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AFFILIATE AUTHORITY<br />
Likeability<br />
Throughout it all, try to make yourself as likeable as possible. Countless<br />
studies show us that the more likeable we are, the more able to persuade<br />
we are.<br />
Add Time Pressure and Scarcity<br />
If you've employed all these methods, then you should have a scenario<br />
where people are excited for your product and how it can help them to<br />
change their lives. But in order to seal the deal you need them to put their<br />
money where their mouth is and this is the hardest part.<br />
The key now is to get your buyers to act on impulse and not to go away<br />
and 'think about' the proposal. Most of the purchase we make are done on<br />
impulse and based on emotion rather than logic. If they leave to think about<br />
it, they almost certainly won't come back. It's now or never, so you need to<br />
get them to act fast.<br />
You can do this by using 'time pressure' and 'scarcity'. Time pressure<br />
means saying they have only X amount of time to buy your product and<br />
that is super effective because it simultaneously introduces scarcity –<br />
meaning there are fewer versions of your product out there in the world.<br />
This is great because scarcity = value.<br />
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