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16112017 - FG revokes Intels' expatriate permits

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Vanguard, THURSDAY, NOVEMBER 16, 2017 — 25<br />

Work at home?<br />

A little discipline<br />

won’t hurt<br />

Everything has its pros<br />

and cons, and working<br />

from home is no exception<br />

Whatever the case might be,<br />

working from home is a reality<br />

with which most working<br />

mothers are confronted.<br />

Better to know the pros and<br />

cons of such a choice to make<br />

more informed decisions.<br />

There are a number of<br />

strategies for coping with these<br />

“working lifestyle” issues.<br />

Dress for business<br />

You could make a point of<br />

dressing for business every day,<br />

and going through a ritual<br />

every morning to get yourself<br />

in the mood for work. This can<br />

be as simple as shutting the<br />

door to the home office and<br />

turning on the computer, but it<br />

serves the purpose of focusing<br />

your energies on the job.<br />

Screen all calls<br />

Make a practice of using an<br />

answering machine to screen<br />

all personal calls during your<br />

business day.<br />

Network<br />

Attend networking lunches<br />

several times a week to avoid<br />

feeling isolated. Only you can<br />

tell whether you’ll be able to<br />

overcome these potential<br />

problems, because they’re<br />

based on your personality,<br />

working style, and your family<br />

and other individual<br />

circumstances.<br />

Location, location, location<br />

Some businesses operate<br />

most efficiently when they are<br />

located close to customers,<br />

suppliers, or certain other<br />

facilities or businesses. For<br />

example, law offices are often<br />

located close to the county<br />

courthouse, in part to<br />

minimize the time spent<br />

running back and forth to<br />

court. Also, many customers or<br />

clients seem to feel that a<br />

business with a permanent<br />

address other than someone’s<br />

Brandzone Consulting in<br />

collaboration with the Centre for<br />

Values in Leadership held the<br />

inaugural National Branding<br />

Conference 2017 recently at the<br />

Oriental Hotel, Lagos. This edition of<br />

the Brand Innovation Conference, with<br />

the theme “Branding: A Catalyst for<br />

Development and Growth was flagged<br />

off as the first ever National Branding<br />

Conference in Nigeria.<br />

In her welcome address, the<br />

Managing Partner, Brandzone<br />

Consulting LLC and the Convener,<br />

National Branding Conference, Chizor<br />

Malize, stated that the conference was<br />

birthed out of a burning desire to stir<br />

the nation towards adopting a<br />

deliberate approach in promoting a<br />

home is less likely to be a flyby-night<br />

operation, and more<br />

likely to be able to deliver on<br />

guarantees.<br />

Make expansion plans<br />

Businesses with outside<br />

locations tend to be easier to<br />

sell and to bring higher prices.<br />

For one thing, the new owner<br />

doesn’t have to scout out a<br />

new location and go to the<br />

expense of moving; for<br />

another, customers and clients<br />

We must promote the external image of the nation to the world — Utomi<br />

are already accustomed to<br />

visiting a particular office and<br />

can continue to patronize it<br />

despite the new ownership.<br />

Finally, don’t forget that<br />

commercial real estate can be<br />

a great investment.<br />

Queen of branding brings brands to the national scene<br />

positive national narrative. She noted<br />

that the National Branding Conference<br />

2017, the first of its kind in Nigeria,<br />

brings to the fore the need to be<br />

deliberate and strategic about building<br />

a strong, positive, unified public<br />

narrative for our nation that citizens can<br />

own and be proud of.<br />

Malize said: “This year’s National<br />

Branding Conference comes in<br />

recognition of the need to take ownership<br />

of and promote more positive narratives<br />

around our Nation’s brand. It is a<br />

strategic response to the need to<br />

consistently convey an appropriate and<br />

progressive public narrative that ensures<br />

our diversity, strengths and attributes as<br />

a nation are projected positively and<br />

consistently around the world.”<br />

Speaking further Malize noted, “We<br />

must be systematic about building a<br />

strong national brand by seeking to<br />

promote the commonalities that unify us.<br />

We must evolve and embrace a<br />

uniformity of message as a nation, that<br />

projects our strengths, diversity and<br />

capabilities positively. We must play our<br />

roles as great citizens in our various<br />

capacities. As a people we must imbibe<br />

a positive mindset, develop and be<br />

driven by positive value systems, we<br />

must consistently demonstrate love for<br />

our nation through our words and<br />

actions, we must be intentional about<br />

selling to the world our brand story<br />

rather than allow the world tell our<br />

stories as they see fit. We need to<br />

Continues on page 26

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