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New Look<br />
• ‘New Look has confessed to the cardinal sin of retailing – failing to sell what<br />
the customer wants to buy.’ http://www.telegraph.co.uk/business/2017/08/12/can-newlooks-fall-fashion-fixed/<br />
• New look were found that their ethical standards are very poor. In January<br />
factory workers in Leicester were found to be being paid as little as £3 an<br />
hour.<br />
• When visiting the store it is obvious New Look are struggling and falling<br />
behind on trends, their trend research needs to be up to date as it has been<br />
noticed that they have missed out some key trends due to poor trend<br />
forecasting.