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GLOBAL INVESTOR FOCUS <strong>Leisure</strong> — 11 Shopping center or main street? Sihlcity on Zurich’s south side strives to be both: living, working, shopping and having fun are all combined in one complex. Sihlcity Project Leader Conradin Stiffler explains how it all functions. Interview by Ruth Hafen, freelance “For many people today, shopping is an integral part of their leisure time activities.” Ruth Hafen: What’s the idea behind Sihlcity? Conradin Stiffler: We have conceptualized the entire complex as a city within a city. Sihlcity combines numerous elements: besides the shopping center, there’s a hotel, a cinema and various restaurants. Our approach is in line with the concept of an urban entertainment center, but Sihlcity is not contained all under one roof. We sought a European variation that included an outdoor courtyard, which can be utilized depending on the weather conditions. In America and Asia, such shopping centers are always completely enclosed. Do you have a comparative paragon in America or Asia? Conradin Stiffler: In terms of a shopping mall, we of course looked around at models abroad. In the US, there are some very beautiful examples, especially the Mall at Millenia in Orlando, Florida. Naturally, we also checked out the Mall of America, purely because of its imposing size. In Europe, we were particularly impressed by the Bluewater mall located east of London. And in the Asian region, the shopping centers that appealed to us most were rather Western-oriented. Some complexes integrated everything from children’s playground to an entire leisure park. In our view, such things were unsuitable for our European clientele. In Dubai too there are fantastically exquisite shopping facilities for the upper-class segment, but in terms of style they are rather conservatively European. During my trips to Asia, I noticed that many people go to the large malls just to hang out or window shop, buying very little because they don’t have enough money. Logically, these places feature more entertainment options. To which target clientele do you want Sihlcity to appeal? Conradin Stiffler: Our project is geared to the upper-middle class. So we selected the shops and restaurants accordingly. Of course, we want to cover the entire spectrum, including people with more modest wallets, who should also have the opportunity to shop at Sihlcity. Sihlcity offers relatively few parking places. Isn’t that a problem? Conradin Stiffler: Relative to shopping centers of comparable size, we have an extreme shortage of parking places. In the 1960s and 1970s, the norm for shopping centers was that everything had to be accessible by car, so the complexes were built out in the countryside. Sihlcity is
GLOBAL INVESTOR FOCUS <strong>Leisure</strong> — 12 Height in m 33 0 Plans: Credit Suisse 33 6 11 4 Cross-section A 2 10 4 Height in m 0 9 8 8 5 7 Cross-section B 0 Height in m 0 33 Cross-section B Cross-section A Longitudinal section 3 1 2 A dimensional comparison: Sihlcity spans more than 325 meters, which corresponds in length to over three football fields. 25 50 75 100 125 150 Length in m 4 Longitudinal section
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