Menu katalog 2017

Minimal design that’s
modern, understated,
crafted and crisp.
Afteroom Bench
by Afteroom
At MENU, our approach to design is to create objects that last. We give
our products a very simple aesthetic to make sure that whatever you
take home today won’t find itself replaced next year.
We want to make design matter for people. Your home is your
universe and we encourage you to have strong opinions about what
you bring into it. We want your home to be comfortable and endlessly
inspiring; whether you choose one lamp or another should matter.
We love minimal design that’s modern, understated, crafted
and crisp. Think simplicity and humanized function, with clean lines
and an emphasis on craftsmanship and practicality. We choose colors
that are natural and that complement the materials that we use—materials
that will weather trends and warm color palettes for longevity.
We work with innovative designers around the world to reimagine
how everyday products in your home could make a big difference in
your daily life. When adding to our collection, we’ve always maintained
that a new product should either have a new function, a new material
or a new production method in order to become a true MENU product.
Inspired by Denmark’s modernist legacy, we give human and aesthetic
appeal equal consideration during our design process. Our
design department spends as much time focusing on clever solutions
and functional details as they do using their imagination and creativity.
And, what we do with our products, we do with all aspects of our
brand: we try to strip things down to the essential details before adding
a few elegant touches back in. It’s what we like to think makes something
inherently MENU.
20 MODERNISM REIMAGINED
MODERNISM REIMAGINED
21