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Palette 3<br />
Paint dot 1: Product<br />
Critical question Yes No<br />
Do the products fit the vision?<br />
Do the products fit the needs of<br />
the customer?<br />
Does the organisation keep the<br />
products up-to-date?<br />
All ‘yes’ = green One or two ‘yes’ = yellow No ‘yes’ = red<br />
Colour (circle the<br />
right colour)<br />
Green Yellow Red<br />
Paint dot 2: Communication<br />
Critical question Yes No<br />
Does the communication fit the<br />
vision?<br />
Does the communication fit the<br />
target group?<br />
Does the organisation use the right<br />
tone of voice for their target<br />
group?<br />
All ‘yes’ = green One or two ‘yes’ = yellow No ‘yes’ = red<br />
Colour (circle the<br />
right colour)<br />
Green Yellow Red<br />
9
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