The Accountant March-April 2016
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MANAGEMENT<br />
MANAGEMENT<br />
and development interventions.<br />
6) Creating a basis for several<br />
administrative decisions strategic<br />
planning, succession planning, promotions<br />
and performance based payment.<br />
7) Promoting personal growth and<br />
advancement in the career of the<br />
employees by helping them in acquiring<br />
the desired knowledge and skills.<br />
3. ROLE OF PERFORMANCE<br />
MANAGEMENT IN<br />
DEVELOPMENT<br />
Your employees are an integral and<br />
indispensable part of running your<br />
business smoothly and efficiently. That’s<br />
why, keeping in mind the crucial role of<br />
your employees, a recent trend known as<br />
Performance Management has come into<br />
practice. Using performance management,<br />
you can ensure that your employees not<br />
only fulfill their responsibilities, but do so<br />
to the best of their abilities and up to your<br />
expectations.<br />
Performance management allows<br />
you to tap the full potential of your<br />
staff. In short, it can be described as a<br />
comprehensive process starting from<br />
monitoring and developing the desired<br />
traits to rating their progress and<br />
rewarding them for their achievements.<br />
Involve Employees in the<br />
Planning Stage<br />
<strong>The</strong> mere making of plans alone will not<br />
help you to run your business successfully.<br />
You must also focus on the appropriate<br />
ways to get business tasks done. One<br />
way of doing this efficiently is to involve<br />
your employees in the planning process.<br />
This will not only boost their morale<br />
and confidence, but also help you avoid<br />
any communication gaps in the process.<br />
Additionally, it will also help in providing<br />
them with a clear picture of what you<br />
expect from them and what they need to<br />
accomplish.<br />
Monitoring the Progress of<br />
Your Employees<br />
Just as revision of business plans is<br />
sometimes necessary for the success of<br />
your business, measuring the performance<br />
of every employee is also important. This<br />
ensures that tasks are efficiently completed<br />
on time and on or under budget. It also<br />
points out to you any shortcomings<br />
of either your staff or business plans,<br />
and helps you to take the appropriate<br />
corrective actions.<br />
Ensuring All Around<br />
Development of Employees<br />
Performance management gives you the<br />
tools to instill the desired qualities in<br />
your employees in order to get the job<br />
done. Development is not limited to only<br />
individuals in your workplace, but also<br />
addresses the performance of the team as a<br />
whole. All around employee development<br />
not only ensures the personal and<br />
professional growth of your employees,<br />
but also the expansion and improvement<br />
of your business.<br />
Evaluation of Individual<br />
Performance<br />
Evaluating and rating the performance of<br />
your employees on an individual basis is<br />
essential. This gives them a clear picture<br />
of where they presently stand, areas that<br />
they need to work on and what they are<br />
good at. This way, they can focus more on<br />
their weaknesses and work to strengthen<br />
those areas.<br />
You should make it company policy to<br />
issue performance reviews while providing<br />
your employees with the feedback that<br />
they need to perform better at their<br />
jobs. Remember - just as it is important<br />
to point out your employees’ weaknesses<br />
and shortcomings, it is also essential to<br />
commend them on their strengths.<br />
Rewarding Your Employees<br />
Rewarding and appreciating your<br />
employees’ efforts ensures that their level<br />
of their performance and consequently<br />
the performance of your business is<br />
not compromised. It ensures optimum<br />
productivity, performance and maximum<br />
profitability. Rewarding your staff for<br />
a job well done not only enhance their<br />
performance but also serves as a tool<br />
to keep them motivated. <strong>The</strong>refore,<br />
performance management is an effective<br />
system that allows you to achieve the<br />
financial goals of your small business.<br />
4. IMPROVING EMPLOYEE<br />
PERFORMANCE<br />
Everything you ever needed to know<br />
about enhancing the productivity of your<br />
staff is actually contained in a few simple<br />
techniques that are guaranteed to increase<br />
the efficiency of your practice.<br />
Certainly, some form of training or<br />
coaching is needed, but so often this<br />
is viewed as a large expense and not an<br />
investment which invalidates the overall<br />
need. So, below are several easy training<br />
tactics that managers can use today,<br />
without spending a lot of time or money.<br />
1) Genuinely listen to your team,<br />
individually - When was the last time<br />
you had a one-on-one conversation with<br />
each of your team members? If you do<br />
not do this, start now. Find out what their<br />
struggles are, areas of concern, and what<br />
they enjoy contributing to the team. You<br />
will find out more in five minutes from<br />
these more intimate conversations than<br />
you have in team meetings in the past six<br />
months.<br />
2) Plan strategically on expanded<br />
roles - Because so many businesses and<br />
teams are downsizing, now is the time<br />
to think and plan strategically how all<br />
of your team members will continue to<br />
contribute and in which ways. And if you<br />
were paying attention to your one-on-one<br />
conversations with each team member, you<br />
will discover how each individual member<br />
is capable of contributing that perhaps<br />
was overlooked before. For example,<br />
say you are a Marketing Manager that<br />
discovers one of your team members has<br />
a public relations background. Because<br />
this position was cut due to the recent<br />
downsizing of the business, this discovery<br />
naturally leads to a potential fill of the<br />
void.<br />
3) Get visual, and get hands on -<br />
Whatever new role your team members<br />
are fulfilling be sure to support them in<br />
as many ways as possible. Our example in<br />
the previous tactic was someone who has<br />
experience with a task they are being asked<br />
to perform, but what if there isn’t anyone<br />
with experience? Well, someone will have<br />
to do the work and need guidance from<br />
you as the manager. So whatever the task,<br />
you as the manager are their greatest<br />
lifeline to learn and succeed. And because<br />
80% of learning is done visually, be sure<br />
to communicate in ways that people will<br />
absorb information more quickly. Use<br />
visuals, walk through the process step-bystep,<br />
and discuss progress in your one-onone<br />
conversations.<br />
4) Motivation - Every staff member<br />
is unique; therefore, the motivation to<br />
perform better will be different for each<br />
person. Identify the motivator for each<br />
staff member and provide opportunities<br />
that encourage their interest and<br />
performance.<br />
5) Setting Goals - Make sure you have<br />
a vision for how you want your practice<br />
to operate now and in the future.<br />
Communicate your vision to staff so that<br />
they are directing their energies toward a<br />
common goal. <strong>The</strong>y will feel like they are<br />
a part of the practice and this will enhance<br />
performance.<br />
6) Praise - Take advantage of big and<br />
small opportunities to praise your staff<br />
for work well done. Your recognition of<br />
their performance means a lot and it is<br />
important that you acknowledge their<br />
efforts.<br />
7) Feedback - Be lavish with praise<br />
but selfish with criticisms - but do offer<br />
kind words of constructive feedback that<br />
makes your staff feel respected and valued.<br />
8) Management - Be available as a<br />
resource to your staff. <strong>The</strong>y should<br />
feel comfortable to approach you with<br />
questions and concerns and not feel as<br />
if they are imposing on your time. <strong>The</strong>y<br />
should be able to depend upon you for<br />
guidance and as a model of what excellent<br />
performance is all about.<br />
Performance management aims at building a high<br />
performance culture for both the individuals and the teams<br />
so that they jointly take the responsibility of improving the<br />
business processes on a continuous basis and at the same<br />
time raise the competence bar by upgrading their own<br />
skills within a leadership framework.<br />
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