Ido Jamaica Magazine

Launching a business usually starts off as
just a dream, and then it slowly becomes
a reality. Then, before you know it you’re
staring down the barrel of your accounts
statements wondering how on earth you’re going
to make this dream of yours pay the bills.
In many ways we have more opportunities today to
promote and market our business than ever before,
but along with these chances comes the problem
of a saturated marketplace and if you don’t know
how to make your message stand out from the
wedding crowd you will quickly get lost.
We all like to believe that what we’re offering is
unique and different. We carefully craft our message
to convey this in everything we say and do, but it is
the delivery of this message that is going to make
you stand out in the crowd.
Case in point - The Academy is an online education
company offering E Learning certification courses
to people in the wedding industry who want to become
wedding planners, stylists and designers. We
have a fair amount of competition, some better than
others, but the point is we aren’t the only people
doing it. We may well have a wonderful Advisory
Board full of amazing wedding professionals, we
may have the most up to date course content, and
we may have some of the best instructors in the
industry, but none of that matters if our ideal clients
aren’t hearing or reading our message.
Our challenge was to come up with a unique way
of being seen as the leaders in online certification
courses for wedding professionals. How could we
show our ideal client they would get an amazing
learning experience with us, have access to the
best course materials and have instructors teaching
them who really knew their stuff?
Some would say write great blog posts, well we do
that, but it isn’t really enough because everyone is
doing that. It isn’t unique and it doesn’t make us
stand out above our competition.
We started asking ourselves questions. What would
a potential student want from us? How could we
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