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AFFILIATE AUTHORITY<br />
Thin, Narrow Design<br />
Another common design trope of landing pages is to be long, thin and<br />
narrow. The idea is that the visitors will be hooked by your text as soon as<br />
they land on your page and from here they'll then have to scroll gradually<br />
through the site.<br />
The reasoning for this type of design is that it is more effective at<br />
immersing your visitors in your text and getting them committed to buying.<br />
As they scroll further and further down the page, they will feel as though<br />
they're investing more of their time and effort into learning about your<br />
product. The theory then goes, that they'll ultimately want to click 'buy' at<br />
the end because otherwise they'll feel as though they've wasted their time!<br />
Narrow text is also eminently readable as it breaks it up and prevents it<br />
from being too dense. What's more, our eyes will naturally want to flit to the<br />
next line when they get to the end of an unfinished sentence.<br />
Finally, the narrow design of a website also means that your audience gets<br />
taken further and further away from the top of the page – which on a mobile<br />
will make it harder for them to leave depending on the browser they're<br />
using!<br />
Colour Scheme<br />
Colours can make a difference. Commonly, the colour scheme of a landing<br />
page will be either red or orange largely. The reason for this is that this<br />
colour has been shown to make us more impulsive. Simply seeing the<br />
colour red has been shown to make people more impulsive and to raise<br />
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