Concepting Plus
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Palette 2<br />
Paint dot 1: Trends/developments<br />
Critical question Yes No<br />
Does the organisation respond to<br />
trends and developments?<br />
Are the trends/developments<br />
the organisation chooses relevant<br />
for the organisation?<br />
Are the trends/developments<br />
the organisation chooses relevant<br />
for the stakeholders?<br />
All ‘yes’ = green One or two ‘yes’ = yellow No ‘yes’ = red<br />
Colour (circle the<br />
right colour)<br />
Green Yellow Red<br />
Paint dot 2: Concept name<br />
Critical question Yes No<br />
Does the concept have a<br />
clear and recognizable name?<br />
Does the name not collide with<br />
its vision?<br />
Is the name suitable for<br />
expansion?<br />
All ‘yes’ = green One or two ‘yes’ = yellow No ‘yes’ = red<br />
Colour (circle the<br />
right colour)<br />
Green Yellow Red<br />
7
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