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The Accountant March-April 2016

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MANAGEMENT<br />

MANAGEMENT<br />

and development interventions.<br />

6) Creating a basis for several<br />

administrative decisions strategic<br />

planning, succession planning, promotions<br />

and performance based payment.<br />

7) Promoting personal growth and<br />

advancement in the career of the<br />

employees by helping them in acquiring<br />

the desired knowledge and skills.<br />

3. ROLE OF PERFORMANCE<br />

MANAGEMENT IN<br />

DEVELOPMENT<br />

Your employees are an integral and<br />

indispensable part of running your<br />

business smoothly and efficiently. That’s<br />

why, keeping in mind the crucial role of<br />

your employees, a recent trend known as<br />

Performance Management has come into<br />

practice. Using performance management,<br />

you can ensure that your employees not<br />

only fulfill their responsibilities, but do so<br />

to the best of their abilities and up to your<br />

expectations.<br />

Performance management allows<br />

you to tap the full potential of your<br />

staff. In short, it can be described as a<br />

comprehensive process starting from<br />

monitoring and developing the desired<br />

traits to rating their progress and<br />

rewarding them for their achievements.<br />

Involve Employees in the<br />

Planning Stage<br />

<strong>The</strong> mere making of plans alone will not<br />

help you to run your business successfully.<br />

You must also focus on the appropriate<br />

ways to get business tasks done. One<br />

way of doing this efficiently is to involve<br />

your employees in the planning process.<br />

This will not only boost their morale<br />

and confidence, but also help you avoid<br />

any communication gaps in the process.<br />

Additionally, it will also help in providing<br />

them with a clear picture of what you<br />

expect from them and what they need to<br />

accomplish.<br />

Monitoring the Progress of<br />

Your Employees<br />

Just as revision of business plans is<br />

sometimes necessary for the success of<br />

your business, measuring the performance<br />

of every employee is also important. This<br />

ensures that tasks are efficiently completed<br />

on time and on or under budget. It also<br />

points out to you any shortcomings<br />

of either your staff or business plans,<br />

and helps you to take the appropriate<br />

corrective actions.<br />

Ensuring All Around<br />

Development of Employees<br />

Performance management gives you the<br />

tools to instill the desired qualities in<br />

your employees in order to get the job<br />

done. Development is not limited to only<br />

individuals in your workplace, but also<br />

addresses the performance of the team as a<br />

whole. All around employee development<br />

not only ensures the personal and<br />

professional growth of your employees,<br />

but also the expansion and improvement<br />

of your business.<br />

Evaluation of Individual<br />

Performance<br />

Evaluating and rating the performance of<br />

your employees on an individual basis is<br />

essential. This gives them a clear picture<br />

of where they presently stand, areas that<br />

they need to work on and what they are<br />

good at. This way, they can focus more on<br />

their weaknesses and work to strengthen<br />

those areas.<br />

You should make it company policy to<br />

issue performance reviews while providing<br />

your employees with the feedback that<br />

they need to perform better at their<br />

jobs. Remember - just as it is important<br />

to point out your employees’ weaknesses<br />

and shortcomings, it is also essential to<br />

commend them on their strengths.<br />

Rewarding Your Employees<br />

Rewarding and appreciating your<br />

employees’ efforts ensures that their level<br />

of their performance and consequently<br />

the performance of your business is<br />

not compromised. It ensures optimum<br />

productivity, performance and maximum<br />

profitability. Rewarding your staff for<br />

a job well done not only enhance their<br />

performance but also serves as a tool<br />

to keep them motivated. <strong>The</strong>refore,<br />

performance management is an effective<br />

system that allows you to achieve the<br />

financial goals of your small business.<br />

4. IMPROVING EMPLOYEE<br />

PERFORMANCE<br />

Everything you ever needed to know<br />

about enhancing the productivity of your<br />

staff is actually contained in a few simple<br />

techniques that are guaranteed to increase<br />

the efficiency of your practice.<br />

Certainly, some form of training or<br />

coaching is needed, but so often this<br />

is viewed as a large expense and not an<br />

investment which invalidates the overall<br />

need. So, below are several easy training<br />

tactics that managers can use today,<br />

without spending a lot of time or money.<br />

1) Genuinely listen to your team,<br />

individually - When was the last time<br />

you had a one-on-one conversation with<br />

each of your team members? If you do<br />

not do this, start now. Find out what their<br />

struggles are, areas of concern, and what<br />

they enjoy contributing to the team. You<br />

will find out more in five minutes from<br />

these more intimate conversations than<br />

you have in team meetings in the past six<br />

months.<br />

2) Plan strategically on expanded<br />

roles - Because so many businesses and<br />

teams are downsizing, now is the time<br />

to think and plan strategically how all<br />

of your team members will continue to<br />

contribute and in which ways. And if you<br />

were paying attention to your one-on-one<br />

conversations with each team member, you<br />

will discover how each individual member<br />

is capable of contributing that perhaps<br />

was overlooked before. For example,<br />

say you are a Marketing Manager that<br />

discovers one of your team members has<br />

a public relations background. Because<br />

this position was cut due to the recent<br />

downsizing of the business, this discovery<br />

naturally leads to a potential fill of the<br />

void.<br />

3) Get visual, and get hands on -<br />

Whatever new role your team members<br />

are fulfilling be sure to support them in<br />

as many ways as possible. Our example in<br />

the previous tactic was someone who has<br />

experience with a task they are being asked<br />

to perform, but what if there isn’t anyone<br />

with experience? Well, someone will have<br />

to do the work and need guidance from<br />

you as the manager. So whatever the task,<br />

you as the manager are their greatest<br />

lifeline to learn and succeed. And because<br />

80% of learning is done visually, be sure<br />

to communicate in ways that people will<br />

absorb information more quickly. Use<br />

visuals, walk through the process step-bystep,<br />

and discuss progress in your one-onone<br />

conversations.<br />

4) Motivation - Every staff member<br />

is unique; therefore, the motivation to<br />

perform better will be different for each<br />

person. Identify the motivator for each<br />

staff member and provide opportunities<br />

that encourage their interest and<br />

performance.<br />

5) Setting Goals - Make sure you have<br />

a vision for how you want your practice<br />

to operate now and in the future.<br />

Communicate your vision to staff so that<br />

they are directing their energies toward a<br />

common goal. <strong>The</strong>y will feel like they are<br />

a part of the practice and this will enhance<br />

performance.<br />

6) Praise - Take advantage of big and<br />

small opportunities to praise your staff<br />

for work well done. Your recognition of<br />

their performance means a lot and it is<br />

important that you acknowledge their<br />

efforts.<br />

7) Feedback - Be lavish with praise<br />

but selfish with criticisms - but do offer<br />

kind words of constructive feedback that<br />

makes your staff feel respected and valued.<br />

8) Management - Be available as a<br />

resource to your staff. <strong>The</strong>y should<br />

feel comfortable to approach you with<br />

questions and concerns and not feel as<br />

if they are imposing on your time. <strong>The</strong>y<br />

should be able to depend upon you for<br />

guidance and as a model of what excellent<br />

performance is all about.<br />

Performance management aims at building a high<br />

performance culture for both the individuals and the teams<br />

so that they jointly take the responsibility of improving the<br />

business processes on a continuous basis and at the same<br />

time raise the competence bar by upgrading their own<br />

skills within a leadership framework.<br />

10 MARCH - APRIL <strong>2016</strong> MARCH - APRIL <strong>2016</strong> 11

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