Equity Magazine October 2017

LOCAL STAR
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Meet Veer Ramlugon, founder and owner of the WhatsApp-based service,
The Food Analysts
Tell us about The Food Analysts
The Food Analysts is a WhatsApp-based human
calorie counting service that helps subscribers
keep track of their daily diet and calorie intake. I
founded the company in May 2017 after years of
following a training programme and monitoring
my calorie intake manually. I completed my studies
in a field quite different to health and fitness,
achieving my Bachelor of Engineering degree in
Aerospace Engineering from City University of
London and then going on to work in finance.
How did you identify a niche in the market?
Over the years, I’ve used many food monitoring
and tracking mobile apps, but always found they
lacked a key element – convenience. I am always
on the go – working late, travelling and eating out
– and don’t have the time or resources to monitor
my calorie intake myself. That is why I developed
The Food Analysts, which tracks calories on behalf
of others through a dedicated team of trained
health professionals. This service is ideal for those
who want to know what they are, and should be,
consuming on a daily basis in order to meet their
nutrition and fitness goals.
What have been your major challenges till date?
Many compare The Food Analysts to other free
calorie monitoring apps. They also question the
details and accuracy of the results based on simply
sending a picture and short explanation of the food.
My team are trained professionals who have been
doing this for months and know elements like
recipes and portion sizes like the back of their
hands. They are hands-on and form a personal
relationship with the client, really getting to know
their food preferences – whether they drink their
coffee with or without sugar, with low fat milk, etc.
Where do you see the brand in the next
five years?
The Food Analysts was developed with the aim of
helping people live a healthier life. While we
already have customers based in a number of
countries – UAE, UK, India and USA, we want to
grow this even further over the next few years and
reach a larger demographic across the world.
Overall, the vision is for us to be a catalyst for
nutritional help on a global scale, and the go-to
service for all your healthy lifestyle needs.
Visit thefoodanalysts.com for more information
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EQUITY