Concepting Plus

primark
Primark is a budget clothing store chain. The first Primark store opened in Dublin in 1969. In Ireland Primark
is called Penneys and it is used there as their trade mark. Within a few years Penneys expanded quickly and went
abroad. In the early 1970s, the fashion retail chain entered the markets in Great Britain where the name Primark
established.
Later on, the 80’s, 90’s and 2000’s were the years of rapid expansion for Primark across the United Kingdom.
In 2006, Primark opened their first store outside the United Kingdom. Nowadays, Primark has a lot of stores
in different countries, for example Spain, The Netherlands, Portugal, Belgium and France. In almost every
country you can find several stores of Primark. Currently Primark has 12 establishments in The Netherlands.
Primark has a very diverse assortment; it sells a lot of clothing, accessories and beauty products for men, women,
children and babies and it also sells home accessories. Primark also responds to season related products; you can
find Christmas tree lights and Christmas clothing during winter and they offer travel suitcases during spring and
summer.
Primark sells their products at a very low price. On the other hand, they care about working conditions and the
environment. This can be read on the website and when you buy something in a store, you get a recycled paper
bag. Furthermore, they use mainly environmentally friendly LED-lights in their stores.
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