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Credit Management magazine October 2017

THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS

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COUNTRY FOCUS<br />

AUTHOR – ADAM BERNSTEIN<br />

THE roots of the Polish state go<br />

back more than 1,000 years to<br />

when an area akin to modern-day<br />

Poland, under the rule of Miesko<br />

I, converted to Christianity.<br />

Sitting at the crossroads of<br />

Europe, Poland soon rose in prominence yet<br />

fought many wars and uprisings to maintain<br />

its freedom. Partitioned at the end of the 18th<br />

century, the country became independent<br />

at the conclusion of World War One. But as<br />

history again demonstrated, its location and<br />

resources made it a target – this time for<br />

German occupation in 1939 – before it was<br />

subsumed into the post war Soviet sphere of<br />

influence.<br />

Some say that the fall of communism and<br />

the collapse of the USSR is partly down to one<br />

of its sons, the late Pope John Paul II, whose<br />

visit as pontiff in 1979 indirectly led to the<br />

creation of the trade union Solidarity and the<br />

subsequent break-up of the communist-bloc.<br />

A COUNTRY REBORN<br />

Poland is now politically stable having gained a<br />

new constitution in 1997, joined NATO in 1999<br />

and the EU in 2004. An April <strong>2017</strong> Bloomberg<br />

Business publication says the country is<br />

becoming a regional power as it is now the EU’s<br />

eighth largest economy. In the World Bank’s<br />

ratings, Poland is classed as a high-income<br />

economy with a population of 38.5m that has a<br />

per capita income of around $13,370.<br />

Poland appears, according to a <strong>2017</strong> Ernst<br />

and Young report, Doing business in Poland,<br />

to be ‘making remarkable progress, moving<br />

from a centrally planned to a market economy.<br />

Trade liberalisation, economic restructuring,<br />

privatisation, capital inflows, and gradual<br />

adaptation of legal and administrative<br />

standards suitable for market practices have<br />

improved economic structures dramatically’.<br />

It’s notable that since 1992, the country has<br />

not seen a recession but instead, rapid growth<br />

interspersed with three short periods of<br />

slowdown. The World Bank has estimated that<br />

growth stood at 3.9 percent in 2015, 2.8 percent<br />

in 2016, and will be 3.1 percent in <strong>2017</strong>.<br />

Split into 16 regions, the country has strong<br />

relations with the UK as evidenced by the<br />

inflow of Polish nationals into the country<br />

since accession to the EU. Its consumer market<br />

is strong and filled with highly-qualified<br />

workers from the country’s 430 high education<br />

institutions (30 percent of Poles have a<br />

degree). The Polish Information and Foreign<br />

Investment Agency (PAIiIZ) believes that 90<br />

percent of graduates can speak a language<br />

other than Polish.<br />

The country now has expertise in IT<br />

and other (modern) technologies. In a 2015<br />

educational ranking, compiled by the The<br />

Organisation for Economic Co-operation and<br />

Development (OECD), Poland is said to rank<br />

as one of the highest among members of the<br />

European Union – 10th in science, third in<br />

reading and reading comprehension, and sixth<br />

in mathematics.<br />

OPPORTUNITIES<br />

At the start of September (<strong>2017</strong>), emergingeurope.com<br />

stated that the Polish Deputy<br />

Prime Minister and Minister of Economic<br />

Development and Finance have drawn up a new<br />

plan to attract inward investment. Effectively,<br />

from the start of 2018, the 14 existing special<br />

economic zones (which cover just 0.08 percent<br />

of Poland) will be replaced with one that will<br />

cover the whole of the country. The stated goal<br />

is to make every village, town, and city equally<br />

attractive to investors in an attempt to lower<br />

the general unemployment rate which in some<br />

localities is around 20 percent.<br />

The Government wants to ensure that<br />

going forward, tax incentives will depend on<br />

the number of quality jobs, number of jobs<br />

created in total, and the sustainability of the<br />

project that’s being subsidised. It’s estimated<br />

that within the first decade the new regulations<br />

will result in new investment projects worth<br />

over 117 billion pln złotys (£25 billion), 157,000<br />

new jobs and four billion pln (£855 million) of<br />

corporate income tax.<br />

Of course, different sources suggest different<br />

openings for businesses. According to the US<br />

Government’s export.gov website, ‘investors<br />

represent a wide range of industry sectors<br />

including automotive, aerospace, information<br />

technology: hardware and software, food<br />

products, transportation, pharmaceuticals,<br />

paper production, appliances and financial<br />

services. Poland has also emerged as a<br />

favourable location for business processing<br />

centres, including call centres, shared services<br />

centres and research and development<br />

operations’.<br />

The UK Government sees the opportunities<br />

in a different light as the main UK exports are<br />

electromechanical devices, machinery and<br />

chemicals. It notes that Poland has maintained<br />

its position as a huge recipient of EU funding.<br />

Some 86 billion euros of Structural and<br />

Investment Funds between 2014 and 2020 is<br />

being combined with Poland’s own national<br />

investment of 18.8 billion euros to make a pot of<br />

104.8 billion euros for investment in transport<br />

and energy, SME competitiveness, research<br />

and innovation, the low-carbon economy,<br />

environmental protection as well as social<br />

inclusion and labour market participation.<br />

In terms of market segments, there are many<br />

worth a closer look. In energy, the country is<br />

building new nuclear power plants that are<br />

destined to make up 17 percent of the country’s<br />

energy supply. There are openings here for<br />

R&D, consultancy and project management.<br />

The Recognised Standard / www.cicm.com / November <strong>2017</strong> / PAGE 25 continues on page 26 >

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