African Photo Magazine Issue #6
This is the 6th issue of the Pan-African photography magazine, African Photo Magazine and the main showcase is Ghana Photography. Additionally, we showcase African photographers and visual artists showcased by Performa, Red Hook Labs and Nataal in 2017, in New York City.
This is the 6th issue of the Pan-African photography magazine, African Photo Magazine and the main showcase is Ghana Photography. Additionally, we showcase African photographers and visual artists showcased by Performa, Red Hook Labs and Nataal in 2017, in New York City.
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www.instagram.com/ahmad_abi<br />
“B<br />
etween 2014<br />
and the end of<br />
2015, Instagram<br />
changed – it<br />
became more<br />
powerful. It went<br />
beyond just a social networking site<br />
where people shared their photos;<br />
and established itself as a platform<br />
for people to display their work and<br />
their creations.<br />
When Ahmad El Abi emerged<br />
onto what we now refer to as the<br />
Instascene, he did so with an<br />
army of yellow rubber duckies at<br />
his back, which soon became an<br />
intrinsically bound element of his<br />
online persona, rapidly launching him<br />
into the online stratosphere as one<br />
of this generation’ s newly coined<br />
“Instagram influencers.” In a sea of<br />
accounts vying for digital attention,<br />
Abi’ s unorthodox conceptual art<br />
positioned him uniquely. “You have<br />
to have a certain identity,” he says of<br />
standing out on Instagram. “When<br />
something comes genuinely from a<br />
person – if they’ re not trying too hard<br />
to do it – that’ s the thing that reaches<br />
people.”<br />
Through his hyper-defined identity,<br />
the medically-trained Abi was<br />
4 africanphotomagazine ISSUE 6 JUNE 2017 5
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