GineersNow Engineering Magazine January 2017 Issue No 011
GineersNow Engineering Magazine January 2017 Issue No 011 A year in the life of Mark Zuckerberg: How 2016 became an exciting year for the Facebook Billionaire. Exclusive: 2017 trends, Social Media, Software, Social Good, Social Impact, Social Innovation, Social Change, Impact Investing, Philanthropy, CSR, Social Entrepreneurs, B-Corp, Benefit Corporation, Social Investing. Special Feature Stories: HVACR, Oil & Gas, Construction, Heavy Equipment, Machinery, Tools, Civil Engineering, Mechanical, Electrical, Plumbing, MEP, Water, Wastewater, Renewables, Sustainability, Energy, Petroleum, Heavy Equipment, Rental Equipment, Contractors, EPC, Food, HSE, Lighting, Telecom, Trucks. Country Focus: United States, Canada, United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, United Kingdom, Singapore, Hong Kong, Philippines, Malaysia, Indonesia, India, Australia More engineering stories at https://www.gineersnow.com/topics/magazines
GineersNow Engineering Magazine January 2017 Issue No 011
A year in the life of Mark Zuckerberg: How 2016 became an exciting year for the Facebook Billionaire.
Exclusive: 2017 trends, Social Media, Software, Social Good, Social Impact, Social Innovation, Social Change, Impact Investing, Philanthropy, CSR, Social Entrepreneurs, B-Corp, Benefit Corporation, Social Investing.
Special Feature Stories: HVACR, Oil & Gas, Construction, Heavy Equipment, Machinery, Tools, Civil Engineering, Mechanical, Electrical, Plumbing, MEP, Water, Wastewater, Renewables, Sustainability, Energy, Petroleum, Heavy Equipment, Rental Equipment, Contractors, EPC, Food, HSE, Lighting, Telecom, Trucks.
Country Focus: United States, Canada, United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, United Kingdom, Singapore, Hong Kong, Philippines, Malaysia, Indonesia, India, Australia
More engineering stories at https://www.gineersnow.com/topics/magazines
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22 ISSUE NO. 001 • MARK ZUCKERBERG<br />
If there’s one thing most of us has done<br />
over the World Wide Web this 2016, it’s<br />
logging into Facebook. Many may not<br />
agree with me, but being on Facebook<br />
has become a part of every millennial’s<br />
normal conversation.<br />
“Add me up on Facebook.”<br />
“Drop me a message on Facebook.”<br />
WHAT TO EXPECT<br />
FROM FACEBOOK<br />
IN <strong>2017</strong><br />
“I tagged you on our vacation photos on<br />
Facebook.”<br />
“Could you send me a screenie of our<br />
homework?”<br />
So it’s good to know some updates about<br />
the social media most people are using<br />
today. Here are the top Facebook trends<br />
that we can expect for <strong>2017</strong>.<br />
1. Facebook Will be Developing<br />
their Video Platform<br />
Facebook is slowly working its way into<br />
improving its video platform, and soon,<br />
everything may all be video. They are<br />
currently investing into their video platform<br />
and they are not slowing down.<br />
2. Facebook Is Cashing in<br />
on Mobile<br />
Currenly, Facebook I dominating mobile. The<br />
total mobile ad revenue is up 81% year after<br />
year and Facebook has generated $11.4<br />
billion ad revenue this 2016 and 84% of this<br />
has come from mobile.<br />
3. Facebook Will Develop Paid<br />
Search Advertising<br />
Facebook is now creating new opportunities<br />
to enter the realm of “paid search”.<br />
Currently, Facebook generates around<br />
2 billion searches per day in the form of<br />
business, people and group searches.<br />
According to Advertisemint, Mark<br />
Zuckerberg stated that this brings in a new<br />
consumer case, “focusing on a three part<br />
approach: creating new products that allow<br />
users to organically interact with businesses,<br />
giving businesses the tools to reach more<br />
users, and receiving advertising funds from<br />
companies.”<br />
4. Facebook “Ad Load” Will<br />
Develop Slowly<br />
The amount of ads that are shown to<br />
Facebook users is called “Ad Load” and will<br />
be growing in the next year. The ad load will<br />
be less significant in driving revenue after<br />
the middle of <strong>2017</strong>. The number of ads that<br />
will be shown to Facebook will grow over the<br />
next 12 months.<br />
6. Facebook Sharing Is Evolving<br />
Slowly, users are changing the way their<br />
content is shared. Many users are moving<br />
from desktop to mobile, and their needs<br />
evolve as well from sharing photo albums<br />
and posting large amounts of text to<br />
watching and posting videos.<br />
http://www.advertisemint.com/7-facebook-trends-to-watch-for-in-<strong>2017</strong>/
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