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Equity Magazine October 2017

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GROOMING<br />

The venue: CHAPS AND CO<br />

The service: Haircut<br />

The verdict: Chaps and Co oozes British class. I’m not<br />

talking about that high and mighty variation, no, I’m talking<br />

about that Liam Gallagher, Alex Turner spunk that is<br />

effortlessly cool. The hip, ultra-modern barbers’ newest<br />

venue located on the mezzanine floor of Building Six in the<br />

swanky d3 maintains that British gentlemen’s club vibe while<br />

allowing for just enough playfulness. The posh dark décor,<br />

leather sofas and trademark stag head brings out the majesty<br />

of the gentleman’s world while the cutthroat razors adorning<br />

the wall, PS4-equipped flat screen TV and the company<br />

Need to know:<br />

A standard cut starts<br />

at Dhs115. Visit<br />

chapsandco.ae or name spelled out in lightbulbs, all act as a nod to<br />

call +971 4 240 6843 the fact that men never really grow up.<br />

From the moment you enter, the lounge-like<br />

setting has you hooked. So much so that when<br />

the staff – who look sharp enough to cover fashion<br />

magazines – come to politely ask you what beverage you’d<br />

like, you half-expect them to hand you a menu because<br />

you’d like a fish and chips to pair with said beverage. Truth<br />

be told though; all these add-ons are just frills if the haircut<br />

doesn’t match the incredibly high standards. Luckily, it does.<br />

My allotted barber was chatty and offered up<br />

consultation as well as a layman’s walk-through of what he<br />

was doing to my hair: keratin treatment plus a skin fade<br />

undercut to complement the half-ponytail topped with a<br />

facial massage. Life’s good, isn’t it?<br />

By the time I was done, not a strand of hair was out of<br />

place. But here’s the problem: I could not sit still while<br />

getting my haircut. Just when I was ready to comply to my<br />

barber’s wishes, the wireless Marshall stereo in the corner<br />

would play another indie rock ballad that the EDM-loving<br />

millennials of today would never truly appreciate. At one<br />

point my barber and I took a breather just to lip-sync and<br />

subtly play air guitars as Arctic Monkeys’ I Bet That You<br />

Look Good On The Dance Floor boomed through the<br />

speakers. Men never really grow up.<br />

43<br />

EQUITY

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