Weekend-5-5

4 Trending | Women’s fashion
HERSTORY by
Aarong
One of the country’s
leading labels puts
on an excellent
presentation at their annual fashion show
Mahmood Hossain
Entering the show through a curved, cave-like tunnel,
guests were instantly embraced by the pristine ambiance
of a rainforest. It has to be noted that the conventional
layout of a runway has been thrown out the window.
Aarong’s deep-rooted connection to its ethnic background remains,
but it’s good to know they play quite well with modern aesthetics.
The runway in the Grand Ball Room at the Radisson Blu was a figure
eight, winding around propped up tropical trees and other lush
greenery, complimented by the flawless lighting.
The new collection introduced a series of looks that could have
easily been used for print or online consumption as a brilliant visual
treat. The first run was a vintage take on hair and makeup, which
was accompanied by 1930s throwback of the Big Band era, playing
“Sing, Sing, Sing” by Benny Goodman through the appropriately
placed speakers. The show transitioned through the local tongues,
subtle jazz tunes and even an eardrum assault by the unapologetic
MIA. The latter introduced the new sub-brand HERSTORY – a fresh
new take on designer wear for the modern woman.
Each line of the new collection was on display in the finest form.
From exquisite Mughal inspired sarees to infused splashes of capes
and unorthodox elongated jewelry, each look demanded the proper
attention. What began as the first steps to discovery in uncharted
territory, quickly turned into an elegant summer soiree in this
particular plush jungle. The reactions gathered by the audience
seemed to be a pleasantly surprising one. •
WEEKEND TRIBUNE | FRIDAY, MAY 19, 2017