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Vanguard, THURSDAY, NOVEMBER 16, 2017 — 25<br />
Work at home?<br />
A little discipline<br />
won’t hurt<br />
Everything has its pros<br />
and cons, and working<br />
from home is no exception<br />
Whatever the case might be,<br />
working from home is a reality<br />
with which most working<br />
mothers are confronted.<br />
Better to know the pros and<br />
cons of such a choice to make<br />
more informed decisions.<br />
There are a number of<br />
strategies for coping with these<br />
“working lifestyle” issues.<br />
Dress for business<br />
You could make a point of<br />
dressing for business every day,<br />
and going through a ritual<br />
every morning to get yourself<br />
in the mood for work. This can<br />
be as simple as shutting the<br />
door to the home office and<br />
turning on the computer, but it<br />
serves the purpose of focusing<br />
your energies on the job.<br />
Screen all calls<br />
Make a practice of using an<br />
answering machine to screen<br />
all personal calls during your<br />
business day.<br />
Network<br />
Attend networking lunches<br />
several times a week to avoid<br />
feeling isolated. Only you can<br />
tell whether you’ll be able to<br />
overcome these potential<br />
problems, because they’re<br />
based on your personality,<br />
working style, and your family<br />
and other individual<br />
circumstances.<br />
Location, location, location<br />
Some businesses operate<br />
most efficiently when they are<br />
located close to customers,<br />
suppliers, or certain other<br />
facilities or businesses. For<br />
example, law offices are often<br />
located close to the county<br />
courthouse, in part to<br />
minimize the time spent<br />
running back and forth to<br />
court. Also, many customers or<br />
clients seem to feel that a<br />
business with a permanent<br />
address other than someone’s<br />
Brandzone Consulting in<br />
collaboration with the Centre for<br />
Values in Leadership held the<br />
inaugural National Branding<br />
Conference 2017 recently at the<br />
Oriental Hotel, Lagos. This edition of<br />
the Brand Innovation Conference, with<br />
the theme “Branding: A Catalyst for<br />
Development and Growth was flagged<br />
off as the first ever National Branding<br />
Conference in Nigeria.<br />
In her welcome address, the<br />
Managing Partner, Brandzone<br />
Consulting LLC and the Convener,<br />
National Branding Conference, Chizor<br />
Malize, stated that the conference was<br />
birthed out of a burning desire to stir<br />
the nation towards adopting a<br />
deliberate approach in promoting a<br />
home is less likely to be a flyby-night<br />
operation, and more<br />
likely to be able to deliver on<br />
guarantees.<br />
Make expansion plans<br />
Businesses with outside<br />
locations tend to be easier to<br />
sell and to bring higher prices.<br />
For one thing, the new owner<br />
doesn’t have to scout out a<br />
new location and go to the<br />
expense of moving; for<br />
another, customers and clients<br />
We must promote the external image of the nation to the world — Utomi<br />
are already accustomed to<br />
visiting a particular office and<br />
can continue to patronize it<br />
despite the new ownership.<br />
Finally, don’t forget that<br />
commercial real estate can be<br />
a great investment.<br />
Queen of branding brings brands to the national scene<br />
positive national narrative. She noted<br />
that the National Branding Conference<br />
2017, the first of its kind in Nigeria,<br />
brings to the fore the need to be<br />
deliberate and strategic about building<br />
a strong, positive, unified public<br />
narrative for our nation that citizens can<br />
own and be proud of.<br />
Malize said: “This year’s National<br />
Branding Conference comes in<br />
recognition of the need to take ownership<br />
of and promote more positive narratives<br />
around our Nation’s brand. It is a<br />
strategic response to the need to<br />
consistently convey an appropriate and<br />
progressive public narrative that ensures<br />
our diversity, strengths and attributes as<br />
a nation are projected positively and<br />
consistently around the world.”<br />
Speaking further Malize noted, “We<br />
must be systematic about building a<br />
strong national brand by seeking to<br />
promote the commonalities that unify us.<br />
We must evolve and embrace a<br />
uniformity of message as a nation, that<br />
projects our strengths, diversity and<br />
capabilities positively. We must play our<br />
roles as great citizens in our various<br />
capacities. As a people we must imbibe<br />
a positive mindset, develop and be<br />
driven by positive value systems, we<br />
must consistently demonstrate love for<br />
our nation through our words and<br />
actions, we must be intentional about<br />
selling to the world our brand story<br />
rather than allow the world tell our<br />
stories as they see fit. We need to<br />
Continues on page 26