24.05.2017 Views

Affiliate Marketing with Millionaire Life Advisor

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

www.millionairelifeadvisor.com<br />

AFFILIATE AUTHORITY<br />

Because it adds to the drama of what you're saying.<br />

But better yet?<br />

It encourages your audience to keep scrolling down!<br />

In general, you want to avoid any long paragraphs which only have the<br />

effect of putting your audience off. Bear in mind that most of us don't read<br />

thoroughly anymore – we tend instead to simply 'skim read' and you need<br />

to organize your text in such a way that this can work well.<br />

Use Headers<br />

Also conducive to skim reading is the use of headers. Headers are<br />

important because they let us jump to particular sections in the text. When<br />

used correctly, your headers should alone provide the whole story and<br />

sufficient incentive for your audience to want to buy your products.<br />

Have a Narrative<br />

Another way to engage your audience and to ensure they don't leave<br />

before they've reached the end of the page is to use a narrative thread<br />

throughout. In other words, your text be based around a story from your<br />

perspective (first person).<br />

So if you're trying to sell a book on making money online, you might start<br />

<strong>with</strong> the sentence:<br />

'Only a few months ago I was really struggling <strong>with</strong> money'<br />

66

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!