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Photo Live Issue 2

Models, Fashion and Street Photography featured in our special 2nd issue of Photo Live - Your's free to read!

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PHOTOlive<br />

PHOTOGRAPHY<br />

[ ISSUE two 2017 ]<br />

Cover shot by Lisa-Marie <strong>Photo</strong>graphy


Contents<br />

<strong>Photo</strong>graphers<br />

Street <strong>Photo</strong>graphers<br />

Models<br />

Podcasts


welcome to PHOTO live ISSUE 2<br />

This issue is packed full of brilliant talent!<br />

We were fortunate to catch up with some amazing artists who specialise<br />

in people photography. So this issue is one for those readers who love<br />

fashion, models and a touch of glam thanks to our special interview with<br />

Haute Shots’ Stacey Frazier.<br />

We also caught up with Marco Larousse, Japanese photographer, Noriyuki<br />

and Rita Law from Hong Kong who talk to us about street photography.<br />

Roxanne and Brian from This Week In <strong>Photo</strong> Glam talk to us about hosting<br />

a podcast as well as their photography and modelling, while French model<br />

Morgane fills us in on being a model in France.<br />

We want to hear from you... if you’re a photographer or model, head over to<br />

our Facebook or Instagram page and drop us a message - tell us if you’re a<br />

photographer, model or involved in photography and why we should feature<br />

you. We love meeting new people and love sharing their art in our magazine.<br />

Rob Jenkins<br />

Editor/Publisher<br />

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aphers<br />

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LISA-MARIE<br />

<strong>Photo</strong>graphy<br />

Bio<br />

Lisa-Marie is a Scottish-born Freelance <strong>Photo</strong>grapher<br />

based in Alberta, Canada who<br />

specializes in Fashion, beauty and conceptual<br />

portraiture.<br />

Lisa-Marie has been published in a variety<br />

of magazines that include Papercut Magazine,<br />

Ellements Magazine, Hacid Magazine<br />

and Dark Beauty Magazine to name a few.<br />

She has also had the cover of several magazine<br />

such as Model Life Magazine’s launch<br />

issue, children’s magazine Petite Magnifique,<br />

The Alchemist Magazine’s Beauty<br />

<strong>Issue</strong> and Lash Inc. She is featured on the<br />

Editor’s Choice page of 500px. A few of her<br />

images have been shown in New York City.<br />

She recently won Vistek’s “Show Us Your<br />

Best Contest” and had a 6 page spread interview<br />

for Practical <strong>Photo</strong>graphy Magazine’s<br />

Pro Showcase for the July 2016 issue.<br />

Lisa-Marie is also an Elinchrom and Canon<br />

Ambassador.<br />

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Lisa-Marie welcome to <strong>Photo</strong> <strong>Live</strong>, who<br />

inspired you to make photography<br />

your life?<br />

Thanks so much for having me be a part<br />

of <strong>Photo</strong> <strong>Live</strong>! <strong>Photo</strong>graphy was never<br />

really on my radar for a career or even<br />

a hobby until my grade 10 year of high<br />

school. I had to choose an option class<br />

for credits to graduate and I was between<br />

photography, computers and art.<br />

I was already taking a computers course<br />

and didn’t want to have two of the same<br />

class. I also can’t draw so it was a simple<br />

choice of the photography class. I remember<br />

thinking that “Oh this will be so<br />

easy!” and boy was I wrong! Very early<br />

on I became enamoured with photography<br />

and wanted to learn as much as I<br />

could. I’ve never looked back.<br />

Let’s back up and talk about your first<br />

few photo shoots - were they fashion<br />

themed?<br />

Not at all! Fashion photography never really<br />

came into play for me until my second<br />

year of university. During our first<br />

few “photoshoots” I had friends from<br />

high school help me with portrait work<br />

as we were learning side lighting, butterfly<br />

lighting and Rembrandt lighting etc.<br />

Even during university I wanted to be a<br />

food photographer so I was focusing on<br />

still life photography.<br />

What sort of gear did you use?<br />

I’ve always been a Canon girl. Canon was<br />

what I learned on and my first professional<br />

camera was the Canon 40D. I had<br />

a simple 18-55mm lens and then “upgraded”<br />

to a 50mm when I started doing<br />

fashion work. I used the strobes we had<br />

in the studio and I have had Elinchrom<br />

lighting for years.<br />

You graduated from Grant MacEwan<br />

University studying Design and <strong>Photo</strong>graphy<br />

- tell us about that part of<br />

your life… the study, what was it like<br />

studying photography formally?<br />

During high school, I learned the basics<br />

but I wanted to learn more. I wanted to<br />

broaden my knowledge of the technology<br />

of photography. <strong>Photo</strong>graphy was the<br />

minor with a major in design. Although<br />

the program was great, it didn’t focus on<br />

photography as much as I would have<br />

hoped. I found myself putting everything<br />

into the photography classes and less<br />

into the design. I had three wonderful<br />

photography teachers who I learned a<br />

lot from. If it wasn’t for one of my professors,<br />

I wouldn’t have found fashion<br />

photography.<br />

Do you feel that the study helped you<br />

with the direction you chose?<br />

The program helped me realize that this<br />

WAS my passion and what I wanted to<br />

do for the rest of my life. Finding fashion<br />

photography was more of an accident.<br />

We had a class where we were studying<br />

portraiture. We had to do the basic lighting<br />

that I had done in high school but I<br />

wanted to go a little bit further and try<br />

some different editing. I remember being<br />

so proud of those images. During our critique,<br />

my professor looked at my work<br />

then looked at me. Without missing a<br />

beat he said “People aren’t your thing.”<br />

When he walked away, my heart just<br />

dropped. I’m a perfectionist, especially<br />

with photography and I was so devastated.<br />

I wanted to prove him wrong. I<br />

spent all summer doing fashion shoots<br />

with my friends around our city, trying<br />

different things and coming up with different<br />

concepts. At our year end portfolio<br />

showing, my entire portfolio was<br />

fashion and beauty photography. The<br />

professor who had said those words to<br />

me the year prior came up to my table.<br />

I said to him, “Remember when you said<br />

I couldn’t photograph people?” He just<br />

looked at me and winked. I realized then<br />

he had said what he said to me because<br />

he knew my personality. He knew I would<br />

work hard to prove him wrong. Without<br />

him saying those words to me, I wouldn’t<br />

have found the love and passion I have<br />

for fashion photography.<br />

You graduated, and you seem to have<br />

hit the ground running, tell us about<br />

the first time you were published in a<br />

magazine?<br />

I still remember that feeling. I was on<br />

cloud 9. I had done an editorial with a<br />

local model at a children’s playground<br />

right at sunrise. She brought tons of<br />

clothes and accessories. I was incredibly<br />

nervous as she is a very popular model<br />

in our city and someone once told me, if<br />

you get to shoot with her then you have<br />

made it here in Edmonton. After I sent<br />

her the finished edits, she convinced<br />

me to send them to a magazine in British<br />

Columbia. The dream was always to<br />

get published but I never thought that<br />

it would happen so quickly. Getting that<br />

accepted email was such an amazing<br />

feeling. Even to this day, I still get the<br />

feeling of accomplishment and pride of<br />

getting published.<br />

And recently you were featured in<br />

Practical <strong>Photo</strong>graphy (one of my favourite<br />

titles) what are you doing for<br />

them?<br />

I love Practical <strong>Photo</strong>graphy Magazine!<br />

I was absolutely honoured when they<br />

asked to feature me in their Pro Showcase<br />

in their July 2016 issue. Not long<br />

after that issue hit shelves, they asked<br />

me to be their columnist for the November<br />

2016-Novemember 2017 year. I cried<br />

when I opened up that email. I have<br />

never felt so proud and honoured to be<br />

asked to be a part of one of my favourite<br />

magazines. It has been an amazing year<br />

writing for them!<br />

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One thing people often ask is how does<br />

someone become a sponsored photographer?<br />

You’re a Canon Ambassador,<br />

what does that mean?<br />

I am a Canon and Elinchrom Ambassador.<br />

This happened just last year. I<br />

had entered a photography contest for<br />

one of our local photography stores in<br />

town. I never enter contests but this one<br />

popped up on social media and I thought<br />

why not? I ended up winning that contest<br />

and it opened up so many doors for<br />

me. I was asked what equipment I used<br />

and one of the workers at the Toronto<br />

headquarters showed my work to people<br />

at Elinchrom first. I was asked to speak<br />

at the Toronto ProFusion <strong>Photo</strong>graphy<br />

Tradeshow for Elinchrom and demonstrate<br />

how I use their lighting systems<br />

to create a ‘Lisa-Marie McGinn’ style of<br />

photography. Not long after that, I was<br />

asked to host two workshops in Edmonton<br />

and Calgary sponsored by Vistek,<br />

Canon and Elinchrom. I will never forget<br />

that feeling! Having people come and<br />

watch me do my thing and create my<br />

art meant the world to me! With every<br />

image I share on social media now, I tag<br />

Elinchrom and Canon. I share my lighting<br />

and what camera and lenses I use.<br />

On to your photos, how do you start<br />

planning out an idea? Do you collaborate<br />

with others?<br />

Yes I love collaborating. Usually my ideas<br />

come to me late at night, right before I<br />

go to sleep I lay in bed thinking what kind<br />

of image I want to create next. I always<br />

want to try something different, sometimes<br />

it works and sometimes it doesn’t.<br />

I’m lucky to know a lot of talented individuals<br />

in my town who are always open<br />

and willing to create my vision.<br />

Book I and Book II are full of amazing<br />

photos, did you spend a lot of time editing<br />

through your portfolio to choose<br />

what images were featured?<br />

Thank you so much! I find myself culling<br />

my images more frequently now than<br />

when I first started. I always have 1 or<br />

2 images from a shoot that are my favourite<br />

and I add those to my portfolio.<br />

My portfolio has changed quite a bit over<br />

the last 5 years and even now with my<br />

style leaning towards beauty photography,<br />

I find it changing again. I used to<br />

love photographing creative, fairytale<br />

style imagery and while I still love capturing<br />

those images, beauty work has<br />

been my go-to for the last year.<br />

You also do Portrait and Wedding packages,<br />

does your fashion photography<br />

cross over into families and weddings?<br />

Yes, definitely. In regards to angles and<br />

trying to be creative, I find myself trying<br />

different things than just the standard<br />

portraits and weddings. It works sometimes<br />

but I always love to try new things<br />

and I’m not afraid too keep trying.<br />

Let’s touch on post processing, do you<br />

do your own and how do you approach<br />

an image? What I mean is when you’re<br />

planning a fashion shoot, do you have<br />

an outcome in mind where you know<br />

you’ll need to add some post or is it an<br />

organic process that evolves as you<br />

work?<br />

Yes, I love retouching! <strong>Photo</strong>shop has always<br />

been a passion for me. When I’m<br />

photographing an editorial, I typically<br />

know how I am going to edit just by the<br />

lighting and mood I’m trying to accomplish.<br />

Sometimes I go in completely blind<br />

and just experiment. I typically do that<br />

after editing a portrait session or a wedding.<br />

I love grabbing an image that I haven’t<br />

touched and just editing until I am<br />

happy with the final image.<br />

Can a photographer make a living<br />

from fashion alone?<br />

I believe they can, yes. I was laid off from<br />

my full time job three years ago. I had<br />

no idea what I was going to do next. My<br />

boyfriend (now my husband) told me to<br />

try photography. What did I have to lose?<br />

The first 4 months were hard. I needed<br />

to get my name out there more and<br />

get those clients. Three years later, I’m<br />

shooting constantly whether its fashion,<br />

beauty, portraits or weddings and get to<br />

travel to different cities and provinces<br />

demonstrating my style of photography.<br />

Ok some fun questions - where do you<br />

see yourself if 5 years?<br />

Professionally? Shooting for Vogue! The<br />

ultimate dream for a fashion photographer.<br />

I would love to be travelling the<br />

world doing workshops and working for<br />

clients like Vogue, Harper’s Bazaar, Cosmopolitan<br />

etc. Personally? I just recently<br />

got married and my husband and I<br />

would love to have a family. And another<br />

dog...or two!<br />

What gear do you lust after if any?<br />

Phase One or Hasselblad! Thats the<br />

dream! I used a Hasselblad in University<br />

and it was the most amazing experience.<br />

The quality was outstanding. Although I<br />

will never part with my Canon cameras<br />

(I have a collection now).<br />

You’re going on holiday - what camera<br />

would you take for playing the tourist?<br />

Travelling with me is always an adventure.<br />

I carry EVERYTHING I have camera<br />

wise. I have my Canon 5D Mark III, my<br />

Canon 7D (just incase) and all of my lenses.<br />

You never know when an amazing<br />

photographic opportunity will come up<br />

so I always like to be prepared!<br />

Finally where can readers go to see<br />

more of your work?<br />

They can go to my website at<br />

www.lisamariemcginn.com or my instagram<br />

handle is @lisamariephotog. Also,<br />

check out my facebook at Lisa-Marie<br />

<strong>Photo</strong>graphy. You can also pick up past<br />

copies of Practical <strong>Photo</strong>graphy Magazine<br />

(November 2016-November 2017)<br />

and read about how I create my images!<br />

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ONLINE:<br />

www.lisamariemcginn.com<br />

www.instagram.com/lisamariephotog<br />

www.facebook.com/LMG<strong>Photo</strong><br />

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marc<br />

hayden<br />

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Hi Marc and welcome to <strong>Photo</strong> <strong>Live</strong>,<br />

how would you describe yourself as a<br />

photographer? What do you specialise<br />

in?<br />

Hi! Thanks for having me :) I tend to favour<br />

portraiture and fashion for personal<br />

work, and there is a strong beauty<br />

theme to my image-making. Im doing a<br />

lot more lifestyle work these days, and<br />

I really enjoy documentary-style work,<br />

too.<br />

I think every photographer has a story<br />

about how they got started, what’s<br />

yours?<br />

Well, I actually went to art school and<br />

painted at school. I always had a passion<br />

for art, but I painted up until university,<br />

and thats where I started using Apple<br />

Macs. I didn’t touch a camera until many<br />

years later, and it was actually the iPhone<br />

that got me into photography. <strong>Photo</strong>graphy<br />

was a real luxury hobby and<br />

career before digital photography and<br />

the internet really took off, but I knew Id<br />

always love image-taking….I just knew.<br />

I was working for Apple’s ad agency for<br />

a few years and realised I wasn’t being<br />

creative, so I decided to change careers!<br />

Looking at your photography, eyes<br />

are important to you aren’t they? But<br />

when you capture them, they seem to<br />

pierce you as the viewer…<br />

Yeah, I can’t get away from eyes. For<br />

lifestyle, they aren’t the focus, but for<br />

beauty, I love them. I see a lot of stuff<br />

on social media, and its just naked girls.<br />

Don’t get me wrong, the female body is<br />

wonderful, but bum shots are kinda….<br />

boring. Everyone has a butt. And many<br />

look the same haha. Eyes, though….theyare<br />

unique, and they say everything. I<br />

also want people to appreciate the image,<br />

not just the flesh.<br />

Talk to us about your editorial work.<br />

Are you doing fashion magazines and,<br />

I’ve been told, that that type of shoot<br />

can be more for the love and exposure<br />

as they pay minimal rates…?<br />

I test a lot, because I enjoy it, and working<br />

with stylists is great. But Im not<br />

submitting anymore. If a quality fashion<br />

mag commissions me, 100% I’m there,<br />

because Im an artist, and I love to create.<br />

If you’re doing Wonderland, Love,<br />

or Vogue….those kind of mags, then the<br />

exposure is good. Its definitely a labour<br />

of love.<br />

You also do Commissions, can you tell<br />

us about that?<br />

Sure! I do a fair amount of corporate<br />

work, and fashion commissions are<br />

great. Being a full time freelancer really<br />

is full time. Im terrible at stopping, but<br />

I have a family, so I want to make time<br />

for them. My social life is pretty much<br />

non-existent, but its the path I chose. I<br />

want to create, and I want to support<br />

my family….commissions help me do<br />

that. I have done cool lookbooks for a variety<br />

of brands, and Im always looking to<br />

do more.<br />

You’re recent personal work is powerful,<br />

what’s inspired that look?<br />

Just me. And that is really important. I<br />

remember starting out and panicking<br />

about having a style. Id look a other artists<br />

and worry. But the moment I stopped<br />

worrying, and just did what came naturally,<br />

thats when my work came into its<br />

own. Obviously I take in outside influence<br />

all the time, but the way I frame, the<br />

poses, etc….thats just what I like.<br />

Who inspires you?<br />

I like fine art. I know more about fine art<br />

than I do photography, so Id say Cubism,<br />

Pop Art, music, graphic art. Basquiat,<br />

Picasso, Haring, Mondrian - these guys<br />

were visionaries.<br />

What do you see for photography in<br />

the next 5 years, as in the tech and<br />

perhaps the way we appreciate the<br />

art?<br />

Great question, and I do wonder how the<br />

availability of kit will affect the quality<br />

of the work, in both positive and negative<br />

ways. But, at the end of the day,<br />

you can’t buy artistic talent, so Im not<br />

phased by that. Its like when music production<br />

was suddenly available to every<br />

bedroom producer….there is just more<br />

noise. The quality always shines through.<br />

Marc - thanks for being in <strong>Photo</strong> <strong>Live</strong><br />

<strong>Issue</strong> 2, where can readers go to find<br />

out more about you?<br />

Thanks for having me! My instagram<br />

@_marchayden and my website<br />

marchayden.co.uk are great places to<br />

keep up with my work. Im also on twitter<br />

@_marchayden, and on Facebook (marchaydenphoto).<br />

If your readers have<br />

any questions they can also drop me an<br />

email at marc@marchayden.co.uk.<br />

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ONLINE:<br />

marchayden.co.uk<br />

instagram.com/_marchayden<br />

facebook.com/marchaydenphoto<br />

facebook.com/_marchayden<br />

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ALEX SANCHEZ<br />

Welcome to <strong>Live</strong> Alex, where are you<br />

living and how did you get started as<br />

a photographer?<br />

I live in Lyon, I´ve always love photography<br />

but I did not have a professional<br />

camera. So 2 years ago I decided to start<br />

and began to collaborate with different<br />

models.<br />

You have some amazing maternity<br />

photography, what inspired you to<br />

photograph women in this style?<br />

Even though it is not my favorite photography<br />

style, it´s something I love to<br />

do as it remains in my ground, witch is<br />

the studio photography.<br />

What mainly inspires me is to immortalize<br />

this precious moment which is the<br />

pregnancy. In this period of a woman life<br />

you can see how radiant they are, totally<br />

glowing. I try to enhance this moment<br />

throught the studio lights control.<br />

What photography do you love most?<br />

I love doing portraits and nudes. I´m always<br />

searching for deep expressions<br />

and intense looks.<br />

Regarding nudes photography, I try to<br />

show only the indispensable, so as to<br />

bring to mind sensuality.<br />

Tell us about life for a photographer in<br />

France… do you do this as a full time<br />

job?<br />

For the moment I am not doing this full<br />

time but I am working for it :). It will be<br />

great to work from my passion. In Lyon<br />

there is a lot of photographers but I cannot<br />

complain as I have got enough photography<br />

work.<br />

Do you travel much with your photography?<br />

Where have you been?<br />

I love to travel but as I work a lot, sometimes<br />

it is hard to plan. I have been to<br />

Morocco, England, South of France,<br />

Spain is my motherland. And I am going<br />

to Thailand in November. Can´t wait!<br />

What’s been the most challenging<br />

photo shoot you’ve done?<br />

For me, each picture is a challenge, there<br />

is always things that happen during<br />

the shooting that you did not have predicted,<br />

but if I have to choose one, I will<br />

definitly say the social pictures, I mean<br />

wedding pictures, event pictures, as you<br />

cannot control the models and the light<br />

as in a studio.<br />

Who inspires you as a photographer?<br />

Peter Coulson, I really love how he masterizes<br />

the black and white pictures. I<br />

also like very much Michael Woloszynowicz.<br />

What do you have planned for next<br />

year?<br />

My goal is to manage to open my own<br />

studio so as to developp my art to the<br />

next level.<br />

Where can our readers go to see more<br />

of your work?<br />

facebook.com/AlexSanchez<strong>Photo</strong>graphy<br />

& instagram.com/alex.sanchez.photo.<br />

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ONLINE:<br />

www.instagram.com/alex.sanchez.photo<br />

www. facebook.com/AlexSanchez<strong>Photo</strong>graphy<br />

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Chris, welcome to <strong>Photo</strong> <strong>Live</strong>, why are<br />

your photos so damn good? Ok that’s<br />

probably too confronting as an opening,<br />

let’s start with, when did you<br />

know you’d found your “look” or style?<br />

Haha thanks for having me! I’d say finding<br />

a “look” took me about 6 or 7 years.<br />

I spent a long time treading water, not<br />

really doing one thing in particular. It<br />

wasn’t until I did a lot of soul searching<br />

to really decide what I wanted to focus<br />

on that it started coming together.<br />

Let’s back up a bit more, how did you<br />

get started as a photographer?<br />

I picked it up as a hobby after graduating<br />

college. I had always messed around<br />

with it before then, but once I really dug<br />

in, I was hooked. I’d shoot whatever I<br />

could locally and after some time, decided<br />

to give it a real go.<br />

When I look at your art, I keep thinking<br />

of the words - Drama, Passion, Power…<br />

am I on track?<br />

I like those words - I also like to throw<br />

in “Theatrical.” I love the idea of visual<br />

theater and all the ingredients of melodrama<br />

that go with it.<br />

The photo, Cela New York, tell us about<br />

that photo...<br />

This was shot for a handbag desire, Cela<br />

New York, and we were very much inspired<br />

by a Helmut Newton shot for this<br />

image in particular. It was shot in Prospect<br />

Park in Brooklyn.<br />

You’ve photographed some amazing<br />

people, who’d been a lot of fun to<br />

shoot?<br />

I’ve been very fortunate to shoot a wide<br />

variety of people will all different kinds<br />

of personalities. That dance between<br />

theirs and mine is one of my favorite<br />

parts about portraiture. One of my favorite<br />

subjects has been my lady, the<br />

very talented Lindsay Adler.<br />

Chris<br />

KNIGHT<br />

I love the tones and feel of your Personal<br />

Work, talk us through the red-<br />

something that evolved over time?<br />

You use light dramatically, is that<br />

headed woman sitting on the desk<br />

with the two men… it’s got a detective<br />

feel from the movies.<br />

That image was definitely inspired by old<br />

film noir movies - one of my favorite genres<br />

of film. It was actually shot in Beijing,<br />

China as part of an event for Profoto<br />

China. Lindsay Adler and I were there to<br />

present and shoot and this was a concept<br />

we created for them - and two entirely<br />

different versions of it. My version<br />

was the set-based, cinematic version. I<br />

designed the set at home and they built<br />

it. We sourced a few local models and<br />

shot that image with over almost 200<br />

people standing my shoulder. It was lots<br />

of fun and a great challenge.<br />

And the images featuring people with<br />

arrows, can you share what you’re<br />

communicating and why…?<br />

These were for a project called “St. Sebastian.”<br />

I love the story, the visuals and<br />

the narrative that comes with it. This<br />

was shot here in New York. I wanted to<br />

create a classic version and modern version<br />

side-by-side to see how the viewer<br />

responds uniquely to each. It’s one of my<br />

favorite projects I’ve ever done.<br />

It definitely has. I spent years shooting<br />

swimwear and lifestyle in Miami with<br />

clean, bright, colorful images. Dramatic<br />

lighting was a journey, but I’m happier<br />

over here.<br />

Who inspired you as a growing artist<br />

and has that changed as you’ve grown<br />

as a photographer?<br />

I’m definitely heavily inspired by classical<br />

painting. I love Rembrandt, Caravaggio,<br />

Vermeer - the Baroque painters really do<br />

it for me. <strong>Photo</strong>graphically I love Irving<br />

Penn, Richard Avedon, Eugenio Recuenco,<br />

Erwin Olaf, Gregory Crewdson, Annie<br />

Leibovitz. Tastes definitely change and<br />

evolve. I didn’t get into painting until<br />

much later, but I think one of the best<br />

things visual artists can do is study mediums<br />

that are not your own.<br />

We’d like to send readers to see more<br />

of your photography - where can they<br />

go?<br />

chrisknightphoto.com<br />

instagram.com/chrisknightphoto<br />

facebook.com/chrisknightphoto<br />

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ONLINE: chrisknightphoto.com<br />

instagram.com/chrisknightphoto<br />

facebook.com/chrisknightphoto<br />

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Andrea Joki


Andrea Joki tells us<br />

about her photographic<br />

journey...<br />

BACKGROUND<br />

My father was a hobbyist photographer<br />

– mostly taking pictures of trains and<br />

his children (the two of us). I inherited<br />

his camera equipment but didn’t do<br />

much with it until the birth of EBAY in<br />

the 1990s. I was buying and selling antique<br />

apparel (1860s-1920s) and needed<br />

photographs to match the provenance I<br />

had researched for each item. So I put<br />

aside my father’s Minolta and bought a<br />

Canon Rebel with digital features (this<br />

was pre-digital sensor but the selling<br />

point of the Rebel was that it had digital<br />

exposure readings – no exposure meter<br />

needed!). I still have that camera – nicknamed<br />

“Fred” - and he saw a lot of use<br />

up until around 2005 – and the rise of<br />

the digital sensor.<br />

I was curious about digital sensor cameras<br />

but feared the loss of quality in dynamic<br />

range and clarity. I researched<br />

how CCD and CMOS sensors worked and<br />

eventually settled on the Nikon D50. The<br />

color was beautiful even if the CMOS rendered<br />

skin tones so much nicer (and less<br />

orangey).<br />

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DEVELOPING MY STYLE<br />

In early 2000, I think many people got<br />

into family portraiture for their children<br />

and the love of kids. So they were ace at<br />

getting great expressions and moments<br />

from their subjects but often had terrible<br />

comps and color. For me, I loved the<br />

design challenge – the story of an image<br />

and how all the pieces come together to<br />

tell us about the subject. Unfortunately,<br />

I had the opposite issue of my nascent<br />

photographer colleagues: while I would<br />

have an image with a beautiful juxtaposition<br />

of wild countryside and perfectly<br />

positioned person, I wouldn’t notice that<br />

they were dead in the eyes and lifeless.<br />

I was too busy putting together the big<br />

picture rather than seeing the small details<br />

of connection and emotion.<br />

At that point, I was very ambivalent – I<br />

enjoyed images of people NOT looking at<br />

the camera and instead interacting with<br />

the environment but I needed to be able<br />

to take and sell ‘smiling faces’ as well<br />

if I wanted a business. It’s something I<br />

worked on for several years; learning to<br />

get that comfortable rapport with any<br />

subject of any age. That skill didn’t come<br />

over night and I really had to upgrade<br />

my interpersonal skills to do so. E.g.,<br />

what works on a small kid can be very<br />

irritating to a teen.<br />

At the same time, taking image after image<br />

helped me to develop my personal<br />

vision – my style. It’s something that I’ve<br />

come to realize has to grow organically<br />

from taking a lot of pictures. It can’t be<br />

forced and it is something that evolves<br />

over time; you find that you naturally begin<br />

to gravitate toward photographing<br />

and processing images in a certain way<br />

that YOU find pleasing. The best example<br />

I can give of this is that in 2006 I was<br />

good friends with some amazing pho-<br />

tographers. Our way of photographing<br />

was very similar; in fact, we all shot with<br />

deep rich color / very good clarity and<br />

our images were fairly similar. But within<br />

four years, we had branched out and<br />

come into our own as photographers in<br />

very different ways. Our current work<br />

looks so dissimilar as to be striking that<br />

we were ever photographing similarly.<br />

My style soon translated into surreality<br />

– I wanted a bit of magical realism in<br />

my images and to create something we<br />

could not ordinarily see beyond life’s distractions.<br />

To complement that, I always<br />

want every image to tell a story about<br />

the person in it. For that reason, I never<br />

photograph in public parks – they all look<br />

the same whether you are in Melbourne<br />

or Prague, Denver or Chicago. The same<br />

manicured lawns and the same hardy<br />

trees. Instead, I try to find places that<br />

are representative of the person and<br />

that time in their life- nature preserves<br />

or places with the native architecture or<br />

flora. That way, when the person grows<br />

up or moves, they will have everything in<br />

the image to remind them of that time<br />

and place. A park or random location<br />

just can’t do that.<br />

The other foundation of my style that I<br />

am very proud of is color harmony. It’s<br />

about creating moods or ensuring that<br />

the subject harmonizes with or stands<br />

out from the environment. E.g., if photographing<br />

in a forest I will dress subjects<br />

in jewel tones, often in contrasting<br />

colors that help them pop from the busy<br />

background so they don’t get lost. At<br />

beaches or fields, I will dress subjects<br />

in bleached and softer colors that work<br />

with the environment so the harmonize<br />

with it instead of standing out like a<br />

sore thumb. That’s one of the reasons<br />

you won’t find subjects in black or dark<br />

clothes on a beaches if I can help it – I<br />

work with my clients in advance with<br />

suggestions on what to wear based on<br />

the chosen location.<br />

When we photograph, we photograph<br />

for interest – we want people to really<br />

explore the image. It’s a tough task: how<br />

to make the image speak and to ensure<br />

everything in the four corners is precisely<br />

placed to create accord or surprising<br />

chaos. Suggestions such as rule of third,<br />

golden mean, and juxtaposition make<br />

sense when you see the big picture and<br />

how everything works together to put a<br />

focus on or describe the subject. E.g., if<br />

you take a photograph on a lawn with<br />

random cars in the background and a<br />

tree growing out of the subject’s head,<br />

it doesn’t enhance the subject or tell<br />

his/her story. But if you place them in<br />

the bottom right corner of the image<br />

with their house beautifully framed in<br />

the background in the left top corner,<br />

then you’ve told a story. Similarly, if I<br />

am photographing in Finland, I’ll include<br />

blueberry bushes and aspens framing<br />

the subject. If I am in Oregon, I will get<br />

windswept driftwood on meandering<br />

beaches or old growth moss covering<br />

aspen forests, in Prague I want to photograph<br />

the Old Town or an abandoned<br />

soviet military base, and in Gold Coast<br />

of Australia, I want to photograph the<br />

spits that jut out with high rises in the<br />

background. It’s all about contrasting<br />

the timelessness of a location with the<br />

very dated (never to be that way again)<br />

person in the image.<br />

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THOUGHTS FOR FELLOW<br />

PHOTOGRAPHERS<br />

I’m asked often about what advice to<br />

give photographers and the most important<br />

thing for me is to encourage people<br />

to a) analyze everything you do and b)<br />

get (honest!) feedback as often as you<br />

can. Also, experiment without the worry<br />

about failing. Even now, with so many<br />

years behind me, I try new things and<br />

different angles/orientations every session,<br />

knowing most won’t work. A great<br />

shoot for me is not all decent images –<br />

it’s about looking through the raws and<br />

being on a rollercoaster ride of good…<br />

good…terrible…great…great..bad…good..<br />

good….bad….. In failing is when I learned<br />

to really grow as a photographer.<br />

My other recommendation is to learn to<br />

see beyond what the camera can take.<br />

You are not bound but the limited dynamic<br />

range and ‘mechanical’ boringness<br />

of what the machine captures. A<br />

photograph is art when it translates a<br />

scene or moment into something very<br />

unique and distinct. Always stretch your<br />

imagination to go beyond what your<br />

raw is showing you – there is a fascinating<br />

world out there that you, with<br />

your unique history and world view, can<br />

translate into something truly inspirational<br />

and wholly distinct.<br />

Finally – photographers make up the<br />

best community of people! After several<br />

years in the business, I looked back and<br />

recognized that my best images were<br />

often taken with other photographers<br />

– working with colleagues at all levels is<br />

amazing and they push you to new directions<br />

you might not have otherwise<br />

taken. Teaming up with local photogra-<br />

phers is often the best thing you can do<br />

for yourself and your business – regular<br />

get togethers create the most amazing<br />

images and opportunities for growth.<br />

I think that’s why I began teaching in<br />

2008. I have made amazing friendships<br />

around the world and have photography<br />

to thank for bringing the world to me<br />

here In this little country of Finland. Although<br />

I don’t do workshops any more<br />

due to the heavy travel, I am forever<br />

grateful for the memories I’ve made and<br />

the truly inspirational people I’ve met as<br />

a result. We have some of the most creative<br />

and giving people in the industry<br />

and too often don’t even know it.<br />

Of course, pictures speak louder than<br />

words. Here are images with context/<br />

info, which I always find helpful. In several,<br />

I gave behind the scenes or raws to<br />

give an idea of the starting point to give<br />

an idea of how not to be bound by the<br />

raw.<br />

My website: www.jokiphotography.com<br />

Facebook and Flickr that have my most<br />

recent work:<br />

www.facebook.com/Joki<strong>Photo</strong>graphy/<br />

www.flickr.com/photos/maiasuvi/<br />

Behind the scenes Facebook page –<br />

where you can see pullbacks/behind the<br />

scenes images:<br />

www.facebook.com/Joki<strong>Photo</strong><br />

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ONLINE: www.jokiphotography.com<br />

www.facebook.com/Joki<strong>Photo</strong>graphy<br />

www.flickr.com/photos/maiasuvi<br />

www.facebook.com/Joki<strong>Photo</strong><br />

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Interview with photographer Stacie Frazier...<br />

Welcome Stacie! You’ve done so much<br />

for women, what I mean is that you’ve<br />

taken your art and helped people see<br />

real beauty, how did it all start?<br />

I really feel like my entire life eventually<br />

led me to boudoir photography. But, it<br />

specifically began after I had been laid<br />

off from my job as a graphic designer.<br />

Part of my job responsibilities as a designer<br />

had been light photography details.<br />

I had begun shooting friends as a<br />

hobby during lunch breaks on the roof<br />

of the Venetian hotel-casino. That led to<br />

them asking if I could do sexier shoots<br />

for them on the side. Well, I had blogged<br />

much of these experiences, and unbeknownst<br />

to me at the time, was developing<br />

a following. So, by the time I had lost<br />

my job I had perfect strangers asking for<br />

boudoir shoots. It turned into an automatic<br />

business for me. So grateful. But,<br />

mostly thankful that it ended up being<br />

a business that actually empowered the<br />

women I worked with, and not just me.<br />

Do your clients start by saying they<br />

don’t feel “glamorous” or beautiful?<br />

How do you overcome that? Is it s body<br />

image problem? Nerves? Both?<br />

Every woman comes into their session<br />

with nerves. Many of them have been<br />

married for 20 years or so and “unseen”<br />

- whether it be just by their husbands<br />

being the only one to have seen<br />

them intimately or sadly, being taken for<br />

granted at that stage in their marriage.<br />

Their bodies have changed from age,<br />

childbirth and whatnot. But they still<br />

want to be sexy, feel desired and viewed<br />

with kind, loving eyes as a woman of<br />

true beauty and worth. And I honestly<br />

believe each woman I photograph is just<br />

that...worthy and beautiful. So, during<br />

a session they are being viewed by my<br />

team and I, perfect strangers to them, of<br />

course they will be nervous. One thing I<br />

hear time and time again though is how<br />

appreciative they are that we were so<br />

nonjudgemental. That is one of the most<br />

important traits for a boudoir photographer,<br />

in my opinion. It builds trust. But, it<br />

has to be genuine, obviously.<br />

Do the women do it for themselves, for<br />

their partner … both?<br />

It started with most of them saying<br />

they were doing it for their partner. But,<br />

I could see they were really doing it for<br />

themselves too. Now, I get a mixture of<br />

women who say they are doing it for<br />

themselves, their partners or both.<br />

Tell us about the process… Someone<br />

has rang you and wants to book -<br />

what happens next?<br />

We figure out what their needs are and<br />

I help them decide which session they<br />

should go with, location they should<br />

shoot at, etc. They book their shoot and<br />

fill out a questionnaire that helps me get<br />

to know them better so that I can formulate<br />

ideas for their shoot to tailor it<br />

more to their personality through poses<br />

and wardrobe advice. And then it’s<br />

showtime!<br />

Talk to us about the challenging<br />

shoots. What’s a difficulty you sometimes<br />

face?<br />

On a very rare occasion, we might encounter<br />

a client who is either especially<br />

uncomfortable in her own skin which<br />

makes her more stiff and more difficult<br />

to pose or who has her heart set on facial<br />

expressions that don’t translate on<br />

camera as beautifully as she might think<br />

they will. It can prove difficult to break<br />

the habits of “duck lips” or “deer in the<br />

headlights” eyes, for instance.<br />

I’m not sure how to phrase this, so I’ll<br />

do my best, your photos are exactly<br />

what I’d want to see of my lovely wife,<br />

what I mean is they are feminine but<br />

really sexy as well. I hope that makes<br />

sense?<br />

I think something that I have always<br />

aimed for was to create photos that appealed<br />

to both women and men alike.<br />

Usually the photos are being gifted to a<br />

man so I needed to represent his desires<br />

as well as the clients. For that reason,<br />

I never really shoot overly frilly or girly<br />

scenes. I prefer a more masculine backdrop<br />

actually, so that the clients femininity<br />

pops more. But, I also lean towards<br />

a woman looking more confident and<br />

powerful, which can be characterized as<br />

masculine traits in our society. Against<br />

a more neutral backdrop, this is accomplished<br />

much easier than something<br />

overly feminine.<br />

Tell us about your reality show.<br />

Well, we almost had a reality show. Came<br />

really close, but it ultimately didn’t end<br />

up happening. We had been approached<br />

by many producers trying to entice<br />

us into trying to get out own show. I<br />

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skipped most of the requests but trusted<br />

two of them to portray us accurately<br />

and respectfully so we actually had two<br />

different opportunities where the networks<br />

were presented with the idea but<br />

ultimately passed.<br />

Sizzle Reel: https://youtu.be/k2OqqGHqjcs<br />

Props and accessories - how do you decide<br />

who suits what?<br />

The answers on the pre-session questionnaire<br />

that I send to them helps me<br />

figure out if there is anything I might be<br />

able to bring to make their shoot more<br />

special. But, we do all of our shoots on<br />

location so I keep that to a minimum. I<br />

can, however, give them advice on what<br />

types of outfits to bring based on what<br />

I have learned about them. I do like<br />

when clients bring meaningful props to<br />

sessions, like a special piece of jewelry<br />

or perhaps a framed wedding photo to<br />

place bedside on the nightstand.<br />

There’s lot’s of tears when people see<br />

how amazing they look, do you feel the<br />

experience changes people and that<br />

the changes last?<br />

I have always said that a boudoir photography<br />

shoot is most definitely a life<br />

changing experience for women. I’ve<br />

seen the transformation with my own<br />

eyes from the very beginning. They leave<br />

their session standing taller, and that<br />

feeling stays with them for months afterwards,<br />

and they are reminded of it<br />

every time they look at their photos. I<br />

think this is why I see so many clients<br />

returning for more sessions throughout<br />

the years. It’s an addictive feeling for<br />

them!<br />

Ok, what’s next for you - any plans for<br />

the next 12 months you can share?<br />

It’s a slight departure from my regular<br />

work but I am continuing on with my<br />

current fine art photo project. It’s called<br />

Bag Ladies, which is a look at the objectification<br />

of women, particularly where<br />

dating and our social conditioning are<br />

concerned. I’m concerned with where we<br />

are heading with all of that. You can find<br />

this photography project right here:<br />

Interview: youtu.be/iK3iyyw3mkE<br />

Announcement post:<br />

hauteshots.com/personal-photography-project/<br />

Full series posts:<br />

hauteshots.com/category/bag-ladies/<br />

Can you share 5 tips for people having<br />

a boudoir shoot?<br />

Relax.<br />

Don’t be afraid to let your personality<br />

shine through.<br />

Trust your photographer.<br />

Enjoy the process.<br />

Be extra kind to yourself.<br />

Finally where can readers find out<br />

more about Haute Shots and Stacie<br />

Frazier?<br />

Website: hauteshots.com<br />

Blog: hauteshots.com/our-blog<br />

Instagram: instagram.com/hauteshots<br />

Facebook: facebook.com/HauteShots<br />

Marketing Video: youtu.be/m-sLDYWQ8d0<br />

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ONLINE: hauteshots.com<br />

hauteshots.com/our-blog<br />

instagram.com/hauteshots<br />

facebook.com/HauteShots<br />

youtu.be/m-sLDYWQ8d0<br />

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hotogr<br />

St reet<br />

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aphers<br />

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MARCO Larousse<br />

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Welcome to <strong>Photo</strong> <strong>Live</strong> Marco, ok,<br />

straight into it - how hard is it being a<br />

street photographer? What I mean is<br />

do you find it challenging to take photos<br />

of strangers as part of your photography?<br />

It used to be hard for me in the beginning<br />

when I started to point my camera<br />

at people in foreign countries. I was<br />

very curious about their unposed daily<br />

life routines and did not want to capture<br />

staged and posed smiling photos.<br />

At that time, I started doing this in the<br />

beginning of the 90’s, I was not aware<br />

that there was a historic genre of photography<br />

called street photography.<br />

Once I discovered that this was a classic<br />

art form and understood the importance<br />

of documenting contemporary daily life<br />

that may become relevant for future<br />

generations, I started to feel very confident<br />

about what I do. I even feel that<br />

street photography is extremely important<br />

to society if the intentions are right<br />

and the subjects are treated with a lot<br />

of respect.<br />

Tell us about the beautiful black and<br />

white. You seem to do a lot of B and W<br />

… are you shooting jpg files and using<br />

one of the Fuji film modes?<br />

I shoot 95% of my images in B&W. I like<br />

to tell the story without the distraction<br />

of color. I only switch to color if I think<br />

that the color adds important information<br />

to the story. I set my camera to<br />

shoot jpg & RAW and set the camera to<br />

B&W +Red Filter mode with some custom<br />

tweaking of highlight and shadow intensity.<br />

Fuji and Olympus both have very<br />

nice B&W jpg modes straight out of the<br />

camera that are often already publishable.<br />

For my large fine art prints, however,<br />

I go to the RAW files and tweak them to<br />

look good on paper.<br />

Back to the beginning - when did you<br />

pick up a camera and decide this was<br />

what you loved?<br />

I got my first own camera when I was<br />

about 6 years old. It was a plastic camera<br />

that I found in a grab bag for 50<br />

cents. My mom bought me a cheap roll<br />

of B&W film and I was hooked. This may<br />

also have been where my brain was<br />

wired into thinking that the final result<br />

of the photographic process was a B&W<br />

print. And I still shoot B&W and print my<br />

work on paper to this day.<br />

Why Fuji?<br />

When Fuji introduced the first X100 at<br />

<strong>Photo</strong>kina 2010, I was very excited about<br />

the concept of a camera that brought<br />

back the features of my old analog<br />

rangefinders into the digital world. The<br />

camera was small, quiet, had a great IQ<br />

and had the aperture, shutter speed and<br />

exposure compensation as external dials<br />

on the camera. Now that even the ISO<br />

dial has been added to my most recent<br />

Fuji camera, I am very happy with this<br />

set up for now.<br />

Why analog?<br />

I just shoot differently when I shoot<br />

analog. The whole process is a lot slower<br />

and I’m even more selective on the shots<br />

that I take. I also have a higher keeper<br />

rate by shooting less. Analog also helps<br />

me to slow down and enjoy the waiting<br />

time before the image reward compared<br />

to the instant gratification of digital photography.<br />

You’re also a successful podcaster<br />

with Scott Bourne, how did that come<br />

about?<br />

I had appeared on a few photography<br />

podcasts when Scott contacted me<br />

about 4 years ago and asked me if I<br />

wanted to start a podcast on Fuji cameras<br />

with him. I was still an ambassador<br />

for Fuji at that time (official X-<strong>Photo</strong>grapher)<br />

and after we worked out our strategy<br />

we started the show. Both of us were<br />

surprised how quickly this show became<br />

popular, but we were hitting different<br />

limitations on a show that was only talking<br />

about one brand. We then closed the<br />

Fuji show and opened the show to all<br />

mirrorless brands. I was producing these<br />

shows for <strong>Photo</strong>focus at that time. And<br />

at the beginning of this year, Scott and<br />

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I founded PPN - <strong>Photo</strong> Podcast Network<br />

as a hub for photography and creativity<br />

related podcasts. We currently have 4<br />

shows per month and have been really<br />

pleased with the great feedback from<br />

our wonderful audience.<br />

Will PPN be growing in the future - you<br />

already have some excellent show’s,<br />

what’s next?<br />

We are still a young network and are<br />

growing our audience every week. There<br />

are a lot of opportunities out there and<br />

we’ll make the next move when the time<br />

is right :)<br />

Are you teaching or doing workshops?<br />

Can you tell us what you teach in<br />

them?<br />

Yes, I am teaching workshops that generally<br />

cover street or documentary photography.<br />

And printing often plays an<br />

important role, too. I see my workshops<br />

rather as retreats. I don’t want to lecture<br />

theory the whole time. I find it equally<br />

important to talk about motivation,<br />

goals, and mind-set. My goal is that the<br />

participants have a good time and feel<br />

that they are spending a few days with<br />

friends. They should see and learn new<br />

things and leave the workshop/retreat<br />

motivated.<br />

Where can our readers go to see more<br />

of your photography?<br />

They can go to MarcoLarousse.com<br />

to see my work and read my blog<br />

or tune in at PPN - <strong>Photo</strong> Podcast<br />

Networkphotopodcasts.com/podcasts<br />

to listen to our photography podcast<br />

episodes on inspiration, mirrorless,<br />

Q&A, or gear. And they can always<br />

get in touch with me on Twitter<br />

twitter.com/hamburgcam.<br />

Thanks Marco!<br />

Thank you so much for featuring my<br />

work.<br />

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ONLINE:<br />

www.MarcoLarousse.com<br />

www.photopodcasts.com/podcasts<br />

www.twitter.com/hamburgcam<br />

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RITA LAW


Hi Rita, thanks for talking to us at <strong>Photo</strong><br />

<strong>Live</strong>, where are you based?<br />

I am based in Hong Kong - a dense urban<br />

jungle, chaotic yet blissfully exciting.<br />

You take a lot of amazing city photos,<br />

capturing the businesses... or should I<br />

say, chaos of Hong Kong, how did you<br />

get into photography?<br />

I was given a Practica LTL3 from my dad<br />

when I was 13 and it becomes my first<br />

camera (I still use it sometimes when I<br />

travel!).<br />

The one thing that really brought me into<br />

photography was the film photography<br />

course I attended in university. I used to<br />

worry too much if I would waste a film<br />

every time I shoot. One of the “Sunny 16”<br />

excises was to shoot a series of street<br />

photos using a fully manual SLR and<br />

no light metering was allowed, the end<br />

result images weren’t that great at all<br />

but it made me realised trial-and-error<br />

is the best way to learn from my own<br />

mistakes.<br />

Hong Kong looks a mix of old and new<br />

- what’s it like to walk around the city<br />

and shoot?<br />

Hong Kong itself is like a concrete jungle.<br />

The urban design back in late 19th is<br />

pretty compelling I have to say. You can<br />

easily find all sort of neon signage hanging<br />

right above a busy street in Kowloon<br />

and some parts of Hong Kong Island. The<br />

street scene in Hong Kong always looks<br />

dense and full of energy. It is very easy<br />

to spot interesting happenings on street.<br />

In short, it is a paradise for street photography<br />

lovers.<br />

Tell us how you go out and shoot?<br />

What’s your process? Do you plan or is<br />

it impulsive?<br />

I found observing people and all the random<br />

happenings on street particularly<br />

fascinating. I shoot when I spot an interesting<br />

scene, moment or people. This<br />

must have something to do with my previous<br />

job as a location scout.<br />

What are you using for your photography?<br />

(Gear)<br />

At work, I use Nikon D5 and the 24-70mm<br />

f/2.8 E ED VR for general event coverage<br />

and sometimes carry with me the 80-<br />

400mm f/4.5-5.6G ED VR if it is a sporting<br />

event. I have a Panasonic GF7 with its kit<br />

lens for streets and of course a smartphone,<br />

recently upgraded to iPhone8, to<br />

snap at any moment.<br />

Talking of gear, you worked for Digital<br />

Rev for a while, what was that like?<br />

It was fun and absolutely rewarding. The<br />

DRTV production team was a relatively<br />

small one, 4 in total, but definitely the<br />

best team I have ever worked with, plus<br />

It is always a pleasure to be given the<br />

latest cameras and gears to try on!<br />

And now you work for yourself?<br />

No, I work for an agency as a content<br />

producer right now, my work is more<br />

into content marketing than purely production,<br />

which is a definitely challenging<br />

but interesting to me, since I came from<br />

a Graphic Design background.<br />

Have you done much traveling and<br />

where have you gone?<br />

Yes! I consider myself as a travelholic. I<br />

travelled 4-5 times each year. I made<br />

trips to Cuba, Canada, UK, Georgia and<br />

Russia so far in 2017 and will be visiting<br />

Lebanon next month!<br />

What’s been a favourite place to visit?<br />

Oh… This is hard to choose from! If I really<br />

have to pick a favourite place, then it<br />

would have to be Moscow. It is the destination<br />

of my very first solo trip when I<br />

was 19. I fell in love with this city at first<br />

sight. I visited Moscow 6 times already -<br />

never get bored with it!<br />

Back to your photos, do you process<br />

images before sharing?<br />

For the images on my Instagram, I mainly<br />

use the built-in filters from app and<br />

sometimes <strong>Photo</strong>shop CC if I have access<br />

to computer and got plenty of spare<br />

time.<br />

Tell us 3 things about Rita Law we don’t<br />

know (maybe a favourite book, movie,<br />

food, what you love about HK or hate)<br />

I love neon signages.<br />

I love sans-serif.<br />

I hate foods with orange pigment like<br />

pumpkin and carrot.<br />

Can you give us a 5 tips on shooting<br />

photos in the city?<br />

* Choose the camera you are most comfortable<br />

to carry around, take it with you<br />

everyday<br />

* Use aperture-priority mode or even full<br />

auto mode for run-and-gun type of urban<br />

photography and street snap<br />

* Look for the geometry, leading lines or<br />

pattern in the scene<br />

* Get lost in the city and don’t be afraid<br />

to explore<br />

* (Not really a tip though…) Shooting<br />

with a DSLR with huge tele zoom lens in<br />

city may make you look like a creep or<br />

paparazzi, get ready for weird look in<br />

public!<br />

Finally where can our readers go to see<br />

more of your photos?<br />

I am pretty active on Instagram<br />

(@RitaTheTravelholic) but can also be<br />

found on Twitter (@ritalaw), Youtube:<br />

www.youtube.com/c/ritathetravelholic<br />

and Facebook:<br />

www.facebook.com/ritathetravelholic<br />

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ONLINE:<br />

www.instagram.com/RitaTheTravelholic<br />

www. facebook.com/ritathetravelholic<br />

www.youtube.com/c/ritathetravelholic<br />

www.twitter.com/ritalaw<br />

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NORIYUKI<br />

Tomita<br />

Welcome to <strong>Live</strong> Nori, tell us about<br />

yourself and where you live, how you<br />

got into photography….<br />

I’m a middle-aged Japanese journalist<br />

live in Tokyo. My speciality is art, cultu<br />

re, and so on. I’ve just quit my newspaper<br />

company this spring and now I’m a<br />

free and traveling alone.<br />

My first step job in photography was<br />

for work in my twenties. At first, I used<br />

a film camera and did the development<br />

myself. Soon I got into and enjoyed taking<br />

many photos as a hobby. In the beginning<br />

I liked art and wanted to be an<br />

artist in my youth, so that taking photos<br />

tickled my artist’s mind. In addition, my<br />

photos were sometimes used with my<br />

articles in the newspaper.<br />

What sort of photography do you do?<br />

Is it street or a mix of different styles?<br />

Many are street photos. I’m free to go<br />

to favorite places and take landscapes,<br />

flowers, photos of old temples, and cats.<br />

If possible, I would like to take portraits<br />

more.<br />

What is life like in Japan for you? Do<br />

you work full time or is photography<br />

your full time job?<br />

I no longer work full time and now I‘m<br />

putting my dreams into practice enjoying<br />

my free time. Travelling with a<br />

camera is one of those dreams. I want to<br />

continue this life like a cloud as long as<br />

time and money permits.<br />

How often are you out shooting?<br />

Basically I always take my camera everyday<br />

and use it whenever I find an interesting<br />

scene.<br />

Why did you choose to use Fuji?<br />

I’ve used several makers for many years.<br />

Nikon or Canon for films, Ricoh or Sony<br />

for digitals. For journalism, it was necessary<br />

to capture exactlly and closely.<br />

But I came to prefer the more warm<br />

and soft photos. Fuji suits my demands.<br />

Occasionary I knew that old lenses can<br />

be used with mirrorless and last year I<br />

bought Helios. It was very exciting to use<br />

it by manual mode and then I began to<br />

buy many vintage lenses. I discovered<br />

the summilux 50mm or 35mm of Leitz<br />

that was produced about 50 or 60 years<br />

before.They are wonderful because of<br />

the beautiful and soft bokeh. Now I use<br />

a Leica M8 too.<br />

Are you involved in any clubs or photo<br />

groups?<br />

No. I prefer being alone. Fortunately<br />

many followers see my photos in Instagram.<br />

That’s enough.<br />

We love how you photograph the culture<br />

of your country, what do you<br />

think about when you’re out doing<br />

your photography? Are you just walking<br />

and finding things or do you have a<br />

plan and look for certain subjects?<br />

I love this country and culture, but for<br />

me, taking photo is more private, indiviual,<br />

thing. I see old temples and flowers,<br />

equally in my mind. Delight of creation is<br />

important.<br />

What would you tell a new photographer<br />

who is starting out, how would<br />

you advise them to do some street<br />

shooting?<br />

Don’t use zoomlens with auto focus. Only<br />

when you stop this, your world of photography<br />

will be wide open.<br />

Finally where can our readers go to see<br />

your photos?<br />

Someday I want to publish a photo essay<br />

or books with my photos in near future.<br />

For now you can find me on instagram<br />

under @noripppyo.<br />

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ONLINE:<br />

www.instagram.com/<br />

noripppyo.<br />

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104<br />

MODEL<br />

Morgane<br />

Were’ guessing being a model in<br />

France is competitive, after all<br />

Paris, Milan and New York are<br />

seen as the fashion capitals of<br />

the world. We asked French model<br />

Morgane, how she got started<br />

as a model and just how difficult<br />

it is there…<br />

Morgane, welcome to <strong>Photo</strong> <strong>Live</strong>, tell<br />

us about yourself.<br />

Well I am Morgane, I am French and I<br />

live in Lyon. I got into modelling a year<br />

ago, when one of my friend asked me if i<br />

wanted to try to do a photoshoot. First I<br />

wasn’t sure I could do it but after thinking<br />

more about it I felt like why not, I like<br />

his work, I know him, let’s give it a try. I<br />

always dreamed of doing a photoshoot<br />

so I tried it out.<br />

Is modelling for full time?<br />

Its not a full time job for me, I would love<br />

it to be. It’s a passion that I have to create<br />

some projects with photographers.<br />

Are you registered with an agency<br />

and what does an agency do for you<br />

(a question for the many models that<br />

contact me about starting out).<br />

I dont have any agency beaucause I dont<br />

have an agency profile because of my<br />

small size.<br />

(Editor: According to The Balance, a<br />

female model in Paris needs to be five<br />

feet nine inches to six feet tall, and figure<br />

measurements are 34-23-33)<br />

Still you’ve done so many amazing<br />

photo shoots, how does that process<br />

work? Does the photographer contact<br />

you or is it booked through an agency?<br />

Usually the photographer contacts me<br />

via a social network. We discuss the project<br />

and try to make it happen if we think<br />

we can work together.<br />

Tell us about your first modelling<br />

shoot, were you nervous?<br />

I was pretty nervous, I had never done<br />

that before, I was scared to look stupid<br />

or to make bad pictures. But I trust my<br />

friend and he made me feel confident.<br />

You can see my first photoshoot on instagram<br />

and my progress with my friend<br />

with who I’ve done many other awesome<br />

projects.<br />

How do you prepare for a photo shoot?<br />

Well I talk a lot about the direction we<br />

want to take with the photographer.<br />

We talk about the look, the makeup, the<br />

place where we are going to shoot the<br />

photos. I find some inspirational images<br />

online for the photoshoot.<br />

Are you doing catwalk too … what is<br />

the main type of modelling you do?<br />

I only do photoshoots for now, however<br />

I’ve been asked me to appear in a music<br />

video!<br />

What’s the modelling scene like in<br />

France? Is it difficult to get noticed?<br />

Well there is a lot of girls that dream to<br />

become a model so it’s not an easy thing<br />

to do.<br />

You’ve build a great Instagram following<br />

- can you share some tips for our<br />

readers who may be just starting out<br />

as models?<br />

It’s important to practice. Don’t say yes<br />

to just anything. Trust yourself and do<br />

what you love.<br />

What’s been your favourite shoot?<br />

My favorite shoot is one of my last<br />

shoot. It’s not on Instagram yet but it<br />

will pretty soon. It was in a studio with<br />

two photographers that are friends of<br />

mine. We played with glitter and it was<br />

so much fun, a bit sexy, colourful and a<br />

lot of work.<br />

Ok a fun question - what would you<br />

take with you on a desert island?<br />

Tough question, i need so many things<br />

lol. I guess my phone, i am nothing without<br />

my phone, if it works of course or<br />

chocolate, chocolate is life.<br />

Morgane thanks for letting us talk to<br />

you, where can our readers go to see<br />

more of your amazing work?<br />

All my work is on instagram so I can<br />

share my work and communicate with<br />

everyone, you can see it at:<br />

instagram.com/like.a.magic.unicorn<br />

all photographs supplied by Morgane


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ONLINE:<br />

www.instagram.com/like.a.magic.unicorn<br />

www. facebook.com/morganephotoslyon<br />

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112P odcast


s<br />

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PODCAST<br />

TWIP<br />

GLAM<br />

Last issue we touched on some podcasts<br />

we enjoy, and another brilliant<br />

show is TWIP Glam hosted by Brian<br />

Fischer and Roxanne Cali - welcome to<br />

<strong>Photo</strong> <strong>Live</strong>!<br />

Brian: Thanks for having us!<br />

So to get started how did you both<br />

come to know each other?<br />

Brian: Like most models and photographers,<br />

we met at a photo shoot. At this<br />

point I had been on the hunt for a podcast<br />

partner for over a year. As we shot<br />

together I was immediately taken with<br />

Roxanne’s quick banter and the acoustics<br />

of her voice. I asked her on the spot<br />

if she would be interested in hosting a<br />

podcast and we have been on this journey<br />

together ever cents.<br />

Roxanne: Brian first reached out to me<br />

on Model Mayhem, I was new to the industry<br />

and his photos were amazing! I<br />

was quite nervous the first time we shot,<br />

thankfully he made it so easy for me and<br />

we hit it off right away!<br />

You’ve shot together a few times -<br />

how often and what’s been a favourite<br />

shoot?<br />

Brian: We try to shoot together three or<br />

four times a year, but our busy schedules<br />

make that sporadic. Because I find<br />

the process of working with Roxanne<br />

so enjoyable, it’s hard to pick, one of my<br />

favorites would have to be an experimental<br />

body paint shoot we did gluing<br />

thousands of pink aquarium rocks to<br />

Roxanne. The shoot went off without a<br />

hitch but we had a ton of confused spectators<br />

and and amazing mess to clean<br />

up afterwards.<br />

Roxanne: We have shot together countless<br />

times, between Brian’s portfolio jams<br />

and our individual and group shoots, we<br />

have a lot of photos. I also fondly remember<br />

the pink aquarium rock shoot,<br />

it’s up there for sure, but the LED bikini<br />

was such a fun project, that might be<br />

my favorite. Brian made the suits and I<br />

tucked the battery pack right between<br />

my cheeks. Good thing he wasn’t taking<br />

photos from the back!<br />

You’ve only recently become part of<br />

TWIP - how did that happen?<br />

Brian: Our road to podcasting has had<br />

some interesting twists and turns. The<br />

first iteration of our show,”Model <strong>Photo</strong>graphy<br />

Showcase”, was a similar for-<br />

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mat but primarily audio with an attached<br />

slideshow. That show was designed to<br />

be a 26 episode run over the space of<br />

one year. At the end of the series Frederick<br />

Van Johnson announced the TWiP<br />

network. After a bit of soul-searching we<br />

had a meeting with Frederick and decided<br />

to launch a modernized iteration of<br />

the show on his network.<br />

What’s happening with the TWIP network<br />

- we haven’t seen the original<br />

show for a while…?<br />

Brian: This Week in <strong>Photo</strong> (TWiP) went<br />

on hiatus earlier this year to allow for<br />

some much-needed renovation. During<br />

the hiatus the entire infrastructure that<br />

drives the network has been reengineered<br />

and updated. The good news is<br />

that the main show we’ll be returning to<br />

the airwaves this November.<br />

Back to your show - how do you find so<br />

many talented people to talk to?<br />

Brian: We spend a surprising amount of<br />

time surfing through social media looking<br />

for profiles. We don’t just look for the<br />

biggest names we can get on board. We<br />

try to look for the spark of creativity regardless<br />

of level of experience. We also<br />

rely on a bit of crowd sourcing, when invite<br />

people to send in suggestions with<br />

every episode.<br />

Roxanne: Brian is the master of finding<br />

talent. He can typically tell from just one<br />

image if they should be on the show, I<br />

greatly admire his knack for that.<br />

Who comes up with the questions,<br />

what’s the process to making the interview<br />

interesting?<br />

Brian: Our show is surprisingly organic.<br />

We script the first 15 seconds and the<br />

last 20 seconds of the show and have<br />

a rough format, but everything else is<br />

made up on the spot. To Roxanne’s credit,<br />

I regularly do not share the images I<br />

have picked in advance. Her reactions<br />

are 100% genuine and on the spot!<br />

Roxanne: What makes the interview<br />

interesting is the stories behind the<br />

concepts, the bloopers, and the stylistic<br />

elements. It’s all there, we just put it<br />

together! I enjoy the free-flowing ideas<br />

rather than a strict script.<br />

You both have a fun banter, there’s no<br />

awkward pauses, what’s the secret?<br />

Brian: Editing! Lots and lots of editing!, but<br />

that’s only a partial truth. Roxanne was<br />

the 35th person I considered to podcast<br />

with. She is amazingly quickwitted and agile.<br />

Over the years I have thrown out some<br />

of the most off-the-wall comments and<br />

jokes, and she is right on top of it. I think<br />

some of this comes from having worked<br />

and traveled together for years but most<br />

of it is just good chemistry.<br />

Outside of the podcast, are you both<br />

doing teaching… particularly together?<br />

Brian: In the past I have done a fair<br />

amount of workshop hosting and taught<br />

workflow to professional photographers.<br />

Unfortunately, the podcast has eaten<br />

into my teaching. Each episode takes a<br />

tremendous amount of time to produce.<br />

Roxanne: I don’t consider myself a teacher<br />

per say, but I’ve been involved in many<br />

photo workshops and training seminars<br />

as the model. I would love to help Brian<br />

in the future as we incorporate some<br />

teaching into our podcast.<br />

What’s next for the show…?<br />

Brian: That’s a great question, we are<br />

just about to complete season one. Season<br />

two will begin just after New Year’s.<br />

In addition to our staple of interviewing<br />

photographers, we would like to add episodes<br />

involving more models, make up<br />

artists, Fashion designers and so on. I<br />

would also like to do more destination<br />

shows. We may also co-host some workshops<br />

in the coming year.<br />

Roxanne: We are very excited to incorporate<br />

more variety into the show, this<br />

has been a labor of love and we want to<br />

keep things interesting, so trying some<br />

new things will be a fun adventure for<br />

us. I thoroughly enjoyed our recent episode<br />

where we shot at the castle in<br />

Northern California and set-up a small<br />

demo of how it all works. Hopefully those<br />

types of shows will be more prevalent in<br />

the coming season.<br />

How do you deal with the nudity restrictions<br />

on iTunes and YouTube?<br />

Brian: Regretfully, the iTunes and primary<br />

YouTube feeds have modesty boxes<br />

over nudity. The good news is that we<br />

publish an on edited version to the blog<br />

posts at ThisWeekin<strong>Photo</strong>.com<br />

And finally how can readers subscribe<br />

and listen? What can we do to spread<br />

the word about TWIP Glam?<br />

Brian: The easiest way to subscribe<br />

is through iTunes, Not an iTunes user,<br />

ThisWeekin<strong>Photo</strong>.com has links to the<br />

RSS feed that will let you subscribe with<br />

any podcast application.<br />

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BRIAN<br />

Fis ch er<br />

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Brian welcome to <strong>Photo</strong> <strong>Live</strong>. You’re a<br />

busy man, running a photo podcast,<br />

blog and a photographer… what else<br />

do you do?<br />

Although I started out as a full-time professional<br />

photographer, I quickly realized<br />

that I needed stability and benefits. In<br />

my 20’s I went back to school and now<br />

work in the medical field. In my personal<br />

life I restore old trucks(Very slowly). At<br />

the moment I am working on hey 1969<br />

International Harvester cab-over semi.<br />

I also dabble in drones, 3-D printing, antique<br />

photography, and the list goes on.<br />

Tell us about your photography, how<br />

did you get into taking photos of<br />

amazing people?<br />

I like to say that I didn’t get into photography,<br />

photography got into me. I<br />

have my older brother to blame, one<br />

day I walked into the bathroom to find<br />

him conducting mad science! There was<br />

chemicals in trays, Machines shooting<br />

lights on magical paper and this amazing<br />

red light. I was hooked!<br />

Through high school and college photography,<br />

my work with human subjects<br />

was limited to portraits. As I grew little<br />

older, had more resources and had students<br />

interested in the subject, I drifted<br />

into shooting glamour. I had a powerful<br />

experience handing over the results of<br />

one of my early glamour shoots to it’s<br />

subject. The model was amateur with<br />

relatively low self-esteem. Upon seeing<br />

her images, she burst into tears of happiness.<br />

There was no turning back, the<br />

majority of my work has been glamour<br />

from that point on.<br />

One thing I’ve picked up watching TWIP<br />

Glam is you really pay attention to the<br />

details, is that something you’re a natural<br />

at or something you’ve learned<br />

over time?<br />

Without doubt it’s a combination. I am<br />

by nature detail oriented. I come from a<br />

long line of engineers and schoolteachers,<br />

and it shows. This may also be a<br />

product of spending years in front of a<br />

lightbox examining my own work. Digital<br />

photography is great for instant feedback,<br />

but nothing will slow you down<br />

and make you pay attention like shooting<br />

with the film. This is why I regularly<br />

shoot with film to this day.<br />

What’s been a favourite shoot you’ve<br />

done?<br />

This is a hard one to answer, every shoot<br />

is different and so many stand out and<br />

not just because they produced the best<br />

images. Sometimes it’s just making an<br />

amazing connection with your model.<br />

My podcast partner Roxanne is a perfect<br />

example. It started with a great photo<br />

shoot and has turned into and amazing<br />

friendship.<br />

If I had to pick a tremendously fun photo<br />

shoot I would have to go back to 2008<br />

when I shot the Canadian model Ella<br />

Modella. I was doing a series of “Prosthetic<br />

swimwear” shoots and Ella came<br />

to California to be involved. We had<br />

amazing chemistry from the outset,<br />

the weather was perfect and we had<br />

tremendous fun. More than following<br />

directions Ella has a wonderful sense of<br />

her surroundings. We were coming to<br />

the end of the shoot and Ella spotted a<br />

spectacular sunset happening behind<br />

me. We immediately ran past each other<br />

in a sprint to capture the last moments<br />

of light, turning into one of my favorite<br />

silhouettes ever.<br />

Other side- what’s been not so much<br />

fun?<br />

I have a few to choose from. Being a<br />

beach photographer I have drowned a<br />

number of cameras and had a few scary<br />

instances. In 2011 I was shooting a model<br />

on top of a huge flat rock at Panther<br />

Beach California. A huge rogue wave<br />

came up one side of the rocks and down<br />

my side. I was drug about 20 feet towards<br />

a significant drop into the ocean<br />

fortunately I came to a stop before going<br />

into the drink. bloodied and camera destroyed,<br />

the shoot was over.<br />

How often are you doing collaborations<br />

and who’s involved?<br />

Over the last 10 years I have worked to<br />

boil my photo shoots down to the minimum.<br />

Ideally I shoot with myself, the<br />

model, occasional assistance and one<br />

lens. I like the restriction of working with<br />

and around the environment. I think it<br />

forces you to be more creative.<br />

Who comes up with the ideas - is it a<br />

team thing or does it fall to you?<br />

It’s just me! (...and an Internet of friends).<br />

I take time every day to look at great<br />

photography. Whether that is model<br />

mayhem, 500px or National Geographic.<br />

I think that everybody has great inspirations<br />

as we look at the world around<br />

us. The trick is to grab that idea before it<br />

fades and write it down.<br />

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How do you choose the model for the<br />

shoot?<br />

In the case of a shoot for a client I take<br />

great care in determining their personal<br />

preferences. Even if I feel a model is<br />

not quite ideal for a shoot, it’s important<br />

to lean in the direction of the customers<br />

preferences. For my personal work, I always<br />

start with faces. If a model’s face<br />

speaks the message I’m trying to put<br />

forth, everything else will take care of<br />

itself.<br />

Can you share 5 quick tips for people<br />

wanting to shoot models?<br />

1. Workshops - Group shoots and workshops<br />

are fantastic way to introduce<br />

your self to shooting models.<br />

2. Start with a professional - Hire a local,<br />

experienced model for your first two or<br />

three photo shoots. Most models are<br />

more than happy to work with new photographers.<br />

3. Starts simple - keep your first photo<br />

shoot sample. Natural light with a single<br />

reflector and one assistant.<br />

4. Communicate - make sure to communicate<br />

your vision to your model and<br />

invite her to set the boundaries of the<br />

photo shoot.<br />

5. Community - after starting your portfolio,<br />

join the online community of photographers<br />

and models. Websites like<br />

‘Model Mayhem” and ‘One Model Place’<br />

can be tremendous resources.<br />

Bonus: 6. Model release - have your model<br />

sign a simple release explaining the<br />

boundaries of the photo shoot and what<br />

the images will be used for. This is an essential<br />

step for setting a models expectations<br />

for a shoot.<br />

Apart from Roxanne (hehe) who else<br />

has been a favourite to shoot?<br />

I’ve had so many positive experiences<br />

over the years it’s hard to choose. One of<br />

my many favorites is model Gracie Kay.<br />

(http://www.modelmayhem.com/kfly)<br />

With a wonderful combination of Beauty,<br />

Personality, Intelligence and Professionalism,<br />

she is more than a great model,<br />

she is one of my favorite people.<br />

Finally where can we go to see more of<br />

your photography??<br />

With my personal website in dire need of<br />

an update I suggest people check out my<br />

profile on Model Mayhem.<br />

www.modelmayhem.com/BrianFischer<br />

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ONLINE: www.modelmayhem.com/BrianFischer<br />

123


MODEL & PODCAST HOST<br />

Ava CALI<br />

124


Hi Roxanne (Ava Cali), why do you model?<br />

I know it’s straight to the point but<br />

hey let’s dig a bit deeper…<br />

Modeling allows me to create art with<br />

my body as well as motivation to stay<br />

healthy and fit. At any moment I could<br />

get a great gig that needs me ready next<br />

week...so it’s a great motivator! I guess<br />

if I’m completely honest, modeling gives<br />

me confidence in my everyday life that<br />

allows me to succeed in many other avenues.<br />

How did you start modelling and tell<br />

us a bit about your first shoots, were<br />

they awkward, fun, difficult?<br />

I was working in the office of a venue<br />

that randomly hosted a photography<br />

workshop for beginners one day. I<br />

met the model and we started talking<br />

about her nude portfolio and she asked<br />

if I would want to shoot with her right<br />

then. I was feeling spontaneous...so we<br />

headed to a good backdrop and off came<br />

our clothes! That first photo with her is<br />

still in my portfolio on Model Mayhem. It<br />

was definitely awkward and very fun. I<br />

couldn’t believe what I had done after it<br />

was over, but I didn’t regret it either! She<br />

got me in contact with the photography<br />

school and I did my fist studio shoot<br />

about a week later. That photographer<br />

was very patient with me as I was quite<br />

nervous, we did silhouettes and got<br />

some very neat shots! I remember dancing<br />

around the backdrop and him just<br />

going with it rather than instructing me<br />

into forced poses. It was a great learning<br />

experience. That started my portfolio on<br />

Model Mayhem and the rest is history.<br />

I often get asked about modelling and<br />

one thing the girls who I photograph<br />

talk to me about is that they are “not<br />

the right look”… they are either not<br />

tall enough or not skinny enough, can<br />

you talk to us about modelling where<br />

you are, what sort of of modelling can<br />

someone do if they are not tall enough<br />

or thin enough or…<br />

Every shoot requires different body<br />

types. I don’t like to think about it in<br />

terms of not being skinny or tall enough,<br />

it’s more about the style of photos your<br />

body best lends itself to. If you are<br />

healthy and happy, that is what matters.<br />

It’s about taking what you have,<br />

making it the best it can be, then finding<br />

photographers who appreciate your<br />

look. Modeling is empowering, it’s a tool<br />

and an art form.<br />

I find that living on the Central Coast, I<br />

mostly get jobs with swimwear at the<br />

beach, or boudoir shoots in hotel rooms<br />

to help boost a photographers portfolio<br />

to get more paid clients. The weather<br />

here is so mild that I also often do nudes<br />

in nature- that’s one of my favorites as<br />

it’s a new challenge each time! For curvier<br />

girls, pinup is a great look, but lifestyle<br />

and swim can also be great options. Just<br />

getting out there and experimenting<br />

with what you like and what fits your<br />

style best is important. You don’t know<br />

if you will love it until you try. I will say<br />

though that if you are basing your income<br />

on modeling, being tall and skinny<br />

will likely get you the most jobs. It’s<br />

just the industry. Look outside the box<br />

though and put yourself out there.<br />

Are magazines that feature the typical<br />

thin, tall model changing do you think?<br />

I see often on TV ads that more regular<br />

shaped people are being featured and<br />

we applaud that, but is it something<br />

you feel is going to stay with us…?<br />

I do think there are more average everyday<br />

bodies being featured in ads. They<br />

are beautiful and I hope it does stick! I<br />

think it’s great for girls going through<br />

puberty especially to see body-type variety<br />

in ads. It’s tough at that age.<br />

Have you had any experiences with<br />

being discounted because of your<br />

physical look? Too tall, too short to anything?<br />

I have been fortunate enough to work<br />

with very kind and professional photographers.<br />

I have never had a photographer<br />

discount any of my attributes.<br />

I think if this had happened early on it<br />

would’ve have pursued modeling, so I’m<br />

very thankful that it hasn’t. Sometimes<br />

I’ve looked at my images and realized<br />

that there were things I wanted to work<br />

on physically, but photographers hire<br />

me based on my portfolio so they know<br />

what I look like before I show up. If they<br />

were looking for a different height or<br />

shape, they wouldn’t have reached out<br />

to me.<br />

Ok, on to some fun, what is your favourite<br />

modelling genre for you?<br />

I think I mentioned this earlier too...<br />

Nudes in nature, specifically implied<br />

nudes in nature are my favorite. They<br />

challenge me because they are always<br />

new situations to integrate myself into.<br />

It’s avoiding sharp objects and trying to<br />

look natural while in very uncomfortable<br />

poses. I just like the challenge and the<br />

end result!<br />

Can you tell us of any fun situations<br />

that you’ve had, any “oops” moments?<br />

Brian will tell you about one he caught<br />

on camera, I was with 2 other models on<br />

the beach facing away from the waves<br />

when a freakishly large wave came out<br />

of nowhere and soaked all 3 of us! It was<br />

quite funny and very cold.<br />

Talk to us about props, clothing etc, do<br />

you buy them or does the photographer<br />

or a stylist provide them for a<br />

shoot?<br />

I bring lots of Goodwill items to themed<br />

shoots, sometimes they work, sometimes<br />

they don’t. For group shoots I always<br />

bring my own wardrobe. I’ve been<br />

on shoots where a stylist has pre-selected<br />

everything I am wearing and it’s<br />

great! It’s important to have up to date<br />

measurements on your port for that reason.<br />

I’m constantly picking up fun items<br />

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to bring to shoots. I have boxes of props<br />

and funny outfits. It makes dressing up<br />

for Halloween extra fun too!<br />

You’re also a podcast host, can you tell<br />

us how that got started and how it’s<br />

going?<br />

Brian and I met when he contacted me<br />

to shoot years ago, we became quick<br />

friends. He’s had this podcast dream<br />

for quite some time and asked me to be<br />

his cohost. When I agreed I had no idea<br />

where it was going. Our first podcast<br />

was audio only (with photos from the<br />

photographers we were interviewing)<br />

and it morphed into a full-blown production!<br />

They other day I was talking at a<br />

school about photography and one<br />

thing we discussed was the changes …<br />

it seems that very few people are “just<br />

photographers” these days. Often<br />

they are content creators with stories,<br />

video and much more across a bunch<br />

of social media, do you think that’s<br />

happening with modeling?<br />

Modeling is a relatively short-term gig<br />

for most of us. Beauty fades. There’s not<br />

as much time for models to decide that<br />

they want to broaden their interests in<br />

modeling outside of trying different genres.<br />

<strong>Photo</strong>graphers typically have a lifelong<br />

passion lending itself to broadening<br />

horizons when they hit a certain point in<br />

their advancement. Models hit that time<br />

and are usually at the end of their careers.<br />

They could pick up a camera or get<br />

into other aspects, but broadly speaking<br />

there isn’t a lot of time for them to be<br />

more than “just models”.<br />

Ok a fun question - what would you<br />

take on a desert island:<br />

- Book<br />

- DVD … movie or TV show (yes you have<br />

electricity and a player)<br />

- favourite clothing<br />

- favourite food<br />

- anything else?<br />

I would definitely bring a survival book,<br />

I love to read, but can’t imagine reading<br />

one book over and over. If I’ve read<br />

a book once, that’s usually enough. Just<br />

like movies, if I know what’s going to<br />

happen it’s just not as fun anymore. I<br />

read and watch movies mostly for entertainment<br />

value though. A survival book<br />

would help enrich the rest of my life, so I<br />

think I’d go practical. lol<br />

I’d bring Princess Bride as my movie, it’s<br />

one movie I can’t get enough of! It’s so<br />

quotable and I love all of the characters!<br />

Even though I know this is theoretical<br />

and I wouldn’t need to worry about climate<br />

and shade, all of those things come<br />

to mind. I honestly prefer to be naked, so<br />

if that was an option and the weather<br />

was just right I’d choose that for sure.<br />

My favorite clothes are sundresses, they<br />

make me feel pretty and carefree...and I<br />

love summer!<br />

Favorite food has to be a tie...alfredo pesto<br />

pasta with chicken or very spicy Thai<br />

red curry. I couldn’t live without both!<br />

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Other: I am an absolute wine lover to the<br />

core. It wouldn’t be home without plenty<br />

of good wine! Mostly red, but white has<br />

its’ place as well.<br />

My portfolio is on model mayhem at<br />

www.modelmayhem.com/avacali and<br />

hear our podcast at:<br />

thisweekinphoto.com/category/twip-glam/<br />

Finally Roxanne, where can our readers<br />

go to see more of your amazing<br />

modelling and hear your on the<br />

podcast?<br />

ONLINE: www.modelmayhem.com/avacali<br />

thisweekinphoto.com/category/twip-glam<br />

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FILM<br />

film classic<br />

CAMERAS<br />

This issue we again visited Tom at Camera House in Adelaide on Grenfell Street and<br />

talked classic cameras. Tom had some beauties to share...<br />

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The Nikon F2 <strong>Photo</strong>mic<br />

Manufactured in Japan from 1971<br />

to 1980 this camera used a horizontal-travel<br />

focal plane shutter and titanium<br />

shutter curtains. It’s a 35mm<br />

camera and uses the Nikon F-mount<br />

for lenses. The interesting thing about<br />

this camera, Tom pointed out, is the<br />

F2 had an interchangeable viewfinder<br />

(heads) that had pro’s enthusiastic<br />

about using it. It was the D800 of its<br />

time. It’s a solid camera, and came in<br />

all black or black and silver top version.<br />

The film locking mechanism is<br />

brilliant as the rotating latch prevents<br />

the film cassette dropping out of the<br />

bottom until you open it completely.<br />

It also featured 1/2000 shutter top<br />

speed<br />

Higher flash sync of 1/80<br />

Slow shutter speeds from 2 - 10 seconds<br />

with integrated self-timer.<br />

If you want one you need to look out<br />

for fatigue cracks on the titanium foil<br />

and the only way to replace that is<br />

buying a second body for parts without<br />

cracks. Also check for high levels<br />

of wear or corrosion on the film guides<br />

and the pressure plate.<br />

Ensure the shutter works on all<br />

speeds. Slower speeds can be inaccurate<br />

so check them. However these issues<br />

can be looked at by a technician<br />

who can do a clean and lubricate and<br />

adjust.<br />

If you’re keen on film this is a good<br />

camera to grab. It’s solid, reliable and<br />

brilliant to use.<br />

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Leica M4-P<br />

It’s beautiful. The stunning rangefinder<br />

built from 1981 to 1986 and made<br />

by Leitz Canada. It was finished in<br />

black chrome and some hard to get<br />

silver-chrome units can be found,<br />

maybe. The M4-P featured 28mm and<br />

75mm framelines so it could be used<br />

with the newer lenses of the time -<br />

the M lenses. It was a 35mm featuring<br />

manual focus, manual exposure and<br />

weighed 545g. Holding it in your hand<br />

makes you want to load up some film<br />

and hit the streets.<br />

Image from Wikipedia.<br />

Zeiss Ikon Contina<br />

Also a 35mm camera, this one made<br />

by Zeiss Ikon and first introduced in<br />

the mid 1950s. Zeiss Ikon is a company<br />

formed in the mid 1920s in Germany, it<br />

came in a viewfinder and a rangefinder.<br />

It featured a 1 second to 1/250 or<br />

1/300 with the X and M Sync and Self<br />

Timer. Excellent lenses and solid build,<br />

it’s a smaller camera in the hand then<br />

the Nikon but still heavy compared to<br />

some of today’s mirrorless units. It’s<br />

sturdy and feels good in your hands…<br />

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"PBX has become my most valuable resource.<br />

When I'm in a rut and just can't think of what's next for improving my business, I can scroll<br />

through the ever growing library of interviews and just pick one. Sure enough there's<br />

something in that random interview that I hadn't thought about or even knew was something I<br />

could do.<br />

Plus there's an amazing community of photographers in the Facebook group that are so giving<br />

with their knowledge. I only wish I had found this sooner. -Justin Berrington<br />

131


BLACKFOREST<br />

Interview with BlackForest Bags founder - Rashi<br />

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There’s one item photographers love<br />

almost as much as their cameras.<br />

It’s something we faun over, desire to<br />

have the next best thing, touch lovingly<br />

and probably, if you’re like me, have<br />

way too many. I’m talking about camera<br />

bags. It seems I can’t ever find just<br />

the right one. I’ve come to the conclusion<br />

you can’t have just one. So here’s<br />

my set up.<br />

A backpack for overseas travel, it olds<br />

two mirrorless bodies, a few lenses<br />

and personal items. I take this on the<br />

plane so I know my gear is safe. I also<br />

have a messenger bag that’s light but<br />

sturdy that I use for walking around<br />

streets and shooting touristy stuff.<br />

But still I struggle, the back pack isn’t<br />

right for weddings or street cause<br />

I’m having to take it off to get a lens<br />

out - smart that the zip is against my<br />

back so I can’t be robbed though. The<br />

messenger bag is good but sometimes<br />

I’d like something a bit .. more stylish.<br />

Something that my wife isn’t going to<br />

roll her eyes and … my hope is she likes<br />

it so much she is also happy to put it<br />

on her shoulder. Especially when she’s<br />

doing all the shopping and I”m carrying<br />

everything she buys, plus my gear.<br />

So I went searching on the web, and I<br />

came across a bag I’d never seen before.<br />

Checking their website I discovered<br />

they actually are great looking<br />

bags, roomy and the company seems<br />

to really be into photography.<br />

I reached out to Blackforest bags and<br />

the founder herself came back to me<br />

and we had a talk about bags… welcome<br />

to <strong>Photo</strong> <strong>Live</strong> RashI!<br />

Thank you very much for the<br />

opportunity.<br />

You’re based in India, where abouts?<br />

We are based in Surat, Gujarat.<br />

Now there’s a lot of photographers<br />

here probably looking to start their<br />

own business - not in bag production<br />

but in other areas, how did you go<br />

about starting your business?<br />

I am actually a dentist by profession. I<br />

am also a triathlete and a mother.<br />

I had stopped working during my pregnancy<br />

and had to take a long maternity<br />

leave which gave me a lot of time to<br />

start working on my own passion which<br />

has now become a full time job.<br />

I have always been fascinated with<br />

photography and my husband is a photography<br />

enthusiast. He makes some really<br />

amazing pictures. We always carry<br />

our SLR camera everywhere we travel,<br />

be it family holidays or our solo trips. We<br />

have tried a lot of bags existing in the<br />

market to give us the right feel while on<br />

the move. With time like everyone else<br />

we have gathered a collection of cameras<br />

and lenses, lights, a tripod and couple<br />

of other essentials.<br />

Whatever bag we tried over time, backpacks<br />

and messengers had either a<br />

very typical camera bag look or if they<br />

looked slightly better, they couldn’t perform<br />

well. We often used to discuss what<br />

an ideal bag should be like and my sole<br />

search for one made me create one.<br />

The thing that got me interested apart<br />

from the look of the bags is that you<br />

state one of the problems is that it’s<br />

been a problem carrying not only our<br />

camera but all the other things at the<br />

same time. Tell us how you tackled<br />

that problem?<br />

Its really important to have a well organised<br />

camera bag which can keep the<br />

camera body and lenses separated with<br />

padded dividers, offer all round protection<br />

and also provide additional pockets<br />

for travel documents and personal<br />

items. Creating just enough space for<br />

all these gives freedom to any user to<br />

use the pockets or slots as they would<br />

prefer. It also makes it easy for one to<br />

access anything they need instantly because<br />

you know where you have placed<br />

them.<br />

To ensure long term use and comfort, we<br />

have chosen the best, most natural materials,<br />

designed well and ensured that<br />

the artisans who handcraft our bags<br />

follow the stitching instructions well to<br />

avoid any tears and the bags must stay<br />

intact.<br />

The bags shouldn’t weigh down the user<br />

so they have to be made light without<br />

compromising on the quality of leather<br />

, cotton canvas, the foam padding, and<br />

hardware.<br />

I remember another bag manufacturer<br />

doing a video on making their bags<br />

and I confess I’m geeky enough to<br />

have watched and enjoyed it, how did<br />

you test your prototype bags to make<br />

sure they were going to be right for<br />

your market?<br />

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We have been working on this project<br />

for almost an year before we launched<br />

in August 2016. There were a 3 prototypes<br />

and some initial samples made<br />

and studied by a few photographers and<br />

friends before we finalised the design of<br />

our first series RIMO I. Field tests were<br />

done by loading the bags with various<br />

sets of equipment and lugged around.<br />

In fact we travelled a lot with our own<br />

samples and prototypes. They were sent<br />

out to wedding photographers, fashion<br />

photographers and also to various<br />

reviewers like Steve Huff, Dave Cryer,<br />

Chris Gampat, Brittany Smith. Over time<br />

we have improved anything we thought<br />

needed betterment and kept on moving<br />

in that direction.<br />

The study of materials and hardware<br />

never stops even now because we are<br />

yet expanding our product line due to be<br />

launched in near future.<br />

We welcome any feedback most happily<br />

and work on those points yet adhering<br />

to our design philosophy and ideas.<br />

As someone who’s photographed a<br />

bunch of weddings over the years, one<br />

thing that can be tricky is - getting to<br />

your lens to swap quickly and quietly<br />

- velcro is my enemy… was that something<br />

you had to think about?<br />

Yes velcro is a necessary evil. You just<br />

can’t do without it at least as of now<br />

there hasn’t been any breakthrough.<br />

However there is one major change we<br />

have established in our products which<br />

you will notice when you receive our<br />

bag. We have totally avoided using the<br />

brushed nylon lining used by 90 percent<br />

companies out there. This brushed nylon<br />

lining seen in almost every camera bag<br />

out there sticks to the velcro dividers<br />

once they are inserted in the bag. We<br />

have to struggle a little bit to place them<br />

in the right position as best suited for<br />

our gear. After discussing this with a lot<br />

of photographers, we understood that<br />

with many years of use, this brushed nylon<br />

lining starts wearing off until a time<br />

that velcro no longer sticks to it rendering<br />

the bag useless. Everyone tries to<br />

continue using the bag by changing the<br />

position of the divider a bit but life of the<br />

bag shortens as this lining wears out.<br />

Also it is very noisy to pull off a velcro<br />

divider.<br />

This may not be a concern for many of<br />

us who do photography just as a hobby<br />

and don’t end up using the bags everyday.<br />

The lesser the bag is used, the lesser<br />

the dividers are pulled out and placed<br />

back, the more the life of the bag.<br />

In our bags however the lining has been<br />

changed to premium cotton twill which<br />

looks classy. Offers smaller area for<br />

velcro attachment and stays intact for<br />

years to come. It is barely any noise to<br />

be pulled out comparatively.<br />

How many people work at Blackforest?<br />

We are a team of six people within the<br />

company.<br />

Rashi Chaudhary, Founder. I design the<br />

bags, source materials from various vendors,<br />

write content for our website. I am<br />

also head marketing and customer care.<br />

This is because we need to stay involved<br />

at all these fronts to ensure we connect<br />

well with our customers and create more<br />

than just a camera bags company.<br />

Paresh Chaudhary, Co Founder ,my husband<br />

is the Director at his own textile<br />

firm, Nobletex industries. I work from<br />

home mostly because we have a 3 year<br />

old baby girl to look after. Therefore all<br />

inventory maintenance, shipping from<br />

the warehouse and all legal formalities,<br />

documents and accounts is under his<br />

wing. Website developer and technical<br />

Incharge: This person helps us time to<br />

time to instate any changes at our website.<br />

He has been with us from our website<br />

designing phase much before we<br />

launched.<br />

We have one accountant and one Warehouse<br />

Helper who maintains the inventory,<br />

packs all to be shipped bags and<br />

dispatches them. He also maintains the<br />

raw materials procured at the warehouse.<br />

And one Assistant who can carry<br />

on with some work I delegate time to<br />

time.<br />

We outsource manufacturing of bags at<br />

a state of the art unit in India which does<br />

work for a lot of top brands worldwide.<br />

One thing we photographers sometimes<br />

struggle with is getting our<br />

name out there - seems everyone is a<br />

photographer today. How did you get<br />

your name out there in a pretty competitive<br />

market with some quality bag<br />

makers already established?<br />

We believe people will notice us for our<br />

designs, quality and durability. Once you<br />

receive our bag, you will be able to see<br />

how well they have been made and I am<br />

very hopeful you will love to carry it out.<br />

They look so great. The designs are not<br />

made just for men. Women would love to<br />

have one of their own.<br />

Over this past year, we have been very<br />

responsive to our customers for all their<br />

requests and that makes a lot of difference.<br />

You need to be there for them. A<br />

lot of website visitors are recommended<br />

by our customers. So the word of mouth<br />

works.<br />

We have gained only genuine reviews in<br />

our journey and will always stay true to<br />

that.<br />

Our price point is a very great factor.<br />

Once you receive our bag, you will definitely<br />

agree our bags are value for<br />

money.<br />

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One thing I love about your website<br />

and blog is you actually have lot’s of<br />

great content about photography,<br />

Travel, fashion and lot’s of photo articles<br />

- how did you decided to take that<br />

path?<br />

We are photography enthusiasts and<br />

love travelling the world. We love making<br />

new friends and our BLOG is very reflective<br />

of our personal journey. We love<br />

to share great content from all over the<br />

world and I feel it is a very relevant platform.<br />

Through our website, we intend<br />

to do a lot more than just business. As<br />

a photographer yourself, you would understand<br />

how we artists are, there is an<br />

urge to explore and bring beauty forward<br />

to the world.<br />

Now to be upfront you’re not paying<br />

anything for us to talk to you but we<br />

are going to get a bag and put it to<br />

the test… what I’m planning is having<br />

3 different photographers use the bag<br />

over a weekend and give us feedback.<br />

Before I do that are the bags for DSLR<br />

cameras or better for mirrorless ?<br />

The bag which you are receiving, the VIN-<br />

SON can carry:<br />

1. SLR camera body or 2 mirrorless cameras<br />

2. 2-3 lenses<br />

3. Laptop – 13’3 in<br />

4. Accessories<br />

You can chose your own kit depending<br />

on your use.<br />

We’re looking forward to testing the<br />

bag out - where can our readers go to<br />

see your bags and your great content<br />

about photography?<br />

They can be referred to this page. It all<br />

begins here and then the website will direct<br />

you to the associated pages.<br />

https://www.blackforestbags.com<br />

Thanks Rashi<br />

Its been a pleasure.<br />

Review<br />

When the Vinson (Sand Tan) bag arrived from Black<br />

Forest the plan was to put it to a series of user<br />

tests. I was... going to share it with a few of the<br />

photographers in our group, but then I started using<br />

it and well, that’s not going to happen. This bag<br />

is beautiful and practical. I decided to take it on a<br />

shoot in the city when I met up with local model<br />

Amy Caldwell (you’ll see her with the bag in my pictures).<br />

Planning my day, I decided on taking my Fuji<br />

XT20, 3 lenses, a small container holding SD cards,<br />

spare batteries, my wallet, keys, cleaning cloth and<br />

a few other bits and pieces. I put my iPhone 6s Plus<br />

in the spot where you’d normally place an iPad and<br />

off I went.<br />

Things I loved were the shoulder strap has a swivel<br />

so it’s never tangled or wrong way round ( a pet<br />

peeve ).Also it stays on the shoulder when walking<br />

around but if you’re moving quickly put it diagonally<br />

across your chest and it sits comfortably.<br />

The bag has a handle on top so you can pick it up<br />

by the handle... you’d be suprised how handy this<br />

is. The pockets are strong and snug, so to where<br />

the iPad sits.<br />

It’s a combination of waxed cotton and full grain<br />

leather and looks high quality. It feels nice to the<br />

touch and if you’re using one body and a lens or a<br />

mirrorless and a couple of lenses it’s perfect. And<br />

the price is very good too for a high quality bag. The<br />

bag flap closes with brass catches so at weddings<br />

there’s no velcro tear noise.<br />

On the streeet the bag is a joy to use, it’s easy to<br />

access, looks quality and holds enough gear and<br />

personal items for a days shooting.<br />

Highly Recommended!<br />

137


THE $1 BILLION<br />

Instagram<br />

GOLD MINE!<br />

138


INSTAGRAM FOR THE FAMOUS<br />

AND NOT-SO-FAMOUS...<br />

I was browsing Harper’s Bazaar<br />

online the other day (hey I do model<br />

photography!) and came across<br />

a very interesting statistic... apparently<br />

industry experts, in around<br />

2015, estimated that brands spend<br />

more then $1 billion per year on<br />

sponsored Instagram posts. That’s<br />

a lot of money that use to be spent<br />

on traditional media! Social media<br />

sponsorship is a whole new world<br />

of marketing and it’s opened the<br />

doors to just about anyone who’s<br />

willing to put in the hard work, has<br />

talent and drive to make either a<br />

part time or full time income from<br />

their passion. But first a short history<br />

lesson on advertising...<br />

If you were to jump back into some<br />

sort of time machine, and set the<br />

date for around 1970 through to<br />

the 80s or 90s, there wasn’t too<br />

many ways to get known locally,<br />

let alone be world famous. You<br />

had to be a star ( or rising star ) of<br />

stage, screen, music, art ... maybe<br />

politics, medicine, science, humanities...<br />

On the darker side of life,<br />

some have committed crimes for<br />

fame:<br />

John Hinckley Jr - He attempted<br />

to assassinate President Ronald<br />

Reagan so that he could use the<br />

‘fame’ to get the attention of actress<br />

Jodie Foster who he was in<br />

love with.<br />

Tonya Harding - The figure skater<br />

so badly wanted to be the most famous<br />

that she conspired to have<br />

her competitor, Nancy Kerrigan,<br />

attacked. The result was Kerrigan<br />

recovered and placed higher then<br />

Harding, who sunk to the lows of<br />

the celebrity world doing a sex<br />

tape and celebrity boxing.<br />

In contrast we have millions of talented<br />

people who made art, music<br />

films and other forms of entertainment<br />

or knowledge that gained<br />

fame as a by product of their endeavours.<br />

Albert Einstein for example<br />

is a Nobel laureate in physics,<br />

Nelson Mandela, Nobel laureate for<br />

peace suffered years of imprisonment<br />

for his beliefs. Musicians, artists,<br />

creators, scientists, doctors<br />

and leaders of nations have become<br />

famous as a result of their<br />

hard work and dedication.<br />

In video games we have people<br />

like Hideo Kojima who developed<br />

Metal Gear Solid, Sid Meier of Civilisation<br />

fame and Carol Shaw who<br />

is noted as the first woman game<br />

designer who, whilst working for<br />

Atari worked on 3-D Tic Tac Toe<br />

and world on Super Breakout.<br />

These people became famous,<br />

not because they sought fame but<br />

because of their talent. Today that<br />

line has blurred. Some people are<br />

famous for simply, being famous.<br />

Today, the whole game has<br />

changed dramatically.<br />

Traditional media doesn’t have the<br />

same power it once had. Magazines<br />

and newspapers have been<br />

closing in the hundreds each year.<br />

The internet and particularly social<br />

media has fragmented how<br />

we consume entertainment. No<br />

longer do we sit down on Sunday<br />

night at 8.30 for the “Sunday<br />

Night Movie” we have Netflix, Stan,<br />

HBO, iTunes,YouTube and Amazon<br />

among others to watch what we<br />

want when we want. Social media<br />

sites like Instagram allow anyone<br />

with a talent to gather faithful followers<br />

and engage with them by<br />

sharing content. Then, if you’re<br />

good at creating interesting content<br />

and good at gaining followers,<br />

suddenly you’re the “media” ... you<br />

have the numbers to be a valuable<br />

commodity for advertisers to<br />

sponsor.<br />

With that in mind, let’s take a look<br />

at one option for gaining followers<br />

and maybe becoming ... famous.<br />

139


Instagram: becoming an<br />

“influencer”<br />

Instagram is one of the key online<br />

and social media choices for gaining<br />

popularity. Instagram’s research<br />

shows that it has 2.8x higher then<br />

average ad recall then other social<br />

media networks. It also found that<br />

consumers are a whopping 58x<br />

more likely to engage with branded<br />

content on Instagram then Facebook,<br />

and 120x more likely compared<br />

to Twitter.<br />

Instagram visitors stay on site<br />

for an average of 192 seconds<br />

longer then any other social media<br />

channel.<br />

So Instagram offers those who<br />

build an audience popularity, but<br />

it’s not just popularity that is the<br />

motivation. Income, career and an<br />

adventurous life itself can be the<br />

rewards when you work the system.<br />

You see advertisers pay for<br />

eyeballs - the eyes of people who<br />

are potential customers for their<br />

products. If you’re a photographer<br />

using say ... Nikon equipment and<br />

you have 30,000 followers that are<br />

actively engaged with you on Instagram,<br />

then you might be an attractive<br />

proposition for a brand like<br />

Nikon to work with you - I’m using<br />

Nikon as a hypothetical, but you<br />

get the point. That is ...<br />

1. You need a large following<br />

2. Your following needs to be engaged<br />

with your content<br />

Why engaged? Because anyone<br />

can go and buy followers, and<br />

while there’s nothing wrong with<br />

promoting and advertising your<br />

media (your page/site) ... that’s<br />

how marketing works, ideally you<br />

need followers to be involved with<br />

you, to want to see your posts. In<br />

the 80s if you were selling a product<br />

you made an ad and ran it on<br />

TV or radio or in print.<br />

Today you are the product - people<br />

are “buying” you so to speak. If you<br />

have created something of value,<br />

for example good photo content<br />

and story’s, then chances are you<br />

can build an audience. Back in the<br />

90s and prior, you first needed a<br />

product or service, then you needed<br />

to spend money with the media<br />

to promote or sell that product. Today<br />

you can bypass that expense,<br />

no longer do you need to book a TV<br />

campaign or an ad in a magazine<br />

to get people’s attention. Social<br />

media sites like Instagram gives<br />

everyone the same opportunity.<br />

The key factor though is you need<br />

your audience to be engaged, that<br />

is connected to your content, enjoying,<br />

likening and commenting on<br />

your content.<br />

It’s no good having 100,000 followers<br />

and getting 10 likes on a post.<br />

Advertisers want people to see<br />

and engage with their brand.<br />

If followers (fans) are the starting<br />

point for sponsorship, it’s the engaged<br />

fans that are the true currency<br />

in this new world of media.<br />

We did some quick calculations on<br />

some of the biggest Instagram accounts<br />

from celebrities and found<br />

engagement rates varied. Some<br />

were around 1% while others were<br />

2.5% and more. However when<br />

you have 100 million followers and<br />

1% of your followers are engaged<br />

that’s still a massive number! One<br />

percent of 100 million works out<br />

to 1 million fans engaged and if<br />

you’re a brand that is 1 million potential<br />

customers seeing someone<br />

like Kim Kardashian use a product.<br />

So a brand not only gets engaged<br />

fans seeing their product but the<br />

endorsement of a celebrity is the<br />

cream on the marketing cake.<br />

Engagement rates, getting<br />

paid and becoming an Instagram<br />

Influencer.<br />

The Huff Post reports that some<br />

brands pay between $5 and $10<br />

per thousand followers. Some pay<br />

more for bigger names, up to $100<br />

per thousand followers. When<br />

you’re getting started and you’ve<br />

got a reasonable following that’s<br />

growing, you may start out by<br />

getting free product. As we said<br />

though, it’s not just about the numbers,<br />

you need to build engagement...<br />

getting your followers engaged<br />

(enjoying, commenting and<br />

liking) your content. So how do you<br />

work out what your engagement<br />

rate is? Let’s take a look:<br />

140


“1 million<br />

potential<br />

customers<br />

seeing<br />

someone<br />

like Kim<br />

Kardashian<br />

use a<br />

product.”<br />

Here’s how you work out engagement<br />

rates for your page:<br />

Engagement Rate on Instagram:<br />

(Number of likes & comments) /<br />

(Number of followers).<br />

Let’s say an account has 50,000<br />

followers and on average gets<br />

1500 comments/likes - that gives<br />

them an engagement rate of 3%.<br />

Is that any good? Well let’s do a<br />

quick comparison. But first ... a<br />

trip back in time. In the old days<br />

of 60s, 70s and 80s advertisers<br />

would measure the success by<br />

the number of sales an ad generated.<br />

Some smart marketers like<br />

Readers Digest would run coupon<br />

campaigns, constantly testing and<br />

refining the message to improve<br />

the response of the message. Today<br />

people don’t run coupon campaigns<br />

so much, at least not like<br />

they use to. But comparing Instagram<br />

to email marketing gives us a<br />

clearer picture.<br />

On average (according to Smart<br />

Insights) the open rate on an email<br />

in the area of Entertainment is<br />

21%, but the click through rate -<br />

the number of people who opened<br />

your email then clicked to see the<br />

content was around 2.3% ... so not<br />

too much different to Instagram.<br />

But there are key differences. With<br />

email you have a bit more time and<br />

space to tell your story (sell product)<br />

but on Instagram you have<br />

the benefit of endorsement. That<br />

means if you are a travel blogger<br />

and use Instagram and have a<br />

strong following - people are likely<br />

to trust you and that trust is gold in<br />

the bank. That is because your followers<br />

believe you, they trust you<br />

and if you say visiting a resort was<br />

great, then they believe you and<br />

might also put that resort on their<br />

list of places to visit.<br />

So Instagram gives a sponsor/advertiser<br />

both reach and credibility<br />

through endorsment.<br />

Engagement Rates<br />

We looked at the average engagement<br />

rates on social media and<br />

found Instagram to be top of the<br />

pile:<br />

Instagram 2.26%<br />

Pinterest 0.042%<br />

Facebook 0.216%<br />

Twitter 0.027%<br />

We’ll take a look at Facebook and<br />

Youtube in another issue, but for<br />

now let’s dig a bit deeper into Instagram.<br />

We’ve asked a few of our friends<br />

who’ve built solid followings for<br />

some Instagram tips.<br />

141


142<br />

“Instagram’s research shows that<br />

it has 2.8x higher then average<br />

ad recall then other social media<br />

networks. It also found that<br />

consumers are a whopping 58x<br />

more likely to engage with branded<br />

content on Instagram then<br />

Facebook, and 120x more likely<br />

compared to Twitter.”


143


The World Loves Melbourne<br />

theworldlovesmelbourne.com<br />

instagram.com/theworldlovesmelbourne<br />

Dave Hagger who started the blog<br />

has a great Instagram following of<br />

almost 38,000. His blog is for foodies<br />

who want the best Melbourne<br />

has to offer and also has a sister<br />

site, The World Loves Sydney.<br />

Dave is a Food blogger and I can<br />

vouch he knows the best places<br />

for a meal! Here’s Dave’s take on<br />

using Instagram<br />

Facebook is tough but if you pay to<br />

play Facebook can be great. Instagram<br />

is also moving towards more<br />

pay to play!<br />

5 tips for Instagram would be:<br />

3. Post regularly. Build a following<br />

by posting every day if possible.<br />

However avoid posting too many<br />

times a day because that diminishes<br />

your value!<br />

4. Effective use of hashtags. Use<br />

local as well as broadly appealing<br />

hashtags. Try to mix them up.<br />

Avoid being shadow banned for<br />

using spammy hashtags.<br />

5. Style and curate your images!<br />

Creative use of backgrounds. Use<br />

props like Italian tiles, diff textures<br />

like wooden boards, vintage props,<br />

linen etc. Flatlays are still king - fill<br />

the frame with interest. Short video<br />

clips have good engagement<br />

and are the way of the future!<br />

1. Make it visually excellent! Use a<br />

decent SLR camera and a decent<br />

smartphone - as well as apps like<br />

Snapseed (my favourite) to enhance<br />

your already great photos.<br />

Play around with effects and filters<br />

so that the photo sings!<br />

2. Make it bright and vibrant! The<br />

trend is away from dark to vibrant<br />

pics. Some filters help brighten,<br />

even use a whiteness feel for effect.<br />

144


Tiffany Dean Cosplay<br />

instagram.com/tiffanydeancosplay<br />

Tiff is onoe of our cosplay editors<br />

and has worked hard building a following<br />

across multiple social media<br />

sites. Her Facebook sits at around<br />

10,000 and has been her main social<br />

media platform for some time,<br />

but with changes to the algorithm<br />

she’s now begun building her Instagram<br />

following with 2,500 so far.<br />

1. I place my IG in the same place<br />

as my FB re marketing. They’re unfortunately<br />

all I have and as IG is<br />

now owned by FB, neither are great<br />

for marketing. IG can be easier to<br />

gain a following, however followers<br />

are removed faster than you get<br />

them. I’m aiming to become active<br />

on YouTube and have IG as a secondary<br />

thing. IG however is a great<br />

booster during things like Conventions<br />

(for cosplayers) as people<br />

are generally looking for people<br />

they may have taken a photo of.<br />

2. The most effective ways to<br />

grow IG are to try and keep posts<br />

relevant to what your main focus<br />

is. For example, as a cosplayer I<br />

gain more followers if I post a cosplay<br />

of something that is current<br />

as it’s what is ‘trending.’ Hashtags<br />

are imperative to grow your IG as<br />

they are what people search for -<br />

it’s how people can find you. Also<br />

networking with others is helpful.<br />

Some Instagram pages focus on<br />

sharing others work - if you can<br />

be shared on a page with a good<br />

following it’s a great way for your<br />

follower number to increase.<br />

3. The first 500 I actually found<br />

easier than the rest, namely as at<br />

that time, Instagram didn’t go and<br />

boot followers. The first 500 tend<br />

to include a lot of friends and family<br />

too which helps you reach that<br />

number faster.<br />

4. Re hashtags I just realized that<br />

the best way to go is to make them<br />

relevant. For example if I post a<br />

photo of me in cosplay, I’m not going<br />

to go and hashtag something<br />

like gourmet meal (unless it’s relevant<br />

lol). I also try and do a few<br />

hashtags but not have 30 of them.<br />

It’s a fine line between too little and<br />

too many. It’s also random and IG<br />

works much like FB now in that you<br />

could hashtag the same things for<br />

different photos and get 300 likes<br />

on one photo and 30 on another.<br />

It’s important to just see hashtags<br />

as a way to tag relevant search<br />

words so people can find your<br />

photo.<br />

5. I’ve been very lucky in that I’ve<br />

not had too many negatives on my<br />

own page. I’ve been called fat and<br />

all sorts of things on pages with<br />

so called ‘fans’ of certain things.<br />

In those cases I tend to ignore it,<br />

but in this case I kindly made them<br />

aware that people may have gone<br />

through a difficult time and that<br />

the focus should be on the costume,<br />

not a persons weight. I also<br />

thought it important to speak up<br />

for the sake of young people who<br />

might develop eating disorders if<br />

slim people are being called fat.<br />

In most cases I either ignore or<br />

just delete. I only respond if I can<br />

correct someone respectfully and<br />

kindly. If it all goes to pot I just delete<br />

or block lol.<br />

145


Sara Moni Cosplay<br />

instagram.com/saramonicosplay<br />

We’ve been big fans of Sara’s over<br />

the years and she’s built huge following<br />

online.<br />

Facebook - 60,700<br />

Instagram - 29,800 plus followers<br />

We asked Sara for a few quick tips<br />

on how she got going on Instagram:<br />

It wasn’t really difficult to build my<br />

Instagram. It’s difficult to maintain<br />

and keep content flowing more<br />

than anything!<br />

1. Don’t be concerned with numbers,<br />

be concerned with engagement,<br />

the type of audience that<br />

you attract and if it’s the attention<br />

you really want.<br />

2. Don’t be afraid of taking weeks<br />

in planning and researching costume,<br />

never rush<br />

3. Never compare yourself to<br />

someone else in an unhealthy way.<br />

Fun competition can be motivating,<br />

but never get down on yourself<br />

Instagram marketing company, Dash Hudson, CEO Thomas Rankin suggests you need at least 5,000 followers although<br />

10,000 is the number that will more likely get the attention of brands... but they need to be real and engaged. Harper’s<br />

Bazaar magazine reported that fashion blogger, Daniella Bernstein of @weworewhat charges between $5000 and<br />

$15,000 for a single branded Instagram post.<br />

(http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/)<br />

146


Charlotte Nicholson<br />

instagram.com/charliegirlnic<br />

Charlotte is an Adelaide based<br />

photographer.<br />

1. Know your demographic! Knowing<br />

your audience is vital to Instagram.<br />

Understanding your audience<br />

helps with how you post,<br />

when you post and what you post.<br />

2. Interact with other Instagram<br />

accounts that also post to a similar<br />

audience demographic. Getting<br />

your posts into their feeds can<br />

be a case of interacting with their<br />

posts. This can be done by liking<br />

posts, following, commenting or direct<br />

messaging them. Interact with<br />

your followers. Take the time to<br />

thank followers for comments. Interaction<br />

means that your content<br />

has a better chance of reaching<br />

their Instagram feed. Pay attention<br />

to accounts that regularly like your<br />

posts, they are still seeing your<br />

posts and it’s because the algorithm<br />

has noted they like your content.<br />

3. #... Learn how to hashtag. Research<br />

hashtags that are popular<br />

in your genre of content. For example:<br />

brands, location, style and<br />

content relevant.<br />

Instagram allows up to 30 #’s per<br />

post that need to be in your original<br />

post to count. Hashtags are<br />

a way to get your content to new<br />

accounts. Using the right hashtag<br />

can throw your content into the<br />

feed of new followers who may be<br />

interested in your content based<br />

on what they are interested in, who<br />

they follow, and what hashtags<br />

they have used recently.<br />

4. Use the stories feed to bring<br />

your content directly to the attention<br />

of your followers. When any of<br />

us open up Instagram the stories<br />

feed is the first content we see.<br />

This is an opportunity to direct your<br />

followers to your content.<br />

5. Post consistently. Post quality<br />

content at regular times over the<br />

week. Don’t be that person that<br />

posts 10 posts in one evening and<br />

then doesn’t post again for a few<br />

days. Insights information will help<br />

you determine what time of day<br />

and what content works for your<br />

account.<br />

147


THE INSTAGRAM AUDIENCE<br />

EXPERIMENT<br />

OR HOW WE SCREWED UP OUR EDITOR’S FEED...<br />

“...feeding<br />

him a few<br />

Red Bulls<br />

and a donut<br />

calmed him<br />

down a bit.”<br />

We decided as part of this story<br />

to experiment on Instagram using<br />

sites that promise large “real”<br />

followers for payment. We didn’t<br />

want to damage the Gametraders<br />

account so we volunteered our editors<br />

photography account. After<br />

much persuasion (promise of a 6<br />

pack of Red Bull) we got started on<br />

our experiment.<br />

To begin he (foolishly) closed his<br />

old account and created a new<br />

one - you can see it here:<br />

https://www.instagram.com/rjp_<br />

adelaide/<br />

Next he started posting some photos<br />

as he is a photographer that<br />

does a lot of portrait and model<br />

photography sprinkled with occasional<br />

cosplay.<br />

Over a few weeks of terrible hash<br />

tagging skills he’d managed only<br />

130 followers. We reminded him<br />

how useless he was and that he<br />

wasn’t allowed to do anymore<br />

hash tagging. He didn’t take the<br />

criticism to well but feeding him a<br />

few Red Bulls and a donut calmed<br />

him down a bit.<br />

Now it was now time for the experiment.<br />

First up we researched a<br />

bunch of sites that offer to sell or<br />

gain you followers for around $20<br />

- $30 U.S. We bought 1000 followers<br />

that flooded in pretty quickly.<br />

The engagement, however stayed<br />

the same, in fact it went down! At<br />

this point the Editor started to really<br />

freak out, worrying about getting<br />

banned or something.<br />

Next we tried another seller and<br />

got another 1500 but engagement<br />

remained poor. As an example -<br />

see the Wonder Woman photo of<br />

cosplayer Tiffany Dean, sure the<br />

hashtags could have been better<br />

and we decided to work on that as<br />

we experimented.<br />

Next we got in contact with one<br />

of the mega follower sites with<br />

names like Portrait of the Day or<br />

similar - I won’t share which one,<br />

but this generated thousands of<br />

likes of the supplied photo (cost<br />

$20 US) but not many followers.<br />

We experimented by letting them<br />

choose the photos to share - we<br />

got two shares and we had thousands<br />

of likes and lot’s of positive<br />

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comments on the photo. So that<br />

worked in that we got awareness<br />

but not a lot of rub off with regards<br />

to followers. However, the followers<br />

it did generate were genuine<br />

fans of the photography style on<br />

his page plus we notice that even<br />

though followers were not growing<br />

and likes were still small comparatively,<br />

we noticed that some of the<br />

“likes” were coming from followers<br />

with large followings themselves.<br />

Doing some quick calculations, our<br />

editors’ page engagement rate is<br />

slowly creeping up to 1% (again)<br />

after being punished, now we use<br />

the word punished here loosely but<br />

maybe not. You see after we began<br />

the experiment and saw how<br />

bad the engagement level was we<br />

did some digging and and came<br />

across the term - Shadowban...<br />

there’s a very comprehensive article<br />

here on Shadowban -<br />

thepreviewapp.com/avoid-instagram-shadowban/<br />

name and press Get Tested...<br />

shadowban.azurewebsites.net<br />

When we tested, we were “safe”<br />

so that means either our content is<br />

not good, our hashtags are terrible<br />

(yeah we know) and not working<br />

or, and this is probably it, a combination<br />

of bought users that are not<br />

engaged plus poor hash tagging.<br />

So in conclusion to our experiment<br />

our editor now has thousands of<br />

followers, a low engagement rate<br />

but he’s seeing different types of<br />

“likes” and he hopes to build on<br />

that. He did threaten to delete this<br />

account too and start again, but<br />

after another bunch of Red Bulls, a<br />

few donuts and some advice from<br />

friends, he’s decided to keep it and<br />

work on getting the engagement<br />

rate up.<br />

It points out that there are 4 things<br />

you can do to avoid this Shadowban<br />

situation including avoiding<br />

using buying apps/sites like we<br />

used. Plus they mention banned<br />

hashtags! With regard to Shadowban<br />

we did some more digging<br />

and found the respected website<br />

- Petapixel has an article on Shadowbans<br />

and even has a link to this<br />

site that claims to test if you are<br />

“banned”<br />

You can see the site here and you<br />

simply paste in your Instagram<br />

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facebook.com/photolivemagazine<br />

instagram.com/photolivemagazine

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