Jeweller - March Issue 2017

UPFRONT
“We generally do
it quite regularly
with staff induction
and in peak times
such as Christmas;
however, it is
ongoing with
training and in
our day-to-day
routines.”
How often do you provide staff training on security?
ALAN SOBBI, LINDA
& CO DESIGNER
JEWELLERS
BULLETIN BOARD
n GREENER OUTLOOK
Is it time to add some greenery to the
store? Colour authority Pantone has
unveiled its 2017 Colour of the Year –
Greenery. Expected to inspire trends in
jewellery and other creative industries,
the hue has been described as a fresh
and zesty yellow-green that works with
many colour combinations.
n A GOOD FINISH
Setting the stage for a productive day
is all about ending the previous day
right, states business speaker Michael
Kerr. In a Business Insider Australia
article, Kerr reveals the common traits
that successful people do in the last
10 minutes of the workday, such as
determining primary goals and leaving
in a positive frame of mind.
n MORE THAN PRODUCT
‘Experiential’ retail is predicted to forge
a presence this year. The concept is
based on the idea that consumers are
looking for more than just product;
they are seeking experiences and
relationships. A Forbes report suggests
thinking along the lines of interactive
storefront windows and in-store events.
Remember technology assists but the
focus should be on human interaction.
“So far we haven’t
done any formal
training; we
discuss situations
on occasions,
especially after
news or industry
events. It is
something we all
agree needs to be
assessed.”
JAI HAY, JAI HAY
JEWELLER
DIGITAL
BRAINWAVE
“We provide staff
with official security
training involving
police once a year,
but we do regularly
cover this subject
in our weekly staff
meetings, mainly
referring to walk-in
opportunistic
thieves.”
DAVID EVERETT,
EVERETT BROOKES
HOW ‘PINTERESTING’
Pinterest’s latest updates are bound to change
the way jewellers utilise the social media site in
the future. Shop the Look allows users to click
on individual items in photos and make instant
purchases, or if they’re not for sale, view similar products that are. Next, by pointing a
smartphone camera towards any item in the real world, Lens will find it or the next
best thing. Shop the Look is currently available with select retailers and Lens is in testing
stage and expected to initially roll out in the US. Like most technology advancements,
however, it should only be a matter of time before local jewellers can take advantage.
TOP PRODUCT
Thomas Sabo’s 18-carat gold-plated sterling
silver earrings are from the spring/summer 2017
collection. Distributed by Duraflex Group Australia,
the earrings were the most popular product last
month ranked by views at jewellermagazine.com.
www.jewellermagazine.com
Managing Editor
Coleby Nicholson
Editor
Emily Mobbs
emily.mobbs@jewellermagazine.com
Journalist
Talia Paz
talia.paz@gunnamattamedia.com
Advertising Manager
Gary Collins
gary.collins@jewellermagazine.com
Digital Manager
Angela Han
angela.han@gunnamattamedia.com
Production Manager
& Graphic Design
Jo De Bono
art@gunnamattamedia.com
Accounts
accounts@gunnamattamedia.com
Subscriptions
info@jewellermagazine.com
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Disclaimer: Jeweller is the official magazine
of the Jewellers Association of Australia
(JAA). The views and opinions expressed
in Jeweller do not necessarily reflect those
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authors are not necessarily those of the
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10 Jeweller March 2017