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One-liner<br />
Primark doesn’t have just one clear one-liner, we saw for example ‘’Adored by fashion fans and value seekers alike, Primark<br />
is widely established as the destination store for keeping up with the latest looks without breaking the bank’’, “Amazing<br />
fashion, amazing prices” and “Look good, pay less” on different websites. Since “Look good, pay less” is used several times<br />
on other websites, we take this one for analyzing. The one-liner used here fits Primark very well. Primark wants to sell<br />
fashionable clothing for an affordable price. They follow fashion trends broadly and they want to give the best value for<br />
their customer’s money. In their one-liner, they mention their customers can keep up with nowadays fashion and that they<br />
can look good in it, without spending so much money.<br />
For Primark<br />
Does the concept have a one-liner?<br />
Does the one-liner fit the vision?<br />
Is the one-liner easy to remember?<br />
Yes<br />
Yes<br />
Yes<br />
Colour: green<br />
Primark has a one-liner, which is short and clear. It fits the vision, because in the vision they mention fashionable clothes and<br />
cheap prices. So in that way, the one-liner fits the vision. The one-liner, ‘Look good, pay less’ is easy to remember for everybody.<br />
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