Women in Business Fall 2017
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10 | WOMEN <strong>in</strong> BuSINESS—FALL <strong>2017</strong> puBLIShed by BuSINESS <strong>in</strong> VANCOuVEr<br />
Career call<strong>in</strong>g | Five women mak<strong>in</strong>g it happen<br />
<strong>Women</strong> Mak<strong>in</strong>g It Happen<br />
<strong>Women</strong> <strong>in</strong> Bus<strong>in</strong>ess reached out to<br />
five women <strong>in</strong> different <strong>in</strong>dustries<br />
across B.C. to see how they got<br />
<strong>in</strong>to their careers, advanced and<br />
challenges faced along the way<br />
Dene Moore<br />
Phoebe Yong, founder and president, Magnolia<br />
Market<strong>in</strong>g Communications ■ After<br />
complet<strong>in</strong>g an undergraduate degree <strong>in</strong> communications<br />
and an MBA <strong>in</strong> market<strong>in</strong>g, Yong got her start do<strong>in</strong>g<br />
sales and market<strong>in</strong>g for a tech company before jo<strong>in</strong><strong>in</strong>g<br />
a nascent Sierra Wireless.<br />
“It’s a huge company now but I was, I th<strong>in</strong>k, employee<br />
No. 51 or 56,” she says.<br />
As head of market<strong>in</strong>g and communications, she was<br />
part of grow<strong>in</strong>g the telecom company <strong>in</strong>to a publicly<br />
traded global enterprise. There she worked with huge<br />
global brands such as Microsoft and AT&T.<br />
“The one lesson I always remember from there is that<br />
even though you’re small, you’ve got to act like you<br />
belong at the table with them,” she says. “That was a<br />
great experience.”<br />
As the company grew, so did Yong’s job. As head of<br />
global market<strong>in</strong>g, she was travell<strong>in</strong>g regularly to Asia<br />
and Europe. Then children came along.<br />
“Once you have children you have to go all <strong>in</strong> … but I<br />
Phoebe Yong<br />
founder and<br />
president,<br />
Magnolia<br />
Market<strong>in</strong>g<br />
Communications<br />
If you don’t love<br />
what you do, then<br />
there’s not even a<br />
start<strong>in</strong>g gate<br />
also love what I do,” she says. “It was part of my identity,<br />
such a huge part that if I didn’t have it I th<strong>in</strong>k I would<br />
feel someth<strong>in</strong>g was miss<strong>in</strong>g from my life. I still wanted<br />
to carry on with it.”<br />
She began work<strong>in</strong>g part time as a public relations consultant.<br />
Then, five years ago, Yong decided to establish a<br />
market<strong>in</strong>g agency. Today, Magnolia employs 10 people.<br />
What has she learned along the way?<br />
Choose the right customers. “It’s OK to say no.”<br />
Make the right partnerships. You don’t have to do it<br />
all yourself.<br />
Love what you do.<br />
“It’s a lot of work start<strong>in</strong>g your own bus<strong>in</strong>ess <strong>in</strong> this<br />
field and if you don’t love what you do, then there’s not<br />
even a start<strong>in</strong>g gate.”<br />
And don’t waste time po<strong>in</strong>t<strong>in</strong>g f<strong>in</strong>gers – a lesson she<br />
learned plann<strong>in</strong>g a major corporate event.<br />
“About 5:30 I went to the caterer to make sure all of<br />
the towels were perfect and the candles were lit, and<br />
the caterer said to me, ‘Where is the liquor licence?’ I<br />
said, ‘What do you mean? That’s not my job … Nobody<br />
told me.’”<br />
Instead of yell<strong>in</strong>g or cry<strong>in</strong>g, Yong asked what she<br />
needed to do. That meant f<strong>in</strong>d<strong>in</strong>g the Vancouver police<br />
official responsible and gett<strong>in</strong>g authorization.<br />
“I drove around like a madwoman look<strong>in</strong>g for that police<br />
officer,” she says.<br />
She found him. The papers were signed and the party<br />
went on.<br />
“I was an hour late but I didn’t lose my job.”