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Maintworld 2/2017

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EDITORIAL<br />

Text: Emil Ackerman<br />

Digitalize or die<br />

RECENTLY, I WATCHED an interesting keynote presentation at a conference<br />

with a topic ’Uber yourself before you get Kodaked’. This keynote<br />

was not presented at a B2C conference or in a future-oriented management<br />

forum. Instead, the theme of losing your business if neglecting<br />

the digitalization around you was discussed in PaperCon, the world’s<br />

largest technical conference for the paper and packaging industry.<br />

Even the more conservative industries need to be aware of the fact<br />

that digitalization can and will transform the ways to do business. It<br />

might be that the core business stays the same, but in order to be more<br />

efficient, to generate new revenue streams, to integrate yourself more<br />

deeply into the value chain of your customer, and<br />

most importantly, to gain or retain competitive<br />

advantage, you need up-to-date information.<br />

Information about what has happened, what is<br />

happening, and what will happen are at the core of<br />

digitalization. Knowledge, indeed, is power. Power<br />

to direct your business into a more sustainable<br />

future with competitive advantage.<br />

However, activities related to digitalization are<br />

not valuable per se. Every action and choice you<br />

make should help you build a better business and better operations<br />

than before, just like in all other investments. Keeping this in mind,<br />

it is important to know that many digitalization-related ideas can be<br />

tested and piloted quickly and at a fraction of the cost of machine investments.<br />

Consequently, even big companies can now validate their<br />

ideas quickly, or alternatively fail fast.<br />

Once you know through pilots, what areas of digitalization work for<br />

you, it is easier to make the final decision to invest in integrating the<br />

areas into your routine operations. Come to think of it, five years from<br />

now, no one will be talking about digitalization anymore; it will be business<br />

as usual.<br />

Emil Ackerman<br />

Managing Director & Co-Founder of Quva Oy, Chairman of the IIoT<br />

Committee of the Finnish Maintenance Society Promaint<br />

Information about what has happened,<br />

what is happening, and what will happen<br />

are at the core of digitalization. Knowledge,<br />

indeed, is power.<br />

14<br />

Planned<br />

and scheduled<br />

work is 20 percent<br />

more efficient than<br />

unmanaged work. And<br />

it is safer.<br />

4 maintworld 2/<strong>2017</strong>

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