Menu katalog 2017

I wanted to do something that would
manifest itself into something you could
look at, use, sit on, sleep in—I was tired
of doing bits and bytes.
What’s the story behind the Tribeca collection for MENU?
Tribeca was the first collection that I did after arriving in New York.
I really needed to do something that was a hands-on, creative process.
I went out to all these vintage stores and looked at industrial design—
it was a little bit dirtier than what I was used to seeing in Copenhagen.
I found all of these wonderful old components and started reusing
and reiterating them, trying to make new ones. We rented an underground
workshop on Franklin Street in Tribeca, and started building
all the lamps. MENU came along and said, “We love what you’re doing.”
What do you look for in a collaboration?
I would say that all of the people we work with are like-minded. In my
background as a serial entrepreneur, I was lacking a physical connection.
I wanted to do something that would manifest itself into something
you could look at, use, sit on, sleep in—I was tired of doing bits
and bytes. The dream of starting my own studio was to actually do
something that would outlive myself by making beautiful pieces that
people could pass on for generations. The people that I admire are the
people who share the same philosophy.
Søren’s series of light sculptures for MENU was
inspired by early-mid 20th-century American
industrial design.
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