At <strong>MBR</strong>, we put over 10 years of strategic insight and intelligence into everything we do. Employing our 360º Lifestyle Approach to brand building and Public Relations, our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results. That is the reason some of the most revered corporate brands turn to us—and return to us. " “I’ve been involved with the Malta’s Best Entrepreneur of the Year Awards from the start and they really are the benchmark for entrepreneurial success in the Malta. It is fantastic to see so many great entrepreneurs being recognised for their successes and I am proud to be associated with the awards.” Profs David J. Dingli | Managing Consultant, Resource Productivity Consulting Services " MEDIA RELATIONS <strong>MBR</strong> Publications tells the right story to the right audience at the right time. Then we keep on telling it. Leveraging our 360° Lifestyle Approach to brand building and Public Relations, we explore each appropriate story angle and media outlet (international, national and local), based on brand news and differentiators, seasonal opportunities and cultural moments. The result: a broad base of media coverage that crosses multiple categories and touches consumers in a meaningful and motivating manner. DIGITAL & SOCIAL MARKETING Social PR at <strong>MBR</strong> Publications is goal driven and designed to support more traditional efforts through comprehensive media strategies that combine social, digital and influencer networks. Our social media campaigns help develop audiences and promote loyalty. We offer a full complement of services, including: • Advertising & Media Campaign • Print & Digital Strategy • Content strategy and creation • Editorial planning and execution • Influencer and blogger outreach • Event development and coverage • Social media marketing • Measurement and evaluation reporting • Influencer, Event & Entertainment Marketing OUR POV This is the age of transparency. The availability of information that consumers have access to is unprecedented. In a world of information overload we believe that a direct brand voice and openness cut through the clutter and provide a refreshingly informative approach to communications. We make sure substance is what defines style. STRATEGIC APPROACH We believe in taking a leadership position that will differentiate our clients and drive features, benefits and experiences to highlight something unique, extraordinary and ultimately newsworthy. WE DRIVE AWARENESS & DESIRE The state of communications today requires a dual approach in order to drive both brand awareness and consumer desire. We tell stories to promote visibility and recognition by consumers and the media. And, we amplify this through stories and tactics that help motivate purchase, interaction and likeability. What keeps <strong>MBR</strong> Publications Ltd on the leading edge of the culturally current, relevant and ripe with opportunity? One key reason: the lasting relationships we’ve cultivated with tastemakers the world over. We make these influencers work for you whether interacting with consumers at sponsored events, or via involvement with organisations across lifestyle segments. Whether developing soughtafter events from conception to execution, attracting key influencers, securing top talent for spotlight performances, or delivering a celebrity host, our strategic relationships translate into more business and more success for your brand. STRATEGIC ALLIANCES As part of our 360° Business Approach to brands, we seek and build newsworthy alliances with influential personalities, businesses and organizations both within and outside our agency portfolio. We leverage the brand equity of those properties to position (or reposition) your brand, expose you to new audiences outside your category, and take advantage of new media opportunities. The results: reinforcing your brand relevance, capturing new markets, and providing consumer call-to-action. BRAND CONSULTING <strong>MBR</strong> Publications Ltd offers short-term and long-term brand consulting, as well as strategic plan development. Our efforts will strategically elevate your brand. Let us guide and/or implement your plan, with brand consulting recommendations that may include PR, advertising, SEO and S<strong>EM</strong>, strategic partnerships, event marketing, brand alliances, digital and social media marketing, brand extensions, spokespeople and brand ambassadors. 6 <strong>MBR</strong> Publications <strong>MBR</strong> Publications 7