LinkedIn-or-LinkedOut-107-Ways-to-Grow-Your-Business-using-LinkedIn

update and then paste the link into the update. A screen shot of the video will be created and then you can
comment on the video before sharing with your network.
Tip 37 - Use Status Updates to share your latest Blogs
When you write a blog it is important that you use a catchy headline so that people are more inclined to
click on it, as well as thinking about optimising the headline for search engines. LinkedIn is a great place to
share your latest blog. Use headings for your blogs that people are most likely to enter into a search and
that would encourage someone from your LinkedIn network to read more. Start with headlines such as:
“How To…”
“8 Different Ways To…”
“10 Tips for…”
“The Best Advice for…”
If you want some great ideas, see what other people are writing about in the LinkedIn Today section. Once
you have created your blog post, simply place a link to the blog in the Status Update at the top of your
Home Page on LinkedIn.
If you have never created a blog before and want some help then this is the best article (over 7100 words)
on how to set one up. http://dukeo.com/how-to-start-a-blog/. If you have never come across Dukeo before
then it is a blog well worth following.
Tip 38 - Use Status Updates Frequently
Every time you post an update, you appear in the LinkedIn Activity Feed which any of your connections
would see on their home page. Don’t worry, they don’t get a message every time you post something, they
will only see it at that moment in time if they are logged in on their computer or on the LinkedIn App on the
phone. Your frequency of posting will drive more profile views and we recommend as an absolute minimum
that you post content once a day although 3-4 times a day will give you more visibility.
If the content you are posting is good and useful, then your credibility will also be boosted. You will notice
that more people want to connect to you and you will drive engagement by people posting, liking and
sharing what you have posted in your updates.
Tip 39 - Use Status Updates to Promote Other People
You can always mention others in your updates. This is a great way to profile other people in your
network. It’s the same feature that Facebook has for their updates, if you mention their name then
your contact will appear and you can link them to the update. Reasons you may want to do this
are to showcase the other person, recommend the other person or talk about them in a nice way.
All of this would be seen as helpful and giving to the other person and would come back to you in
some way. You could say “Just back from a fantastic meeting with Derek Reilly, he has fantastic
offers on business cards at the moment, so if you’re running low then I highly recommend you
speak with Derek for a great deal.”
Tip 40 – Theme Some Of Your Status Updates
Frequency is key, when it comes to sending out content over your LinkedIn network that gets you noticed.
Theming your Status Updates can be a great way to remember to post and to keep your message on track.
For example you could come up with specific names for each day of the week that fit with your business: