longlash gel
• Apply RefectoCil Longlash gel every morning with the brush
applicator from roots to tips of eyelashes and eyebrows.
• To achieve a natural look, RefectoCil Longlash gel is used alone.
If mascara is used too, apply Longlash gel first, and then add the
mascara.
Longlash balsam
• After removing make-up in the evening, apply a small amount
of RefectoCil Longlash balsam between thumb and index finger,
and gently coat eyelashes and brows, away from the base.
• The high-quality active substances will nourish lashes and
brows intensely overnight.
• Tip: For glossy lashes and brows throughout the day, apply
RefectoCil Longlash balsam in the morning.
• Attention: Do not apply RefectoCil Longlash Balm within 24
hours after tinting because the high fat content can affect
the tinting result!

5CHAPTER

HAPPY
CUSTOMERS
GREAT
PROFIT

Happy customers – great profit
With RefectoCil you can meet customer needs and satisfy them.
Besides you can achieve a high turnover in 5-15 minutes time with
only little effort.
Tints
5 minutes = € 8.50 turnover
Did you know…
… that with each tube of RefectoCil 60 eyelash tinting treatments
can be done?
… that your material costs add up to only € 0.24 per tinting
treatment?
… that you can make about € 500 profit with one tube of
RefectoCil?
• Additional profit with little effort!
• Increases customer satisfaction.
Recommended retail price/tube: € 4.40
Costs per treatment for the customer: approximately € 8.50
€ 4.90 profit per tube
5 minutes = € 8.50 turnover

BEAUTIFUL RESULTS - GREAT PROFIT
5 MINUTES
= € 8.50
TURNOVER

6CHAPTER

ORGANI-
ZATION
OF
TRAININGS

The purpose of trainings
Trainings offer numerous opportunities. For one, you can spread
your message, support new product launches and reach new
customers. Besides it is a great possibility to bond with already
existing customers and create trust in the product by answering
questions and by solving problems participants might experience.
Thanks to the personal conversation – either face to face or headset
to headset - you can create an environment of support, connect
to the users and give them a feeling of appreciation. This way, you
can establish a relationship and become their number one partner,
clearly set apart from competitors.
Key factors for a good training
To make your training a success, we have an exemplary run of the
event for you, plus some additional tips below:
Procedure
• Lead the participants in with a 20 minute introduction of the
RefectoCil world and the beauty and importance of eyes.
• Inform them about the 4 module concept of RefectoCil which
you find explained on the following page.
• Start a live demonstration while simultaneously explaining all the
steps.
• Next, let them work in pairs and practice what they have learned.
• At the end, finish with a short summary and ask for feedback.

ORGANIZATION OF TRAININGS

Additional tips for a successful training
1. KEEP IT SHORT.
A maximum of 2.5 hours is advisable. Most likely, participants will
maintain their concentration powers during that time.
2. KEEP IT PERSONAL.
Limit the number of participants to a maximum of 20 per group.
That way you’ll be able to respond to questions individually.
3. KEEP IT PRACTICAL.
“Hands-on!” should be the motto of your training.
The practical part should take up most of the time for two
reasons:
a. That way the attention span won’t fade out
b. Participants have to practice to gain confidence
4. KEEP IT VIVID.
Functions and theory explained during a live demonstration will
help understanding the process.
5. KEEP IT CONCISE.
Try to split up the topics. Too much information packed into one
session will prevent the desired effect. Our advice on this topic is
to create 4 modules. For example:
a. Module 1 – The eye-opener (Eyelash Curl)
b. Module 2 – Classic & Unconventional Styles
(eyelash & eyebrow tinting)

pure
black
natural
brown
graphite
light
brown
blue
black
chestnut
deep
blue
red
ORGANIZATION OF TRAININGS
c. Module 3 – Bleach the brow (breathtaking blonde)
d. Module 4 – Sense & Sensibility (plant based eyelash & eyebrow
tinting)
6. KEEP IT OPEN FOR DISCUSSION.
The training shouldn’t be a frontal lecture but perceived as an
opportunity to initiate a dialogue. Ask and answer questions, hear
opinions and connect with your audience.
Material for a successful training
• Use a presentation for the
training session.
• Use folders and goodies.
• Use a training certificate:
After the training, hand out
a certificate to everyone
present. It will leave the
participants feeling
appreciated
and motivated to
attend future
trainings.
Perfektionieren Sie Ihr
Colour Match
RZ-A5-AD-FOLDER-FARBKARTE-FOTOTAUSCH.indd 1 01.06.15 16:14
For your
eyes only!
Complete and complement any look Natur
Colour Nature
and style. With RefectoCil‘s personally
shade 5-10 Natural 5-10
customizable eyelash and
Natur
Colour Nature
shade Natural 5-10
eyebrow tint system.
5-10
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Colour Nature
shade Natural
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4N 5N 6N 7N 8N 9N White
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Natur
Colour Nature
shade Natural 4N5-10
5N 6N 7N 8N 9N White
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Natur
Colour Nature
shade Natural 4N5-10
5-10 5N 6N 7N 8N 9N White
Farbkarte_klein2AS 20.01.2006 4N 9:46 Uhr 5N Seite 16N 7N 8N 9N White
Natur
Natur
Colour Nature
Colour Nature
shade Natural 5-10 shade 5-10 Natural 5-10
Farbkarte_klein2AS 20.01.2006 4N 9:46 Uhr 5N Seite 16N 7N 8N 9N White
Natur
Colour Nature
5-10 shade 5-10 Natural 5-10 4N5-10
5N 6N 7N 8N 9N White
4N5-10
5-10
5N 6N 7N 8N 9N White
5-10 5-10
5-10
5-10
5-10
5-10 5-10
10-20 5-10
5-10
5-10
10-20 5-10
10-20 5-10
5-10 10-20 5-10 10-20 5-10 5-10
10-20 5-10 10-20 5-10 5-10 10-20
10-20 5-10 5-10 10-20 10-20
5-10
10-20
10-20

Choose your kind of training
There are three effective ways to tutor hairstylists and cosmeticians.
Either you teach in the salon, create an event or you perform a webinar.
Below you find further information to the three different methods, that
will help you choose the one that meets your needs best.
SALON TRAINING:
Training in the salon is personal and proofed to be very effective
since you can reach every person working there at once. Include
a live demonstration, printed materials and practical tasks for the
participants.

ORGANIZATION OF TRAININGS
EVENT
If you want to reach out to hair stylists and cosmeticians working in
different places, but still tutor in person, create an event. It will not
only serve as training but also as a great marketing tool since you
draw attention to you and the product. All you need to do is, check
a room, snacks and drinks and you are good to go. Other than that
the training can be followed through according to the same scheme
as in the salon.

WEBINAR
Having trouble getting everyone to the same place at the same
time? Then a webinar is a great way of working together even
over great distances. It is a very good method for introducing new
information to people who already know the basics.
For first timers a webinar is not the best training method for one
simple reason: There can be no practical part and no direct
feedback from your side. Therefore teaching people tinting
eyelashes and eyebrows or applying the eyelash curl for the first
time can become a difficult task. We would advise you to do the
first training in person and then follow-up with webinars to refresh or
teach about new trends and possibilities.
There are a few things you need to check before performing online:
• You need to be registered at a platform, for example edudip.
• It will cost you a low monthly fee
• Webcam
• best used with a tripod
• Good internet connection
• Notebook
• Headset for the presenter to prevent reverb
• Duration: maximum of 1.5 hours since a practical part is
not possible
• Send out marketing materials beforehand and afterwards a
training certificate for everyone who participated.

ORGANIZATION OF TRAININGS
TIPS FOR THE PRESENTER:
If you are doing an online training for the first time, it can feel weird not to get feedback
directly from the group. To prevent the training from becoming a full frontal
lecture, patch in participants with a microphone or activate the online chat. This way
interaction with the group is possible. Ask questions to involve them. To avoid awkward
silences while you are waiting for an answer from the group, tell people you will
continue with your program until you get feedback. It is also crucial to read answers
or questions from the chat out loud so that everyone feels included.
Whether you choose webinars, events or salon trainings, it will help
bonding with your customers and establish partnerships.

INFORMATION
FIND ALL INFORMATION ON OUR DROPBOX
• Brand CI
• Product information and pictures
• Advertising & Public Relations
• Trainings incl. videos
• Promotion, Folder, Poster
• Quarterly news