Photo Live Issue 2
Models, Fashion and Street Photography featured in our special 2nd issue of Photo Live - Your's free to read!
Models, Fashion and Street Photography featured in our special 2nd issue of Photo Live - Your's free to read!
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PHOTOlive<br />
PHOTOGRAPHY<br />
[ ISSUE two 2017 ]<br />
Cover shot by Lisa-Marie <strong>Photo</strong>graphy
Contents<br />
<strong>Photo</strong>graphers<br />
Street <strong>Photo</strong>graphers<br />
Models<br />
Podcasts
welcome to PHOTO live ISSUE 2<br />
This issue is packed full of brilliant talent!<br />
We were fortunate to catch up with some amazing artists who specialise<br />
in people photography. So this issue is one for those readers who love<br />
fashion, models and a touch of glam thanks to our special interview with<br />
Haute Shots’ Stacey Frazier.<br />
We also caught up with Marco Larousse, Japanese photographer, Noriyuki<br />
and Rita Law from Hong Kong who talk to us about street photography.<br />
Roxanne and Brian from This Week In <strong>Photo</strong> Glam talk to us about hosting<br />
a podcast as well as their photography and modelling, while French model<br />
Morgane fills us in on being a model in France.<br />
We want to hear from you... if you’re a photographer or model, head over to<br />
our Facebook or Instagram page and drop us a message - tell us if you’re a<br />
photographer, model or involved in photography and why we should feature<br />
you. We love meeting new people and love sharing their art in our magazine.<br />
Rob Jenkins<br />
Editor/Publisher<br />
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aphers<br />
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LISA-MARIE<br />
<strong>Photo</strong>graphy<br />
Bio<br />
Lisa-Marie is a Scottish-born Freelance <strong>Photo</strong>grapher<br />
based in Alberta, Canada who<br />
specializes in Fashion, beauty and conceptual<br />
portraiture.<br />
Lisa-Marie has been published in a variety<br />
of magazines that include Papercut Magazine,<br />
Ellements Magazine, Hacid Magazine<br />
and Dark Beauty Magazine to name a few.<br />
She has also had the cover of several magazine<br />
such as Model Life Magazine’s launch<br />
issue, children’s magazine Petite Magnifique,<br />
The Alchemist Magazine’s Beauty<br />
<strong>Issue</strong> and Lash Inc. She is featured on the<br />
Editor’s Choice page of 500px. A few of her<br />
images have been shown in New York City.<br />
She recently won Vistek’s “Show Us Your<br />
Best Contest” and had a 6 page spread interview<br />
for Practical <strong>Photo</strong>graphy Magazine’s<br />
Pro Showcase for the July 2016 issue.<br />
Lisa-Marie is also an Elinchrom and Canon<br />
Ambassador.<br />
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Lisa-Marie welcome to <strong>Photo</strong> <strong>Live</strong>, who<br />
inspired you to make photography<br />
your life?<br />
Thanks so much for having me be a part<br />
of <strong>Photo</strong> <strong>Live</strong>! <strong>Photo</strong>graphy was never<br />
really on my radar for a career or even<br />
a hobby until my grade 10 year of high<br />
school. I had to choose an option class<br />
for credits to graduate and I was between<br />
photography, computers and art.<br />
I was already taking a computers course<br />
and didn’t want to have two of the same<br />
class. I also can’t draw so it was a simple<br />
choice of the photography class. I remember<br />
thinking that “Oh this will be so<br />
easy!” and boy was I wrong! Very early<br />
on I became enamoured with photography<br />
and wanted to learn as much as I<br />
could. I’ve never looked back.<br />
Let’s back up and talk about your first<br />
few photo shoots - were they fashion<br />
themed?<br />
Not at all! Fashion photography never really<br />
came into play for me until my second<br />
year of university. During our first<br />
few “photoshoots” I had friends from<br />
high school help me with portrait work<br />
as we were learning side lighting, butterfly<br />
lighting and Rembrandt lighting etc.<br />
Even during university I wanted to be a<br />
food photographer so I was focusing on<br />
still life photography.<br />
What sort of gear did you use?<br />
I’ve always been a Canon girl. Canon was<br />
what I learned on and my first professional<br />
camera was the Canon 40D. I had<br />
a simple 18-55mm lens and then “upgraded”<br />
to a 50mm when I started doing<br />
fashion work. I used the strobes we had<br />
in the studio and I have had Elinchrom<br />
lighting for years.<br />
You graduated from Grant MacEwan<br />
University studying Design and <strong>Photo</strong>graphy<br />
- tell us about that part of<br />
your life… the study, what was it like<br />
studying photography formally?<br />
During high school, I learned the basics<br />
but I wanted to learn more. I wanted to<br />
broaden my knowledge of the technology<br />
of photography. <strong>Photo</strong>graphy was the<br />
minor with a major in design. Although<br />
the program was great, it didn’t focus on<br />
photography as much as I would have<br />
hoped. I found myself putting everything<br />
into the photography classes and less<br />
into the design. I had three wonderful<br />
photography teachers who I learned a<br />
lot from. If it wasn’t for one of my professors,<br />
I wouldn’t have found fashion<br />
photography.<br />
Do you feel that the study helped you<br />
with the direction you chose?<br />
The program helped me realize that this<br />
WAS my passion and what I wanted to<br />
do for the rest of my life. Finding fashion<br />
photography was more of an accident.<br />
We had a class where we were studying<br />
portraiture. We had to do the basic lighting<br />
that I had done in high school but I<br />
wanted to go a little bit further and try<br />
some different editing. I remember being<br />
so proud of those images. During our critique,<br />
my professor looked at my work<br />
then looked at me. Without missing a<br />
beat he said “People aren’t your thing.”<br />
When he walked away, my heart just<br />
dropped. I’m a perfectionist, especially<br />
with photography and I was so devastated.<br />
I wanted to prove him wrong. I<br />
spent all summer doing fashion shoots<br />
with my friends around our city, trying<br />
different things and coming up with different<br />
concepts. At our year end portfolio<br />
showing, my entire portfolio was<br />
fashion and beauty photography. The<br />
professor who had said those words to<br />
me the year prior came up to my table.<br />
I said to him, “Remember when you said<br />
I couldn’t photograph people?” He just<br />
looked at me and winked. I realized then<br />
he had said what he said to me because<br />
he knew my personality. He knew I would<br />
work hard to prove him wrong. Without<br />
him saying those words to me, I wouldn’t<br />
have found the love and passion I have<br />
for fashion photography.<br />
You graduated, and you seem to have<br />
hit the ground running, tell us about<br />
the first time you were published in a<br />
magazine?<br />
I still remember that feeling. I was on<br />
cloud 9. I had done an editorial with a<br />
local model at a children’s playground<br />
right at sunrise. She brought tons of<br />
clothes and accessories. I was incredibly<br />
nervous as she is a very popular model<br />
in our city and someone once told me, if<br />
you get to shoot with her then you have<br />
made it here in Edmonton. After I sent<br />
her the finished edits, she convinced<br />
me to send them to a magazine in British<br />
Columbia. The dream was always to<br />
get published but I never thought that<br />
it would happen so quickly. Getting that<br />
accepted email was such an amazing<br />
feeling. Even to this day, I still get the<br />
feeling of accomplishment and pride of<br />
getting published.<br />
And recently you were featured in<br />
Practical <strong>Photo</strong>graphy (one of my favourite<br />
titles) what are you doing for<br />
them?<br />
I love Practical <strong>Photo</strong>graphy Magazine!<br />
I was absolutely honoured when they<br />
asked to feature me in their Pro Showcase<br />
in their July 2016 issue. Not long<br />
after that issue hit shelves, they asked<br />
me to be their columnist for the November<br />
2016-Novemember 2017 year. I cried<br />
when I opened up that email. I have<br />
never felt so proud and honoured to be<br />
asked to be a part of one of my favourite<br />
magazines. It has been an amazing year<br />
writing for them!<br />
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One thing people often ask is how does<br />
someone become a sponsored photographer?<br />
You’re a Canon Ambassador,<br />
what does that mean?<br />
I am a Canon and Elinchrom Ambassador.<br />
This happened just last year. I<br />
had entered a photography contest for<br />
one of our local photography stores in<br />
town. I never enter contests but this one<br />
popped up on social media and I thought<br />
why not? I ended up winning that contest<br />
and it opened up so many doors for<br />
me. I was asked what equipment I used<br />
and one of the workers at the Toronto<br />
headquarters showed my work to people<br />
at Elinchrom first. I was asked to speak<br />
at the Toronto ProFusion <strong>Photo</strong>graphy<br />
Tradeshow for Elinchrom and demonstrate<br />
how I use their lighting systems<br />
to create a ‘Lisa-Marie McGinn’ style of<br />
photography. Not long after that, I was<br />
asked to host two workshops in Edmonton<br />
and Calgary sponsored by Vistek,<br />
Canon and Elinchrom. I will never forget<br />
that feeling! Having people come and<br />
watch me do my thing and create my<br />
art meant the world to me! With every<br />
image I share on social media now, I tag<br />
Elinchrom and Canon. I share my lighting<br />
and what camera and lenses I use.<br />
On to your photos, how do you start<br />
planning out an idea? Do you collaborate<br />
with others?<br />
Yes I love collaborating. Usually my ideas<br />
come to me late at night, right before I<br />
go to sleep I lay in bed thinking what kind<br />
of image I want to create next. I always<br />
want to try something different, sometimes<br />
it works and sometimes it doesn’t.<br />
I’m lucky to know a lot of talented individuals<br />
in my town who are always open<br />
and willing to create my vision.<br />
Book I and Book II are full of amazing<br />
photos, did you spend a lot of time editing<br />
through your portfolio to choose<br />
what images were featured?<br />
Thank you so much! I find myself culling<br />
my images more frequently now than<br />
when I first started. I always have 1 or<br />
2 images from a shoot that are my favourite<br />
and I add those to my portfolio.<br />
My portfolio has changed quite a bit over<br />
the last 5 years and even now with my<br />
style leaning towards beauty photography,<br />
I find it changing again. I used to<br />
love photographing creative, fairytale<br />
style imagery and while I still love capturing<br />
those images, beauty work has<br />
been my go-to for the last year.<br />
You also do Portrait and Wedding packages,<br />
does your fashion photography<br />
cross over into families and weddings?<br />
Yes, definitely. In regards to angles and<br />
trying to be creative, I find myself trying<br />
different things than just the standard<br />
portraits and weddings. It works sometimes<br />
but I always love to try new things<br />
and I’m not afraid too keep trying.<br />
Let’s touch on post processing, do you<br />
do your own and how do you approach<br />
an image? What I mean is when you’re<br />
planning a fashion shoot, do you have<br />
an outcome in mind where you know<br />
you’ll need to add some post or is it an<br />
organic process that evolves as you<br />
work?<br />
Yes, I love retouching! <strong>Photo</strong>shop has always<br />
been a passion for me. When I’m<br />
photographing an editorial, I typically<br />
know how I am going to edit just by the<br />
lighting and mood I’m trying to accomplish.<br />
Sometimes I go in completely blind<br />
and just experiment. I typically do that<br />
after editing a portrait session or a wedding.<br />
I love grabbing an image that I haven’t<br />
touched and just editing until I am<br />
happy with the final image.<br />
Can a photographer make a living<br />
from fashion alone?<br />
I believe they can, yes. I was laid off from<br />
my full time job three years ago. I had<br />
no idea what I was going to do next. My<br />
boyfriend (now my husband) told me to<br />
try photography. What did I have to lose?<br />
The first 4 months were hard. I needed<br />
to get my name out there more and<br />
get those clients. Three years later, I’m<br />
shooting constantly whether its fashion,<br />
beauty, portraits or weddings and get to<br />
travel to different cities and provinces<br />
demonstrating my style of photography.<br />
Ok some fun questions - where do you<br />
see yourself if 5 years?<br />
Professionally? Shooting for Vogue! The<br />
ultimate dream for a fashion photographer.<br />
I would love to be travelling the<br />
world doing workshops and working for<br />
clients like Vogue, Harper’s Bazaar, Cosmopolitan<br />
etc. Personally? I just recently<br />
got married and my husband and I<br />
would love to have a family. And another<br />
dog...or two!<br />
What gear do you lust after if any?<br />
Phase One or Hasselblad! Thats the<br />
dream! I used a Hasselblad in University<br />
and it was the most amazing experience.<br />
The quality was outstanding. Although I<br />
will never part with my Canon cameras<br />
(I have a collection now).<br />
You’re going on holiday - what camera<br />
would you take for playing the tourist?<br />
Travelling with me is always an adventure.<br />
I carry EVERYTHING I have camera<br />
wise. I have my Canon 5D Mark III, my<br />
Canon 7D (just incase) and all of my lenses.<br />
You never know when an amazing<br />
photographic opportunity will come up<br />
so I always like to be prepared!<br />
Finally where can readers go to see<br />
more of your work?<br />
They can go to my website at<br />
www.lisamariemcginn.com or my instagram<br />
handle is @lisamariephotog. Also,<br />
check out my facebook at Lisa-Marie<br />
<strong>Photo</strong>graphy. You can also pick up past<br />
copies of Practical <strong>Photo</strong>graphy Magazine<br />
(November 2016-November 2017)<br />
and read about how I create my images!<br />
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ONLINE:<br />
www.lisamariemcginn.com<br />
www.instagram.com/lisamariephotog<br />
www.facebook.com/LMG<strong>Photo</strong><br />
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marc<br />
hayden<br />
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Hi Marc and welcome to <strong>Photo</strong> <strong>Live</strong>,<br />
how would you describe yourself as a<br />
photographer? What do you specialise<br />
in?<br />
Hi! Thanks for having me :) I tend to favour<br />
portraiture and fashion for personal<br />
work, and there is a strong beauty<br />
theme to my image-making. Im doing a<br />
lot more lifestyle work these days, and<br />
I really enjoy documentary-style work,<br />
too.<br />
I think every photographer has a story<br />
about how they got started, what’s<br />
yours?<br />
Well, I actually went to art school and<br />
painted at school. I always had a passion<br />
for art, but I painted up until university,<br />
and thats where I started using Apple<br />
Macs. I didn’t touch a camera until many<br />
years later, and it was actually the iPhone<br />
that got me into photography. <strong>Photo</strong>graphy<br />
was a real luxury hobby and<br />
career before digital photography and<br />
the internet really took off, but I knew Id<br />
always love image-taking….I just knew.<br />
I was working for Apple’s ad agency for<br />
a few years and realised I wasn’t being<br />
creative, so I decided to change careers!<br />
Looking at your photography, eyes<br />
are important to you aren’t they? But<br />
when you capture them, they seem to<br />
pierce you as the viewer…<br />
Yeah, I can’t get away from eyes. For<br />
lifestyle, they aren’t the focus, but for<br />
beauty, I love them. I see a lot of stuff<br />
on social media, and its just naked girls.<br />
Don’t get me wrong, the female body is<br />
wonderful, but bum shots are kinda….<br />
boring. Everyone has a butt. And many<br />
look the same haha. Eyes, though….theyare<br />
unique, and they say everything. I<br />
also want people to appreciate the image,<br />
not just the flesh.<br />
Talk to us about your editorial work.<br />
Are you doing fashion magazines and,<br />
I’ve been told, that that type of shoot<br />
can be more for the love and exposure<br />
as they pay minimal rates…?<br />
I test a lot, because I enjoy it, and working<br />
with stylists is great. But Im not<br />
submitting anymore. If a quality fashion<br />
mag commissions me, 100% I’m there,<br />
because Im an artist, and I love to create.<br />
If you’re doing Wonderland, Love,<br />
or Vogue….those kind of mags, then the<br />
exposure is good. Its definitely a labour<br />
of love.<br />
You also do Commissions, can you tell<br />
us about that?<br />
Sure! I do a fair amount of corporate<br />
work, and fashion commissions are<br />
great. Being a full time freelancer really<br />
is full time. Im terrible at stopping, but<br />
I have a family, so I want to make time<br />
for them. My social life is pretty much<br />
non-existent, but its the path I chose. I<br />
want to create, and I want to support<br />
my family….commissions help me do<br />
that. I have done cool lookbooks for a variety<br />
of brands, and Im always looking to<br />
do more.<br />
You’re recent personal work is powerful,<br />
what’s inspired that look?<br />
Just me. And that is really important. I<br />
remember starting out and panicking<br />
about having a style. Id look a other artists<br />
and worry. But the moment I stopped<br />
worrying, and just did what came naturally,<br />
thats when my work came into its<br />
own. Obviously I take in outside influence<br />
all the time, but the way I frame, the<br />
poses, etc….thats just what I like.<br />
Who inspires you?<br />
I like fine art. I know more about fine art<br />
than I do photography, so Id say Cubism,<br />
Pop Art, music, graphic art. Basquiat,<br />
Picasso, Haring, Mondrian - these guys<br />
were visionaries.<br />
What do you see for photography in<br />
the next 5 years, as in the tech and<br />
perhaps the way we appreciate the<br />
art?<br />
Great question, and I do wonder how the<br />
availability of kit will affect the quality<br />
of the work, in both positive and negative<br />
ways. But, at the end of the day,<br />
you can’t buy artistic talent, so Im not<br />
phased by that. Its like when music production<br />
was suddenly available to every<br />
bedroom producer….there is just more<br />
noise. The quality always shines through.<br />
Marc - thanks for being in <strong>Photo</strong> <strong>Live</strong><br />
<strong>Issue</strong> 2, where can readers go to find<br />
out more about you?<br />
Thanks for having me! My instagram<br />
@_marchayden and my website<br />
marchayden.co.uk are great places to<br />
keep up with my work. Im also on twitter<br />
@_marchayden, and on Facebook (marchaydenphoto).<br />
If your readers have<br />
any questions they can also drop me an<br />
email at marc@marchayden.co.uk.<br />
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ONLINE:<br />
marchayden.co.uk<br />
instagram.com/_marchayden<br />
facebook.com/marchaydenphoto<br />
facebook.com/_marchayden<br />
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ALEX SANCHEZ<br />
Welcome to <strong>Live</strong> Alex, where are you<br />
living and how did you get started as<br />
a photographer?<br />
I live in Lyon, I´ve always love photography<br />
but I did not have a professional<br />
camera. So 2 years ago I decided to start<br />
and began to collaborate with different<br />
models.<br />
You have some amazing maternity<br />
photography, what inspired you to<br />
photograph women in this style?<br />
Even though it is not my favorite photography<br />
style, it´s something I love to<br />
do as it remains in my ground, witch is<br />
the studio photography.<br />
What mainly inspires me is to immortalize<br />
this precious moment which is the<br />
pregnancy. In this period of a woman life<br />
you can see how radiant they are, totally<br />
glowing. I try to enhance this moment<br />
throught the studio lights control.<br />
What photography do you love most?<br />
I love doing portraits and nudes. I´m always<br />
searching for deep expressions<br />
and intense looks.<br />
Regarding nudes photography, I try to<br />
show only the indispensable, so as to<br />
bring to mind sensuality.<br />
Tell us about life for a photographer in<br />
France… do you do this as a full time<br />
job?<br />
For the moment I am not doing this full<br />
time but I am working for it :). It will be<br />
great to work from my passion. In Lyon<br />
there is a lot of photographers but I cannot<br />
complain as I have got enough photography<br />
work.<br />
Do you travel much with your photography?<br />
Where have you been?<br />
I love to travel but as I work a lot, sometimes<br />
it is hard to plan. I have been to<br />
Morocco, England, South of France,<br />
Spain is my motherland. And I am going<br />
to Thailand in November. Can´t wait!<br />
What’s been the most challenging<br />
photo shoot you’ve done?<br />
For me, each picture is a challenge, there<br />
is always things that happen during<br />
the shooting that you did not have predicted,<br />
but if I have to choose one, I will<br />
definitly say the social pictures, I mean<br />
wedding pictures, event pictures, as you<br />
cannot control the models and the light<br />
as in a studio.<br />
Who inspires you as a photographer?<br />
Peter Coulson, I really love how he masterizes<br />
the black and white pictures. I<br />
also like very much Michael Woloszynowicz.<br />
What do you have planned for next<br />
year?<br />
My goal is to manage to open my own<br />
studio so as to developp my art to the<br />
next level.<br />
Where can our readers go to see more<br />
of your work?<br />
facebook.com/AlexSanchez<strong>Photo</strong>graphy<br />
& instagram.com/alex.sanchez.photo.<br />
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ONLINE:<br />
www.instagram.com/alex.sanchez.photo<br />
www. facebook.com/AlexSanchez<strong>Photo</strong>graphy<br />
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Chris, welcome to <strong>Photo</strong> <strong>Live</strong>, why are<br />
your photos so damn good? Ok that’s<br />
probably too confronting as an opening,<br />
let’s start with, when did you<br />
know you’d found your “look” or style?<br />
Haha thanks for having me! I’d say finding<br />
a “look” took me about 6 or 7 years.<br />
I spent a long time treading water, not<br />
really doing one thing in particular. It<br />
wasn’t until I did a lot of soul searching<br />
to really decide what I wanted to focus<br />
on that it started coming together.<br />
Let’s back up a bit more, how did you<br />
get started as a photographer?<br />
I picked it up as a hobby after graduating<br />
college. I had always messed around<br />
with it before then, but once I really dug<br />
in, I was hooked. I’d shoot whatever I<br />
could locally and after some time, decided<br />
to give it a real go.<br />
When I look at your art, I keep thinking<br />
of the words - Drama, Passion, Power…<br />
am I on track?<br />
I like those words - I also like to throw<br />
in “Theatrical.” I love the idea of visual<br />
theater and all the ingredients of melodrama<br />
that go with it.<br />
The photo, Cela New York, tell us about<br />
that photo...<br />
This was shot for a handbag desire, Cela<br />
New York, and we were very much inspired<br />
by a Helmut Newton shot for this<br />
image in particular. It was shot in Prospect<br />
Park in Brooklyn.<br />
You’ve photographed some amazing<br />
people, who’d been a lot of fun to<br />
shoot?<br />
I’ve been very fortunate to shoot a wide<br />
variety of people will all different kinds<br />
of personalities. That dance between<br />
theirs and mine is one of my favorite<br />
parts about portraiture. One of my favorite<br />
subjects has been my lady, the<br />
very talented Lindsay Adler.<br />
Chris<br />
KNIGHT<br />
I love the tones and feel of your Personal<br />
Work, talk us through the red-<br />
something that evolved over time?<br />
You use light dramatically, is that<br />
headed woman sitting on the desk<br />
with the two men… it’s got a detective<br />
feel from the movies.<br />
That image was definitely inspired by old<br />
film noir movies - one of my favorite genres<br />
of film. It was actually shot in Beijing,<br />
China as part of an event for Profoto<br />
China. Lindsay Adler and I were there to<br />
present and shoot and this was a concept<br />
we created for them - and two entirely<br />
different versions of it. My version<br />
was the set-based, cinematic version. I<br />
designed the set at home and they built<br />
it. We sourced a few local models and<br />
shot that image with over almost 200<br />
people standing my shoulder. It was lots<br />
of fun and a great challenge.<br />
And the images featuring people with<br />
arrows, can you share what you’re<br />
communicating and why…?<br />
These were for a project called “St. Sebastian.”<br />
I love the story, the visuals and<br />
the narrative that comes with it. This<br />
was shot here in New York. I wanted to<br />
create a classic version and modern version<br />
side-by-side to see how the viewer<br />
responds uniquely to each. It’s one of my<br />
favorite projects I’ve ever done.<br />
It definitely has. I spent years shooting<br />
swimwear and lifestyle in Miami with<br />
clean, bright, colorful images. Dramatic<br />
lighting was a journey, but I’m happier<br />
over here.<br />
Who inspired you as a growing artist<br />
and has that changed as you’ve grown<br />
as a photographer?<br />
I’m definitely heavily inspired by classical<br />
painting. I love Rembrandt, Caravaggio,<br />
Vermeer - the Baroque painters really do<br />
it for me. <strong>Photo</strong>graphically I love Irving<br />
Penn, Richard Avedon, Eugenio Recuenco,<br />
Erwin Olaf, Gregory Crewdson, Annie<br />
Leibovitz. Tastes definitely change and<br />
evolve. I didn’t get into painting until<br />
much later, but I think one of the best<br />
things visual artists can do is study mediums<br />
that are not your own.<br />
We’d like to send readers to see more<br />
of your photography - where can they<br />
go?<br />
chrisknightphoto.com<br />
instagram.com/chrisknightphoto<br />
facebook.com/chrisknightphoto<br />
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ONLINE: chrisknightphoto.com<br />
instagram.com/chrisknightphoto<br />
facebook.com/chrisknightphoto<br />
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Andrea Joki
Andrea Joki tells us<br />
about her photographic<br />
journey...<br />
BACKGROUND<br />
My father was a hobbyist photographer<br />
– mostly taking pictures of trains and<br />
his children (the two of us). I inherited<br />
his camera equipment but didn’t do<br />
much with it until the birth of EBAY in<br />
the 1990s. I was buying and selling antique<br />
apparel (1860s-1920s) and needed<br />
photographs to match the provenance I<br />
had researched for each item. So I put<br />
aside my father’s Minolta and bought a<br />
Canon Rebel with digital features (this<br />
was pre-digital sensor but the selling<br />
point of the Rebel was that it had digital<br />
exposure readings – no exposure meter<br />
needed!). I still have that camera – nicknamed<br />
“Fred” - and he saw a lot of use<br />
up until around 2005 – and the rise of<br />
the digital sensor.<br />
I was curious about digital sensor cameras<br />
but feared the loss of quality in dynamic<br />
range and clarity. I researched<br />
how CCD and CMOS sensors worked and<br />
eventually settled on the Nikon D50. The<br />
color was beautiful even if the CMOS rendered<br />
skin tones so much nicer (and less<br />
orangey).<br />
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DEVELOPING MY STYLE<br />
In early 2000, I think many people got<br />
into family portraiture for their children<br />
and the love of kids. So they were ace at<br />
getting great expressions and moments<br />
from their subjects but often had terrible<br />
comps and color. For me, I loved the<br />
design challenge – the story of an image<br />
and how all the pieces come together to<br />
tell us about the subject. Unfortunately,<br />
I had the opposite issue of my nascent<br />
photographer colleagues: while I would<br />
have an image with a beautiful juxtaposition<br />
of wild countryside and perfectly<br />
positioned person, I wouldn’t notice that<br />
they were dead in the eyes and lifeless.<br />
I was too busy putting together the big<br />
picture rather than seeing the small details<br />
of connection and emotion.<br />
At that point, I was very ambivalent – I<br />
enjoyed images of people NOT looking at<br />
the camera and instead interacting with<br />
the environment but I needed to be able<br />
to take and sell ‘smiling faces’ as well<br />
if I wanted a business. It’s something I<br />
worked on for several years; learning to<br />
get that comfortable rapport with any<br />
subject of any age. That skill didn’t come<br />
over night and I really had to upgrade<br />
my interpersonal skills to do so. E.g.,<br />
what works on a small kid can be very<br />
irritating to a teen.<br />
At the same time, taking image after image<br />
helped me to develop my personal<br />
vision – my style. It’s something that I’ve<br />
come to realize has to grow organically<br />
from taking a lot of pictures. It can’t be<br />
forced and it is something that evolves<br />
over time; you find that you naturally begin<br />
to gravitate toward photographing<br />
and processing images in a certain way<br />
that YOU find pleasing. The best example<br />
I can give of this is that in 2006 I was<br />
good friends with some amazing pho-<br />
tographers. Our way of photographing<br />
was very similar; in fact, we all shot with<br />
deep rich color / very good clarity and<br />
our images were fairly similar. But within<br />
four years, we had branched out and<br />
come into our own as photographers in<br />
very different ways. Our current work<br />
looks so dissimilar as to be striking that<br />
we were ever photographing similarly.<br />
My style soon translated into surreality<br />
– I wanted a bit of magical realism in<br />
my images and to create something we<br />
could not ordinarily see beyond life’s distractions.<br />
To complement that, I always<br />
want every image to tell a story about<br />
the person in it. For that reason, I never<br />
photograph in public parks – they all look<br />
the same whether you are in Melbourne<br />
or Prague, Denver or Chicago. The same<br />
manicured lawns and the same hardy<br />
trees. Instead, I try to find places that<br />
are representative of the person and<br />
that time in their life- nature preserves<br />
or places with the native architecture or<br />
flora. That way, when the person grows<br />
up or moves, they will have everything in<br />
the image to remind them of that time<br />
and place. A park or random location<br />
just can’t do that.<br />
The other foundation of my style that I<br />
am very proud of is color harmony. It’s<br />
about creating moods or ensuring that<br />
the subject harmonizes with or stands<br />
out from the environment. E.g., if photographing<br />
in a forest I will dress subjects<br />
in jewel tones, often in contrasting<br />
colors that help them pop from the busy<br />
background so they don’t get lost. At<br />
beaches or fields, I will dress subjects<br />
in bleached and softer colors that work<br />
with the environment so the harmonize<br />
with it instead of standing out like a<br />
sore thumb. That’s one of the reasons<br />
you won’t find subjects in black or dark<br />
clothes on a beaches if I can help it – I<br />
work with my clients in advance with<br />
suggestions on what to wear based on<br />
the chosen location.<br />
When we photograph, we photograph<br />
for interest – we want people to really<br />
explore the image. It’s a tough task: how<br />
to make the image speak and to ensure<br />
everything in the four corners is precisely<br />
placed to create accord or surprising<br />
chaos. Suggestions such as rule of third,<br />
golden mean, and juxtaposition make<br />
sense when you see the big picture and<br />
how everything works together to put a<br />
focus on or describe the subject. E.g., if<br />
you take a photograph on a lawn with<br />
random cars in the background and a<br />
tree growing out of the subject’s head,<br />
it doesn’t enhance the subject or tell<br />
his/her story. But if you place them in<br />
the bottom right corner of the image<br />
with their house beautifully framed in<br />
the background in the left top corner,<br />
then you’ve told a story. Similarly, if I<br />
am photographing in Finland, I’ll include<br />
blueberry bushes and aspens framing<br />
the subject. If I am in Oregon, I will get<br />
windswept driftwood on meandering<br />
beaches or old growth moss covering<br />
aspen forests, in Prague I want to photograph<br />
the Old Town or an abandoned<br />
soviet military base, and in Gold Coast<br />
of Australia, I want to photograph the<br />
spits that jut out with high rises in the<br />
background. It’s all about contrasting<br />
the timelessness of a location with the<br />
very dated (never to be that way again)<br />
person in the image.<br />
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THOUGHTS FOR FELLOW<br />
PHOTOGRAPHERS<br />
I’m asked often about what advice to<br />
give photographers and the most important<br />
thing for me is to encourage people<br />
to a) analyze everything you do and b)<br />
get (honest!) feedback as often as you<br />
can. Also, experiment without the worry<br />
about failing. Even now, with so many<br />
years behind me, I try new things and<br />
different angles/orientations every session,<br />
knowing most won’t work. A great<br />
shoot for me is not all decent images –<br />
it’s about looking through the raws and<br />
being on a rollercoaster ride of good…<br />
good…terrible…great…great..bad…good..<br />
good….bad….. In failing is when I learned<br />
to really grow as a photographer.<br />
My other recommendation is to learn to<br />
see beyond what the camera can take.<br />
You are not bound but the limited dynamic<br />
range and ‘mechanical’ boringness<br />
of what the machine captures. A<br />
photograph is art when it translates a<br />
scene or moment into something very<br />
unique and distinct. Always stretch your<br />
imagination to go beyond what your<br />
raw is showing you – there is a fascinating<br />
world out there that you, with<br />
your unique history and world view, can<br />
translate into something truly inspirational<br />
and wholly distinct.<br />
Finally – photographers make up the<br />
best community of people! After several<br />
years in the business, I looked back and<br />
recognized that my best images were<br />
often taken with other photographers<br />
– working with colleagues at all levels is<br />
amazing and they push you to new directions<br />
you might not have otherwise<br />
taken. Teaming up with local photogra-<br />
phers is often the best thing you can do<br />
for yourself and your business – regular<br />
get togethers create the most amazing<br />
images and opportunities for growth.<br />
I think that’s why I began teaching in<br />
2008. I have made amazing friendships<br />
around the world and have photography<br />
to thank for bringing the world to me<br />
here In this little country of Finland. Although<br />
I don’t do workshops any more<br />
due to the heavy travel, I am forever<br />
grateful for the memories I’ve made and<br />
the truly inspirational people I’ve met as<br />
a result. We have some of the most creative<br />
and giving people in the industry<br />
and too often don’t even know it.<br />
Of course, pictures speak louder than<br />
words. Here are images with context/<br />
info, which I always find helpful. In several,<br />
I gave behind the scenes or raws to<br />
give an idea of the starting point to give<br />
an idea of how not to be bound by the<br />
raw.<br />
My website: www.jokiphotography.com<br />
Facebook and Flickr that have my most<br />
recent work:<br />
www.facebook.com/Joki<strong>Photo</strong>graphy/<br />
www.flickr.com/photos/maiasuvi/<br />
Behind the scenes Facebook page –<br />
where you can see pullbacks/behind the<br />
scenes images:<br />
www.facebook.com/Joki<strong>Photo</strong><br />
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ONLINE: www.jokiphotography.com<br />
www.facebook.com/Joki<strong>Photo</strong>graphy<br />
www.flickr.com/photos/maiasuvi<br />
www.facebook.com/Joki<strong>Photo</strong><br />
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Interview with photographer Stacie Frazier...<br />
Welcome Stacie! You’ve done so much<br />
for women, what I mean is that you’ve<br />
taken your art and helped people see<br />
real beauty, how did it all start?<br />
I really feel like my entire life eventually<br />
led me to boudoir photography. But, it<br />
specifically began after I had been laid<br />
off from my job as a graphic designer.<br />
Part of my job responsibilities as a designer<br />
had been light photography details.<br />
I had begun shooting friends as a<br />
hobby during lunch breaks on the roof<br />
of the Venetian hotel-casino. That led to<br />
them asking if I could do sexier shoots<br />
for them on the side. Well, I had blogged<br />
much of these experiences, and unbeknownst<br />
to me at the time, was developing<br />
a following. So, by the time I had lost<br />
my job I had perfect strangers asking for<br />
boudoir shoots. It turned into an automatic<br />
business for me. So grateful. But,<br />
mostly thankful that it ended up being<br />
a business that actually empowered the<br />
women I worked with, and not just me.<br />
Do your clients start by saying they<br />
don’t feel “glamorous” or beautiful?<br />
How do you overcome that? Is it s body<br />
image problem? Nerves? Both?<br />
Every woman comes into their session<br />
with nerves. Many of them have been<br />
married for 20 years or so and “unseen”<br />
- whether it be just by their husbands<br />
being the only one to have seen<br />
them intimately or sadly, being taken for<br />
granted at that stage in their marriage.<br />
Their bodies have changed from age,<br />
childbirth and whatnot. But they still<br />
want to be sexy, feel desired and viewed<br />
with kind, loving eyes as a woman of<br />
true beauty and worth. And I honestly<br />
believe each woman I photograph is just<br />
that...worthy and beautiful. So, during<br />
a session they are being viewed by my<br />
team and I, perfect strangers to them, of<br />
course they will be nervous. One thing I<br />
hear time and time again though is how<br />
appreciative they are that we were so<br />
nonjudgemental. That is one of the most<br />
important traits for a boudoir photographer,<br />
in my opinion. It builds trust. But, it<br />
has to be genuine, obviously.<br />
Do the women do it for themselves, for<br />
their partner … both?<br />
It started with most of them saying<br />
they were doing it for their partner. But,<br />
I could see they were really doing it for<br />
themselves too. Now, I get a mixture of<br />
women who say they are doing it for<br />
themselves, their partners or both.<br />
Tell us about the process… Someone<br />
has rang you and wants to book -<br />
what happens next?<br />
We figure out what their needs are and<br />
I help them decide which session they<br />
should go with, location they should<br />
shoot at, etc. They book their shoot and<br />
fill out a questionnaire that helps me get<br />
to know them better so that I can formulate<br />
ideas for their shoot to tailor it<br />
more to their personality through poses<br />
and wardrobe advice. And then it’s<br />
showtime!<br />
Talk to us about the challenging<br />
shoots. What’s a difficulty you sometimes<br />
face?<br />
On a very rare occasion, we might encounter<br />
a client who is either especially<br />
uncomfortable in her own skin which<br />
makes her more stiff and more difficult<br />
to pose or who has her heart set on facial<br />
expressions that don’t translate on<br />
camera as beautifully as she might think<br />
they will. It can prove difficult to break<br />
the habits of “duck lips” or “deer in the<br />
headlights” eyes, for instance.<br />
I’m not sure how to phrase this, so I’ll<br />
do my best, your photos are exactly<br />
what I’d want to see of my lovely wife,<br />
what I mean is they are feminine but<br />
really sexy as well. I hope that makes<br />
sense?<br />
I think something that I have always<br />
aimed for was to create photos that appealed<br />
to both women and men alike.<br />
Usually the photos are being gifted to a<br />
man so I needed to represent his desires<br />
as well as the clients. For that reason,<br />
I never really shoot overly frilly or girly<br />
scenes. I prefer a more masculine backdrop<br />
actually, so that the clients femininity<br />
pops more. But, I also lean towards<br />
a woman looking more confident and<br />
powerful, which can be characterized as<br />
masculine traits in our society. Against<br />
a more neutral backdrop, this is accomplished<br />
much easier than something<br />
overly feminine.<br />
Tell us about your reality show.<br />
Well, we almost had a reality show. Came<br />
really close, but it ultimately didn’t end<br />
up happening. We had been approached<br />
by many producers trying to entice<br />
us into trying to get out own show. I<br />
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skipped most of the requests but trusted<br />
two of them to portray us accurately<br />
and respectfully so we actually had two<br />
different opportunities where the networks<br />
were presented with the idea but<br />
ultimately passed.<br />
Sizzle Reel: https://youtu.be/k2OqqGHqjcs<br />
Props and accessories - how do you decide<br />
who suits what?<br />
The answers on the pre-session questionnaire<br />
that I send to them helps me<br />
figure out if there is anything I might be<br />
able to bring to make their shoot more<br />
special. But, we do all of our shoots on<br />
location so I keep that to a minimum. I<br />
can, however, give them advice on what<br />
types of outfits to bring based on what<br />
I have learned about them. I do like<br />
when clients bring meaningful props to<br />
sessions, like a special piece of jewelry<br />
or perhaps a framed wedding photo to<br />
place bedside on the nightstand.<br />
There’s lot’s of tears when people see<br />
how amazing they look, do you feel the<br />
experience changes people and that<br />
the changes last?<br />
I have always said that a boudoir photography<br />
shoot is most definitely a life<br />
changing experience for women. I’ve<br />
seen the transformation with my own<br />
eyes from the very beginning. They leave<br />
their session standing taller, and that<br />
feeling stays with them for months afterwards,<br />
and they are reminded of it<br />
every time they look at their photos. I<br />
think this is why I see so many clients<br />
returning for more sessions throughout<br />
the years. It’s an addictive feeling for<br />
them!<br />
Ok, what’s next for you - any plans for<br />
the next 12 months you can share?<br />
It’s a slight departure from my regular<br />
work but I am continuing on with my<br />
current fine art photo project. It’s called<br />
Bag Ladies, which is a look at the objectification<br />
of women, particularly where<br />
dating and our social conditioning are<br />
concerned. I’m concerned with where we<br />
are heading with all of that. You can find<br />
this photography project right here:<br />
Interview: youtu.be/iK3iyyw3mkE<br />
Announcement post:<br />
hauteshots.com/personal-photography-project/<br />
Full series posts:<br />
hauteshots.com/category/bag-ladies/<br />
Can you share 5 tips for people having<br />
a boudoir shoot?<br />
Relax.<br />
Don’t be afraid to let your personality<br />
shine through.<br />
Trust your photographer.<br />
Enjoy the process.<br />
Be extra kind to yourself.<br />
Finally where can readers find out<br />
more about Haute Shots and Stacie<br />
Frazier?<br />
Website: hauteshots.com<br />
Blog: hauteshots.com/our-blog<br />
Instagram: instagram.com/hauteshots<br />
Facebook: facebook.com/HauteShots<br />
Marketing Video: youtu.be/m-sLDYWQ8d0<br />
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ONLINE: hauteshots.com<br />
hauteshots.com/our-blog<br />
instagram.com/hauteshots<br />
facebook.com/HauteShots<br />
youtu.be/m-sLDYWQ8d0<br />
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hotogr<br />
St reet<br />
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P
aphers<br />
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MARCO Larousse<br />
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Welcome to <strong>Photo</strong> <strong>Live</strong> Marco, ok,<br />
straight into it - how hard is it being a<br />
street photographer? What I mean is<br />
do you find it challenging to take photos<br />
of strangers as part of your photography?<br />
It used to be hard for me in the beginning<br />
when I started to point my camera<br />
at people in foreign countries. I was<br />
very curious about their unposed daily<br />
life routines and did not want to capture<br />
staged and posed smiling photos.<br />
At that time, I started doing this in the<br />
beginning of the 90’s, I was not aware<br />
that there was a historic genre of photography<br />
called street photography.<br />
Once I discovered that this was a classic<br />
art form and understood the importance<br />
of documenting contemporary daily life<br />
that may become relevant for future<br />
generations, I started to feel very confident<br />
about what I do. I even feel that<br />
street photography is extremely important<br />
to society if the intentions are right<br />
and the subjects are treated with a lot<br />
of respect.<br />
Tell us about the beautiful black and<br />
white. You seem to do a lot of B and W<br />
… are you shooting jpg files and using<br />
one of the Fuji film modes?<br />
I shoot 95% of my images in B&W. I like<br />
to tell the story without the distraction<br />
of color. I only switch to color if I think<br />
that the color adds important information<br />
to the story. I set my camera to<br />
shoot jpg & RAW and set the camera to<br />
B&W +Red Filter mode with some custom<br />
tweaking of highlight and shadow intensity.<br />
Fuji and Olympus both have very<br />
nice B&W jpg modes straight out of the<br />
camera that are often already publishable.<br />
For my large fine art prints, however,<br />
I go to the RAW files and tweak them to<br />
look good on paper.<br />
Back to the beginning - when did you<br />
pick up a camera and decide this was<br />
what you loved?<br />
I got my first own camera when I was<br />
about 6 years old. It was a plastic camera<br />
that I found in a grab bag for 50<br />
cents. My mom bought me a cheap roll<br />
of B&W film and I was hooked. This may<br />
also have been where my brain was<br />
wired into thinking that the final result<br />
of the photographic process was a B&W<br />
print. And I still shoot B&W and print my<br />
work on paper to this day.<br />
Why Fuji?<br />
When Fuji introduced the first X100 at<br />
<strong>Photo</strong>kina 2010, I was very excited about<br />
the concept of a camera that brought<br />
back the features of my old analog<br />
rangefinders into the digital world. The<br />
camera was small, quiet, had a great IQ<br />
and had the aperture, shutter speed and<br />
exposure compensation as external dials<br />
on the camera. Now that even the ISO<br />
dial has been added to my most recent<br />
Fuji camera, I am very happy with this<br />
set up for now.<br />
Why analog?<br />
I just shoot differently when I shoot<br />
analog. The whole process is a lot slower<br />
and I’m even more selective on the shots<br />
that I take. I also have a higher keeper<br />
rate by shooting less. Analog also helps<br />
me to slow down and enjoy the waiting<br />
time before the image reward compared<br />
to the instant gratification of digital photography.<br />
You’re also a successful podcaster<br />
with Scott Bourne, how did that come<br />
about?<br />
I had appeared on a few photography<br />
podcasts when Scott contacted me<br />
about 4 years ago and asked me if I<br />
wanted to start a podcast on Fuji cameras<br />
with him. I was still an ambassador<br />
for Fuji at that time (official X-<strong>Photo</strong>grapher)<br />
and after we worked out our strategy<br />
we started the show. Both of us were<br />
surprised how quickly this show became<br />
popular, but we were hitting different<br />
limitations on a show that was only talking<br />
about one brand. We then closed the<br />
Fuji show and opened the show to all<br />
mirrorless brands. I was producing these<br />
shows for <strong>Photo</strong>focus at that time. And<br />
at the beginning of this year, Scott and<br />
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I founded PPN - <strong>Photo</strong> Podcast Network<br />
as a hub for photography and creativity<br />
related podcasts. We currently have 4<br />
shows per month and have been really<br />
pleased with the great feedback from<br />
our wonderful audience.<br />
Will PPN be growing in the future - you<br />
already have some excellent show’s,<br />
what’s next?<br />
We are still a young network and are<br />
growing our audience every week. There<br />
are a lot of opportunities out there and<br />
we’ll make the next move when the time<br />
is right :)<br />
Are you teaching or doing workshops?<br />
Can you tell us what you teach in<br />
them?<br />
Yes, I am teaching workshops that generally<br />
cover street or documentary photography.<br />
And printing often plays an<br />
important role, too. I see my workshops<br />
rather as retreats. I don’t want to lecture<br />
theory the whole time. I find it equally<br />
important to talk about motivation,<br />
goals, and mind-set. My goal is that the<br />
participants have a good time and feel<br />
that they are spending a few days with<br />
friends. They should see and learn new<br />
things and leave the workshop/retreat<br />
motivated.<br />
Where can our readers go to see more<br />
of your photography?<br />
They can go to MarcoLarousse.com<br />
to see my work and read my blog<br />
or tune in at PPN - <strong>Photo</strong> Podcast<br />
Networkphotopodcasts.com/podcasts<br />
to listen to our photography podcast<br />
episodes on inspiration, mirrorless,<br />
Q&A, or gear. And they can always<br />
get in touch with me on Twitter<br />
twitter.com/hamburgcam.<br />
Thanks Marco!<br />
Thank you so much for featuring my<br />
work.<br />
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ONLINE:<br />
www.MarcoLarousse.com<br />
www.photopodcasts.com/podcasts<br />
www.twitter.com/hamburgcam<br />
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RITA LAW
Hi Rita, thanks for talking to us at <strong>Photo</strong><br />
<strong>Live</strong>, where are you based?<br />
I am based in Hong Kong - a dense urban<br />
jungle, chaotic yet blissfully exciting.<br />
You take a lot of amazing city photos,<br />
capturing the businesses... or should I<br />
say, chaos of Hong Kong, how did you<br />
get into photography?<br />
I was given a Practica LTL3 from my dad<br />
when I was 13 and it becomes my first<br />
camera (I still use it sometimes when I<br />
travel!).<br />
The one thing that really brought me into<br />
photography was the film photography<br />
course I attended in university. I used to<br />
worry too much if I would waste a film<br />
every time I shoot. One of the “Sunny 16”<br />
excises was to shoot a series of street<br />
photos using a fully manual SLR and<br />
no light metering was allowed, the end<br />
result images weren’t that great at all<br />
but it made me realised trial-and-error<br />
is the best way to learn from my own<br />
mistakes.<br />
Hong Kong looks a mix of old and new<br />
- what’s it like to walk around the city<br />
and shoot?<br />
Hong Kong itself is like a concrete jungle.<br />
The urban design back in late 19th is<br />
pretty compelling I have to say. You can<br />
easily find all sort of neon signage hanging<br />
right above a busy street in Kowloon<br />
and some parts of Hong Kong Island. The<br />
street scene in Hong Kong always looks<br />
dense and full of energy. It is very easy<br />
to spot interesting happenings on street.<br />
In short, it is a paradise for street photography<br />
lovers.<br />
Tell us how you go out and shoot?<br />
What’s your process? Do you plan or is<br />
it impulsive?<br />
I found observing people and all the random<br />
happenings on street particularly<br />
fascinating. I shoot when I spot an interesting<br />
scene, moment or people. This<br />
must have something to do with my previous<br />
job as a location scout.<br />
What are you using for your photography?<br />
(Gear)<br />
At work, I use Nikon D5 and the 24-70mm<br />
f/2.8 E ED VR for general event coverage<br />
and sometimes carry with me the 80-<br />
400mm f/4.5-5.6G ED VR if it is a sporting<br />
event. I have a Panasonic GF7 with its kit<br />
lens for streets and of course a smartphone,<br />
recently upgraded to iPhone8, to<br />
snap at any moment.<br />
Talking of gear, you worked for Digital<br />
Rev for a while, what was that like?<br />
It was fun and absolutely rewarding. The<br />
DRTV production team was a relatively<br />
small one, 4 in total, but definitely the<br />
best team I have ever worked with, plus<br />
It is always a pleasure to be given the<br />
latest cameras and gears to try on!<br />
And now you work for yourself?<br />
No, I work for an agency as a content<br />
producer right now, my work is more<br />
into content marketing than purely production,<br />
which is a definitely challenging<br />
but interesting to me, since I came from<br />
a Graphic Design background.<br />
Have you done much traveling and<br />
where have you gone?<br />
Yes! I consider myself as a travelholic. I<br />
travelled 4-5 times each year. I made<br />
trips to Cuba, Canada, UK, Georgia and<br />
Russia so far in 2017 and will be visiting<br />
Lebanon next month!<br />
What’s been a favourite place to visit?<br />
Oh… This is hard to choose from! If I really<br />
have to pick a favourite place, then it<br />
would have to be Moscow. It is the destination<br />
of my very first solo trip when I<br />
was 19. I fell in love with this city at first<br />
sight. I visited Moscow 6 times already -<br />
never get bored with it!<br />
Back to your photos, do you process<br />
images before sharing?<br />
For the images on my Instagram, I mainly<br />
use the built-in filters from app and<br />
sometimes <strong>Photo</strong>shop CC if I have access<br />
to computer and got plenty of spare<br />
time.<br />
Tell us 3 things about Rita Law we don’t<br />
know (maybe a favourite book, movie,<br />
food, what you love about HK or hate)<br />
I love neon signages.<br />
I love sans-serif.<br />
I hate foods with orange pigment like<br />
pumpkin and carrot.<br />
Can you give us a 5 tips on shooting<br />
photos in the city?<br />
* Choose the camera you are most comfortable<br />
to carry around, take it with you<br />
everyday<br />
* Use aperture-priority mode or even full<br />
auto mode for run-and-gun type of urban<br />
photography and street snap<br />
* Look for the geometry, leading lines or<br />
pattern in the scene<br />
* Get lost in the city and don’t be afraid<br />
to explore<br />
* (Not really a tip though…) Shooting<br />
with a DSLR with huge tele zoom lens in<br />
city may make you look like a creep or<br />
paparazzi, get ready for weird look in<br />
public!<br />
Finally where can our readers go to see<br />
more of your photos?<br />
I am pretty active on Instagram<br />
(@RitaTheTravelholic) but can also be<br />
found on Twitter (@ritalaw), Youtube:<br />
www.youtube.com/c/ritathetravelholic<br />
and Facebook:<br />
www.facebook.com/ritathetravelholic<br />
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ONLINE:<br />
www.instagram.com/RitaTheTravelholic<br />
www. facebook.com/ritathetravelholic<br />
www.youtube.com/c/ritathetravelholic<br />
www.twitter.com/ritalaw<br />
97
NORIYUKI<br />
Tomita<br />
Welcome to <strong>Live</strong> Nori, tell us about<br />
yourself and where you live, how you<br />
got into photography….<br />
I’m a middle-aged Japanese journalist<br />
live in Tokyo. My speciality is art, cultu<br />
re, and so on. I’ve just quit my newspaper<br />
company this spring and now I’m a<br />
free and traveling alone.<br />
My first step job in photography was<br />
for work in my twenties. At first, I used<br />
a film camera and did the development<br />
myself. Soon I got into and enjoyed taking<br />
many photos as a hobby. In the beginning<br />
I liked art and wanted to be an<br />
artist in my youth, so that taking photos<br />
tickled my artist’s mind. In addition, my<br />
photos were sometimes used with my<br />
articles in the newspaper.<br />
What sort of photography do you do?<br />
Is it street or a mix of different styles?<br />
Many are street photos. I’m free to go<br />
to favorite places and take landscapes,<br />
flowers, photos of old temples, and cats.<br />
If possible, I would like to take portraits<br />
more.<br />
What is life like in Japan for you? Do<br />
you work full time or is photography<br />
your full time job?<br />
I no longer work full time and now I‘m<br />
putting my dreams into practice enjoying<br />
my free time. Travelling with a<br />
camera is one of those dreams. I want to<br />
continue this life like a cloud as long as<br />
time and money permits.<br />
How often are you out shooting?<br />
Basically I always take my camera everyday<br />
and use it whenever I find an interesting<br />
scene.<br />
Why did you choose to use Fuji?<br />
I’ve used several makers for many years.<br />
Nikon or Canon for films, Ricoh or Sony<br />
for digitals. For journalism, it was necessary<br />
to capture exactlly and closely.<br />
But I came to prefer the more warm<br />
and soft photos. Fuji suits my demands.<br />
Occasionary I knew that old lenses can<br />
be used with mirrorless and last year I<br />
bought Helios. It was very exciting to use<br />
it by manual mode and then I began to<br />
buy many vintage lenses. I discovered<br />
the summilux 50mm or 35mm of Leitz<br />
that was produced about 50 or 60 years<br />
before.They are wonderful because of<br />
the beautiful and soft bokeh. Now I use<br />
a Leica M8 too.<br />
Are you involved in any clubs or photo<br />
groups?<br />
No. I prefer being alone. Fortunately<br />
many followers see my photos in Instagram.<br />
That’s enough.<br />
We love how you photograph the culture<br />
of your country, what do you<br />
think about when you’re out doing<br />
your photography? Are you just walking<br />
and finding things or do you have a<br />
plan and look for certain subjects?<br />
I love this country and culture, but for<br />
me, taking photo is more private, indiviual,<br />
thing. I see old temples and flowers,<br />
equally in my mind. Delight of creation is<br />
important.<br />
What would you tell a new photographer<br />
who is starting out, how would<br />
you advise them to do some street<br />
shooting?<br />
Don’t use zoomlens with auto focus. Only<br />
when you stop this, your world of photography<br />
will be wide open.<br />
Finally where can our readers go to see<br />
your photos?<br />
Someday I want to publish a photo essay<br />
or books with my photos in near future.<br />
For now you can find me on instagram<br />
under @noripppyo.<br />
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ONLINE:<br />
www.instagram.com/<br />
noripppyo.<br />
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102Models
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104<br />
MODEL<br />
Morgane<br />
Were’ guessing being a model in<br />
France is competitive, after all<br />
Paris, Milan and New York are<br />
seen as the fashion capitals of<br />
the world. We asked French model<br />
Morgane, how she got started<br />
as a model and just how difficult<br />
it is there…<br />
Morgane, welcome to <strong>Photo</strong> <strong>Live</strong>, tell<br />
us about yourself.<br />
Well I am Morgane, I am French and I<br />
live in Lyon. I got into modelling a year<br />
ago, when one of my friend asked me if i<br />
wanted to try to do a photoshoot. First I<br />
wasn’t sure I could do it but after thinking<br />
more about it I felt like why not, I like<br />
his work, I know him, let’s give it a try. I<br />
always dreamed of doing a photoshoot<br />
so I tried it out.<br />
Is modelling for full time?<br />
Its not a full time job for me, I would love<br />
it to be. It’s a passion that I have to create<br />
some projects with photographers.<br />
Are you registered with an agency<br />
and what does an agency do for you<br />
(a question for the many models that<br />
contact me about starting out).<br />
I dont have any agency beaucause I dont<br />
have an agency profile because of my<br />
small size.<br />
(Editor: According to The Balance, a<br />
female model in Paris needs to be five<br />
feet nine inches to six feet tall, and figure<br />
measurements are 34-23-33)<br />
Still you’ve done so many amazing<br />
photo shoots, how does that process<br />
work? Does the photographer contact<br />
you or is it booked through an agency?<br />
Usually the photographer contacts me<br />
via a social network. We discuss the project<br />
and try to make it happen if we think<br />
we can work together.<br />
Tell us about your first modelling<br />
shoot, were you nervous?<br />
I was pretty nervous, I had never done<br />
that before, I was scared to look stupid<br />
or to make bad pictures. But I trust my<br />
friend and he made me feel confident.<br />
You can see my first photoshoot on instagram<br />
and my progress with my friend<br />
with who I’ve done many other awesome<br />
projects.<br />
How do you prepare for a photo shoot?<br />
Well I talk a lot about the direction we<br />
want to take with the photographer.<br />
We talk about the look, the makeup, the<br />
place where we are going to shoot the<br />
photos. I find some inspirational images<br />
online for the photoshoot.<br />
Are you doing catwalk too … what is<br />
the main type of modelling you do?<br />
I only do photoshoots for now, however<br />
I’ve been asked me to appear in a music<br />
video!<br />
What’s the modelling scene like in<br />
France? Is it difficult to get noticed?<br />
Well there is a lot of girls that dream to<br />
become a model so it’s not an easy thing<br />
to do.<br />
You’ve build a great Instagram following<br />
- can you share some tips for our<br />
readers who may be just starting out<br />
as models?<br />
It’s important to practice. Don’t say yes<br />
to just anything. Trust yourself and do<br />
what you love.<br />
What’s been your favourite shoot?<br />
My favorite shoot is one of my last<br />
shoot. It’s not on Instagram yet but it<br />
will pretty soon. It was in a studio with<br />
two photographers that are friends of<br />
mine. We played with glitter and it was<br />
so much fun, a bit sexy, colourful and a<br />
lot of work.<br />
Ok a fun question - what would you<br />
take with you on a desert island?<br />
Tough question, i need so many things<br />
lol. I guess my phone, i am nothing without<br />
my phone, if it works of course or<br />
chocolate, chocolate is life.<br />
Morgane thanks for letting us talk to<br />
you, where can our readers go to see<br />
more of your amazing work?<br />
All my work is on instagram so I can<br />
share my work and communicate with<br />
everyone, you can see it at:<br />
instagram.com/like.a.magic.unicorn<br />
all photographs supplied by Morgane
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ONLINE:<br />
www.instagram.com/like.a.magic.unicorn<br />
www. facebook.com/morganephotoslyon<br />
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112P odcast
s<br />
113
PODCAST<br />
TWIP<br />
GLAM<br />
Last issue we touched on some podcasts<br />
we enjoy, and another brilliant<br />
show is TWIP Glam hosted by Brian<br />
Fischer and Roxanne Cali - welcome to<br />
<strong>Photo</strong> <strong>Live</strong>!<br />
Brian: Thanks for having us!<br />
So to get started how did you both<br />
come to know each other?<br />
Brian: Like most models and photographers,<br />
we met at a photo shoot. At this<br />
point I had been on the hunt for a podcast<br />
partner for over a year. As we shot<br />
together I was immediately taken with<br />
Roxanne’s quick banter and the acoustics<br />
of her voice. I asked her on the spot<br />
if she would be interested in hosting a<br />
podcast and we have been on this journey<br />
together ever cents.<br />
Roxanne: Brian first reached out to me<br />
on Model Mayhem, I was new to the industry<br />
and his photos were amazing! I<br />
was quite nervous the first time we shot,<br />
thankfully he made it so easy for me and<br />
we hit it off right away!<br />
You’ve shot together a few times -<br />
how often and what’s been a favourite<br />
shoot?<br />
Brian: We try to shoot together three or<br />
four times a year, but our busy schedules<br />
make that sporadic. Because I find<br />
the process of working with Roxanne<br />
so enjoyable, it’s hard to pick, one of my<br />
favorites would have to be an experimental<br />
body paint shoot we did gluing<br />
thousands of pink aquarium rocks to<br />
Roxanne. The shoot went off without a<br />
hitch but we had a ton of confused spectators<br />
and and amazing mess to clean<br />
up afterwards.<br />
Roxanne: We have shot together countless<br />
times, between Brian’s portfolio jams<br />
and our individual and group shoots, we<br />
have a lot of photos. I also fondly remember<br />
the pink aquarium rock shoot,<br />
it’s up there for sure, but the LED bikini<br />
was such a fun project, that might be<br />
my favorite. Brian made the suits and I<br />
tucked the battery pack right between<br />
my cheeks. Good thing he wasn’t taking<br />
photos from the back!<br />
You’ve only recently become part of<br />
TWIP - how did that happen?<br />
Brian: Our road to podcasting has had<br />
some interesting twists and turns. The<br />
first iteration of our show,”Model <strong>Photo</strong>graphy<br />
Showcase”, was a similar for-<br />
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mat but primarily audio with an attached<br />
slideshow. That show was designed to<br />
be a 26 episode run over the space of<br />
one year. At the end of the series Frederick<br />
Van Johnson announced the TWiP<br />
network. After a bit of soul-searching we<br />
had a meeting with Frederick and decided<br />
to launch a modernized iteration of<br />
the show on his network.<br />
What’s happening with the TWIP network<br />
- we haven’t seen the original<br />
show for a while…?<br />
Brian: This Week in <strong>Photo</strong> (TWiP) went<br />
on hiatus earlier this year to allow for<br />
some much-needed renovation. During<br />
the hiatus the entire infrastructure that<br />
drives the network has been reengineered<br />
and updated. The good news is<br />
that the main show we’ll be returning to<br />
the airwaves this November.<br />
Back to your show - how do you find so<br />
many talented people to talk to?<br />
Brian: We spend a surprising amount of<br />
time surfing through social media looking<br />
for profiles. We don’t just look for the<br />
biggest names we can get on board. We<br />
try to look for the spark of creativity regardless<br />
of level of experience. We also<br />
rely on a bit of crowd sourcing, when invite<br />
people to send in suggestions with<br />
every episode.<br />
Roxanne: Brian is the master of finding<br />
talent. He can typically tell from just one<br />
image if they should be on the show, I<br />
greatly admire his knack for that.<br />
Who comes up with the questions,<br />
what’s the process to making the interview<br />
interesting?<br />
Brian: Our show is surprisingly organic.<br />
We script the first 15 seconds and the<br />
last 20 seconds of the show and have<br />
a rough format, but everything else is<br />
made up on the spot. To Roxanne’s credit,<br />
I regularly do not share the images I<br />
have picked in advance. Her reactions<br />
are 100% genuine and on the spot!<br />
Roxanne: What makes the interview<br />
interesting is the stories behind the<br />
concepts, the bloopers, and the stylistic<br />
elements. It’s all there, we just put it<br />
together! I enjoy the free-flowing ideas<br />
rather than a strict script.<br />
You both have a fun banter, there’s no<br />
awkward pauses, what’s the secret?<br />
Brian: Editing! Lots and lots of editing!, but<br />
that’s only a partial truth. Roxanne was<br />
the 35th person I considered to podcast<br />
with. She is amazingly quickwitted and agile.<br />
Over the years I have thrown out some<br />
of the most off-the-wall comments and<br />
jokes, and she is right on top of it. I think<br />
some of this comes from having worked<br />
and traveled together for years but most<br />
of it is just good chemistry.<br />
Outside of the podcast, are you both<br />
doing teaching… particularly together?<br />
Brian: In the past I have done a fair<br />
amount of workshop hosting and taught<br />
workflow to professional photographers.<br />
Unfortunately, the podcast has eaten<br />
into my teaching. Each episode takes a<br />
tremendous amount of time to produce.<br />
Roxanne: I don’t consider myself a teacher<br />
per say, but I’ve been involved in many<br />
photo workshops and training seminars<br />
as the model. I would love to help Brian<br />
in the future as we incorporate some<br />
teaching into our podcast.<br />
What’s next for the show…?<br />
Brian: That’s a great question, we are<br />
just about to complete season one. Season<br />
two will begin just after New Year’s.<br />
In addition to our staple of interviewing<br />
photographers, we would like to add episodes<br />
involving more models, make up<br />
artists, Fashion designers and so on. I<br />
would also like to do more destination<br />
shows. We may also co-host some workshops<br />
in the coming year.<br />
Roxanne: We are very excited to incorporate<br />
more variety into the show, this<br />
has been a labor of love and we want to<br />
keep things interesting, so trying some<br />
new things will be a fun adventure for<br />
us. I thoroughly enjoyed our recent episode<br />
where we shot at the castle in<br />
Northern California and set-up a small<br />
demo of how it all works. Hopefully those<br />
types of shows will be more prevalent in<br />
the coming season.<br />
How do you deal with the nudity restrictions<br />
on iTunes and YouTube?<br />
Brian: Regretfully, the iTunes and primary<br />
YouTube feeds have modesty boxes<br />
over nudity. The good news is that we<br />
publish an on edited version to the blog<br />
posts at ThisWeekin<strong>Photo</strong>.com<br />
And finally how can readers subscribe<br />
and listen? What can we do to spread<br />
the word about TWIP Glam?<br />
Brian: The easiest way to subscribe<br />
is through iTunes, Not an iTunes user,<br />
ThisWeekin<strong>Photo</strong>.com has links to the<br />
RSS feed that will let you subscribe with<br />
any podcast application.<br />
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BRIAN<br />
Fis ch er<br />
116
Brian welcome to <strong>Photo</strong> <strong>Live</strong>. You’re a<br />
busy man, running a photo podcast,<br />
blog and a photographer… what else<br />
do you do?<br />
Although I started out as a full-time professional<br />
photographer, I quickly realized<br />
that I needed stability and benefits. In<br />
my 20’s I went back to school and now<br />
work in the medical field. In my personal<br />
life I restore old trucks(Very slowly). At<br />
the moment I am working on hey 1969<br />
International Harvester cab-over semi.<br />
I also dabble in drones, 3-D printing, antique<br />
photography, and the list goes on.<br />
Tell us about your photography, how<br />
did you get into taking photos of<br />
amazing people?<br />
I like to say that I didn’t get into photography,<br />
photography got into me. I<br />
have my older brother to blame, one<br />
day I walked into the bathroom to find<br />
him conducting mad science! There was<br />
chemicals in trays, Machines shooting<br />
lights on magical paper and this amazing<br />
red light. I was hooked!<br />
Through high school and college photography,<br />
my work with human subjects<br />
was limited to portraits. As I grew little<br />
older, had more resources and had students<br />
interested in the subject, I drifted<br />
into shooting glamour. I had a powerful<br />
experience handing over the results of<br />
one of my early glamour shoots to it’s<br />
subject. The model was amateur with<br />
relatively low self-esteem. Upon seeing<br />
her images, she burst into tears of happiness.<br />
There was no turning back, the<br />
majority of my work has been glamour<br />
from that point on.<br />
One thing I’ve picked up watching TWIP<br />
Glam is you really pay attention to the<br />
details, is that something you’re a natural<br />
at or something you’ve learned<br />
over time?<br />
Without doubt it’s a combination. I am<br />
by nature detail oriented. I come from a<br />
long line of engineers and schoolteachers,<br />
and it shows. This may also be a<br />
product of spending years in front of a<br />
lightbox examining my own work. Digital<br />
photography is great for instant feedback,<br />
but nothing will slow you down<br />
and make you pay attention like shooting<br />
with the film. This is why I regularly<br />
shoot with film to this day.<br />
What’s been a favourite shoot you’ve<br />
done?<br />
This is a hard one to answer, every shoot<br />
is different and so many stand out and<br />
not just because they produced the best<br />
images. Sometimes it’s just making an<br />
amazing connection with your model.<br />
My podcast partner Roxanne is a perfect<br />
example. It started with a great photo<br />
shoot and has turned into and amazing<br />
friendship.<br />
If I had to pick a tremendously fun photo<br />
shoot I would have to go back to 2008<br />
when I shot the Canadian model Ella<br />
Modella. I was doing a series of “Prosthetic<br />
swimwear” shoots and Ella came<br />
to California to be involved. We had<br />
amazing chemistry from the outset,<br />
the weather was perfect and we had<br />
tremendous fun. More than following<br />
directions Ella has a wonderful sense of<br />
her surroundings. We were coming to<br />
the end of the shoot and Ella spotted a<br />
spectacular sunset happening behind<br />
me. We immediately ran past each other<br />
in a sprint to capture the last moments<br />
of light, turning into one of my favorite<br />
silhouettes ever.<br />
Other side- what’s been not so much<br />
fun?<br />
I have a few to choose from. Being a<br />
beach photographer I have drowned a<br />
number of cameras and had a few scary<br />
instances. In 2011 I was shooting a model<br />
on top of a huge flat rock at Panther<br />
Beach California. A huge rogue wave<br />
came up one side of the rocks and down<br />
my side. I was drug about 20 feet towards<br />
a significant drop into the ocean<br />
fortunately I came to a stop before going<br />
into the drink. bloodied and camera destroyed,<br />
the shoot was over.<br />
How often are you doing collaborations<br />
and who’s involved?<br />
Over the last 10 years I have worked to<br />
boil my photo shoots down to the minimum.<br />
Ideally I shoot with myself, the<br />
model, occasional assistance and one<br />
lens. I like the restriction of working with<br />
and around the environment. I think it<br />
forces you to be more creative.<br />
Who comes up with the ideas - is it a<br />
team thing or does it fall to you?<br />
It’s just me! (...and an Internet of friends).<br />
I take time every day to look at great<br />
photography. Whether that is model<br />
mayhem, 500px or National Geographic.<br />
I think that everybody has great inspirations<br />
as we look at the world around<br />
us. The trick is to grab that idea before it<br />
fades and write it down.<br />
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How do you choose the model for the<br />
shoot?<br />
In the case of a shoot for a client I take<br />
great care in determining their personal<br />
preferences. Even if I feel a model is<br />
not quite ideal for a shoot, it’s important<br />
to lean in the direction of the customers<br />
preferences. For my personal work, I always<br />
start with faces. If a model’s face<br />
speaks the message I’m trying to put<br />
forth, everything else will take care of<br />
itself.<br />
Can you share 5 quick tips for people<br />
wanting to shoot models?<br />
1. Workshops - Group shoots and workshops<br />
are fantastic way to introduce<br />
your self to shooting models.<br />
2. Start with a professional - Hire a local,<br />
experienced model for your first two or<br />
three photo shoots. Most models are<br />
more than happy to work with new photographers.<br />
3. Starts simple - keep your first photo<br />
shoot sample. Natural light with a single<br />
reflector and one assistant.<br />
4. Communicate - make sure to communicate<br />
your vision to your model and<br />
invite her to set the boundaries of the<br />
photo shoot.<br />
5. Community - after starting your portfolio,<br />
join the online community of photographers<br />
and models. Websites like<br />
‘Model Mayhem” and ‘One Model Place’<br />
can be tremendous resources.<br />
Bonus: 6. Model release - have your model<br />
sign a simple release explaining the<br />
boundaries of the photo shoot and what<br />
the images will be used for. This is an essential<br />
step for setting a models expectations<br />
for a shoot.<br />
Apart from Roxanne (hehe) who else<br />
has been a favourite to shoot?<br />
I’ve had so many positive experiences<br />
over the years it’s hard to choose. One of<br />
my many favorites is model Gracie Kay.<br />
(http://www.modelmayhem.com/kfly)<br />
With a wonderful combination of Beauty,<br />
Personality, Intelligence and Professionalism,<br />
she is more than a great model,<br />
she is one of my favorite people.<br />
Finally where can we go to see more of<br />
your photography??<br />
With my personal website in dire need of<br />
an update I suggest people check out my<br />
profile on Model Mayhem.<br />
www.modelmayhem.com/BrianFischer<br />
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ONLINE: www.modelmayhem.com/BrianFischer<br />
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MODEL & PODCAST HOST<br />
Ava CALI<br />
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Hi Roxanne (Ava Cali), why do you model?<br />
I know it’s straight to the point but<br />
hey let’s dig a bit deeper…<br />
Modeling allows me to create art with<br />
my body as well as motivation to stay<br />
healthy and fit. At any moment I could<br />
get a great gig that needs me ready next<br />
week...so it’s a great motivator! I guess<br />
if I’m completely honest, modeling gives<br />
me confidence in my everyday life that<br />
allows me to succeed in many other avenues.<br />
How did you start modelling and tell<br />
us a bit about your first shoots, were<br />
they awkward, fun, difficult?<br />
I was working in the office of a venue<br />
that randomly hosted a photography<br />
workshop for beginners one day. I<br />
met the model and we started talking<br />
about her nude portfolio and she asked<br />
if I would want to shoot with her right<br />
then. I was feeling spontaneous...so we<br />
headed to a good backdrop and off came<br />
our clothes! That first photo with her is<br />
still in my portfolio on Model Mayhem. It<br />
was definitely awkward and very fun. I<br />
couldn’t believe what I had done after it<br />
was over, but I didn’t regret it either! She<br />
got me in contact with the photography<br />
school and I did my fist studio shoot<br />
about a week later. That photographer<br />
was very patient with me as I was quite<br />
nervous, we did silhouettes and got<br />
some very neat shots! I remember dancing<br />
around the backdrop and him just<br />
going with it rather than instructing me<br />
into forced poses. It was a great learning<br />
experience. That started my portfolio on<br />
Model Mayhem and the rest is history.<br />
I often get asked about modelling and<br />
one thing the girls who I photograph<br />
talk to me about is that they are “not<br />
the right look”… they are either not<br />
tall enough or not skinny enough, can<br />
you talk to us about modelling where<br />
you are, what sort of of modelling can<br />
someone do if they are not tall enough<br />
or thin enough or…<br />
Every shoot requires different body<br />
types. I don’t like to think about it in<br />
terms of not being skinny or tall enough,<br />
it’s more about the style of photos your<br />
body best lends itself to. If you are<br />
healthy and happy, that is what matters.<br />
It’s about taking what you have,<br />
making it the best it can be, then finding<br />
photographers who appreciate your<br />
look. Modeling is empowering, it’s a tool<br />
and an art form.<br />
I find that living on the Central Coast, I<br />
mostly get jobs with swimwear at the<br />
beach, or boudoir shoots in hotel rooms<br />
to help boost a photographers portfolio<br />
to get more paid clients. The weather<br />
here is so mild that I also often do nudes<br />
in nature- that’s one of my favorites as<br />
it’s a new challenge each time! For curvier<br />
girls, pinup is a great look, but lifestyle<br />
and swim can also be great options. Just<br />
getting out there and experimenting<br />
with what you like and what fits your<br />
style best is important. You don’t know<br />
if you will love it until you try. I will say<br />
though that if you are basing your income<br />
on modeling, being tall and skinny<br />
will likely get you the most jobs. It’s<br />
just the industry. Look outside the box<br />
though and put yourself out there.<br />
Are magazines that feature the typical<br />
thin, tall model changing do you think?<br />
I see often on TV ads that more regular<br />
shaped people are being featured and<br />
we applaud that, but is it something<br />
you feel is going to stay with us…?<br />
I do think there are more average everyday<br />
bodies being featured in ads. They<br />
are beautiful and I hope it does stick! I<br />
think it’s great for girls going through<br />
puberty especially to see body-type variety<br />
in ads. It’s tough at that age.<br />
Have you had any experiences with<br />
being discounted because of your<br />
physical look? Too tall, too short to anything?<br />
I have been fortunate enough to work<br />
with very kind and professional photographers.<br />
I have never had a photographer<br />
discount any of my attributes.<br />
I think if this had happened early on it<br />
would’ve have pursued modeling, so I’m<br />
very thankful that it hasn’t. Sometimes<br />
I’ve looked at my images and realized<br />
that there were things I wanted to work<br />
on physically, but photographers hire<br />
me based on my portfolio so they know<br />
what I look like before I show up. If they<br />
were looking for a different height or<br />
shape, they wouldn’t have reached out<br />
to me.<br />
Ok, on to some fun, what is your favourite<br />
modelling genre for you?<br />
I think I mentioned this earlier too...<br />
Nudes in nature, specifically implied<br />
nudes in nature are my favorite. They<br />
challenge me because they are always<br />
new situations to integrate myself into.<br />
It’s avoiding sharp objects and trying to<br />
look natural while in very uncomfortable<br />
poses. I just like the challenge and the<br />
end result!<br />
Can you tell us of any fun situations<br />
that you’ve had, any “oops” moments?<br />
Brian will tell you about one he caught<br />
on camera, I was with 2 other models on<br />
the beach facing away from the waves<br />
when a freakishly large wave came out<br />
of nowhere and soaked all 3 of us! It was<br />
quite funny and very cold.<br />
Talk to us about props, clothing etc, do<br />
you buy them or does the photographer<br />
or a stylist provide them for a<br />
shoot?<br />
I bring lots of Goodwill items to themed<br />
shoots, sometimes they work, sometimes<br />
they don’t. For group shoots I always<br />
bring my own wardrobe. I’ve been<br />
on shoots where a stylist has pre-selected<br />
everything I am wearing and it’s<br />
great! It’s important to have up to date<br />
measurements on your port for that reason.<br />
I’m constantly picking up fun items<br />
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to bring to shoots. I have boxes of props<br />
and funny outfits. It makes dressing up<br />
for Halloween extra fun too!<br />
You’re also a podcast host, can you tell<br />
us how that got started and how it’s<br />
going?<br />
Brian and I met when he contacted me<br />
to shoot years ago, we became quick<br />
friends. He’s had this podcast dream<br />
for quite some time and asked me to be<br />
his cohost. When I agreed I had no idea<br />
where it was going. Our first podcast<br />
was audio only (with photos from the<br />
photographers we were interviewing)<br />
and it morphed into a full-blown production!<br />
They other day I was talking at a<br />
school about photography and one<br />
thing we discussed was the changes …<br />
it seems that very few people are “just<br />
photographers” these days. Often<br />
they are content creators with stories,<br />
video and much more across a bunch<br />
of social media, do you think that’s<br />
happening with modeling?<br />
Modeling is a relatively short-term gig<br />
for most of us. Beauty fades. There’s not<br />
as much time for models to decide that<br />
they want to broaden their interests in<br />
modeling outside of trying different genres.<br />
<strong>Photo</strong>graphers typically have a lifelong<br />
passion lending itself to broadening<br />
horizons when they hit a certain point in<br />
their advancement. Models hit that time<br />
and are usually at the end of their careers.<br />
They could pick up a camera or get<br />
into other aspects, but broadly speaking<br />
there isn’t a lot of time for them to be<br />
more than “just models”.<br />
Ok a fun question - what would you<br />
take on a desert island:<br />
- Book<br />
- DVD … movie or TV show (yes you have<br />
electricity and a player)<br />
- favourite clothing<br />
- favourite food<br />
- anything else?<br />
I would definitely bring a survival book,<br />
I love to read, but can’t imagine reading<br />
one book over and over. If I’ve read<br />
a book once, that’s usually enough. Just<br />
like movies, if I know what’s going to<br />
happen it’s just not as fun anymore. I<br />
read and watch movies mostly for entertainment<br />
value though. A survival book<br />
would help enrich the rest of my life, so I<br />
think I’d go practical. lol<br />
I’d bring Princess Bride as my movie, it’s<br />
one movie I can’t get enough of! It’s so<br />
quotable and I love all of the characters!<br />
Even though I know this is theoretical<br />
and I wouldn’t need to worry about climate<br />
and shade, all of those things come<br />
to mind. I honestly prefer to be naked, so<br />
if that was an option and the weather<br />
was just right I’d choose that for sure.<br />
My favorite clothes are sundresses, they<br />
make me feel pretty and carefree...and I<br />
love summer!<br />
Favorite food has to be a tie...alfredo pesto<br />
pasta with chicken or very spicy Thai<br />
red curry. I couldn’t live without both!<br />
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Other: I am an absolute wine lover to the<br />
core. It wouldn’t be home without plenty<br />
of good wine! Mostly red, but white has<br />
its’ place as well.<br />
My portfolio is on model mayhem at<br />
www.modelmayhem.com/avacali and<br />
hear our podcast at:<br />
thisweekinphoto.com/category/twip-glam/<br />
Finally Roxanne, where can our readers<br />
go to see more of your amazing<br />
modelling and hear your on the<br />
podcast?<br />
ONLINE: www.modelmayhem.com/avacali<br />
thisweekinphoto.com/category/twip-glam<br />
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FILM<br />
film classic<br />
CAMERAS<br />
This issue we again visited Tom at Camera House in Adelaide on Grenfell Street and<br />
talked classic cameras. Tom had some beauties to share...<br />
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The Nikon F2 <strong>Photo</strong>mic<br />
Manufactured in Japan from 1971<br />
to 1980 this camera used a horizontal-travel<br />
focal plane shutter and titanium<br />
shutter curtains. It’s a 35mm<br />
camera and uses the Nikon F-mount<br />
for lenses. The interesting thing about<br />
this camera, Tom pointed out, is the<br />
F2 had an interchangeable viewfinder<br />
(heads) that had pro’s enthusiastic<br />
about using it. It was the D800 of its<br />
time. It’s a solid camera, and came in<br />
all black or black and silver top version.<br />
The film locking mechanism is<br />
brilliant as the rotating latch prevents<br />
the film cassette dropping out of the<br />
bottom until you open it completely.<br />
It also featured 1/2000 shutter top<br />
speed<br />
Higher flash sync of 1/80<br />
Slow shutter speeds from 2 - 10 seconds<br />
with integrated self-timer.<br />
If you want one you need to look out<br />
for fatigue cracks on the titanium foil<br />
and the only way to replace that is<br />
buying a second body for parts without<br />
cracks. Also check for high levels<br />
of wear or corrosion on the film guides<br />
and the pressure plate.<br />
Ensure the shutter works on all<br />
speeds. Slower speeds can be inaccurate<br />
so check them. However these issues<br />
can be looked at by a technician<br />
who can do a clean and lubricate and<br />
adjust.<br />
If you’re keen on film this is a good<br />
camera to grab. It’s solid, reliable and<br />
brilliant to use.<br />
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Leica M4-P<br />
It’s beautiful. The stunning rangefinder<br />
built from 1981 to 1986 and made<br />
by Leitz Canada. It was finished in<br />
black chrome and some hard to get<br />
silver-chrome units can be found,<br />
maybe. The M4-P featured 28mm and<br />
75mm framelines so it could be used<br />
with the newer lenses of the time -<br />
the M lenses. It was a 35mm featuring<br />
manual focus, manual exposure and<br />
weighed 545g. Holding it in your hand<br />
makes you want to load up some film<br />
and hit the streets.<br />
Image from Wikipedia.<br />
Zeiss Ikon Contina<br />
Also a 35mm camera, this one made<br />
by Zeiss Ikon and first introduced in<br />
the mid 1950s. Zeiss Ikon is a company<br />
formed in the mid 1920s in Germany, it<br />
came in a viewfinder and a rangefinder.<br />
It featured a 1 second to 1/250 or<br />
1/300 with the X and M Sync and Self<br />
Timer. Excellent lenses and solid build,<br />
it’s a smaller camera in the hand then<br />
the Nikon but still heavy compared to<br />
some of today’s mirrorless units. It’s<br />
sturdy and feels good in your hands…<br />
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"PBX has become my most valuable resource.<br />
When I'm in a rut and just can't think of what's next for improving my business, I can scroll<br />
through the ever growing library of interviews and just pick one. Sure enough there's<br />
something in that random interview that I hadn't thought about or even knew was something I<br />
could do.<br />
Plus there's an amazing community of photographers in the Facebook group that are so giving<br />
with their knowledge. I only wish I had found this sooner. -Justin Berrington<br />
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BLACKFOREST<br />
Interview with BlackForest Bags founder - Rashi<br />
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There’s one item photographers love<br />
almost as much as their cameras.<br />
It’s something we faun over, desire to<br />
have the next best thing, touch lovingly<br />
and probably, if you’re like me, have<br />
way too many. I’m talking about camera<br />
bags. It seems I can’t ever find just<br />
the right one. I’ve come to the conclusion<br />
you can’t have just one. So here’s<br />
my set up.<br />
A backpack for overseas travel, it olds<br />
two mirrorless bodies, a few lenses<br />
and personal items. I take this on the<br />
plane so I know my gear is safe. I also<br />
have a messenger bag that’s light but<br />
sturdy that I use for walking around<br />
streets and shooting touristy stuff.<br />
But still I struggle, the back pack isn’t<br />
right for weddings or street cause<br />
I’m having to take it off to get a lens<br />
out - smart that the zip is against my<br />
back so I can’t be robbed though. The<br />
messenger bag is good but sometimes<br />
I’d like something a bit .. more stylish.<br />
Something that my wife isn’t going to<br />
roll her eyes and … my hope is she likes<br />
it so much she is also happy to put it<br />
on her shoulder. Especially when she’s<br />
doing all the shopping and I”m carrying<br />
everything she buys, plus my gear.<br />
So I went searching on the web, and I<br />
came across a bag I’d never seen before.<br />
Checking their website I discovered<br />
they actually are great looking<br />
bags, roomy and the company seems<br />
to really be into photography.<br />
I reached out to Blackforest bags and<br />
the founder herself came back to me<br />
and we had a talk about bags… welcome<br />
to <strong>Photo</strong> <strong>Live</strong> RashI!<br />
Thank you very much for the<br />
opportunity.<br />
You’re based in India, where abouts?<br />
We are based in Surat, Gujarat.<br />
Now there’s a lot of photographers<br />
here probably looking to start their<br />
own business - not in bag production<br />
but in other areas, how did you go<br />
about starting your business?<br />
I am actually a dentist by profession. I<br />
am also a triathlete and a mother.<br />
I had stopped working during my pregnancy<br />
and had to take a long maternity<br />
leave which gave me a lot of time to<br />
start working on my own passion which<br />
has now become a full time job.<br />
I have always been fascinated with<br />
photography and my husband is a photography<br />
enthusiast. He makes some really<br />
amazing pictures. We always carry<br />
our SLR camera everywhere we travel,<br />
be it family holidays or our solo trips. We<br />
have tried a lot of bags existing in the<br />
market to give us the right feel while on<br />
the move. With time like everyone else<br />
we have gathered a collection of cameras<br />
and lenses, lights, a tripod and couple<br />
of other essentials.<br />
Whatever bag we tried over time, backpacks<br />
and messengers had either a<br />
very typical camera bag look or if they<br />
looked slightly better, they couldn’t perform<br />
well. We often used to discuss what<br />
an ideal bag should be like and my sole<br />
search for one made me create one.<br />
The thing that got me interested apart<br />
from the look of the bags is that you<br />
state one of the problems is that it’s<br />
been a problem carrying not only our<br />
camera but all the other things at the<br />
same time. Tell us how you tackled<br />
that problem?<br />
Its really important to have a well organised<br />
camera bag which can keep the<br />
camera body and lenses separated with<br />
padded dividers, offer all round protection<br />
and also provide additional pockets<br />
for travel documents and personal<br />
items. Creating just enough space for<br />
all these gives freedom to any user to<br />
use the pockets or slots as they would<br />
prefer. It also makes it easy for one to<br />
access anything they need instantly because<br />
you know where you have placed<br />
them.<br />
To ensure long term use and comfort, we<br />
have chosen the best, most natural materials,<br />
designed well and ensured that<br />
the artisans who handcraft our bags<br />
follow the stitching instructions well to<br />
avoid any tears and the bags must stay<br />
intact.<br />
The bags shouldn’t weigh down the user<br />
so they have to be made light without<br />
compromising on the quality of leather<br />
, cotton canvas, the foam padding, and<br />
hardware.<br />
I remember another bag manufacturer<br />
doing a video on making their bags<br />
and I confess I’m geeky enough to<br />
have watched and enjoyed it, how did<br />
you test your prototype bags to make<br />
sure they were going to be right for<br />
your market?<br />
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We have been working on this project<br />
for almost an year before we launched<br />
in August 2016. There were a 3 prototypes<br />
and some initial samples made<br />
and studied by a few photographers and<br />
friends before we finalised the design of<br />
our first series RIMO I. Field tests were<br />
done by loading the bags with various<br />
sets of equipment and lugged around.<br />
In fact we travelled a lot with our own<br />
samples and prototypes. They were sent<br />
out to wedding photographers, fashion<br />
photographers and also to various<br />
reviewers like Steve Huff, Dave Cryer,<br />
Chris Gampat, Brittany Smith. Over time<br />
we have improved anything we thought<br />
needed betterment and kept on moving<br />
in that direction.<br />
The study of materials and hardware<br />
never stops even now because we are<br />
yet expanding our product line due to be<br />
launched in near future.<br />
We welcome any feedback most happily<br />
and work on those points yet adhering<br />
to our design philosophy and ideas.<br />
As someone who’s photographed a<br />
bunch of weddings over the years, one<br />
thing that can be tricky is - getting to<br />
your lens to swap quickly and quietly<br />
- velcro is my enemy… was that something<br />
you had to think about?<br />
Yes velcro is a necessary evil. You just<br />
can’t do without it at least as of now<br />
there hasn’t been any breakthrough.<br />
However there is one major change we<br />
have established in our products which<br />
you will notice when you receive our<br />
bag. We have totally avoided using the<br />
brushed nylon lining used by 90 percent<br />
companies out there. This brushed nylon<br />
lining seen in almost every camera bag<br />
out there sticks to the velcro dividers<br />
once they are inserted in the bag. We<br />
have to struggle a little bit to place them<br />
in the right position as best suited for<br />
our gear. After discussing this with a lot<br />
of photographers, we understood that<br />
with many years of use, this brushed nylon<br />
lining starts wearing off until a time<br />
that velcro no longer sticks to it rendering<br />
the bag useless. Everyone tries to<br />
continue using the bag by changing the<br />
position of the divider a bit but life of the<br />
bag shortens as this lining wears out.<br />
Also it is very noisy to pull off a velcro<br />
divider.<br />
This may not be a concern for many of<br />
us who do photography just as a hobby<br />
and don’t end up using the bags everyday.<br />
The lesser the bag is used, the lesser<br />
the dividers are pulled out and placed<br />
back, the more the life of the bag.<br />
In our bags however the lining has been<br />
changed to premium cotton twill which<br />
looks classy. Offers smaller area for<br />
velcro attachment and stays intact for<br />
years to come. It is barely any noise to<br />
be pulled out comparatively.<br />
How many people work at Blackforest?<br />
We are a team of six people within the<br />
company.<br />
Rashi Chaudhary, Founder. I design the<br />
bags, source materials from various vendors,<br />
write content for our website. I am<br />
also head marketing and customer care.<br />
This is because we need to stay involved<br />
at all these fronts to ensure we connect<br />
well with our customers and create more<br />
than just a camera bags company.<br />
Paresh Chaudhary, Co Founder ,my husband<br />
is the Director at his own textile<br />
firm, Nobletex industries. I work from<br />
home mostly because we have a 3 year<br />
old baby girl to look after. Therefore all<br />
inventory maintenance, shipping from<br />
the warehouse and all legal formalities,<br />
documents and accounts is under his<br />
wing. Website developer and technical<br />
Incharge: This person helps us time to<br />
time to instate any changes at our website.<br />
He has been with us from our website<br />
designing phase much before we<br />
launched.<br />
We have one accountant and one Warehouse<br />
Helper who maintains the inventory,<br />
packs all to be shipped bags and<br />
dispatches them. He also maintains the<br />
raw materials procured at the warehouse.<br />
And one Assistant who can carry<br />
on with some work I delegate time to<br />
time.<br />
We outsource manufacturing of bags at<br />
a state of the art unit in India which does<br />
work for a lot of top brands worldwide.<br />
One thing we photographers sometimes<br />
struggle with is getting our<br />
name out there - seems everyone is a<br />
photographer today. How did you get<br />
your name out there in a pretty competitive<br />
market with some quality bag<br />
makers already established?<br />
We believe people will notice us for our<br />
designs, quality and durability. Once you<br />
receive our bag, you will be able to see<br />
how well they have been made and I am<br />
very hopeful you will love to carry it out.<br />
They look so great. The designs are not<br />
made just for men. Women would love to<br />
have one of their own.<br />
Over this past year, we have been very<br />
responsive to our customers for all their<br />
requests and that makes a lot of difference.<br />
You need to be there for them. A<br />
lot of website visitors are recommended<br />
by our customers. So the word of mouth<br />
works.<br />
We have gained only genuine reviews in<br />
our journey and will always stay true to<br />
that.<br />
Our price point is a very great factor.<br />
Once you receive our bag, you will definitely<br />
agree our bags are value for<br />
money.<br />
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One thing I love about your website<br />
and blog is you actually have lot’s of<br />
great content about photography,<br />
Travel, fashion and lot’s of photo articles<br />
- how did you decided to take that<br />
path?<br />
We are photography enthusiasts and<br />
love travelling the world. We love making<br />
new friends and our BLOG is very reflective<br />
of our personal journey. We love<br />
to share great content from all over the<br />
world and I feel it is a very relevant platform.<br />
Through our website, we intend<br />
to do a lot more than just business. As<br />
a photographer yourself, you would understand<br />
how we artists are, there is an<br />
urge to explore and bring beauty forward<br />
to the world.<br />
Now to be upfront you’re not paying<br />
anything for us to talk to you but we<br />
are going to get a bag and put it to<br />
the test… what I’m planning is having<br />
3 different photographers use the bag<br />
over a weekend and give us feedback.<br />
Before I do that are the bags for DSLR<br />
cameras or better for mirrorless ?<br />
The bag which you are receiving, the VIN-<br />
SON can carry:<br />
1. SLR camera body or 2 mirrorless cameras<br />
2. 2-3 lenses<br />
3. Laptop – 13’3 in<br />
4. Accessories<br />
You can chose your own kit depending<br />
on your use.<br />
We’re looking forward to testing the<br />
bag out - where can our readers go to<br />
see your bags and your great content<br />
about photography?<br />
They can be referred to this page. It all<br />
begins here and then the website will direct<br />
you to the associated pages.<br />
https://www.blackforestbags.com<br />
Thanks Rashi<br />
Its been a pleasure.<br />
Review<br />
When the Vinson (Sand Tan) bag arrived from Black<br />
Forest the plan was to put it to a series of user<br />
tests. I was... going to share it with a few of the<br />
photographers in our group, but then I started using<br />
it and well, that’s not going to happen. This bag<br />
is beautiful and practical. I decided to take it on a<br />
shoot in the city when I met up with local model<br />
Amy Caldwell (you’ll see her with the bag in my pictures).<br />
Planning my day, I decided on taking my Fuji<br />
XT20, 3 lenses, a small container holding SD cards,<br />
spare batteries, my wallet, keys, cleaning cloth and<br />
a few other bits and pieces. I put my iPhone 6s Plus<br />
in the spot where you’d normally place an iPad and<br />
off I went.<br />
Things I loved were the shoulder strap has a swivel<br />
so it’s never tangled or wrong way round ( a pet<br />
peeve ).Also it stays on the shoulder when walking<br />
around but if you’re moving quickly put it diagonally<br />
across your chest and it sits comfortably.<br />
The bag has a handle on top so you can pick it up<br />
by the handle... you’d be suprised how handy this<br />
is. The pockets are strong and snug, so to where<br />
the iPad sits.<br />
It’s a combination of waxed cotton and full grain<br />
leather and looks high quality. It feels nice to the<br />
touch and if you’re using one body and a lens or a<br />
mirrorless and a couple of lenses it’s perfect. And<br />
the price is very good too for a high quality bag. The<br />
bag flap closes with brass catches so at weddings<br />
there’s no velcro tear noise.<br />
On the streeet the bag is a joy to use, it’s easy to<br />
access, looks quality and holds enough gear and<br />
personal items for a days shooting.<br />
Highly Recommended!<br />
137
THE $1 BILLION<br />
Instagram<br />
GOLD MINE!<br />
138
INSTAGRAM FOR THE FAMOUS<br />
AND NOT-SO-FAMOUS...<br />
I was browsing Harper’s Bazaar<br />
online the other day (hey I do model<br />
photography!) and came across<br />
a very interesting statistic... apparently<br />
industry experts, in around<br />
2015, estimated that brands spend<br />
more then $1 billion per year on<br />
sponsored Instagram posts. That’s<br />
a lot of money that use to be spent<br />
on traditional media! Social media<br />
sponsorship is a whole new world<br />
of marketing and it’s opened the<br />
doors to just about anyone who’s<br />
willing to put in the hard work, has<br />
talent and drive to make either a<br />
part time or full time income from<br />
their passion. But first a short history<br />
lesson on advertising...<br />
If you were to jump back into some<br />
sort of time machine, and set the<br />
date for around 1970 through to<br />
the 80s or 90s, there wasn’t too<br />
many ways to get known locally,<br />
let alone be world famous. You<br />
had to be a star ( or rising star ) of<br />
stage, screen, music, art ... maybe<br />
politics, medicine, science, humanities...<br />
On the darker side of life,<br />
some have committed crimes for<br />
fame:<br />
John Hinckley Jr - He attempted<br />
to assassinate President Ronald<br />
Reagan so that he could use the<br />
‘fame’ to get the attention of actress<br />
Jodie Foster who he was in<br />
love with.<br />
Tonya Harding - The figure skater<br />
so badly wanted to be the most famous<br />
that she conspired to have<br />
her competitor, Nancy Kerrigan,<br />
attacked. The result was Kerrigan<br />
recovered and placed higher then<br />
Harding, who sunk to the lows of<br />
the celebrity world doing a sex<br />
tape and celebrity boxing.<br />
In contrast we have millions of talented<br />
people who made art, music<br />
films and other forms of entertainment<br />
or knowledge that gained<br />
fame as a by product of their endeavours.<br />
Albert Einstein for example<br />
is a Nobel laureate in physics,<br />
Nelson Mandela, Nobel laureate for<br />
peace suffered years of imprisonment<br />
for his beliefs. Musicians, artists,<br />
creators, scientists, doctors<br />
and leaders of nations have become<br />
famous as a result of their<br />
hard work and dedication.<br />
In video games we have people<br />
like Hideo Kojima who developed<br />
Metal Gear Solid, Sid Meier of Civilisation<br />
fame and Carol Shaw who<br />
is noted as the first woman game<br />
designer who, whilst working for<br />
Atari worked on 3-D Tic Tac Toe<br />
and world on Super Breakout.<br />
These people became famous,<br />
not because they sought fame but<br />
because of their talent. Today that<br />
line has blurred. Some people are<br />
famous for simply, being famous.<br />
Today, the whole game has<br />
changed dramatically.<br />
Traditional media doesn’t have the<br />
same power it once had. Magazines<br />
and newspapers have been<br />
closing in the hundreds each year.<br />
The internet and particularly social<br />
media has fragmented how<br />
we consume entertainment. No<br />
longer do we sit down on Sunday<br />
night at 8.30 for the “Sunday<br />
Night Movie” we have Netflix, Stan,<br />
HBO, iTunes,YouTube and Amazon<br />
among others to watch what we<br />
want when we want. Social media<br />
sites like Instagram allow anyone<br />
with a talent to gather faithful followers<br />
and engage with them by<br />
sharing content. Then, if you’re<br />
good at creating interesting content<br />
and good at gaining followers,<br />
suddenly you’re the “media” ... you<br />
have the numbers to be a valuable<br />
commodity for advertisers to<br />
sponsor.<br />
With that in mind, let’s take a look<br />
at one option for gaining followers<br />
and maybe becoming ... famous.<br />
139
Instagram: becoming an<br />
“influencer”<br />
Instagram is one of the key online<br />
and social media choices for gaining<br />
popularity. Instagram’s research<br />
shows that it has 2.8x higher then<br />
average ad recall then other social<br />
media networks. It also found that<br />
consumers are a whopping 58x<br />
more likely to engage with branded<br />
content on Instagram then Facebook,<br />
and 120x more likely compared<br />
to Twitter.<br />
Instagram visitors stay on site<br />
for an average of 192 seconds<br />
longer then any other social media<br />
channel.<br />
So Instagram offers those who<br />
build an audience popularity, but<br />
it’s not just popularity that is the<br />
motivation. Income, career and an<br />
adventurous life itself can be the<br />
rewards when you work the system.<br />
You see advertisers pay for<br />
eyeballs - the eyes of people who<br />
are potential customers for their<br />
products. If you’re a photographer<br />
using say ... Nikon equipment and<br />
you have 30,000 followers that are<br />
actively engaged with you on Instagram,<br />
then you might be an attractive<br />
proposition for a brand like<br />
Nikon to work with you - I’m using<br />
Nikon as a hypothetical, but you<br />
get the point. That is ...<br />
1. You need a large following<br />
2. Your following needs to be engaged<br />
with your content<br />
Why engaged? Because anyone<br />
can go and buy followers, and<br />
while there’s nothing wrong with<br />
promoting and advertising your<br />
media (your page/site) ... that’s<br />
how marketing works, ideally you<br />
need followers to be involved with<br />
you, to want to see your posts. In<br />
the 80s if you were selling a product<br />
you made an ad and ran it on<br />
TV or radio or in print.<br />
Today you are the product - people<br />
are “buying” you so to speak. If you<br />
have created something of value,<br />
for example good photo content<br />
and story’s, then chances are you<br />
can build an audience. Back in the<br />
90s and prior, you first needed a<br />
product or service, then you needed<br />
to spend money with the media<br />
to promote or sell that product. Today<br />
you can bypass that expense,<br />
no longer do you need to book a TV<br />
campaign or an ad in a magazine<br />
to get people’s attention. Social<br />
media sites like Instagram gives<br />
everyone the same opportunity.<br />
The key factor though is you need<br />
your audience to be engaged, that<br />
is connected to your content, enjoying,<br />
likening and commenting on<br />
your content.<br />
It’s no good having 100,000 followers<br />
and getting 10 likes on a post.<br />
Advertisers want people to see<br />
and engage with their brand.<br />
If followers (fans) are the starting<br />
point for sponsorship, it’s the engaged<br />
fans that are the true currency<br />
in this new world of media.<br />
We did some quick calculations on<br />
some of the biggest Instagram accounts<br />
from celebrities and found<br />
engagement rates varied. Some<br />
were around 1% while others were<br />
2.5% and more. However when<br />
you have 100 million followers and<br />
1% of your followers are engaged<br />
that’s still a massive number! One<br />
percent of 100 million works out<br />
to 1 million fans engaged and if<br />
you’re a brand that is 1 million potential<br />
customers seeing someone<br />
like Kim Kardashian use a product.<br />
So a brand not only gets engaged<br />
fans seeing their product but the<br />
endorsement of a celebrity is the<br />
cream on the marketing cake.<br />
Engagement rates, getting<br />
paid and becoming an Instagram<br />
Influencer.<br />
The Huff Post reports that some<br />
brands pay between $5 and $10<br />
per thousand followers. Some pay<br />
more for bigger names, up to $100<br />
per thousand followers. When<br />
you’re getting started and you’ve<br />
got a reasonable following that’s<br />
growing, you may start out by<br />
getting free product. As we said<br />
though, it’s not just about the numbers,<br />
you need to build engagement...<br />
getting your followers engaged<br />
(enjoying, commenting and<br />
liking) your content. So how do you<br />
work out what your engagement<br />
rate is? Let’s take a look:<br />
140
“1 million<br />
potential<br />
customers<br />
seeing<br />
someone<br />
like Kim<br />
Kardashian<br />
use a<br />
product.”<br />
Here’s how you work out engagement<br />
rates for your page:<br />
Engagement Rate on Instagram:<br />
(Number of likes & comments) /<br />
(Number of followers).<br />
Let’s say an account has 50,000<br />
followers and on average gets<br />
1500 comments/likes - that gives<br />
them an engagement rate of 3%.<br />
Is that any good? Well let’s do a<br />
quick comparison. But first ... a<br />
trip back in time. In the old days<br />
of 60s, 70s and 80s advertisers<br />
would measure the success by<br />
the number of sales an ad generated.<br />
Some smart marketers like<br />
Readers Digest would run coupon<br />
campaigns, constantly testing and<br />
refining the message to improve<br />
the response of the message. Today<br />
people don’t run coupon campaigns<br />
so much, at least not like<br />
they use to. But comparing Instagram<br />
to email marketing gives us a<br />
clearer picture.<br />
On average (according to Smart<br />
Insights) the open rate on an email<br />
in the area of Entertainment is<br />
21%, but the click through rate -<br />
the number of people who opened<br />
your email then clicked to see the<br />
content was around 2.3% ... so not<br />
too much different to Instagram.<br />
But there are key differences. With<br />
email you have a bit more time and<br />
space to tell your story (sell product)<br />
but on Instagram you have<br />
the benefit of endorsement. That<br />
means if you are a travel blogger<br />
and use Instagram and have a<br />
strong following - people are likely<br />
to trust you and that trust is gold in<br />
the bank. That is because your followers<br />
believe you, they trust you<br />
and if you say visiting a resort was<br />
great, then they believe you and<br />
might also put that resort on their<br />
list of places to visit.<br />
So Instagram gives a sponsor/advertiser<br />
both reach and credibility<br />
through endorsment.<br />
Engagement Rates<br />
We looked at the average engagement<br />
rates on social media and<br />
found Instagram to be top of the<br />
pile:<br />
Instagram 2.26%<br />
Pinterest 0.042%<br />
Facebook 0.216%<br />
Twitter 0.027%<br />
We’ll take a look at Facebook and<br />
Youtube in another issue, but for<br />
now let’s dig a bit deeper into Instagram.<br />
We’ve asked a few of our friends<br />
who’ve built solid followings for<br />
some Instagram tips.<br />
141
142<br />
“Instagram’s research shows that<br />
it has 2.8x higher then average<br />
ad recall then other social media<br />
networks. It also found that<br />
consumers are a whopping 58x<br />
more likely to engage with branded<br />
content on Instagram then<br />
Facebook, and 120x more likely<br />
compared to Twitter.”
143
The World Loves Melbourne<br />
theworldlovesmelbourne.com<br />
instagram.com/theworldlovesmelbourne<br />
Dave Hagger who started the blog<br />
has a great Instagram following of<br />
almost 38,000. His blog is for foodies<br />
who want the best Melbourne<br />
has to offer and also has a sister<br />
site, The World Loves Sydney.<br />
Dave is a Food blogger and I can<br />
vouch he knows the best places<br />
for a meal! Here’s Dave’s take on<br />
using Instagram<br />
Facebook is tough but if you pay to<br />
play Facebook can be great. Instagram<br />
is also moving towards more<br />
pay to play!<br />
5 tips for Instagram would be:<br />
3. Post regularly. Build a following<br />
by posting every day if possible.<br />
However avoid posting too many<br />
times a day because that diminishes<br />
your value!<br />
4. Effective use of hashtags. Use<br />
local as well as broadly appealing<br />
hashtags. Try to mix them up.<br />
Avoid being shadow banned for<br />
using spammy hashtags.<br />
5. Style and curate your images!<br />
Creative use of backgrounds. Use<br />
props like Italian tiles, diff textures<br />
like wooden boards, vintage props,<br />
linen etc. Flatlays are still king - fill<br />
the frame with interest. Short video<br />
clips have good engagement<br />
and are the way of the future!<br />
1. Make it visually excellent! Use a<br />
decent SLR camera and a decent<br />
smartphone - as well as apps like<br />
Snapseed (my favourite) to enhance<br />
your already great photos.<br />
Play around with effects and filters<br />
so that the photo sings!<br />
2. Make it bright and vibrant! The<br />
trend is away from dark to vibrant<br />
pics. Some filters help brighten,<br />
even use a whiteness feel for effect.<br />
144
Tiffany Dean Cosplay<br />
instagram.com/tiffanydeancosplay<br />
Tiff is onoe of our cosplay editors<br />
and has worked hard building a following<br />
across multiple social media<br />
sites. Her Facebook sits at around<br />
10,000 and has been her main social<br />
media platform for some time,<br />
but with changes to the algorithm<br />
she’s now begun building her Instagram<br />
following with 2,500 so far.<br />
1. I place my IG in the same place<br />
as my FB re marketing. They’re unfortunately<br />
all I have and as IG is<br />
now owned by FB, neither are great<br />
for marketing. IG can be easier to<br />
gain a following, however followers<br />
are removed faster than you get<br />
them. I’m aiming to become active<br />
on YouTube and have IG as a secondary<br />
thing. IG however is a great<br />
booster during things like Conventions<br />
(for cosplayers) as people<br />
are generally looking for people<br />
they may have taken a photo of.<br />
2. The most effective ways to<br />
grow IG are to try and keep posts<br />
relevant to what your main focus<br />
is. For example, as a cosplayer I<br />
gain more followers if I post a cosplay<br />
of something that is current<br />
as it’s what is ‘trending.’ Hashtags<br />
are imperative to grow your IG as<br />
they are what people search for -<br />
it’s how people can find you. Also<br />
networking with others is helpful.<br />
Some Instagram pages focus on<br />
sharing others work - if you can<br />
be shared on a page with a good<br />
following it’s a great way for your<br />
follower number to increase.<br />
3. The first 500 I actually found<br />
easier than the rest, namely as at<br />
that time, Instagram didn’t go and<br />
boot followers. The first 500 tend<br />
to include a lot of friends and family<br />
too which helps you reach that<br />
number faster.<br />
4. Re hashtags I just realized that<br />
the best way to go is to make them<br />
relevant. For example if I post a<br />
photo of me in cosplay, I’m not going<br />
to go and hashtag something<br />
like gourmet meal (unless it’s relevant<br />
lol). I also try and do a few<br />
hashtags but not have 30 of them.<br />
It’s a fine line between too little and<br />
too many. It’s also random and IG<br />
works much like FB now in that you<br />
could hashtag the same things for<br />
different photos and get 300 likes<br />
on one photo and 30 on another.<br />
It’s important to just see hashtags<br />
as a way to tag relevant search<br />
words so people can find your<br />
photo.<br />
5. I’ve been very lucky in that I’ve<br />
not had too many negatives on my<br />
own page. I’ve been called fat and<br />
all sorts of things on pages with<br />
so called ‘fans’ of certain things.<br />
In those cases I tend to ignore it,<br />
but in this case I kindly made them<br />
aware that people may have gone<br />
through a difficult time and that<br />
the focus should be on the costume,<br />
not a persons weight. I also<br />
thought it important to speak up<br />
for the sake of young people who<br />
might develop eating disorders if<br />
slim people are being called fat.<br />
In most cases I either ignore or<br />
just delete. I only respond if I can<br />
correct someone respectfully and<br />
kindly. If it all goes to pot I just delete<br />
or block lol.<br />
145
Sara Moni Cosplay<br />
instagram.com/saramonicosplay<br />
We’ve been big fans of Sara’s over<br />
the years and she’s built huge following<br />
online.<br />
Facebook - 60,700<br />
Instagram - 29,800 plus followers<br />
We asked Sara for a few quick tips<br />
on how she got going on Instagram:<br />
It wasn’t really difficult to build my<br />
Instagram. It’s difficult to maintain<br />
and keep content flowing more<br />
than anything!<br />
1. Don’t be concerned with numbers,<br />
be concerned with engagement,<br />
the type of audience that<br />
you attract and if it’s the attention<br />
you really want.<br />
2. Don’t be afraid of taking weeks<br />
in planning and researching costume,<br />
never rush<br />
3. Never compare yourself to<br />
someone else in an unhealthy way.<br />
Fun competition can be motivating,<br />
but never get down on yourself<br />
Instagram marketing company, Dash Hudson, CEO Thomas Rankin suggests you need at least 5,000 followers although<br />
10,000 is the number that will more likely get the attention of brands... but they need to be real and engaged. Harper’s<br />
Bazaar magazine reported that fashion blogger, Daniella Bernstein of @weworewhat charges between $5000 and<br />
$15,000 for a single branded Instagram post.<br />
(http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/)<br />
146
Charlotte Nicholson<br />
instagram.com/charliegirlnic<br />
Charlotte is an Adelaide based<br />
photographer.<br />
1. Know your demographic! Knowing<br />
your audience is vital to Instagram.<br />
Understanding your audience<br />
helps with how you post,<br />
when you post and what you post.<br />
2. Interact with other Instagram<br />
accounts that also post to a similar<br />
audience demographic. Getting<br />
your posts into their feeds can<br />
be a case of interacting with their<br />
posts. This can be done by liking<br />
posts, following, commenting or direct<br />
messaging them. Interact with<br />
your followers. Take the time to<br />
thank followers for comments. Interaction<br />
means that your content<br />
has a better chance of reaching<br />
their Instagram feed. Pay attention<br />
to accounts that regularly like your<br />
posts, they are still seeing your<br />
posts and it’s because the algorithm<br />
has noted they like your content.<br />
3. #... Learn how to hashtag. Research<br />
hashtags that are popular<br />
in your genre of content. For example:<br />
brands, location, style and<br />
content relevant.<br />
Instagram allows up to 30 #’s per<br />
post that need to be in your original<br />
post to count. Hashtags are<br />
a way to get your content to new<br />
accounts. Using the right hashtag<br />
can throw your content into the<br />
feed of new followers who may be<br />
interested in your content based<br />
on what they are interested in, who<br />
they follow, and what hashtags<br />
they have used recently.<br />
4. Use the stories feed to bring<br />
your content directly to the attention<br />
of your followers. When any of<br />
us open up Instagram the stories<br />
feed is the first content we see.<br />
This is an opportunity to direct your<br />
followers to your content.<br />
5. Post consistently. Post quality<br />
content at regular times over the<br />
week. Don’t be that person that<br />
posts 10 posts in one evening and<br />
then doesn’t post again for a few<br />
days. Insights information will help<br />
you determine what time of day<br />
and what content works for your<br />
account.<br />
147
THE INSTAGRAM AUDIENCE<br />
EXPERIMENT<br />
OR HOW WE SCREWED UP OUR EDITOR’S FEED...<br />
“...feeding<br />
him a few<br />
Red Bulls<br />
and a donut<br />
calmed him<br />
down a bit.”<br />
We decided as part of this story<br />
to experiment on Instagram using<br />
sites that promise large “real”<br />
followers for payment. We didn’t<br />
want to damage the Gametraders<br />
account so we volunteered our editors<br />
photography account. After<br />
much persuasion (promise of a 6<br />
pack of Red Bull) we got started on<br />
our experiment.<br />
To begin he (foolishly) closed his<br />
old account and created a new<br />
one - you can see it here:<br />
https://www.instagram.com/rjp_<br />
adelaide/<br />
Next he started posting some photos<br />
as he is a photographer that<br />
does a lot of portrait and model<br />
photography sprinkled with occasional<br />
cosplay.<br />
Over a few weeks of terrible hash<br />
tagging skills he’d managed only<br />
130 followers. We reminded him<br />
how useless he was and that he<br />
wasn’t allowed to do anymore<br />
hash tagging. He didn’t take the<br />
criticism to well but feeding him a<br />
few Red Bulls and a donut calmed<br />
him down a bit.<br />
Now it was now time for the experiment.<br />
First up we researched a<br />
bunch of sites that offer to sell or<br />
gain you followers for around $20<br />
- $30 U.S. We bought 1000 followers<br />
that flooded in pretty quickly.<br />
The engagement, however stayed<br />
the same, in fact it went down! At<br />
this point the Editor started to really<br />
freak out, worrying about getting<br />
banned or something.<br />
Next we tried another seller and<br />
got another 1500 but engagement<br />
remained poor. As an example -<br />
see the Wonder Woman photo of<br />
cosplayer Tiffany Dean, sure the<br />
hashtags could have been better<br />
and we decided to work on that as<br />
we experimented.<br />
Next we got in contact with one<br />
of the mega follower sites with<br />
names like Portrait of the Day or<br />
similar - I won’t share which one,<br />
but this generated thousands of<br />
likes of the supplied photo (cost<br />
$20 US) but not many followers.<br />
We experimented by letting them<br />
choose the photos to share - we<br />
got two shares and we had thousands<br />
of likes and lot’s of positive<br />
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comments on the photo. So that<br />
worked in that we got awareness<br />
but not a lot of rub off with regards<br />
to followers. However, the followers<br />
it did generate were genuine<br />
fans of the photography style on<br />
his page plus we notice that even<br />
though followers were not growing<br />
and likes were still small comparatively,<br />
we noticed that some of the<br />
“likes” were coming from followers<br />
with large followings themselves.<br />
Doing some quick calculations, our<br />
editors’ page engagement rate is<br />
slowly creeping up to 1% (again)<br />
after being punished, now we use<br />
the word punished here loosely but<br />
maybe not. You see after we began<br />
the experiment and saw how<br />
bad the engagement level was we<br />
did some digging and and came<br />
across the term - Shadowban...<br />
there’s a very comprehensive article<br />
here on Shadowban -<br />
thepreviewapp.com/avoid-instagram-shadowban/<br />
name and press Get Tested...<br />
shadowban.azurewebsites.net<br />
When we tested, we were “safe”<br />
so that means either our content is<br />
not good, our hashtags are terrible<br />
(yeah we know) and not working<br />
or, and this is probably it, a combination<br />
of bought users that are not<br />
engaged plus poor hash tagging.<br />
So in conclusion to our experiment<br />
our editor now has thousands of<br />
followers, a low engagement rate<br />
but he’s seeing different types of<br />
“likes” and he hopes to build on<br />
that. He did threaten to delete this<br />
account too and start again, but<br />
after another bunch of Red Bulls, a<br />
few donuts and some advice from<br />
friends, he’s decided to keep it and<br />
work on getting the engagement<br />
rate up.<br />
It points out that there are 4 things<br />
you can do to avoid this Shadowban<br />
situation including avoiding<br />
using buying apps/sites like we<br />
used. Plus they mention banned<br />
hashtags! With regard to Shadowban<br />
we did some more digging<br />
and found the respected website<br />
- Petapixel has an article on Shadowbans<br />
and even has a link to this<br />
site that claims to test if you are<br />
“banned”<br />
You can see the site here and you<br />
simply paste in your Instagram<br />
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facebook.com/photolivemagazine<br />
instagram.com/photolivemagazine