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12<br />

A30<br />

A392<br />

A39<br />

A391<br />

A390 A390<br />

A30<br />

A39<br />

A38<br />

A395<br />

A38<br />

A388<br />

A30<br />

A386<br />

Plymouth<br />

A38<br />

A38<br />

Newton Abbot<br />

Exeter<br />

A380<br />

A385<br />

Tesco<br />

M5<br />

A376<br />

Torquay<br />

Lidl<br />

LOCATION<br />

A30<br />

Matalan<br />

Matalan<br />

Sat Nav: PL5 3TW<br />

Magnet<br />

A3<br />

Plymouth is the regional capital of Devon and Cornwall and the largest conurbation<br />

in the south west of England. The town lies 32 miles west of Torquay and 44 miles<br />

south west of Exeter.<br />

The City of Plymouth has developed as the south west region’s principal commercial<br />

and economic centre being situated at the intersection of the A38, A388 and A379<br />

roads with a A38 linking to the M5 motorway and national motorway ne<strong>two</strong>rk 40<br />

miles to the north east.<br />

In 2001, the estimated resident population for the urban area was 243,795 persons<br />

rising to 294,014 persons (1994 estimate) within a 6 mile radius of the town centre.<br />

Mosaic Consumer Groups<br />

Symbols of success<br />

Happy families<br />

Suburban comfort<br />

Ties of community<br />

Blue collar enterprise<br />

Grey perspectives<br />

Urban Area (%)<br />

2.80<br />

13.73<br />

15.04<br />

20.22<br />

14.38<br />

5.28<br />

GB (%)<br />

10.53<br />

11.46<br />

16.06<br />

16.33<br />

11.56<br />

Levels of car ownership within the urban area and the wider district area are above<br />

the national average with 48.4% of households within the urban area having one<br />

car, as compared to the GB average of 43.8% (2001 Census). Levels of owner<br />

occupation within the urban area and district area are slightly below the national<br />

average for the same date, with 64.1% of houses within the urban area being<br />

owner occupied as compared to the GB average of 68.3%.<br />

The ‘Claimant Count Unemployment Rate’ has been consistently below the national<br />

average for the past 5 years and as at January 2007 stood at 1.9% as against the<br />

national rate of 2.5%.<br />

6.71

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