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In other words, there are a million and one things vying for our attention at
any given time and for anything in particular to stand out it needs to work
hard.
This is why a good way to start you sales script is with a short statement,
ideally something bold or maybe a question to the audience. When you do
this, your audience will immediately be pulled in. Another strategy is to
leverage the curiosity of the audience – start your script with something
unusual so people are surprised and keen to read on to see where you're
going with it.
What you mustn't do is start with a long waffling introduction. Think: 'BAM
I'm here!' and then let the rest follow.
Use Questions
Why are questions a good way to win over your audience? Mainly because
they're naturally engaging. When we read a rhetorical question, it doesn't
only feel as though someone is talking directly to us but it also forces us to
stop and reflect on what's being said. This way we are now engaged with
the information, rather than just passively taking it in.
Use Short Statements and Paragraphs
Just as you want to start with a short, abrupt statement, you should also
aim to do this throughout the rest of your text.
And then move on to the next line.
Why?
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