Bay of Plenty Business News September/October 2017

14 BAY OF PLENTY BUSINESS NEWS September/October 2017
FOCUS ON FRANCHISING
BWS Brings Boom
Times to BOP
Working in commercial real estate,
Simon Green knew the importance to
a business of a clean building. He was
also well aware of how costly building
washing was since Health & Safety
Regulations banned long extension
ladders and other dangerous access
methods.
“It was wife Nicola who
was the catalyst for
us establishing BWS
(Building Wash Services) in
2009,” explains Simon.
“Feeling Nicola was worth
more than she was getting
paid, we started looking at
franchise opportunities.
“A house washing franchise
that caught our eye got
us thinking about washing
commercial and industrial
buildings.
“A businesses pride in
clean buildings, and recurring
income driven by warranties
requiring regular exterior surfaces
washing, appealed.
“As did assurances from my
larger institutional clients of
the untapped business potential
for a building washing
service fully complying with
health and safety regulations
through using better methods
than pricey and time-consuming
scaffolding.
“We saw solving that problem
would give us a ‘gold
standard’ competitive edge.”
A truck-mounted cherry-picker
boom is the innovative
idea that gave BWS the
competitive edge to propel it
to market leader in Auckland.
And now, a high income
generating franchise opportunity
for other urban areas.
“Custom-built by Snorkel
(a world leader in in aerial
work platform), the cherry-picker
gives us a 16 metre
reach; the average height of a
five storey building and taller
than most big-box retail
outlets.
“The boom truck itself is
fully customised and fitted out
with pumps, water heater and
two high pressure extending
wands.
“Along with recurring
income this also provides a
BWS franchisee a range of
washing and cleaning options
to offer customers.”
With a background in business
ownership and corporate
management, Gael Gordon
With clients ready
and waiting for BWS
in urban areas all
over the country,’
explains Gael, ‘this
is an opportunity for
those with business,
management and
sales skills.
Simon Green: ‘We’re a market leader
in Auckland and ready to expand’
was appointed General
Manager in 2016 as part of
Simon and Nicola restructuring
BWS into a highly professional,
ethical and transparent
franchise system.
Multi-award winning
Franchize Consultants has also
been involved.
“With clients ready and
waiting for BWS in urban areas
all over the country,’ explains
Gael, ‘this is an opportunity
for those with business, management
and sales skills.
“As well as sharing our
enthusiasm, drive and commitment
to customer service,
a wide network of connections
to leverage work is another
huge plus.”
The investment required
is around $330,000, which
includes $200,000 for a brand
new BWS turnkey boom truck;
induction and initial in-house
training in Auckland; training
for employee operators such
as an elevated platform operator’s
course and Site Safe
Certificate; administration systems;
marketing support and
owner’s vehicle; franchisee’s
initial accounting and legal
costs, and $30,000 working
capital.
“Seriously, if I was 10 years
younger, I’d be putting up my
hand to become a BWS franchisee,”
smiles Gael Gordon.
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